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MarketFair

Entrance to MarketFair, 2022
Location	West Windsor, New Jersey
Coordinates	40°18′53″N 74°39′39″W / 40.314793°N 74.660955°W / 40.314793; -74.660955
Address	3535 U.S. 1, Princeton, NJ
Opening date	August 1987
Developer	JMB/Federated Realty
Management	Centennial Real Estate
No. of stores and services	38
No. of anchor tenants	4
No. of floors	1
Public transit access	NJ Transit bus: 600, 605
Website	marketfairshoppes.com

MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address. With a gross leasable area of 240,000 square feet (22,000 m), the mall is located along U.S. Route 1, between New York City and Philadelphia. About 83,000 cars pass by every day. The anchor stores are AMC Theatres, Pottery Barn, LensCrafters, and Barnes & Noble.

History

MarketFair was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure. US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court. By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.

Tenants

There are about 38 different establishments in the mall. Home furnishings accounts for a large part of the center’s mix. The mall is distinguished by its assortment of specialty shops, such as Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba, that all opened in Fall 2013. There is also a ten-screen AMC Theatres.

The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.

Gallery

References

1. Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times.
2. ^ Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. Archived from the original on August 1, 2009. Retrieved July 15, 2010.
3. Cusido, Carmen. "West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores". nj.com. Retrieved 25 October 2012.

External links

• Official website

v t e Princeton, New Jersey
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Princeton addressed landmarks outside the municipality	American Boychoir School (defunct) Chapin School Educational Testing Service Forrestal Village MarketFair Mall Princeton Airport Penn Medicine Princeton Medical Center (formerly located on Witherspoon Street, now in neighboring Plainsboro) Princeton Plasma Physics Laboratory Robert Wood Johnson Foundation St. Joseph's Seminary (in Plainsboro; defunct) Sarnoff Corporation Terhune Orchards Washington Road Elm Allée Wilberforce School
See also: Princeton University and National Register of Historic Places listings in Mercer County, New Jersey

• West Windsor, New Jersey
• U.S. Route 1
• Shopping malls in New Jersey
• Shopping malls established in 1987
• Buildings and structures in Mercer County, New Jersey
• Tourist attractions in Mercer County, New Jersey
• Shopping malls in the New York metropolitan area