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Seaters

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Marketing technology company
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Seaters
Company typePrivate
IndustryTech
FoundedAugust 2013
FoundersJean-Sebastien Gosuin, Manu Jans, Dominique Snyers
HeadquartersNew York City Edit this on Wikidata, United States Edit this on Wikidata
Number of locations(4) New York, Brussels, Paris and London
ProductsTicketing technology, Ticket Sales and Resales
Websitewww.seaters.com

Seaters is a privately owned marketing technology company, with headquarters in New York City. Seaters platform and app was created to address the prevalent problem of empty seats at events.

History

Based on his experience as a ticketing agent and familiarity with the empty seat problem, Jean-Sébastien Gosuin founded Smart Seats (later changed to Seaters) in August 2013 with Manu Jans and Dominique Snyers.

In 2014, Seaters raised $4 million from investors in the United States and Europe.

In 2015, Seaters was one of 17 companies in the inaugural group accepted by Le Tremplin, for its sports-related incubator in Paris.

In 2017, Seaters raised $3 million in fresh capital with participants including existing investors and new investors.

Overview

Seaters has a two part solution to the empty seat problem, which has been found to occur at virtually all sold-out events, at a rate of 2-10% vacant seats. Both parts involve aggregating demand for unused tickets in advance of an event, so tickets can be distributed easily when they become available, even at the last minute.

Seaters mobile app allows to join Fan Groups for preferred events that are sold out. Members of Fan Groups wait in a virtual queue for notification that a ticket is available for them to purchase. Seaters earns a 20% handling fee from each sale.

References

  1. ^ "Belgische bedrijf Seaters mikt op jaaromzet van 1 miljoen". De Standaard (in Flemish). 9 February 2015. Retrieved 4 March 2017.
  2. "La start-up belge Seaters s'attaque au marché français et vise l'Euro 2016". Le Vif/L'Express. 2015-04-09. Retrieved 2016-08-02.
  3. "Seaters, la start-up belge qui vise à "combler les places vides" lors d'événements". Le Vif/L'Express. 2015-02-09. Retrieved 2016-08-02.
  4. "NYC Startups Seaters is Making Sure Sporting Events are Full". AlleyWatch. 2017-03-13. Retrieved 2017-05-02.
  5. Edwards, Samantha. "Havas SE and Seaters join forces". Eventmagazine.co.uk. Retrieved 4 March 2017.
  6. "Seaters: "Our first-minute tool for the last-minute problem of empty seats is a win-win for everyone"". iMinds. Retrieved 4 March 2017.
  7. "BNP Paribas Fortis Rolls Out Customer Loyalty Campaign with Seaters, a New York Marketing Technology Company". Star Tribune. Retrieved 2016-08-02.
  8. "Plus de places pour un grand match ? "Seaters" trouve des sièges inoccupés". La Dépêche du Midi (in French). Retrieved 4 March 2017.
  9. "App gives fans another shot at sold-out events". Yahoo! Tech. Retrieved 2016-08-02.
  10. "Belgisch bedrijf Seaters mikt op jaaromzet van 1 miljoen". Het Laatste Nieuws. 9 February 2015. Retrieved 4 March 2017.
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