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Ugly Is Beautiful
Digital cover
Studio album by Oliver Tree
Released	July 17, 2020 (2020-07-17)
Genre	Alternative rock hip hop electropop pop rock alternative pop
Length	37:28
Label	Atlantic
Producer	Andrew Goldstein Casey Mattson David Pramik "Downtown" Trevor Brown Dylan Wiggins Ethan Snoreck Imad Royal Little Ricky ZR3 Marshmello NVDES Oliver Tree Nickell Rogét Chahayed Stint William Zaire Simmons
Oliver Tree chronology
Do You Feel Me? (2019) Ugly Is Beautiful (2020) Welcome to the Internet (2021)
Singles from Ugly Is Beautiful
"Hurt" Released: December 7, 2018 "Miracle Man" Released: June 7, 2019 "Cash Machine" Released: December 6, 2019 "Let Me Down" Released: April 7, 2020 "Bury Me Alive" Released: May 26, 2020
Ugly Is Beautiful: Shorter, Thicker & Uglier
Singles from Ugly Is Beautiful: Shorter, Thicker & Uglier
"Out of Ordinary" Released: February 5, 2021 "Life Goes On" Released: May 28, 2021

Ugly Is Beautiful is the second and debut major-label studio album by American singer-songwriter Oliver Tree. The album was originally scheduled for release on March 27, 2020 and delayed to June 12, 2020 through Atlantic Records, before being delayed again and released on July 17, 2020. In addition to Tree himself, the album features production from Andrew Goldstein, David Pramik, Marshmello, NVDES, Rogét Chahayed, Stint, and frequent collaborator Whethan, among others. The album debuted at number 14 on the Billboard 200 and number one on the Top Rock Albums chart. A deluxe version titled Ugly Is Beautiful: Shorter, Thicker & Uglier was released on May 28, 2021.

Background

Tree began hinting at Ugly Is Beautiful shortly after the release of the single "Hurt" in December 2018. He then embarked on a tour of the same name as the album. On August 2, 2019 he released Do You Feel Me?, an EP that contains six songs, four of which appear on Ugly Is Beautiful.

On December 6, 2019, Tree released the single "Cash Machine", and announced that Ugly Is Beautiful would be released on March 27, 2020. However, on March 25, just two days before the initial release date, it was announced that the album had been delayed due to the COVID-19 pandemic. Tree announced jokingly that due to the pandemic, the album had been cancelled and that while he still planned to release it "within the next 5-10 years", for now he was "officially going into retirement".

On April 7, 2020, Tree released "Let Me Down", which he jokingly announced as his "final song and video ever". However, on May 19, 2020, following a brief social media blackout, he posted an Instagram live video on his account that showed him being "kidnapped" by someone, as well as a picture of Ugly Is Beautiful's album cover. The "kidnapper" then stated that if the post with his album cover got to 100,000 comments, he would reveal the release date for the album. The post made it to 100,000 comments in about 45 minutes only for the comment goal to be updated to 250,000, which was also reached. The "kidnapper" then updated the comment goal to 500,000, then to 1,000,000. Finally, once this goal was reached, a video was posted to Instagram in which Oliver announced that Ugly Is Beautiful would be released on June 12. Tree then stated that if the album cover post reached 2,000,000 comments, he would release a new song and music video. The post reached this goal on May 25, and the next day, on May 26, he released the single "Bury Me Alive" along with pre-orders and a release date for the album for June 12, 2020.

On June 8, 2020, Tree announced that he had decided to delay the album yet again, due to the issues of racism and police violence against black people going on at the time after the murder of George Floyd, and the protests surrounding it. He stated that he "did not believe it was an appropriate time" to release the album when "much bigger things" deserved attention. The new release date was revealed to be July 17.

On July 14, 2020, the tracklist for the album was revealed.

Deluxe version

On May 28, 2021, a deluxe version of the album titled Ugly Is Beautiful: Shorter, Thicker & Uglier was released featuring seven tracks not included on the standard version, including the single "Out of Ordinary" The cover is slightly altered, with the same image of Tree holding balloons behind a fire, but instead smiling and having human testicles in place of his chin.

Promotion

This section needs expansion. You can help by adding to it. (December 2021)

Tree promoted Ugly Is Beautiful with the graphic novel Oliver Tree vs. Little Ricky: Alien Boys from Z2 Comics.

Critical reception

Professional ratings

Review scores
Source	Rating
AllMusic
NME
Pitchfork	4.8/10

Ugly Is Beautiful received mixed reviews from music critics. Ben Jolley of NME said that "beyond the fuzzy guitars and old-school hip-hop beats, Tree's thought-provoking narrative – which tackles depression, loneliness, commercialism, bullying and ignoring haters – proves he's more than a piss-taking internet troll" and that the album "just about silences his credibility critics by delivering wall-to-wall pop-rock ragers while encouraging fans to be unashamedly themselves". However, Cat Zhang of Pitchfork wrote that "for an artist chasing shock and bombast, Oliver Tree's music is surprisingly tame" and criticized the album's length and Tree's voice which "is riddled with distortion, casting a fuzzed-out sameness over even the more left-field selections". Zhang said that Tree's lyrics "indicate deeper struggle behind Tree's ludicrous facade, touching on the same themes of being an outsider, fucking up, and dealing with negativity, although in the vaguest possible terms" but that they appeared heartfelt. She concluded that "the album contains glimmers of a better artist" but was unsure how much of Tree's persona was down to him or other people.

Track listing

Notes

• signifies a co-producer.

Personnel

Credits adapted from Tidal.

Musicians

• Oliver Tree Nickell – vocals
• Ricky Robinson – violin (10)
• Andrew Goldstein – guitar, keyboards, programming (13)

Technical

• Emerson Mancini – mastering
• Mike Freesh – mixing
• Jacob Dennis – engineering (1, 2, 5, 8, 11–13)
• Zaire Koalo – engineering (6)
• Trevor Brown – engineering (6)
• Iain Findlay – engineering (7)
• MacGregor Leo – engineering (9)
• Stint – engineering (10)
• Matt Dyson – engineering (14)

Charts

Certifications

References

1. ^ Zhang, Cat (July 23, 2020). "Oliver Tree: Ugly Is Beautiful Album Review". Pitchfork. Retrieved July 27, 2020.
2. ^ Jolley, Ben (July 22, 2020). "Oliver Tree – Ugly Is Beautiful review: more than just a piss-taking internet troll". NME. Retrieved July 27, 2020.
3. "UGLY IS BEAUTIFUL – OLIVER TREE ALBUM REVIEW". TotalNtertainment. July 20, 2020. Retrieved August 28, 2021.
4. "Oliver Tree releases new track 'Out Of Ordinary'". DIY. February 5, 2021. Retrieved November 20, 2021.
5. "Oliver Tree announces Ugly is Beautiful tour 2019".
6. Greenwood, Koltan (December 6, 2019). "Oliver Tree drops over-the-top "Cash Machine" video, debut album details". Alternative Press. Retrieved June 9, 2020.
7. "Oliver Tree". www.facebook.com.
8. Mao, Jessica (April 11, 2020). "Oliver Tree delivers final song and performance in, 'Let Me Down' [Watch]". Dancing Astronaut. Retrieved June 9, 2020.
9. Havens, Lyndsey (May 27, 2020). "Oliver Tree Announces Debut Album, Shares New Single". Billboard. Retrieved June 9, 2020.
10. "Instagram post by Oliver Tree". Instagram. June 9, 2020.
11. "Tracklist Leaked on Google!!!". 14 July 2020.
12. Grunenwald, Joe (May 5, 2021). "EXCLUSIVE: Whoa Nelly! Take a first look at OLIVER TREE VS. LITTLE RICKY: ALIEN BOYS". The Beat. Retrieved December 17, 2021.
13. Heinrichs, James (May 3, 2021). "EXCLUSIVE: Oliver Tree's Surreal Humor Shines In New Graphic Novel". Screen Rant. Retrieved December 17, 2021.
14. Collar, Matt. "Oliver Tree - Ugly Is Beautiful Album Reviews, Songs & More". AllMusic. Retrieved 1 September 2023.
15. "Credits / Ugly Is Beautiful / Oliver Tree". Tidal. Retrieved July 20, 2020.
16. "Australiancharts.com – Oliver Tree – Ugly Is Beautiful". Hung Medien. Retrieved August 2, 2020.
17. "Austriancharts.at – Oliver Tree – Ugly Is Beautiful" (in German). Hung Medien. Retrieved July 30, 2020.
18. "Oliver Tree Chart History (Canadian Albums)". Billboard. Retrieved July 28, 2020.
19. "Official Irish Albums Chart Top 50". Official Charts Company. Retrieved July 24, 2020.
20. "Charts.nz – Oliver Tree – Ugly Is Beautiful". Hung Medien. Retrieved August 2, 2020.
21. "Official Albums Chart Top 100". Official Charts Company. Retrieved July 24, 2020.
22. "Oliver Tree Chart History (Billboard 200)". Billboard. Retrieved July 28, 2020.
23. "Oliver Tree Chart History (Top Rock Albums)". Billboard. Retrieved December 21, 2020.
24. "Top Rock Albums – Year-End 2020". Billboard. Retrieved December 21, 2020.
25. "Top Rock Albums – Year-End 2021". Billboard. Retrieved January 16, 2022.
26. "Brazilian album certifications – Oliver Tree – Ugly Is Beautiful" (in Portuguese). Pro-Música Brasil. Retrieved April 5, 2022.
27. "Canadian album certifications – Oliver Tree – Ugly Is Beautiful". Music Canada. Retrieved November 15, 2022.
28. "American album certifications – Oliver Tree – Ugly Is Beautiful". Recording Industry Association of America. Retrieved December 23, 2023.

External links

• Ugly Is Beautiful at Discogs (list of releases)

• 2020 debut albums
• Albums postponed due to the COVID-19 pandemic
• Albums produced by Oliver Tree
• Oliver Tree albums