| The Great Singapore Sale | |
|---|---|
| Frequency | Annually |
| Location(s) | Island-wide |
| Years active | 1994–2022 |
| Inaugurated | 31 May 1994; 30 years ago (1994-05-31) |
| Next event | TBC |
The Great Singapore Sale (GSS; Chinese: 新加坡热卖会; Malay: Jualan Raksasa Singapura; Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) was a shopping event that happened annually in Singapore. Although it was called a sale, the Great Singapore Sale was in fact an event that was organised by the Singapore Retailers Association, and co-organised by stores and malls to promote the tourism industry in Singapore.
In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers to promote the initiative. That year, over US$1.5 billion was spent by MasterCard cardholders during the Great Singapore Sale.
In 2020, due to the circuit breaker measures as a result of COVID-19 pandemic in Singapore, the Great Singapore Sale was cancelled on 3 May and moved online from 24 August, making it the first online GSS in its 26 year run.
In 2021, the Great Singapore Sale teamed up with online shopping platform Lazada and transformed the retail scene.
In 2022, the Singapore Retailers Association organised its last Great Singapore Sale from 9 September to 10 October 2022.
In 2023, the Singapore Retailers Association announced that it would no longer organise the Great Singapore Sale, and instead act as a coordinating partner where they would announce the date and allow the retailers and e-commerce platforms to carry out their sales concurrently.
References
- YourSingapore.com - Great Singapore Sale
- Singapore Retailers Association Archived 2007-07-15 at the Wayback Machine
- Great Singapore Sale Shopping Trail with FEVO – the Prepaid MasterCard Archived 2014-01-01 at the Wayback Machine
- US$1.5 Billion Spent By MasterCard Cardholders During Great Singapore Sale 2013 Archived 2014-01-01 at the Wayback Machine
- Tay, Tiffany Fumiko (4 May 2020). "Great Singapore Sale cancelled this year amid Covid-19 outbreak". The Straits Times. Retrieved 23 May 2020.
- "Great Singapore Sale 2022: Everything you need to know about it!". Truly Singapore. 2022-06-20. Retrieved 2022-06-20.
- Tamg, See Kit (12 May 2021). "Great Singapore Sale teams up with Lazada; says move is 'timely' amid return to Phase 2 restrictions". Channel News Asia. Retrieved 30 June 2021.
- "Great Singapore Sale won't be scrapped, but longtime organiser will become 'just a coordinating partner'". CNA. Retrieved 2023-09-25.