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Devassa

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Brazilian beer brand

Devassa
IndustryBeverage
HeadquartersBrazil
ProductsBeers
OwnerBrasil Kirin
Websitedevassa.com.br

Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.

History

The Japanese-owned Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.

See also

References

  1. Topham, James (2 August 2011). "Kirin buys control of Brazil's Schincariol for $2.6 billion". Reuters. Retrieved 26 February 2014.
  2. Andrew Williams (27 August 2013). "Cooper Hefner: My Playboy dad and I don't have the same taste in women". Metro. UK. Retrieved 26 February 2014.
  3. "Playboy Launches "Devassa By Playboy" Beer in Brazil". PLBY Group. 1 July 2013. Archived from the original on 12 February 2014. Retrieved 26 February 2014.

External links


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