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EFAMRO

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EFAMRO is a federation of national bodies representing the market research profession in Europe.

Members

EFAMRO is composed of 16 national bodies:

Association Country
ADM Germany
AIMRO Republic of Ireland
ANEIMO Spain
APODEMO Portugal
ASSIRM Italy
BAMOR Bulgaria
FEBMAR Belgium
LRSTA Lithuania
MOA Netherlands
MRS UK
OFBOR Poland
OIROM Russia
SMIF Sweden
SMTL Finland
VMOA Norway
VSMS-ASMS Switzerland

Activities

EFAMRO has three primary roles:

  • To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework
  • To provide a common voice for national bodies when lobbying at a European or international level
  • To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)

EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).

Leadership

EFAMRO is led by an Executive Board overseen by Jan Oostveen (Director General) and Andrew Cannon (President).

External links

References

  1. "MRS international connections". Market Research Society. Retrieved 14 June 2015.
  2. Stone, Marilyn; Desmond, John (24 January 2007). Fundamentals of Marketing. Routledge. p. 168. ISBN 978-0415370974.
  3. "List of EFAMRO Members". EFAMRO. Archived from the original on 14 August 2015. Retrieved 2 June 2015.
  4. "Q&A: Andrew Cannon and European self-regulation". Research Live. Retrieved 14 June 2015.
  5. "EFAMRO/ESOMAR Joint Submission to EU Council" (PDF). EUROPA. Retrieved 2 June 2015.
  6. "List of Submissions to European Commission Regarding Data Protection". EUROPA. Retrieved 14 June 2015.
  7. Kaden, Robert (1 October 2009). More Guerrilla Marketing Research: Asking the Right People, the Right Questions. Kogan Page. p. 79. ISBN 9780749455477.
  8. "GBRN Member Profile - EFAMRO". Global Research Business Network. Archived from the original on 23 May 2015. Retrieved 2 June 2015.
  9. "Efamro Elects Andrew Cannon as President". Research Live. 26 March 2012. Retrieved 2 June 2015.
  10. "Former Millward Brown CEO Becomes EFAMRO DG". MR WEB. 10 January 2012. Retrieved 2 June 2015.
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