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{{Infobox record label {{Infobox record label <!-- See Misplaced Pages:WikiProject_Music -->
| name = RCRD LBL | name = RCRD LBL
| image = ] | image =RCRD LBL Logo.jpg
| image_bg = | parent = ]
| parent = ] | founded = {{start date|2007}}
| founder = {{hlist|]|]|Elliot Aronow}}
| founded = 2007
| founder = Josh Deutsch<br>] | defunct = {{end date|2013}}
| defunct = | status = Defunct
| distributor =
| genre = Various | genre = Various
| country = ] | country = U.S.
| location = Exclusively online | location = <!-- headquarters city and state -->
| url = | website = {{URL|www.rcrdlbl.com}}
}} }}
'''RCRD LBL''' is the premier online destination for free<ref>Peter Lauria, , ''The New York Post'', June 11, 2007.</ref>, curated, legal MP3<ref> Ethan Smith, Wall Street Journal, November 15,2007</ref> downloads from the hottest marquee and emergent artists. RCRD LBL delivers free daily curated MP3s directly to readers with multiple personalized email properties, including the RCRD of the Day email newsletter, RCRD selections, RCRD Deals (flash deals on music products)<ref> paid.com, April 28,2011</ref> and genre-specific editions tailored to users' tastes.<ref>, "Music Week", September 14, 2011. </ref> Fans can also enjoy content on the website, social media, mobile app for iPhone/iPod Touch <ref>Semi Philips,,Yahoo Finance, August, 25 2011</ref> and through content partners such as VEVO<ref></ref>, AOL and GQ.


'''RCRD LBL''' was a website for free,<ref>{{cite news|last=Lauria |first=Peter |url=http://www.nypost.com/seven/06112007/business/on_the_download_business_peter_lauria.htm |title=On The Download |publisher=NYPOST.com |date=2007-06-11 |accessdate=2012-02-04}}</ref> curated, and legal MP3<ref>{{cite news|last=Smith |first=Ethan |url=https://www.wsj.com/articles/SB119508767828793513 |title=Music Test: Can a Firm Profit From Free Tunes? - WSJ.com |publisher=Online.wsj.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> downloads from emergent artists.
Launched in 2007<ref>Coofler: Music and the Industry, , coofler.com, November 15, 2007.</ref>, RCRD LBL was immediately hailed as a revolutionary music discovery platform <ref name=CNN>Devin Leonard, , CNN Money, February 28, 2008.</ref>. Driven by its tastemaking editorial team, RCRD LBL features thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists including ], ], ] and more. RCRD LBL combines the allure of leading music discovery and download services with the ediotrial clairity of a trusted music site; serving up millions of downloads and plays per month to an audience of savvy, passionate music fans<ref> Brendon Garner Solutions For Dreamers.com, July 2010. </ref>.


RCRD LBL was launched in 2007 by ], ]<ref>{{cite web|url=http://www.coolfer.com/blog/archives/2007/11/rcrd_lbl_launch_1.php |title=RCRD LBL Launches |publisher=Coolfer.com |date=2007-11-15 |accessdate=2012-02-04}}</ref> and creative director Elliot Aronow,<ref>{{cite news|last1=Dionne|first1=Zach|title=Curator Elliot Aronow's Simple Rules For Success In Branding--And Life|url=http://www.fastcocreate.com/1679363/curator-elliot-aronows-simple-rules-for-success-in-branding-and-life|accessdate=25 September 2014|work=Fast Company - Create|publisher=Fast Company|date=10 January 2012}}</ref> and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.<ref>{{Cite web|url=http://solutionsfordreamers.com/articles/2010/07|title=RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers}}</ref>


As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.
==Past Events==
{|
|-
|valign=top|
*Smoke & Mirrors feat. ] - September 15, 2011 <ref></ref>
*Rock-A-Way Summer II (aka. Rainy Summer!) - August 21, 2011 <ref> </ref>
*Rock-A-Way Summer I - July 1, 2011 <ref> Last.fm </ref>
|}


==Key Players==


==Management==
{| {|
|- |-
|valign=top| |valign=top|
*Chairman - Josh Deutsch *Chairman ]
*General Manager - Terence Lam *General manager Terence Lam
*Chief Marketing Officer - Doug Smiley *Chief marketing officer Doug Smiley
*Creative director Elliot Aronow<ref>{{cite web|url=http://www.selectism.com/news/2011/03/29/selectism-profile-elliot-aronow-of-rcrd-lbl/ |title=Selectism Profile &#124; Elliot Aronow of RCRD LBL |publisher=Selectism.com |date=2011-03-29 |accessdate=2012-02-04}}</ref>
*Chief Data Officer - Nicole Delma <ref>Devon,Glenn , MediaBistro, January 27,2011. </ref>

*Creative Director - Elliot Aronow <ref> </ref>
|} |}


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{{reflist}} {{reflist}}



==External links==
{{Authority control}}
*
*


] ]
] ]
] ]
] ]





Latest revision as of 01:36, 4 September 2021

Record label
RCRD LBL
Parent companyDowntown Records
Founded2007 (2007)
Founder
Defunct2013 (2013)
StatusDefunct
GenreVarious
Country of originU.S.
Official websitewww.rcrdlbl.com

RCRD LBL was a website for free, curated, and legal MP3 downloads from emergent artists.

RCRD LBL was launched in 2007 by Josh Deutsch, Peter Rojas and creative director Elliot Aronow, and featured thousands of free singles, remixes, exclusive tracks and rarities from a diverse, handpicked roster of artists. The site served up millions of downloads and plays per month.

As of November 2013, the site has been taken down and there have been no new posts on the site's Facebook or Twitter feeds since May 2013.

Management

  • Chairman – Josh Deutsch
  • General manager – Terence Lam
  • Chief marketing officer – Doug Smiley
  • Creative director – Elliot Aronow

References

  1. Lauria, Peter (2007-06-11). "On The Download". NYPOST.com. Retrieved 2012-02-04.
  2. Smith, Ethan (2007-11-15). "Music Test: Can a Firm Profit From Free Tunes? - WSJ.com". Online.wsj.com. Retrieved 2012-02-04.
  3. "RCRD LBL Launches". Coolfer.com. 2007-11-15. Retrieved 2012-02-04.
  4. Dionne, Zach (10 January 2012). "Curator Elliot Aronow's Simple Rules For Success In Branding--And Life". Fast Company - Create. Fast Company. Retrieved 25 September 2014.
  5. "RCRD LBL: Giving the Artist & Fan What They Want - Solutions for Dreamers".
  6. "Selectism Profile | Elliot Aronow of RCRD LBL". Selectism.com. 2011-03-29. Retrieved 2012-02-04.



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