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Karen McGrane

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American content strategist and website accessibility advocate

Karen McGrane is a content strategist and website accessibility advocate, who wrote a book called Content Strategy for Mobile.

McGrane teaches Design Management at School of Visual Arts in New York. Her design philosophy is "every company is a technology company" and "every business is in the user experience business." McGrane was an early proponent of designing web content for mobile devices and is a frequent speaker at technology conferences. She was also the co-executive producer, with Jared Spool, of the UX Advantage Conference and cohost of the UX Advantage podcast. She co-hosted the Responsive Web Design podcast from 2014-2018 with Ethan Marcotte.

McGrane has done user experience design work for many major media companies including Condé Nast, Disney, and Citibank; in her position at Razorfish she was the design lead on the New York Times' 2006 redesign. Prior to that she was Vice President and National Lead for User Experience at Razorfish where she was their first information architect hire in 1998. In August 2020 she co-founded the consultancy Autogram with Ethan Marcotte and Jeff Eaton.

Content Strategy for Mobile

Content Strategy for Mobile was published in 2012 by A Book Apart. It has been called an essential guide for people publishing serial content online, one that has a clear "plan of action." McGrane advocates for "adaptive content," small chunks of content that can appear on different platforms and in different contexts. For this to happen, content needs to have good metadata and exist within a content management system which is itself easy to use. Companies also need to do research into both their audience needs and the approaches of their competition in order to do this effectively. If done correctly, web content will "work everywhere, all the time."

She published her second book, Going Responsive, with A Book Apart in 2015.

Early life and education

McGrane has a BA in American Studies and Philosophy from the University of Minnesota and a Master's degree from Rensselaer Polytechnic Institute in Human Computer interaction.

Personal life

McGrane married the journalist Tim Carmody on November 4, 2022.

References

  1. Benton, Joshua (2013-01-16). "Press Publish 2: Karen McGrane on building a strategy for mobile". Nieman Lab. Retrieved 2020-12-20.
  2. "Karen McGrane". SVA MFA Interaction Design. Retrieved 2020-12-20.
  3. Mulligan, Miranda; Gordon, Rich; Gallo, Meredith; Charalambous, Styli (2013-05-03). "Karen McGrane on mobile, content strategy, fixing technology and the media culture". Northwestern University Knight Lab. Retrieved 2020-12-20.
  4. "Keynote Interview: Karen McGrane". Ingeniux. Retrieved 2020-12-20.
  5. "LavaCon Keynote Speaker Preview: Karen McGrane on Content in a Zombie Apocalypse". The LavaCon Content Strategy Blog. 2018-07-28. Retrieved 2020-12-20.
  6. "Karen McGrane selected to Keynote DrupalCon Portland!". DrupalCon Portland 2013. Retrieved 2020-12-20.
  7. "Karen McGrane #DevLearn Keynote Mindmap : Learnlets". Learnlets. 2016-11-18. Retrieved 2020-12-20.
  8. Allsopp, John (2017-02-23). "Video of the Week: Karen McGrane - Adaptive Content, Context, and Controversy". Web Directions. Retrieved 2020-12-20.
  9. "UX Advantage". UIE.fm. 2017-08-15. Retrieved 2020-12-20.
  10. "A Responsive Web Design Podcast". Responsive Web Design. 2017-10-16. Retrieved 2020-12-20.
  11. Owen, Laura Hazard (2015-07-29). "Two out of two news organizations recommend user research". Nieman Lab. Retrieved 2020-12-20.
  12. "Karen McGrane". The Web Ahead. Retrieved 2020-12-20.
  13. "two weeks out". Star Tribune. Minneapolis Minnesota. July 17, 2006. p. D2. Retrieved 20 December 2020.
  14. Larry Swanson (September 30, 2020). "Content and Design Systems for Enterprises – Episode 84". Content Strategy Insights (Podcast). Elless Media. Retrieved December 19, 2020.
  15. "Content Strategy for Mobile by Karen McGrane". A Book Apart. 2019-01-07. Retrieved 2020-12-20.
  16. Apfelbaum, S.; Cezzar, J. (2014). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. Rockport Publishers. p. 212. ISBN 978-1-59253-895-9. Retrieved 2020-12-20.
  17. ^ Udell, C. (2014). Mastering Mobile Learning (in Italian). Wiley. p. 74. ISBN 978-1-118-88491-1. Retrieved 2020-12-20.
  18. ^ albert.costill (2015-04-13). "5 Ways to Use Adaptive Content". Search Engine Journal. Retrieved 2020-12-20.
  19. "Book Review: "Content Strategy For Mobile" by Karen McGrane". Marketing Land. 2013-02-28. Retrieved 2020-12-20.
  20. "Going Responsive by Karen McGrane". A Book Apart. 2019-01-07. Retrieved 2020-12-20.
  21. Goggin, Maureen Daly; Young, Richard E. (2020-06-10). Inventing a discipline : rhetoric scholarship in honor of Richard E. Young. National Council of Teachers of English. ISBN 9780814123751. Retrieved 2020-12-20.
  22. "Two Songs from The Muppet Movie". Kottke.org. 2013-11-03. Retrieved 2023-12-30.
  23. "My Sabbatical Media Diet". Kottke.org. 2012-12-02. Retrieved 2023-12-30.

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