A weedtuber (a portmanteau of the words weed and YouTube) is a vlogger (an online video content creator) who deals with issues surrounding cannabis. Since cannabis legalization of the 2010s the producers/hosts sometimes consume cannabis on camera.
Popular weedtubers may have 300,000 or more channel subscribers. One (Joel Hradecky) has over one million as of early 2017. MassRoots listed 10 channels with over 100,000 subscribers in mid 2016. The term "weedtuber" began to appear on Google Trends in early 2015.
A sponsor is reported to be willing to pay a channel with over 100,000 subscribers between $300 and $1000 for mentioning their product.
Legality
Some weedtube channels were produced where cannabis was illegal but tolerated at the time, like Vancouver, British Columbia's Stephen Payne aka "Marijuana Man".
See also
- Mukbang, content creators who eat for a video audience
References
- ^ Jordan G Teicher (January 25, 2017), "The WeedTubers: these people make a living getting stoned on YouTube – These entrepreneurial twentysomethings are riding a wave of marijuana legalization to online celebrity. Call them Cheech and Chong for the digital age.", The Guardian
- Sébastien Wesolowski (March 31, 2016), "How to Build an Empire by Getting High on YouTube: Legalization in the US has allowed marijuana mavens to build a following on camera", Vice
- Austin Logan (June 29, 2016), Top 10 WeedTubers, MassRoots, retrieved 2017-02-09
- "weedtuber" frequency graph, Google Trends, accessed 2017-02-09
- Perrine Signoret (August 12, 2016), "Cannabis : le big bang des weedtubers", Libération (in French)
- "What's It Like to Be an Internet-Famous Stoner?", Vice, June 17, 2015