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Controy or Naranja is a Mexican brand of orange liqueur.

Introduced to Mexico in 1933, it sometimes credited as being used in the first Margarita. For nearly a century, Controy was only available in Mexico.

In 2013, Pura Vida Tequila Company of Houston, Texas, acquired the rights to export Controy for sale in the United States. For legal purposes, they changed the product name to Naranja, which means "orange" in Spanish.

References

1. Santana, Modesto (2021-08-18). "El vino naranja podría ser la próxima gran novedad de Argentina". Republik (in Spanish). Retrieved 2021-08-19.
2. "NARANJA – Mexican Orange Liqueur | Chilled Magazine". Archived from the original on 2014-12-23. Retrieved 2014-10-23.

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