Ziegenbock (Ziegen Bock) is a German amber lager brewed by AB InBev. It is billed as "for Texans by Texans," and distributed in the U.S. state of Texas and nearby states. Ziegenbock is the German word for a billy goat.
Ziegenbock is marketed as a Texas-brewed Bock-Style Beer (Import - Craft - Specialty) and positioned as a Texan beer to compete with Shiner Bock. Ziegenbock is brewed at Anheuser-Busch's Houston brewery. Like Shiner Bock and Amber Bock, it does not conform to the BJCP style guidelines for a Bock, either in terms of flavor profile or potency.
Ziegfest
Ziegfest is an annual music festival sponsored by Ziegenbock and its parent company, Anheuser-Busch. Ziegfest typically features Texas/Red Dirt musicians. There are typically several venues with the events scheduled around a month apart.
References
- D'aveni, Richard (11 May 2010). Strategic Supremacy: How Industry Leaders Create Spheres of Influence from Their Product Portfolios to Achieve. Free Press. ISBN 9780743217637.
- "2008 BJCP Style Guidelines Category 5 — Bock". Beer Judge Certification Program. Archived from the original on 11 August 2020. Retrieved 16 August 2021.
External links
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