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Frugging

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Find sources: "Frugging" – news · newspapers · books · scholar · JSTOR (November 2023) (Learn how and when to remove this message)
For other uses, see Frug (disambiguation).

In market research, frugging is "fund-raising under the guise of research". This behavior occurs when a product marketer falsely purports to be a market researcher conducting a statistical survey, when in reality the "researcher" is attempting to solicit a donation.

Generally considered unethical, this tactic is strictly prohibited by trade groups, such as the American Association for Public Opinion Research and the Market Research Society, for their member research companies.

See also

References

  1. "Marketing Research Glossary | Insights Association".
  2. "Condemned Survey Practices | American Association for Public Opinion Research".
  3. "Sugging and Fugging FAQ | Market Research Society".


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