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V Energy

500ml can of "V" brand energy drink
Type	Energy drink
Manufacturer	Frucor Suntory
Country of origin	New Zealand
Introduced	1997
Website	https://v.co.nz/ https://v-energy.com.au/

V is an energy drink brand produced by Frucor Suntory, a New Zealand–based beverage manufacturer. It was launched in Methven, New Zealand in August 1997 and in Australia in 1999. The product's success, a market share over 60% in New Zealand and 42% in Australia, makes it the most popular brand of energy drink in both countries. V is considered a local rival to Red Bull. Frucor says V energy drinks are not intended for children, and they are not recommended for pregnant women or people sensitive to caffeine.

Variants

V Energy (also referred to as "Green V") is the original flavour of V released in 1997.

Blue (also referred to as "Blue V") is a pineapple and passion fruit flavour introduced in October 2011 which V challenges the drinker to try and work out the flavour. V Sugar Free Blue and V Zero Sugar Blue (as of August 2023) are also currently available.

V Black was a flavour variant that was discontinued in 2013. V Black was re-released in 2018 for a limited time in New Zealand over a 6-week period. It was described as having a strong coffee flavour. V Black was rereleased in June 2024.

V Pure is a flavour alternative released in 2016 coming from six Natural Ingredients; apple juice, sparkling water, lemon juice, Guarana seed extract, caffeine from green coffee beans and natural V flavour.

V added a second Sugar Free flavour in 2018, themed after summer and the tropics. This product replaced V Zero.

V Tortured Orchard Raspberry Lemonade was introduced in 2018. In 2020, this flavour was brought back as a permanent edition and rebranded to 'V Raspberry Lemonade'.

The V Energy Refresh line released in 2022, is available in four flavours: Citrus Lemonade, Pineapple & Watermelon, Green Apple Lemonade and Blackcurrent & Yuzu (All Zero sugar).

V Tropical Tang was released in May 2023 and is described as "guava, pineapple and berries". However, the new addition is currently only available in 500ml cans.

V Energy Shots

The energy shots (described as "Pocket Rockets") are claimed to be as effective as the larger cans but have an extremely bitter taste that, according to the V Pocket Rocket website, is to stop young children from drinking them.

V Iced Drinks

In 2018, V released two Iced Coffee and two Iced Chocolate drinks to the New Zealand and Australian Market.

Advertisement and promotions

The drink sponsored I'm a Celebrity...Get Me Out of Here! in the UK for its second series in 2003.

In April 2018, V together with donut store chain Donut King, released in Australia a V flavoured donut. The donut was sold through Donut King stores nationwide and contained a gooey Guarana filling and covered in green sugar crystals.

V sponsored Back of the Y Masterpiece Television in the mid-2000s.

References

1. ^ "V Energy Drink". 14 October 2008. Archived from the original on 14 October 2008. Retrieved 11 October 2017.
2. "V Australia Website". AC Neilson Research. Frucor. 13 April 2003. Archived from the original on 19 June 2008. Retrieved 1 December 2008.
3. Swann, Allan (3 February 2009). "Frucor deal finally in the can". nbr.co.nz. Archived from the original on 10 October 2017. Retrieved 7 November 2013.
4. "V Energy drink FAQ page". Retrieved 24 November 2021.
5. "V Green". V Energy. Retrieved 13 November 2019.
6. "Wayback Machine has not archived that URL". www.frucor.co.au. Retrieved 13 April 2023.
7. "V-Blue - V Energy Drink". Retrieved 21 January 2024.
8. "V Blue". V Energy. Retrieved 13 November 2019.
9. Lucio, Remedios (5 November 2018). "V Energy re-releases limited edition V Black". Inside FMCG. Retrieved 11 April 2023.
10. Mcilraith, Brianna (11 November 2022). "Could the Black V make a comeback? Bidding war ensues for potential 'last ever' can on Trade Me". stuff.co.nz. Archived from the original on 20 December 2022. Retrieved 24 January 2024.
11. "V Energy brings back fan-favourite V Black". Newshub. 24 June 2024. Archived from the original on 24 June 2024. Retrieved 24 June 2024.
12. "V Energy releases a drink made from natural ingredients". Scoop News (Press release). 17 June 2016. Retrieved 13 November 2019.
13. Marketing At Retail
14. Frucor Suntory and Phantom Labs torture street posters for new V campaign, 5 June 2018, StopPress.
15. "V Energy unveils first full sugar launch since 2020". 9 May 2023.
16. "A Fast V Energy Blast". Archived from the original on 25 April 2012. Retrieved 12 March 2012.
17. "V Iced Chocolate". V Energy. Retrieved 13 November 2019.
18. "Media Insight builds V brand in £1m I'm A Celebrity promotion". Campaignlive.co.uk. Retrieved 11 October 2017.
19. Esveld, Olivia (4 April 2018). "Donut King Now Make V Energy Flavoured Donuts". KIIS 106.5. Archived from the original on 14 April 2018. Retrieved 14 April 2018.

External links

• Australia production of V
• New Zealand production of V

• Suntory brands
• Energy drinks
• New Zealand drinks
• New Zealand brands
• Products introduced in 1997