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| {{Short description|Independent Policy Advisor, Author}} | |||
| {{BLP sources|date=March 2022}} | |||
| {{Infobox person | {{Infobox person | ||
| | name = Simon Anholt | | name = Simon Anholt | ||
| Line 4: | Line 6: | ||
| | caption = | | caption = | ||
| | birth_name = | | birth_name = | ||
| | birth_date = 1961 | |||
| | birth_place = | | birth_place = | ||
| | website = | | website = | ||
| | nationality = ] | | nationality = ] | ||
| | other_names = | | other_names = | ||
| | known_for = | | known_for = | ||
| | occupation = Founder Good Country |
| occupation = Founder Good Country; the Global Vote; Independent Policy Advisor to Heads of State and CEOs; Speaker; Author & Researcher; Hon. Professor UEA. | ||
| }} | }} | ||
| '''Simon Anholt''' |
'''Simon Anholt''' is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries. | ||
| He is the founder of the ]. | |||
| These strategies are typically in the areas of national identity and reputation, public diplomacy, economic competitiveness, cultural policy and cultural relations, regional integration, export promotion, tourism, educational policy, immigration and related areas of social policy, security and defence, foreign direct investment, sustainability, talent attraction and major international events. He is best known for his work on the image and reputation of countries, cities and regions. | |||
| ⚫ | Anholt has been called the "founder",<ref>{{cite book|last=Dinnie|first=K|chapter=Japan’s Nation Branding:Recent Evolution and Potential Future Paths|title= Japan Aktuell Journal of Current Japanese Affairs|page=(3)pp.43}}</ref> "champion"<ref>{{cite book|last=Fullerton|first=J.A. (2011)|chapter=Australia tourism advertising: A test of the bleed-over effect among US travelers|title= Place Branding and Public Diplomacy|page=7(4)pp.245}}</ref> and "instigator"<ref>{{cite book|last=Boisen, M.|first=Van Gorp, B. (2011)|chapter=The selective nature of place branding and the layering of spatial identities|title= Journal of Place Management and Development|page=4(2)pp.140}}</ref> of the Nation Brands and Place Brands terms and field of study and practice. | ||
| He is the founder of Good Country and the ] launched in his TEDtalk/]<ref>{http://www.ted.com/talks/simon_anholt_which_country_does_the_most_good_for_the_world?language=en}</ref> in June 2014. | |||
| ⚫ | He is the founder and publisher of the global annual research studies: Anholt-Ipsos ] and Anholt-Ipsos Roper City Brands Index, two major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries and 50 cities. | ||
| ⚫ | |||
| ⚫ | He is the author of the book ''Another One Bites The Grass'', and of ''Brand New Justice'' covering the role of companies in economic development, first published in 2003. His more recent books include the best seller ''Brand America'', (Cyan Books 2004 and 2009); ''Competitive Identity'' (Palgrave Macmillan 2007); ''Places'' (Palgrave Macmillan 2010); and ''The Good Country Equation'' (Berrett-Koehler 2020). | ||
| ⚫ | He is the founder and publisher of the global annual research studies: Anholt- |
||
| == |
==Background== | ||
| ⚫ | He is the author of the book ''Another One Bites The Grass'', and of |
||
| Anholt was born to British parents. The family was based in the Netherlands until Anholt was five, when they moved to Surrey in south-east England. He attended a boarding school and went on to study ] at Oxford University. | |||
| After graduation, Anholt worked for advertisers ] on international cultural issues, then launched a firm, World Writers, which offered to advertisers first-language cultural adaptation rather than simply translation.<ref>{{cite news| last = Adams| first = Tim| date = 30 Nov 2014| title = The Observer| url = https://www.theguardian.com/politics/2014/nov/30/simon-anholt-good-country-party-global-superpower-public-opinion| access-date = 14 Oct 2020}}</ref> | |||
| == Bibliography == | == Bibliography == | ||
| * Anholt, Simon (2020-08-11). ''The Good Country Equation: How We Can Repair the World in One Generation.'' Berrett-Koehler. {{ISBN|978-1523089611}}. | |||
| * {{cite book| last =Anholt| first =Simon| title =Places: Identity, Image and Reputation| publisher =]| date =2010-01-23| isbn =978-0-230-23977-7}} | * {{cite book| last =Anholt| first =Simon| title =Places: Identity, Image and Reputation| publisher =]| date =2010-01-23| isbn =978-0-230-23977-7}} | ||
| * {{cite book| last =Anholt| first =Simon| title =Competitive Identity: the new brand management for nations, cities and regions| publisher =]| date =2007-01-23| isbn =978-0-230-50028-0}} | * {{cite book| last =Anholt| first =Simon| title =Competitive Identity: the new brand management for nations, cities and regions| publisher =]| date =2007-01-23| isbn =978-0-230-50028-0}} | ||
| * {{cite book| last =Anholt| first =Simon| title =Brand New Justice: the upside of global branding| publisher =]| year =2003| location =Oxford| edition =paperback| isbn =0-7506-5699-9}} | * {{cite book| last =Anholt| first =Simon| title =Brand New Justice: the upside of global branding| url =https://archive.org/details/brandnewjusticeu0000anho| url-access =registration| publisher =]| year =2003| location =Oxford| edition =paperback| isbn =0-7506-5699-9}} | ||
| * {{cite book| last =Anholt| first =Simon| author2 = Hildreth, Jeremy| title =Brand America: The Mother of All Brands| publisher =Cyan Communications| date =2005-04-01| isbn =1-904879-02-0}} | * {{cite book| last =Anholt| first =Simon| author2 = Hildreth, Jeremy| title =Brand America: The Mother of All Brands| publisher =Cyan Communications| date =2005-04-01| isbn =1-904879-02-0}} | ||
| * {{cite book| last =Anholt| first =Simon| title =Another One Bites the Grass: Making Sense of International Advertising| publisher =]|date=January 2000| location =]| isbn =0-471-35488-0}} | * {{cite book| last =Anholt| first =Simon| title =Another One Bites the Grass: Making Sense of International Advertising| publisher =]|date=January 2000| location =]| isbn =0-471-35488-0}} | ||
| == See also == | |||
| * ] | |||
| == References == | == References == | ||
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| == External links == | == External links == | ||
| * | * | ||
| * | * | ||
| * | * | ||
| * | * | ||
| * {{TED speaker |
* {{TED speaker}} | ||
| {{Authority control}} | {{Authority control}} | ||
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| ] | ] | ||
| ] | ] | ||
| ] | ] | ||
| ] | |||
Latest revision as of 12:43, 8 February 2024
Independent Policy Advisor, Author | This biography of a living person needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately from the article and its talk page, especially if potentially libelous. Find sources: "Simon Anholt" – news · newspapers · books · scholar · JSTOR (March 2022) (Learn how and when to remove this message) |
| Simon Anholt | |
|---|---|
 | |
| Nationality | British |
| Occupation(s) | Founder Good Country; the Global Vote; Independent Policy Advisor to Heads of State and CEOs; Speaker; Author & Researcher; Hon. Professor UEA. |
| Website | goodcountry.org www.globalvote.org www.simonanholt.com |
Simon Anholt is an independent policy advisor who has worked to help develop and implement strategies for enhanced economic, political and cultural engagement with other countries.
He is the founder of the Good Country Index.
Anholt has been called the "founder", "champion" and "instigator" of the Nation Brands and Place Brands terms and field of study and practice.
He is the founder and publisher of the global annual research studies: Anholt-Ipsos Nation Brands Index and Anholt-Ipsos Roper City Brands Index, two major surveys which use a panel of 30,000 people in 25 countries to monitor global perceptions of 50 countries and 50 cities.
He is the author of the book Another One Bites The Grass, and of Brand New Justice covering the role of companies in economic development, first published in 2003. His more recent books include the best seller Brand America, (Cyan Books 2004 and 2009); Competitive Identity (Palgrave Macmillan 2007); Places (Palgrave Macmillan 2010); and The Good Country Equation (Berrett-Koehler 2020).
Background
Anholt was born to British parents. The family was based in the Netherlands until Anholt was five, when they moved to Surrey in south-east England. He attended a boarding school and went on to study social anthropology at Oxford University.
After graduation, Anholt worked for advertisers McCann Erickson on international cultural issues, then launched a firm, World Writers, which offered to advertisers first-language cultural adaptation rather than simply translation.
Bibliography
- Anholt, Simon (2020-08-11). The Good Country Equation: How We Can Repair the World in One Generation. Berrett-Koehler. ISBN 978-1523089611.
- Anholt, Simon (2010-01-23). Places: Identity, Image and Reputation. Palgrave Macmillan. ISBN 978-0-230-23977-7.
- Anholt, Simon (2007-01-23). Competitive Identity: the new brand management for nations, cities and regions. Palgrave Macmillan. ISBN 978-0-230-50028-0.
- Anholt, Simon (2003). Brand New Justice: the upside of global branding (paperback ed.). Oxford: Butterworth-Heinemann. ISBN 0-7506-5699-9.
- Anholt, Simon; Hildreth, Jeremy (2005-04-01). Brand America: The Mother of All Brands. Cyan Communications. ISBN 1-904879-02-0.
- Anholt, Simon (January 2000). Another One Bites the Grass: Making Sense of International Advertising. New York: John Wiley & Sons. ISBN 0-471-35488-0.
See also
References
- Dinnie, K. "Japan's Nation Branding:Recent Evolution and Potential Future Paths". Japan Aktuell Journal of Current Japanese Affairs. p. (3)pp.43.
- Fullerton, J.A. (2011). "Australia tourism advertising: A test of the bleed-over effect among US travelers". Place Branding and Public Diplomacy. p. 7(4)pp.245.
{{cite book}}: CS1 maint: numeric names: authors list (link) - Boisen, M., Van Gorp, B. (2011). "The selective nature of place branding and the layering of spatial identities". Journal of Place Management and Development. p. 4(2)pp.140.
{{cite book}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link) - Adams, Tim (30 Nov 2014). "The Observer". Retrieved 14 Oct 2020.
External links
- Simon Anholt's views on Brazil's distinctive image and gentle caution to its role as the 2016 Summer Olympics host - Brazil TV interview
- "International public opinion: the sole remaining superpower". Launch of Anholt's Climate Change Communication Forum at COP16, Mexico
- Interview with Simon Anholt on Malaysian radio
- www.simonanholt.com
- Simon Anholt at TED
