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The 1974 New Zealand Open, also known as Benson and Hedges Open for sponsorship reasons, was a professional men's and women's tennis tournament held in Auckland, New Zealand. It was an independent event, i.e. not part of the 1974 Grand Prix or 1974 World Championship Tennis circuit. It was the seventh edition of the tournament and was played on outdoor grass courts from 7 January through 13 January 1974. Björn Borg and Evonne Goolagong won the singles titles.
Björn Borg
Evonne Goolagong
Onny Parun 6–4, 6–3, 6–1
Ann Kiyomura 6–3, 6–1