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BlimE!

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a blue silicone reversible bracelet with the word "BlimE!" embossed onto the outside, with the E being written backwards as this is the way it appears in the BlimE! logo.
BlimE! bracelet

BlimE! (Stylization of "bli med!", Norwegian for "join in!") is a friendship campaign hosted by the Norwegian Broadcasting Corporation with the slogan "Say hello! Be a friend! Join in". The primary purpose is to inspire children to see each other, care for each other and include each other.

The campaign consists of a song and a corresponding dance that is performed simultaneously by approximately 400,000 children every year. Although the actual effect of the campaign is debated, it is generally agreed that it does support a sense of community by providing common experiences among children.

In 2018, BlimE Day was Friday 21 September. The song was "BlimE" by Freddy Kalas. The following year, BlimE day was Friday 6 September, with the song "Mer enn god nok" by Stina Talling. The army participated with a dance video of its own that received a lot of attention on the internet and in the media and the 2019 edition was named the editorial event of the year during the media awards 2019 under the auspices of the Media Companies National Association.

It was introduced in 2010, and has since then been an annual event. In 2020, It was extended to an international event named #SayHi , hosted by broadcasters from 13 different countries.

In 2021, the campaign was supplemented with cross-disciplinary learning resources for primary schools focusing on ethical dilemmas and social competences.

References

  1. www.nordvision.org. "Si hei, vær en venn. Blime!". Nordvision - Det nordiska public service-samarbetet. Retrieved 2021-10-07.
  2. "BlimE 10 år: Fra snill barneboogie til omfavnelse av den kommersielle popkulturen". Periskop (in Norwegian Bokmål). 2020-11-05. Retrieved 2021-10-07.
  3. Madsen, Ole Jacob (2020-11-30). "Blir alle med av BlimE?". Aftenposten. Retrieved 2021-10-07.
  4. NRK Super - BlimE! (in Norwegian), retrieved 2022-08-01
  5. "(+) Over 600.000 har sett Hæren danse BlimE-dansen til NRK Super: – Har gått mer viralt enn vi hadde trodd". m24.no (in Norwegian Bokmål). 2019-09-30. Retrieved 2022-08-01.
  6. Manbari, Zhilwan (2020-09-04). "NRK.no kåret til årets nasjonale nyhetsnettsted". NRK (in Norwegian Bokmål). Retrieved 2022-08-01.
  7. Union (EBU), European Broadcasting (2020-11-05). "EBU launches worldwide #SayHi campaign to promote friendship for kids". www.ebu.ch. Retrieved 2021-10-07.

External links

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