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{{refimprove|date=July 2014}} {{Short description|Australasian advertising agency}}{{more citations needed|date=July 2014}}
⚫ {{Use dmy dates|date=September 2020}}
⚫ {{Use Australian English|date=June 2011}}
{{Infobox company {{Infobox company
| name = GPY&R | name = Y&R ANZ
| type = ] | type = ]
| location = Level 15, 35 Clarence St <br>] | location = Level 15, 35 Clarence St <br>]
| industry = ] | industry = ]
| homepage = | homepage =
| parent = ] | parent = ]
}} }}

⚫ {{Use dmy dates|date=June 2011}}
⚫ '''Y&R ANZ''' (formerly known as '''George Patterson Y&R''') is an Australasian advertising agency. The agency was formed in 2005 when the international advertising holding conglomerate ] acquired the Australian marketing communications company, The Communications Group (TCG).
⚫ {{Use Australian English|date=June 2011}}
⚫ '''George Patterson Y&R''' (GPY&R) is an Australasian advertising agency with offices in Melbourne, Sydney, Brisbane and Adelaide. The New Zealand arm of Y&R Group's direct advertising agency operates as Y&R NZ and has offices in Auckland and Wellington. The agency was formed in 2005 when the international advertising holding conglomerate ] acquired the Australian marketing communications company, The Communications Group (TCG).


==History== ==History==
The George Patterson agency was founded on 1 November 1934. George Patterson started his advertising career at the age of 18 and within a year he became Australia’s youngest advertising manager,{{citation needed|date=August 2014}} at McPherson’s, a large engineering company. He left McPherson’s in 1913, wanting to gain experience of advertising overseas. He took on the job of advertising manager at a magazine in New York, before returning to Australia at the outbreak of war in 1914. Patterson served in a medical unit in Africa during the war, and in 1919 started his first agency. A partnership with Norman Catts followed, and Catts-Patterson became Australia’s largest agency.{{citation needed|date=August 2014}} The George Patterson agency was founded on 1 November 1934. ] had started his advertising career at the age of 18 in 1908. He left McPherson's in 1913 and took on the job of advertising manager at a magazine in New York, before returning to Australia at the outbreak of war in 1914. In 1919, he started his first agency in a partnership with Norman Catts and Catts-Patterson became Australia's largest agency.{{citation needed|date=August 2014}}


One of the agency's early clients was Palmolive. In 1921, George Patterson offered to launch the brand in Australia.{{citation needed|date=March 2018}}
One of the agency’s early clients was Palmolive. In 1921, George Patterson heard about a shipment of soap that had been destined for sale in the Far East, but the sale had fallen through. It had been diverted to Australia, and was waiting at the docks in Sydney before being sold to a wholesaler. Patterson contacted Palmolive and convinced the company that there was a market for their brand in Australia, "because the soap was already well-known through the circulation of American magazines." He offered to launch the brand, and it was a great success. Within two years a factory was under construction in Sydney, and all advertising was handled by George Patterson. The agency continues to work with Colgate-Palmolive to this day.


The agency represented the Australian Defence Force for 13 years before they lost their contract with them in 2013 to competitors ].<ref>{{cite web |url=https://mumbrella.com.au/defence-force-moves-havas-george-patterson-yr-194658 |title=Defence Force moves to Havas from George Patterson Y&R |last=Hayes |first=Alex |date=5 December 2013 |work=] |archive-url=https://archive.today/20180219010101/https://mumbrella.com.au/defence-force-moves-havas-george-patterson-yr-194658 |archive-date=19 February 2018 |url-status=live |access-date=6 March 2018}}</ref>
==Merged businesses==
⚫ TCG's primary advertising asset was the George Patterson agency which had dominated the Australian advertising market throughout the 2nd half of the 20th century. Known as "Patts" in the industry, the business had been ''George Patterson Advertising'' from its formation in 1934 when ] demerged the Sydney and Melbourne business he had started in 1918 from Catts-Patterson; ''George Patterson Bates'' from the 1990s, when the agency's long-standing Asian affiliation with ] was formalised with an acquisition by Bates, then one of the two worldwide network holdings of ]; and ''George Patterson Partners'' at the time of the WPP acquisition, having been primed for sale under that name by the TCG management-buyout group since 2003.


In 2017, George Patterson Y&R (GPY&R) was rebranded to Y&R ANZ.
⚫ WPP merged the Australian offices of its worldwide ] brand with George Patterson.<ref>{{cite web |url=http://www.bandt.com.au/articles/65/0C036165.asp |title=WPP Announces What Everyone Already Knew |author=Ryan, Rosemary |date=27 October 2005 |work=bandt.com.au |publisher= |accessdate=20 May 2011}}</ref> WPP had acquired the worldwide ] brand in 2000.


==Mergers and acquisitions==
==Leadership==
⚫ TCG's primary advertising asset was the George Patterson agency which had dominated the Australian advertising market throughout the 2nd half of the 20th century. Known as "Patts" in the industry, the business had been ''George Patterson Advertising'' from its formation in 1934 when George Patterson demerged the Sydney and Melbourne business he had started in 1918 from Catts-Patterson; ''George Patterson Bates'' from the 1990s, when the agency's long-standing Asian affiliation with ] was formalised with an acquisition by Bates, then one of the two worldwide network holdings of ]; and ''George Patterson Partners'' at the time of the WPP acquisition, having been primed for sale under that name by the TCG management-buyout group since 2003.
George Patterson Y&R operates with a system of local office leaders for Sydney, Melbourne and Brisbane. Jason Buckley (based in Sydney) is the Regional COO and Ben Coulson (based in Melbourne) is the Regional CCO for ANZ. Managing Directors include Matt Farrugia (Melbourne), Julian Bell (Melbourne), Andrew Dowling (Sydney), Phil McDonald (Brisbane) and Steve Kaen (NZ / Auckland).


⚫ WPP merged the Australian offices of its worldwide ] brand with George Patterson.<ref>{{cite web|url=http://www.bandt.com.au/articles/65/0C036165.asp |title=WPP Announces What Everyone Already Knew |author=Ryan, Rosemary |date=27 October 2005 |work=bandt.com.au |access-date=20 May 2011 }}{{dead link|date=January 2017 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> WPP had acquired the worldwide Young & Rubicam brand in 2000.
GPY&R's major clients include Australia Post, Schweppes, Suncorp Group, Colgate Palmolive, Tatts, Public Transport Victoria and LG Electronics.


==Accolades== ==Accolades==
* ] 2012 Australian Agency of the Year<ref>{{cite web|url=http://lbbonline.com/news/gpyr-shines-at-cannes-2012/|title=GPY&R Shines At Cannes 2012 - LBBOnline|url-status=live|archive-url=https://web.archive.org/web/20140811082907/http://lbbonline.com/news/gpyr-shines-at-cannes-2012/|archive-date=11 August 2014}}</ref>
GPY&R has won a number of awards and accolades. In the last few years, these include:
⚫ * World's Top Ten Agencies, Gunn Report 2013{{citation needed|date=August 2014}}
*] 2019 Outdoor of the Year (Gold and Silver Lion)<ref>{{Cite web|title=ANZ's 'Signs of love' wins gold in Outdoor {{!}} Advertising|url=https://www.campaignasia.com/article/anzs-signs-of-love-wins-gold-in-outdoor/452487|access-date=2021-07-14|website=Campaign Asia}}</ref>


==Australian Defence Force contract==
* No. 1 ranked Australian Agency 2012 AdNews and No. 1 ranked Australian Network 2012 AdNews<ref>http://www.adnews.com.au/rankings/advertising-agencies/advertising-agencies-rankings-2012-round-2</ref>
The agency attracted controversy in May 2011 after it won a contract to "clean up" the ] of the ] (ADF) as some of the social media posts by GPYR were sexually or politically controversial. This included then CEO, Russel Howcroft's Facebook page which showed him to be a member of the "] Ass Appreciation Society".<ref>{{Cite web|url=https://mumbrella.com.au/gpyr-staff-become-the-story-after-newspaper-links-online-comments-to-skype-sex-scandal-46994|title=GPY&R staff become the story after newspaper links online comments to Skype sex scandal|last=Burrowes|first=Tim|date=2011-05-20|website=Mumbrella|access-date=2020-04-24}}</ref><ref name=":0" /> A spokesperson for George Patterson Y&R stated: "We do not believe that this material is in any way relevant to an assessment of the nature or quality of the professional services that GPY&R provides."<ref name=":0">{{cite web |url=http://www.adelaidenow.com.au/defence-review-teams-sex-controversy/story-e6frea6u-1226059991128 |title=Defence review team's sex controversy |last=McPhedran |first=Ian |author-link=Ian McPhedran |date=21 May 2011 |work=] |archive-url=https://web.archive.org/web/20120821053114/http://www.adelaidenow.com.au/defence-review-teams-sex-controversy/story-e6frea6u-1226059991128 |archive-date=21 August 2012 |url-status=live }} {{cite web |url=http://www.heraldsun.com.au/news/national/defence-review-teams-sex-controversy/story-e6frf7l6-1226060003731 |title=Defence review team's sex controversy |author=McPhedran, Ian |date=21 May 2011 |work=] |archive-url=https://archive.today/20180219004644/http://www.heraldsun.com.au/archive/news/defence-review-teams-sex-controversy/news-story/7747a1af6dfdfc594dc12b0027e3dd38 |archive-date=19 February 2018 |url-status=live |access-date=19 February 2018}} {{cite web |url=http://www.dailytelegraph.com.au/news/national/defence-review-teams-sex-controversy/story-e6freuzr-1226060003731 |title=Defence review team's sex controversy |author=McPhedran, Ian |date=21 May 2011 |work=] |archive-url=https://archive.today/20180219004721/https://www.dailytelegraph.com.au/news/national/defence-review-teams-sex-controversy/news-story/7747a1af6dfdfc594dc12b0027e3dd38 |archive-date=19 February 2018 |url-status=live |access-date=19 February 2018}} {{cite web |url=http://www.perthnow.com.au/news/defence-review-teams-sex-controversy/story-e6frg12c-1226060040150 |title=Defence review team's sex controversy |author=McPhedran, Ian |date=21 May 2011 |work=] |archive-url=https://archive.today/20180219004628/https://www.perthnow.com.au/news/defence-review-teams-sex-controversy-ng-a7f28d8a3d70b593f426a20a606b055c |archive-date=19 February 2018 |url-status=live |access-date=19 February 2018}}</ref> Earlier that month, the ADF "side-stepped" allegations that they had a conflict of interest in awarding the contract to George Patterson Y&R.<ref>{{cite web |url=https://www.crikey.com.au/2011/05/10/no-conflict-over-defence-force-social-media-probe/ |title='No conflict' over Defence Force social media probe |last=Cook |first=Andrew |date=10 May 2011 |work=] |archive-url=https://archive.today/20180219010417/https://www.crikey.com.au/2011/05/10/no-conflict-over-defence-force-social-media-probe/ |archive-date=19 February 2018 |url-status=live |access-date=19 February 2018}}</ref>
* Cannes Lions 2012 Australian Agency of the Year<ref>http://lbbonline.com/news/gpyr-shines-at-cannes-2012/</ref>
* Effies 2012 Effectiveness Agency of the Year<ref>http://www.communicationscouncil.org.au/downloads_tcc/2012/Effie_winners_2012.pdf</ref>
⚫ * World’s Top Ten Agencies, Gunn Report 2013{{citation needed|date=August 2014}}
* ADMA 2013 Australian agency of the year<ref>http://www.bandt.com.au/marketing/ADMA-Awards-proves-big-night-for-GPY-R-McCann</ref>

In 2013 Y&R Group was 9th in BRW's Most Innovative Companies list.<ref>http://www.brw.com.au/p/lists/50-most-innovative-companies/2013/most_innovative_companies_group_ykZXr1vvtOEG1RwICIfPdK</ref>

==Controversy==
The agency attracted controversy after it won a contract to "clean up" the social media policy of the ]. As well as criticising the decision not to relegate the task to the Government, a law firm or risk management consultant, '']'' reported that "Senior staff at the advertising agency promote degrading images of women and post bizarre messages on their social networking accounts." The social networking accounts, which could be accessed via links on the firm's home page, referred to then Prime Minister ] as a lesbian, and featured guides on topics such as "making your own sex toys". CEO Russell Howcroft admitted to being a member of the "] Ass Appreciation Society" group on ]. Other staff members could be seen drunk, one could be seen in a simulated sex act and others ] statements such as "Where can I buy a ] ]?". A spokesperson for George Patterson Y&R stated: "We do not believe that this material is in any way relevant to an assessment of the nature or quality of the professional services that GPY&R provides."<ref>{{cite web |url=http://www.adelaidenow.com.au/defence-review-teams-sex-controversy/story-e6frea6u-1226059991128 |title=Defence review team's sex controversy |author=McPhedran, Ian |date=21 May 2011 |work=] |publisher= |accessdate=20 May 2011}}</ref>


==References== ==References==
<!--- See ] on how to create references using <ref></ref> tags which will then appear here automatically --> <!--- See ] on how to create references using tags which will then appear here automatically -->
{{Reflist}} {{Reflist}}


==External links== ==External links==
* *

{{Authority control}}


{{DEFAULTSORT:George Patterson YandR}} {{DEFAULTSORT:George Patterson YandR}}

Latest revision as of 19:17, 10 July 2023

Australasian advertising agency
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Y&R ANZ
Company typeSubsidiary
IndustryIntegrated Marketing Communications
HeadquartersLevel 15, 35 Clarence St
Sydney
ParentWPP plc
Websitewww.yranz.com

Y&R ANZ (formerly known as George Patterson Y&R) is an Australasian advertising agency. The agency was formed in 2005 when the international advertising holding conglomerate WPP Group acquired the Australian marketing communications company, The Communications Group (TCG).

History

The George Patterson agency was founded on 1 November 1934. George Patterson had started his advertising career at the age of 18 in 1908. He left McPherson's in 1913 and took on the job of advertising manager at a magazine in New York, before returning to Australia at the outbreak of war in 1914. In 1919, he started his first agency in a partnership with Norman Catts and Catts-Patterson became Australia's largest agency.

One of the agency's early clients was Palmolive. In 1921, George Patterson offered to launch the brand in Australia.

The agency represented the Australian Defence Force for 13 years before they lost their contract with them in 2013 to competitors Havas.

In 2017, George Patterson Y&R (GPY&R) was rebranded to Y&R ANZ.

Mergers and acquisitions

TCG's primary advertising asset was the George Patterson agency which had dominated the Australian advertising market throughout the 2nd half of the 20th century. Known as "Patts" in the industry, the business had been George Patterson Advertising from its formation in 1934 when George Patterson demerged the Sydney and Melbourne business he had started in 1918 from Catts-Patterson; George Patterson Bates from the 1990s, when the agency's long-standing Asian affiliation with Bates Worldwide was formalised with an acquisition by Bates, then one of the two worldwide network holdings of Saatchi & Saatchi PLC; and George Patterson Partners at the time of the WPP acquisition, having been primed for sale under that name by the TCG management-buyout group since 2003.

WPP merged the Australian offices of its worldwide Young & Rubicam brand with George Patterson. WPP had acquired the worldwide Young & Rubicam brand in 2000.

Accolades

  • Cannes Lions 2012 Australian Agency of the Year
  • World's Top Ten Agencies, Gunn Report 2013
  • Cannes Lions 2019 Outdoor of the Year (Gold and Silver Lion)

Australian Defence Force contract

The agency attracted controversy in May 2011 after it won a contract to "clean up" the social media policy of the Australian Defence Force (ADF) as some of the social media posts by GPYR were sexually or politically controversial. This included then CEO, Russel Howcroft's Facebook page which showed him to be a member of the "Pippa Middleton Ass Appreciation Society". A spokesperson for George Patterson Y&R stated: "We do not believe that this material is in any way relevant to an assessment of the nature or quality of the professional services that GPY&R provides." Earlier that month, the ADF "side-stepped" allegations that they had a conflict of interest in awarding the contract to George Patterson Y&R.

References

  1. Hayes, Alex (5 December 2013). "Defence Force moves to Havas from George Patterson Y&R". Mumbrella. Archived from the original on 19 February 2018. Retrieved 6 March 2018.
  2. Ryan, Rosemary (27 October 2005). "WPP Announces What Everyone Already Knew". bandt.com.au. Retrieved 20 May 2011.
  3. "GPY&R Shines At Cannes 2012 - LBBOnline". Archived from the original on 11 August 2014.
  4. "ANZ's 'Signs of love' wins gold in Outdoor | Advertising". Campaign Asia. Retrieved 14 July 2021.
  5. Burrowes, Tim (20 May 2011). "GPY&R staff become the story after newspaper links online comments to Skype sex scandal". Mumbrella. Retrieved 24 April 2020.
  6. ^ McPhedran, Ian (21 May 2011). "Defence review team's sex controversy". The Advertiser. Archived from the original on 21 August 2012. McPhedran, Ian (21 May 2011). "Defence review team's sex controversy". Herald Sun. Archived from the original on 19 February 2018. Retrieved 19 February 2018. McPhedran, Ian (21 May 2011). "Defence review team's sex controversy". The Daily Telegraph. Archived from the original on 19 February 2018. Retrieved 19 February 2018. McPhedran, Ian (21 May 2011). "Defence review team's sex controversy". Perth Now. Archived from the original on 19 February 2018. Retrieved 19 February 2018.
  7. Cook, Andrew (10 May 2011). "'No conflict' over Defence Force social media probe". Crikey. Archived from the original on 19 February 2018. Retrieved 19 February 2018.

External links

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