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WIRX

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Radio station in Michigan, United States
WIRX
Broadcast areaBenton Harbor, Michigan
Frequency107.1 MHz (HD Radio)
BrandingWIRX
Programming
FormatMainstream rock
AffiliationsDetroit Lions Radio Network
Ownership
Owner
Sister stationsWCSY-FM, WCXT, WQYQ, WSJM-FM, WYTZ
History
First air dateJune 20, 1966 (as WSJM-FM)
Former call signsWSJM-FM (1965–1969)
Call sign meaningMusic Works
Technical information
Licensing authorityFCC
Facility ID74005
ClassA
ERP1,200 watts
HAAT152 meters (499 ft)
Repeater(s)94.3 WYRX-FM (Plymouth, Indiana)
Links
Public license information
WebcastListen live
Websitewww.wirx.com

WIRX (107.1 FM) is a mainstream rock radio station owned by Mid-West Family Broadcasting located in Benton Harbor, Michigan. The station's city of license is St. Joseph, Michigan broadcasting in HD from a tower at the edge of Benton Township, Michigan. Its programming is also simulcast to the South Bend–Mishawaka metropolitan area on WYRX-FM (94.3) in Plymouth, Indiana.

History

According to the "History of 107.1 FM St. Joseph", the 107.1 frequency was started as a music outlet to sister station WSJM in 1964 by Mid-West Family Broadcasting (MWF), which is based in Madison, Wisconsin. WSJM-FM began broadcasting in stereo on 107.1 MHz in 1965 and regularly provided stereo remote broadcasts by the Twin Cities Symphony and other events.

In 1969, the station changed its call letters to WIRX and switched to a completely jockless, automated Country format, tagged "WIRX Country".

In 1979, WYRX introduced an AOR/Top 40 ("Rock 40") format as "Rock 107 WIRX, The Music Works", playing artists from both the current and past years of rock.

The station switched its format slightly to a more AC-leaning rock format and was rebranded as "Magic 107 WIRX" with Jim Gifford and The Champions of Breakfast as the morning show.

Previous logo

WIRX returned to "Rock 107 WIRX" in 1991 and began running a mainstream rock format which it continues to do to this day.

Former program directors include Jim Gifford, Shelley Morgan, and Robb Rose.

The station is managed on a local level to this day, much as it was when it first came on the air.

On January 6, 2025, Mid-West Family Broadcasting began simulcasting to the South Bend–Mishawaka metropolitan area on WYRX-FM (94.3) in Plymouth, Indiana, which had previously offered a classic rock format.

Morning shows

The station has had several morning shows over the last decade. Hosts have included John Jay with Brother Phil, the syndicated Free Beer and Hot Wings, The Jason Lee show featuring Hunter, Rex Charger, and the "Plan B Morning Show" with Brock Havens. When the station began simulcasting on WYRX-FM in 2025, WIRX began airing the syndicated Bob & Tom Shpw, which WYRX (as WZOC) had already been airing in South Bend.

References

  1. "Facility Technical Data for WIRX". Licensing and Management System. Federal Communications Commission.
  2. Michiguide.com (2007). "WIRX FM 107.1 St. Joseph". Michiguide.com. Retrieved September 3, 2007.
  3. FCC (2007). "WIRX Station Search Details". Federal Communications Commission. Retrieved September 3, 2007.
  4. History of 107.1 FM St. Joseph - ROCK 107 WIRX Website, Retrieved January 1, 2010
  5. ^ Venta, Lance (January 6, 2025). "WIRX Expands To South Bend". RadioInsight. Retrieved January 7, 2025.

External links

Radio stations in Benton Harbor and St. Joseph, Michigan (Berrien County)
By AM frequency
By FM frequency
LPFM
Translators
Digital radio
by frequency & subchannel
By call sign
Radio stations in West Michigan
Battle Creek
Benton Harbor-St. Joseph
Grand Rapids
Kalamazoo
Muskegon
Other nearby regions
Chicago
Northwest Indiana
South Bend
See also
List of radio stations in Michigan
List of radio stations in Indiana
Rock radio stations in the state of Michigan, including Active and Modern Rock
By frequency
By callsign
By city
See also
adult contemporary
classic hits
college
country
news/talk
NPR
oldies
religious
rock
sports
top 40
urban
other radio stations in Michigan
See also
active rock
classic rock
mainstream rock
modern rock

42°04′19″N 86°22′16″W / 42.072°N 86.371°W / 42.072; -86.371

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