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| Company type | Private |
|---|---|
| Industry | Baby care |
| Founded | 2018 |
| Founder | Frank Yu |
| Headquarters | New York City, United States |
| Area served | Worldwide |
| Website | www |
Coterie is an American modern baby care brand based in New York City.
History
Coterie was founded in 2018 by Frank Yu. Since inception, the brand has raised a total of $26.65 million in funding, including a $2.75 million seed round in 2020 led by Willow Growth Partners, with participation from RiverPark Ventures, M3 Ventures, and TA Ventures.
As of 2020, Coterie sold more than 1 million diapers per month, indicating substantial market penetration. The brand has garnered endorsements by celebrities including Ashley Graham and Karlie Kloss.
Business model
Coterie specializes in producing absorbent and sustainable diapers, soft baby pants, plant-based wipes and other baby care products.
Award
- 2023 – Named The Best Overall Diaper of 2023 by The Bump in their Best of The Bump Awards for the second consecutive year.
References
- Brooke Bobb,"The Ultimate Mom Hack? For Ashley Graham and Karlie Kloss, It's Following Your Instincts". vogue.com. 28 March 2023. Retrieved 26 July 2024.
- Rebecca Deczynski,"When a Celebrity Comes Knocking: How to Make the Most of a High-Profile Investment". inc.com. 3 November 2022. Retrieved 26 July 2024.
- Gabby Shacknai,"Babycare Brand Coterie Raises $23.8 Million In Series A Funding Round, Including Investment From Ashley Graham". forbes.com. 1 June 2022. Retrieved 26 July 2024.
- Melissa Daniels,"How Coterie is making diapers into a splurge item for new parents". modernretail.co. 1 June 2022. Retrieved 26 July 2024.
- Sharon Edelson,"Supermodel Karlie Kloss Makes Angel Investment In Coterie, A Diaper Company". forbes.com. 7 May 2023. Retrieved 26 July 2024.
- Brittany Talarico,"Karlie Kloss Champions Physical Journey of Motherhood in New Coterie Campaign: 'Surreal What Our Bodies Do'". people.com. 14 February 2024. Retrieved 26 July 2024.
- Alexandra Frost,"After Years Of Soggy Swim Diapers, I Finally Found The One". forbes.com. 10 July 2024. Retrieved 26 July 2024.
- Audrey Noble,"Karlie Kloss and Tabria Majors Discuss the Physical Toll (and Joy) of Motherhood". vogue.com. 4 March 2024. Retrieved 26 July 2024.
- Rachel Murphy,"Are Coterie diapers worth it? We tried them to find out". reviewed.usatoday.com. 11 July 2024. Retrieved 26 July 2024.
- Lynsey Eidell,"The 11 Best Diapers, Put to the Ultimate Test: Real Babies". thebump.com. 15 January 2024. Retrieved 26 July 2024.