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''The American: A Magazine of Ideas,'' was founded in 2006 by ]. As MediaBistro.com reported, The American is a brand-new publication exploring business, economics, and public affairs on a global scale" launched recently with James Glassman as editor-in-chief and executive publisher. The magazine is a project of The American Enterprise Institute, from which it is editorially independent. |
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Designed for top-level business leaders and policy makers in government, the magazine will examine the world of business to help illuminate society and culture. |
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"Today's business magazines are limited in scope and perspective, opening up room for a different kind of publication," said Glassman. "Steeped in the real world of business and economics, The American will bring business journalism back to the roots of Henry Luce's original Fortune. With clear, fact-filled reporting and thoughtful analysis, The American will cover business, entrepreneurship, and economics, as well as foreign policy, media, social policy and culture." |
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The launch issue of The American presents a wide range of feature stories, including a solution to the mystery of CNN business anchor Lou Dobbs--why did he change from a corporate sycophant to a fire-breathing populist? Other articles look at why we underpay our best CEOs, the benefits of creating an open market for body organs, and how following sound economics has benefited the New England Patriots. Another story, headlined, "Learning to Love Charlie Rangel," forecasts how the new chairman of the powerful Ways and Means Committee will affect tax and trade policy. The magazine also examines how Massachusetts Governor Mitt Romney might use his venture-capital background as president. |
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An equally important part of The American's editorial mix is its emphasis on culture. In the first issue, The American explores the art of business with a review of the industrial art of Charles Sheeler, as well as an introduction to Sheeler-like artists of today. Additionally, The American looks at how the "American dream" is portrayed in literature and film, and American editors pick the 10 best business movies of all time. |
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The American is different in word, photography, and design from any other business magazine. Under the design direction of Alexander Isley, the former art director for Spy and Forbes FYI magazines, The American's look, feel, and content will stress high visual and literary qualities. |
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While other business magazines today fixate on statistics, make lists, and speak to the middle manager seeking to climb the corporate ladder, The American will concentrate on ideas and on clear, fact-filled reporting and analysis of business, finance, politics and culture, from a fresh perspective. According to Glassman, "The American is not a partisan publication. Rather, it is rooted in liberal, free-market economics presenting us with a wide landscape of topics to explore." |
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The American is published six times a year. Its other editors are David Robinson and Marianne Wasson. Its publishing director is Sam Schulman, formerly publisher of ]. Its Web site is at www.american.com. |
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