Proud is a surname. Notable people with the surname include:
- Albert Proud (born 1988), Australian rules football player
- Andrew Proud (born 1954), Anglican Bishop
- Bill Proud (1919–1961), English cricketer
- David Proud (born 1983), English actor born with spina bifida
- Geoffrey Proud (1946–2022), Australian painter
- George Proud (1939–2019), Canadian politician
- Peter Proud (1913–1989), British art director
- Ted Proud (1930–2017), British postal historian and philatelic writer
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