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Radio station in Grand Rapids, Michigan

WCSG
Grand Rapids, Michigan

Broadcast area	West Michigan
Frequency	91.3 MHz
Programming
Format	Christian adult contemporary
Ownership
Owner	Cornerstone University
History
Call sign meaning	College and Seminary of Grand Rapids
Technical information
Licensing authority	FCC
Class	B
ERP	37,000 watts
HAAT	174 meters
Links
Public license information	Public file LMS
Webcast	https://www.christiannetcast.com/listen/player.asp?station=wcsg-fm.aac
Website	http://www.wcsg.org/

WCSG 91.3 MHz is a radio station in Grand Rapids, Michigan, United States, that broadcasts a Christian adult contemporary format. The station is part of Cornerstone Radio, a broadcast outreach ministry of Cornerstone University. WCSG typically competes for the most-listened station in the Grand Rapids radio market, according to Nielsen data.

WCSG is rebroadcast on three other stations throughout West Michigan:

90.9 WCFG - Springfield/Battle Creek
88.3 WCXK - Kalamazoo (Formerly WAYK)
89.9 WCXB - Benton Harbor (Formerly WAYO)

History

WCSG began broadcasting after five years of preparation on June 9, 1973, with an easy listening and fine arts format. In 1981, WCSG's programming changed to a primarily Christian format and three years later, the station began broadcasting inspirational programming and music twenty-four hours a day, seven days a week, before evolving into its present Christian AC-based format. The vision of WCSG is to encourage, participate and equip the media for Christ and Christians in Western Michigan.

Advertising

As WCSG and its affiliates broadcasts on frequencies allocated in the United States for non-commercial educational use, WCSG is forbidden from broadcasting traditional, pre-recorded commercials. Instead, WCSG hosts regularly recognize both corporate and individual sponsors, similar to the approach used by other non-commercial and public radio stations. A typical "recognition" involves the host reading a slogan and a brief description of the goods and services offered by a corporate sponsor, or reading a personalized message written by an individual sponsor. The contributions of these sponsors account for 30% - 40% of WCSG's funding.

Branding

WCSG hosts "City Stop" campaigns, typically during the summer, in which listeners can meet the hosts, participate in the station's latest donation drives, and win WCSG-branded prizes. The station also holds several giveaway campaigns annually, usually deeming caller number 91 as the winner. These campaigns are extensive, and typically last several weeks at a time.

WCSG uses an extensive suite of jingles to promote its branding. Multiple jingle packages are currently in use, all of which come from TM Century. The majority of the jingles used are from packages originally made for WTPI-FM in Indianapolis.

Awards and honors

The station received a special recognition at the National Association of Religious Broadcasters convention in February 2001, when Focus on the Family selected WCSG from among 987 U.S. radio stations for its Station of the Year Award. In April 2001, the Gospel Music Association nominated WCSG for a Dove Award for Station of the Year. In 2007, R&R magazine recognized WCSG as 2007 Christian Station of the Year, Markets 26-100.

References

"Nielsen Audio Ratings". ratings.radio-online.com. Retrieved January 9, 2021.
Johnson, kathryn (Fall 2015). "Foundations Matter". Magazine & Annual Report. Cornerstone University: 8. Retrieved February 22, 2021.