New Elements Food & Beverage Management or Elementfresh Inc, doing business as Element Fresh (Chinese: 新元素; pinyin: Xīn Yuánsù; lit. 'New Element'), was a chain of restaurants in China focusing on Western cuisine. The company headquarters were in Jing'an District, Shanghai.
Shanghai Centre in Shanghai housed its flagship restaurant.
History
In 2001 the chain was established by two people from the United States, Scott Minoie and Sheldon Habiger. It was located in a Gold's Gym, and it served as a juice bar. It served as a shop for foods for people looking for healthy options. The initial customer base was employees at Shanghai Centre.
The company purposely catered to an expatriate market as a way of also assuring Chinese customers that its food was authentic to the Western world. In 2016 the company had locations in seven cities in China. These restaurants totaled 28.
For a period of time, the company's business operations returned profits. The COVID-19 pandemic in China ended this streak.
Its business was scheduled to end on January 1, 2022.
See also
References
- "Contact". Element Fresh. Archived from the original on 2015-03-07. Retrieved 2023-06-28.
Address: Wantai International Mansion 27F, NO.480 Wulumuqi Bei Lu, Shanghai
- ^ Schwankert, Steven (2021-12-18). "Element Fresh Files for Bankruptcy Protection, Plans to Liquidate Assets". The Beijinger. Retrieved 2023-06-28.
- "About". Element Fresh. Archived from the original on 2016-08-16. Retrieved 2023-06-28.
- ^ Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT143. ISBN 9781351207935.
- Farrer, James (2019-01-04). International Migrants in China's Global City: The New Shanghailanders. Routledge. p. PT144. ISBN 9781351207935.
- Flannery, Russell (2021-12-20). "Popular Shanghai Eatery Element Fresh Files For Bankruptcy As Covid Hurts Business". Forbes. Retrieved 2023-06-28.
- Zhang, Long (2021-12-19). "Netizens lament Element Fresh closing stores". Shanghai Daily. Retrieved 2023-06-28.
Further reading
External links
- Element Fresh at the Wayback Machine (archive index)
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- Restaurant chains in China
- Restaurants in Shanghai
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- Food and drink companies based in Shanghai
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