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Edelweiss was a Swiss monthly women's magazine published in Zürich, Switzerland. The magazine was part of Ringier. It was among the best-selling women's magazines of Switzerland. It was in circulation between 1998 and 2015.

History and profile

Edelweiss was launched by the media company Ringier Romandy in 1998. The magazine was published on a monthly basis. It was headquartered in Zurich and was printed in German. Later its headquarters was moved to Lausanne.

Laurence Desbordes was appointed editor in chief in 2005. In 2008 a sister magazine of Edelweiss, Edelweiss Men, was started. In 2013 Edelweiss sold 19,048 copies. In 2014 its readers were 62,000.

In May 2014 Alexandre Lanz was named as the editor-in-chief of the magazine. In 2015 Edelweiss merged into Bolero, its sister magazine.

References

1. Gianni Haver; Robert Middleton (15 April 2015). Swissness in a Nutshell. Schwabe AG. p. 23. ISBN 978-3-905252-64-4.
2. ^ "Das Magazin EDELWEISS in neuem Gewand". Ringier (in German). 28 April 2011. Retrieved 14 April 2017.
3. ^ "Bei Ringier fusioniert Westschweizer Frauenzeitschrift "Edelweiss" mit "Bolero"". Neue Zürcher Zeitung (in German). Lausanne. 2 March 2015. Retrieved 14 April 2017.
4. ^ "Edelweiss rate card 2014" (PDF). G+J Media. Retrieved 14 April 2015.
5. "Ringier Romandie lanciert neues Männermagazin «Edelweiss Men»". Klein Report (in German). 25 April 2008. Retrieved 10 August 2023.
6. ^ "Le mensuel Edelweiss, sous sa forme actuelle, va disparaître cet été". RTS (in French). 4 May 2015. Retrieved 5 September 2022.

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