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			{{Use dmy dates\|date=April 2022}}
	{{Use British English\|date=January 2016}}		{{Use British English\|date=January 2016}}
	{{Infobox company		{{Infobox company
	\| name = Dorset Cereals		\| name = Dorset Cereals
	\| logo = Dorset Cereals logo.jpg		\| logo = Dorset Cereals logo.jpg
			\| type = ]
	\| type = Subsidiary
⚫	\| ~~traded_as~~ =
	\| foundation = {{start date and age\|df=yes\|1989}}		\| foundation = {{start date and age\|df=yes\|1989}}
	\| location = ], ], ~~United Kingdom~~		\| location = {{nowrap\|], ], England}}
	\| ~~key_people~~ = Terry Crabb ~~(founder)~~		\| founder = Terry Crabb
		⚫	\| key_people =
	\| industry = ]		\| industry = ]
	\| products = ~~Muesli, porridge, granola~~		\| products = ]s
	\| revenue =		\| revenue =
	\| operating_income =		\| operating_income =
	\| net_income =		\| net_income =
	\| num_employees = 100+		\| num_employees = 100+
	\| ~~parent~~ = ]		\| owner = ]
			\| parent = ABF Grain Products Limited
	\| homepage = {{url\|~~http://www.~~dorsetcereals.co.uk}}		\| homepage = {{url\|dorsetcereals.co.uk}}
	\| footnotes =		\| footnotes =
	}}		}}
	'''Dorset Cereals''' is a British ~~breakfast~~ ~~food~~ ~~manufacturer~~, based in ], ]. It was founded in 1989 by Terry Crabb and manufactures ], porridge, and ]. Its products are exported to more than 70 countries.<ref name="independent">{{cite news\|url=https://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html\|title=Dorset Cereals: Changing the world, one breakfast bowl at a time\|work=The Independent\|accessdate=4 August 2016}}</ref>		'''Dorset Cereals''' is a British manufacturer of ]s, based in ] in ], England. The company was founded in 1989 by Terry Crabb and manufactures ], ], and ]. Its products are exported to more than 70 countries.<ref name="independent">{{cite news\|url=https://www.independent.co.uk/news/business/analysis-and-features/dorset-cereals-changing-the-world-one-breakfast-bowl-at-a-time-7893714.html\|title=Dorset Cereals: Changing the world, one breakfast bowl at a time\|work=The Independent\|accessdate=4 August 2016}}</ref>

	==History==		==History==
	Dorset Cereals has experienced significant growth, especially in export markets.<ref name="independent"/><ref name="ft">{{cite web\|url=http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq\|title=Associated British Foods to buy Dorset Cereals - FT.com\|publisher=ft.com\|accessdate=4 August 2016}}</ref><ref name="thegrocer">{{cite web\|url=http://www.thegrocer.co.uk/company-profile-dorset-cereals/120966.article\|title=Company Profile Dorset Cereals\|publisher=thegrocer.co.uk\|accessdate=4 August 2016}}</ref> ~~Since~~ 2000, the company ~~has been~~ based at a purpose-built barn factory in Poundbury, the ~~town~~ ~~built~~ ~~according~~ to ~~the~~ ~~vision~~ of ].		Dorset Cereals was started by Terry Crabb from his garage in 1989.<ref>{{Cite news \|last=Chan \|first=Szu Ping \|date=2022-09-03 \|title=How Liz Truss hopes to spark growth by repeating a Victorian experiment \|language=en-GB \|work=The Telegraph \|url=https://www.telegraph.co.uk/business/2022/09/03/how-liz-truss-hopes-spark-growth-repeating-victorian-experiment/ \|access-date=2022-09-23 \|issn=0307-1235}}</ref> The company has experienced significant growth, especially in export markets.<ref name="independent"/><ref name="ft">{{cite web\|url=http://www.ft.com/intl/cms/s/0/c006fe9e-ecbf-11e3-8963-00144feabdc0.html#axzz3xuwLMsaq\|title=Associated British Foods to buy Dorset Cereals - FT.com\|publisher=ft.com\|accessdate=4 August 2016}}</ref><ref name="thegrocer">{{cite web\|url=http://www.thegrocer.co.uk/company-profile-dorset-cereals/120966.article\|title=Company Profile Dorset Cereals\|publisher=thegrocer.co.uk\|accessdate=4 August 2016}}</ref> From 2000, the company was based at a purpose-built barn factory in Poundbury. In 2012, ] purchased the company for £50 million from its private equity owners, ].<ref name="dorsetecho">{{cite web\|url=http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb\|title=Dorset Cereals sold in £50million deal (From Dorset Echo)\|date=6 June 2014 \|publisher=dorsetecho.co.uk\|accessdate=4 August 2016}}</ref> The company is now part of '''The Jordans, Dorset & Ryvita Company''' subsidiary of ABF. In 2018 production moved to Poole. <ref>{{cite web\|url=https://www.dorsetecho.co.uk/news/16189937.dorset-cereals-move-poole-described-bittersweet\|title=Dorset Cereals move to Poole described as bittersweet\|date=29 April 2018 \|publisher=www.dorsetecho.co.uk\|accessdate=17 October 2022}}</ref>
	In 2012, ] purchased the company for £50 million from its private equity owners, ]<ref name="dorsetecho">{{cite web\|url=http://www.dorsetecho.co.uk/news/11261206.Dorset_Cereals_sold_in___50million_deal/?ref=eb\|title=Dorset Cereals sold in £50million deal (From Dorset Echo)\|publisher=dorsetecho.co.uk\|accessdate=4 August 2016}}</ref>. It is now part of '''The Jordans, Dorset & Ryvita Company''' subsidiary of ABF.

	The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.<ref name="dorsetcereals">{{cite web\|url=https://www.dorsetcereals.co.uk/bnb-awards/\|title=Dorset Cereals B&~~#038;~~B awards ~~–~~ Dorset Cereals\|publisher=dorsetcereals.co.uk\|accessdate=4 August 2016}}</ref><ref>http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html</ref>		The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.<ref name="dorsetcereals">{{cite web\|url=https://www.dorsetcereals.co.uk/bnb-awards/\|title=Dorset Cereals B&B awards – Dorset Cereals\|publisher=dorsetcereals.co.uk\|accessdate=4 August 2016\|archive-date=16 July 2016\|archive-url=https://web.archive.org/web/20160716112218/https://www.dorsetcereals.co.uk/bnb-awards/\|url-status=dead}}</ref><ref>http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html{{Dead link\|date=November 2019 \|bot=InternetArchiveBot \|fix-attempted=yes }}</ref>

	==Products==		==Products==
			]
	Dorset Cereals manufactures ~~a number of~~ breakfast products, ~~such as~~ muesli, porridge and granola at its purpose-built barn in ], construction of which was overseen by ]. The company sources British oats, ] and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.<ref name="independent"/> ~~The simple but "quaint" packaging has attracted attention.~~<ref name="theguardian">{{cite news~~\|url=https://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing~~\|title=Matthew Fort: How many seemingly bucolic products are actually made by big corporations?\|work=The Guardian\|accessdate=4 August 2016}}</ref>		Dorset Cereals manufactures its breakfast products, muesli, porridge and granola at its purpose-built barn in ], construction of which was overseen by ]. The company sources British oats, ] and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.<ref name="independent"/><ref name="theguardian">{{cite news \|title=Matthew Fort: How many seemingly bucolic products are actually made by big corporations? \|work=The Guardian \|url=https://www.theguardian.com/lifeandstyle/wordofmouth/2009/jun/02/dorset-cereals-marketing \|accessdate=4 August 2016}}</ref>

	===~~Sugar levels~~===		===Criticism===

	Health campaign group ] has criticised the high levels of sugar in Dorset Cereals products and the failure of Dorset Cereals to adopt the colour-coded labelling recommended by the ] or any front-of-pack nutrition labelling.<ref>{{cite news\|url=https://www.telegraph.co.uk/news/2017/08/07/upmarket-cereal-brands-ignore-sugar-content-warnings/\|title=Upmarket cereal brands ignore sugar content warnings\|first=Henry\|last=Bodkin\|date=8 August 2017\|work=The Daily Telegraph}}</ref> Dorset Cereals responded that "We believe most people who eat our muesli understand that dried fruits, nuts and seeds contain some naturally-occurring sugars and fats, but are also an excellent source of fibre and whole grain, as well as essential vitamins and minerals."<ref>{{cite news\|url=http://www.bournemouthecho.co.uk/news/15464930.Dorset_Cereals_criticised_for_not_putting_sugar_level_warnings_on_boxes/?ref=rss\|title=Dorset Cereals criticised for not putting sugar level warnings on boxes\|work=Bournemouth Echo}}</ref>		Health campaign group ] has criticised the high levels of sugar in Dorset Cereals products and the failure of Dorset Cereals to adopt the colour-coded labelling recommended by the ] or any front-of-pack nutrition labelling.<ref>{{cite news\|url=https://www.telegraph.co.uk/news/2017/08/07/upmarket-cereal-brands-ignore-sugar-content-warnings/\|title=Upmarket cereal brands ignore sugar content warnings\|first=Henry\|last=Bodkin\|date=8 August 2017\|work=The Daily Telegraph}}</ref> Dorset Cereals responded that "We believe most people who eat our muesli understand that dried fruits, nuts, and seeds contain some naturally-occurring sugars and fats, but are also an excellent source of fibre and whole grain, as well as essential vitamins and minerals."<ref>{{cite news\|url=http://www.bournemouthecho.co.uk/news/15464930.Dorset_Cereals_criticised_for_not_putting_sugar_level_warnings_on_boxes/?ref=rss\|title=Dorset Cereals criticised for not putting sugar level warnings on boxes\|work=Bournemouth Echo}}</ref>

	==Recognition==		==Recognition==
	In 1999, Dorset Cereals won a ] for Export Achievement.<ref name="theguardian2">{{cite news\|url=https://www.theguardian.com/business/1999/apr/21/1\|title=The Queens Award winners\|work=The Guardian\|accessdate=4 August 2016}}</ref>		In 1999, Dorset Cereals won a ] for Export Achievement.<ref name="theguardian2">{{cite news\|url=https://www.theguardian.com/business/1999/apr/21/1\|title=The Queens Award winners\|work=The Guardian\|accessdate=4 August 2016}}</ref> The company received second place in ''The Dieline'' packaging industry awards 2015 for fresh and prepared food.<ref name="thedieline">{{cite web\|url=http://www.thedieline.com/blog/2015/4/27/2nd-place-fresh-prepared-food-dorset-cereals\|title=The Dieline Awards 2015: 2nd Place Fresh & Prepared Food- Dorset Cereals\|work=thedieline.com\|accessdate=4 August 2016}}</ref>
	Dorset Cereals received second place in ''The Dieline'' packaging industry awards 2015 for fresh and prepared food.<ref name="thedieline">{{cite web\|url=http://www.thedieline.com/blog/2015/4/27/2nd-place-fresh-prepared-food-dorset-cereals\|title=The Dieline Awards 2015: 2nd Place Fresh & Prepared Food- Dorset Cereals\|work=thedieline.com\|accessdate=4 August 2016}}</ref>

	Dorset Cereals products have also received several Great Taste Awards.<ref>{{cite web\|url=https://www.dorsetcereals.co.uk/category/our-blog/our-awards/ \|title=~~Archived~~ ~~copy~~ \|accessdate=24 January 2016 \|~~deadurl~~=~~yes~~ \|archiveurl=https://web.archive.org/web/20160202124435/https://www.dorsetcereals.co.uk/category/our-blog/our-awards/ \|archivedate=2 February 2016 ~~\|df=~~ }}</ref>		Dorset Cereals products have also received several Great Taste Awards.<ref>{{cite web\|url=https://www.dorsetcereals.co.uk/category/our-blog/our-awards/ \|title=Our Awards – Dorset Cereals - honest, tasty & real unadulterated breakfast pleasure, muesli, porridge and cereal \|accessdate=24 January 2016 \|url-status=dead\|archiveurl=https://web.archive.org/web/20160202124435/https://www.dorsetcereals.co.uk/category/our-blog/our-awards/ \|archivedate=2 February 2016 }}</ref>

	==References==		==References==

Latest revision as of 05:05, 18 November 2023

Dorset Cereals

Company type	Division
Industry	Food processing
Founded	1989; 36 years ago (1989)
Founder	Terry Crabb
Headquarters	Poole, Dorset, England
Products	Breakfast cereals
Owner	Associated British Foods
Number of employees	100+
Parent	ABF Grain Products Limited
Website	dorsetcereals.co.uk

Dorset Cereals is a British manufacturer of breakfast cereals, based in Poole in Dorset, England. The company was founded in 1989 by Terry Crabb and manufactures muesli, porridge, and granola. Its products are exported to more than 70 countries.

History

Dorset Cereals was started by Terry Crabb from his garage in 1989. The company has experienced significant growth, especially in export markets. From 2000, the company was based at a purpose-built barn factory in Poundbury. In 2012, Associated British Foods purchased the company for £50 million from its private equity owners, Langholm Capital. The company is now part of The Jordans, Dorset & Ryvita Company subsidiary of ABF. In 2018 production moved to Poole.

The company runs the Dorset Cereals B&B Awards which recognises the best bed and breakfasts in the UK.

Products

Dorset Cereals manufactures its breakfast products, muesli, porridge and granola at its purpose-built barn in Poundbury, construction of which was overseen by Léon Krier. The company sources British oats, spelt and wheat flakes. Overall, 80% of its ingredients are sourced from the UK.

Criticism

Health campaign group Action on Sugar has criticised the high levels of sugar in Dorset Cereals products and the failure of Dorset Cereals to adopt the colour-coded labelling recommended by the Department of Health or any front-of-pack nutrition labelling. Dorset Cereals responded that "We believe most people who eat our muesli understand that dried fruits, nuts, and seeds contain some naturally-occurring sugars and fats, but are also an excellent source of fibre and whole grain, as well as essential vitamins and minerals."

Recognition

In 1999, Dorset Cereals won a Queen's Awards for Enterprise for Export Achievement. The company received second place in The Dieline packaging industry awards 2015 for fresh and prepared food.

Dorset Cereals products have also received several Great Taste Awards.

References

^ "Dorset Cereals: Changing the world, one breakfast bowl at a time". The Independent. Retrieved 4 August 2016.
Chan, Szu Ping (3 September 2022). "How Liz Truss hopes to spark growth by repeating a Victorian experiment". The Telegraph. ISSN 0307-1235. Retrieved 23 September 2022.
"Associated British Foods to buy Dorset Cereals - FT.com". ft.com. Retrieved 4 August 2016.
"Company Profile Dorset Cereals". thegrocer.co.uk. Retrieved 4 August 2016.
"Dorset Cereals sold in £50million deal (From Dorset Echo)". dorsetecho.co.uk. 6 June 2014. Retrieved 4 August 2016.
"Dorset Cereals move to Poole described as bittersweet". www.dorsetecho.co.uk. 29 April 2018. Retrieved 17 October 2022.
"Dorset Cereals B&B awards – Dorset Cereals". dorsetcereals.co.uk. Archived from the original on 16 July 2016. Retrieved 4 August 2016.
http://www.westerngazette.co.uk/TRACK-Tracey-Baker-Britain-s-best-B-B-jump-chance/story-28475865-detail/story.html
"Matthew Fort: How many seemingly bucolic products are actually made by big corporations?". The Guardian. Retrieved 4 August 2016.
Bodkin, Henry (8 August 2017). "Upmarket cereal brands ignore sugar content warnings". The Daily Telegraph.
"Dorset Cereals criticised for not putting sugar level warnings on boxes". Bournemouth Echo.
"The Queens Award winners". The Guardian. Retrieved 4 August 2016.
"The Dieline Awards 2015: 2nd Place Fresh & Prepared Food- Dorset Cereals". thedieline.com. Retrieved 4 August 2016.
"Our Awards – Dorset Cereals - honest, tasty & real unadulterated breakfast pleasure, muesli, porridge and cereal". Archived from the original on 2 February 2016. Retrieved 24 January 2016.

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