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Summertime (Cinnamons and Evening Cinema song)

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2017 song by Cinnamons × Evening Cinema
"Summertime"
Digital release cover
Song by Cinnamons × Evening Cinema
from the album Confession
ReleasedAugust 7, 2017 (2017-08-07)
Genre
Length4:11
Songwriter(s)
  • Natsuki Harada
Lyricist(s)Natsuki Harada
Producer(s)Natsuki Harada
Cinnamons chronology
"Last Scene"
(2017) 		"Summertime"
(2017) 		"Noon"
(2018)
Evening Cinema singles chronology
"Summertime"
(2017) 		"Absolutely, It's You"
(2019)
Music video
"Summertime" on YouTube

"Summertime" (stylized in lowercase) is a song by Japanese bands Cinnamons and Evening Cinema, released digitally on August 7, 2017. The song was composed and written by Natsuki Harada, the vocalist, keyboardist, and guitarist of Evening Cinema.

In 2019, "Summertime" went viral in Southeast Asia, and its popularity spread to Japan through TikTok. In 2021, the song was adapted into a novel titled Kimi no Toriko ni Natte Shimaeba, Kitto.

Background and release

"Summertime" is described as a love song. The composition and lyrics to "Summertime" were written by Natsuki Harada, the vocalist, keyboardist, and guitarist of the Japanese band Evening Cinema. Harada stated that, while composing "Summertime", he did not know how to compose music. He who drew influences from J-pop songs from the 1980s, and while he did not intend to make "Summertime" a city pop song, the song became associated with the city pop revival in the late 2010s due to the genre being associated with the 1980s.

Evening Cinema collaborated with Japanese band Cinnamons, with vocals performed by Harada and Mariko Suzuki from Cinnamons. In 2022, Harada stated that, at that point, Evening Cinema had been doing live performances with Cinnamons often, and the idea for collaboration had spontaneously occurred at an after-party after one of their joint live shows.

"Summertime" was released digitally on August 7, 2017, on an independent label. It was later released physically on CD as a double A-side single with the song "Tokimeki of Winter" on December 12, 2018. A version of "Summertime" (サマータイム, titled in katakana) with a new arrangement was released on Evening Cinema's 2018 studio album Confession. In 2017, "Summertime" was featured in a commercial for the chat novel mobile app DMM Teller.

Music video

The music video for "Summertime" was animated by Tsukunem (credited as Tsukunejirou), who also provided the illustrations to the single's cover. The animation features a man and a woman on a drive by the coast who are cast under a love spell.

Cultural impact

"Summertime" received little interest during its initial release in 2017. "Summertime" went viral in Southeast Asia between the end of 2019 and the beginning of 2020, where it ranked no. 1 and no. 2 on the Spotify Virtual Charts in Vietnam and the Philippines respectively. In 2020, the song went viral on TikTok, inspiring song and dance covers. It became known under the hashtag "#KimiNoToriko", or "#KimiNoTorikoNi" (#君の虜に, lit. "Only if I could just fall for you") in Japanese, from the song's opening lyrics. By July 2020, it was the most used song on TikTok in Indonesia, Singapore, the Philippines, and Myanmar. The popularity of "Summertime" in on TikTok led to the song gaining more traction in Japan. Despite Harada's lack of intent to make "Summertime" a city pop song, he attributed its popularity to the city pop revival in the late 2010s, as well as the music video being animated.

By the end of 2020, "Summertime" ranked no. 7 on Spotify's Most Played Songs by Japanese Artists Overseas. The song won the TikTok Buzzwords Award 2020 in the music category for the hashtag "#KimiNoTorikoNi." In 2023, "Summertime" was nominated in the category for Top Streaming Music of the Decade at the Independent Artist Awards by TuneCore.

Other versions

Remixes

On June 25, 2021, Evening Cinema released "Summertime (Evening Cinema Remix)" as a digital single. The remix was released for the merchandise collaboration between "Summertime" and Usagikyuuun!, a character created by Japanese company Quan. A short music video animated by Tsukunem, who did the original artwork and music video for "Summertime", was also released for the remix and merchandise collaboration line.

On July 23, 2021, Maeshima Soshi released "Summertime (Maeshima Soshi Remix)" as a digital single.

Cover versions

Indonesian YouTuber Rainych released a cover version of "Summertime", which became one of the most popular cover versions of the song on YouTube. Harada was later asked to arrange a cover version of Miki Matsubara's 1979 song "Mayonaka no Door (Stay with Me)" for her, and Evening Cinema later produced her Japanese debut single "Ride on Time", a cover version of Tatsuro Yamashita's 1980 song.

In April 2021, a vocal audition was held on the Japanese streaming platform Mix Channel for a new cover version of "Summertime" arranged by Harada. The winner was Suu, a streamer on Mix Channel, and her version, titled "Summertime (Kimi no Toriko ni)", was released in July 2021.

Adaptations

On May 19, 2021, "Summertime" was adapted into a novel titled Kimi no Toriko ni Natte Shimaeba, Kitto (君の虜になってしまえば、きっと, lit. "Only If I Could Just Fall in Love with You") after the song's opening lyrics. Written by Aira and illustrated by Kaori Minato, the story was serialized on the mobile app Peep.

References

  1. ^ Amano, Fumiaki (July 28, 2021). "ミクチャライバー・すう×evening cinema原田夏樹「#君の虜に」で人気のラブソング「summertime」が紡ぐ新たな物語" [Mix streamer Suu and Natsuki Harada from Evening Cinema: a new story spun from the popular love song "Summertime" known as "#KimiNoTorikoNi"]. Natalie (in Japanese). Archived from the original on May 23, 2024. Retrieved January 1, 2025.
  2. ^ Shiba, Tomonori (November 22, 2021). "J-Pop Band evening cinema Talk Going Viral on TikTok, Songwriting Process & More: Interview". Billboard Japan. Archived from the original on August 18, 2022. Retrieved January 1, 2025 – via Billboard.
  3. ^ Tsunku (October 20, 2021). "つんく♂×evening cinema原田夏樹 「ビートルズが僕たちの音を作りだした」" [Tsunku and Natsuki Harada from Evening Cinema: "We recreated the sound of The Beatles"]. Tsunku's Producer's Viewpoint (in Japanese). Archived from the original on July 14, 2024. Retrieved January 1, 2025.
  4. ^ "evening cinema 原田夏樹、シティポップから学ぶ"聴き方"の重要性「大瀧詠一さんや山下達郎さんはリスナーとしても素晴らしい」" [Natsuki Harada from Evening Cinema: the importance of "how to listen" from city pop: "Even when Eiichi Ohtaki and Tatsuro Yamashita are listeners, they're amazing"]. Real Sound [ja] (in Japanese). July 1, 2022. Archived from the original on August 3, 2024. Retrieved January 1, 2025.
  5. ^ "TikTok流行語2020大賞、「#きゅんです」に決定！年に一度のTikTokクリエイターの祭典「TikTok CREATOR'S LAB. 2020 -REFLECTIONS-」開催レポート" ["#KyunDesu" wins the TikTok Buzzword Award 2020! Report on the yearly TikTok creator festival "TikTok Creator's Lab 2020: Reflections"]. Bytedance (in Japanese). December 8, 2020. Archived from the original on April 23, 2022. Retrieved January 1, 2025 – via ASCII Media Works.
  6. ^ Shiba, Tomonori (December 31, 2020). "「1億回」が"ヒットの新基準"、2020年の大ヒット曲とその理由" ["100 million views" is the "new standard for hit songs": the biggest hit songs of 2020 and their reasons why]. Shūkan Gendai (in Japanese). Kodansha. Retrieved January 1, 2025.
  7. ^ Kitahara, Fuhito (August 7, 2017). "cinnamons × evening cinema、コラボシングル『summertime』配信リリース。恋の魔法にかけられた男女が海岸沿いをドライブするMVも公開" [Cinnamons and Evening Cinema release their collaboration single "Summertime" digitally. A music video featuring a man and a woman cast under a love spell going on a coastal drive]. Uroros (in Japanese). Retrieved January 1, 2025.
  8. "冬のトキメキ/summertime" [Tokimeki of Winter / Summertime]. Oricon (in Japanese). Retrieved January 1, 2025.
  9. "Confession". Oricon (in Japanese). Retrieved January 1, 2025.
  10. ^ "evening cinemaが自身初のアルバム『CONFESSION』から「告白」のPVを解禁" [Evening Cinema releases music video for "Kokuhaku" from their debut album Confession]. Billboard Japan (in Japanese). February 1, 2018. Archived from the original on January 2, 2025. Retrieved January 1, 2025.
  11. Hasegawa, Kento (May 22, 2023). "【2023年】TikTokで流行の人気曲59選 「新時代」「おとせサンダー」もあるよ". Kai You (in Japanese). Retrieved January 1, 2025.
  12. "TuneCoreのスペシャルアワードに舐達麻、たかやん、HoneyWorks、Lampほかノミネート" [Namedaruma, Takayan, HoneyWorks, Lamp, and others nominated for TuneCore's Special Award]. Natalie (in Japanese). May 17, 2023. Archived from the original on September 1, 2023. Retrieved January 1, 2025.
  13. "summertime - evening cinema Remix". Apple Music. June 25, 2021. Retrieved January 1, 2025.
  14. ^ "cinnamons × evening cinema「summertime」、うさぎゅーん！とのコラボMV公開　セルフ・リミックスの配信も" ["Summertime" by Cinnamons and Evening Cinema release collaboration music video with Usagikyuuun!, also releases a self remix digitally]. Spincoaster [ja] (in Japanese). June 4, 2021. Retrieved January 1, 2025.
  15. "6月30日(水)〜8月1日(日) 国内初「うさぎゅーん！× summertime SHIBUYA TSUTAYA POPUPSHOP」開催！" [Nation's first "Usagikyuuun! and Summertime Shibuya Tatsuya Pop-up Shop" opens from June 30 (Wed) to August 1 (Sun)!]. Gridge (in Japanese). June 11, 2021. Archived from the original on August 2, 2021. Retrieved January 1, 2025 – via PR Times.
  16. "東南アジアでも人気曲「summertime」 とタイ国内でSNSスタンプが5,000万DLの人気キャラ「うさぎゅーん！」とコラボグッズが「アニメイトバンコク」でPOPUP SHOP開催中！" [Collaboration goods release in Animate Bangkok's pop-up shop, featuring "Summertime", a popular song in Southeast Asia, and Usagikyuuun!, a popular character whose stickers were downloaded 50 million times on social media in Thailand!]. Gridge (in Japanese). May 17, 2023. Archived from the original on July 7, 2021. Retrieved January 1, 2025 – via PR Times.
  17. "summertime - maeshima soshi Remix". Apple Music. July 23, 2021. Retrieved January 1, 2025.
  18. "cinnamons × evening cinema、「summertime」のmaeshima soshiリミックス盤が7/23(金) デジタル配信リリース" ["Summertime" by Cinnamons and Evening Cinema gets remix by Maeshima Soshi, releasing digitally on July 23 (Fri)]. Barks (in Japanese). July 23, 2021. Archived from the original on July 23, 2021. Retrieved January 1, 2025.
  19. "RIDE ON TIME/Say So -Japanese Version-(tofubeats Remix)". Oricon (in Japanese). Retrieved January 1, 2025.
  20. "cinnamons × evening cinema 「summertime」、チャット小説化決定！5/19(水)連載開始。世界中の恋心を掴んだ人気楽曲を原作にした完全オリジナル恋愛小説。" [Chat novel adaptation of "Summertime" by Cinnamons and Evening Cinema announced! Serialization begins on May 19 (Wed). A completely original love story based on the hit song that stole the hearts of people all around the world.]. Gridge (in Japanese). May 19, 2021. Archived from the original on March 2, 2024. Retrieved January 1, 2025 – via PR Times.
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