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The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector.
History
In 2002, the Association of Small and Medium Enterprises (ASME) collaborated with Singapore's Chinese daily newspaper, Lianhe Zaobao, to create a new award, Singapore Promising Brand Award. A new Heritage Brand Award category was established for its 2005 edition.
In 2007, the award was rebranded as Singapore Prestige Brand Award.
Judging criteria
A point system is used to access entries over five broad criteria, broken down as follows:
- Brand strategy / identity
- Brand culture
- Integrated brand communications
- Brand equity
- Brand performance
References
- Goh, Timothy (25 October 2023). "29 local brands honoured with Singapore Prestige Brand Award this year". The Straits Times. ISSN 0585-3923. Retrieved 7 January 2024.
- Tay, Josephine (28 July 2007). "Brand new look for S'pore's top brand awards". The Straits Times.