Misplaced Pages

Chaotics

Article snapshot taken from Wikipedia with creative commons attribution-sharealike license. Give it a read and then ask your questions in the chat. We can research this topic together.
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. (September 2016) (Learn how and when to remove this message)
The topic of this article may not meet Misplaced Pages's general notability guideline. Please help to demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted.
Find sources: "Chaotics" – news · newspapers · books · scholar · JSTOR (September 2016) (Learn how and when to remove this message)
This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources.
Find sources: "Chaotics" – news · newspapers · books · scholar · JSTOR (February 2009) (Learn how and when to remove this message)
(Learn how and when to remove this message)


CHAOTICS is a strategic business framework and platform for dealing with economic turbulence. Defined and developed in 2008 by marketing guru Philip Kotler of Northwestern University's Kellogg School of Management and global business strategy expert John Caslione of GCS Business Capital, LLC.

Based on the concept that the world economy has entered into a new economic era of uncertainty, chaotics provides methods to allow companies to live with increased risk and uncertainty in an age of heightened turbulence and its consequent chaos. This involves creating and implementing a set of new strategic behaviors defined by Kotler and Caslione as well as building an early warning system, a scenario construction system, and a quick response system to manage and market during recessions and other turbulent economic conditions.

Chaotics advocates creating systems that are more resilient than traditionally used in business. John Caslione notes that the world economy makes companies close linked and interdependent on each other. While this is a benefit in good economic times, this interdependence increases the damage during times of recession. Caslione views the traditional business cycle, of 5-7 years of upturn followed by a year of recession, to be a thing of the past, and argues that companies can not rely on this. To respond to this, Chaotics recommends that business create systems that are responsive, robust, and resilient, to ensure that they can rapidly adapt to changing circumstances.

In reviewing Kotler and Caslione's book, Paul Gift agrees with their view of businesses being structured to rapidly adapt to turbulent times. However, he disagrees with their view that the world is entering an age of turbulence, an argument that Gift views as merely a scare tactic.

Books

  • CHAOTICS: The Business of Managing and Marketing in The Age of Turbulence (AMACOM Publishing May 2009) ISBN 0-8144-1521-0

References

  1. ^ "CHAOTICS: LEADING, MANAGING AND MARKETING IN THE AGE OF TURBULENCE". Ivey Business Journal. Retrieved 2021-10-18.
  2. "Chaotics by Philip Kotler and John A. Caslione". Graziadio Business Review | Graziadio School of Business and Management | Pepperdine University. Retrieved 2021-10-18.

External links

Category: