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{{short description|American online discovery shopping search engine}}
{{Infobox Company {{Infobox company
| company_name = The Find, Inc.
| name = TheFind, Inc.
| company_logo = ]
| logo = Thefind.png
| company_type = Private
| type = ]
|foundation = 2003 | foundation = 2006
| defunct = 2015
| location = Mountain View, California, USA | location = Mountain View, California, USA
| parent = ]
| key_people = Siva Kumar, co-founder and CEO | key_people = Siva Kumar (CEO), Shashikant Khandelwal (CTO)
| slogan = ''Shopping Search Reinvented''
| industry = Shopping Search, Discovery Shopping | industry = Shopping search, discovery shopping
| homepage = www.thefind.com | homepage = {{URL|thefind.com}} (no longer available)
}} }}


TheFind.com is a ] ] targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty. <ref>{{cite web | last = Mitra | first = Sramana | title = TheFind: LifeStyle Shopping (Part 1). | publisher = Sramana Mitra on Strategy | url = http://www.sramanamitra.com/blog/784 | date = 2007-04-03 }}</ref> '''TheFind.com''' was a ]-based online ] ] targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty.<ref>{{cite web | last = Mitra | first = Sramana | title = TheFind: LifeStyle Shopping (Part 1). | publisher = Sramana Mitra on Strategy | url = http://www.sramanamitra.com/blog/784 | date = 2007-04-03 }}</ref> On March 13, 2015, ] announced that they had ] TheFind.com for an undisclosed sum, and the site was being shut down.<ref name=techcrunch1>{{cite web|url=https://techcrunch.com/2015/03/13/to-boost-commerce-in-ads-facebook-buys-and-shuts-down-shopping-site-thefind/ |title=Facebook Buys And Shuts Down Shopping Site TheFind To Boost Commerce In Ads|website=Techcrunch |date=2015-03-13 |accessdate=2020-02-19}}</ref>


== History ==
⚫ TheFind Inc, was founded in 2006 as FatLens Inc., initially specializing in event tickets search but later expanding to product search. On October 31, 2006, the site was re-launched as TheFind.com with an emphasis on ] search for lifestyle products. TheFind.com received initial funding from ], ] and Cambrian Ventures.<ref>{{cite web | last = Marshall | first = Matt | title = Thefind.com, another shopping search engine, aims for comprehensiveness | publisher = VentureBeat.com | url = https://venturebeat.com/2006/10/26/thefindcom-another-shopping-search-engine-aims-for-comprehensiveness/ | date = 2006-10-26}}</ref> In 2007, they received an additional $15 million in funding led by ].<ref>{{cite web | first = Andrew Ross | last = Sorkin |title = TheFind Locates $15 Million in V.C. Funding | work = The New York Times | url = http://dealbook.blogs.nytimes.com/2007/07/13/thefind-locates-15-million-in-vc-funding/ | date = 2007-07-13}}</ref>


On March 13, 2015, ] announced that they had purchased TheFind.com for an undisclosed sum. It was also announced that TheFind.com would be shut down immediately and that some of the staff would make the transition to join the Facebook team.<ref name=techcrunch1/> Its TheFind.com page was replaced with a redirect to Facebook's home page.


== History== ==Business model==

⚫ TheFind Inc, was founded in ] as FatLens Inc., initially specializing in event tickets search but later expanding to product search. On October 31, 2006 the site was re-launched as TheFind.com with an emphasis on ] search for lifestyle products. TheFind.com is a privately-held company in ], ] and received initial funding from Redpoint Ventures, Lightspeed Venture Partners & Cambrian Ventures. <ref>{{cite web | last = Marshall | first = Matt | title = Thefind.com, another shopping search engine, aims for comprehensiveness | publisher = VentureBeat.com | url = http://venturebeat.com/2006/10/26/thefindcom-another-shopping-search-engine-aims-for-comprehensiveness/ | date = 2006-10-26}}</ref> In 2007, they received an additional $15 million in funding led by Bain Capital Ventures.<ref>{{cite web | first = Andrew Ross | last = Sorkin |title = TheFind Locates $15 Million in V.C. Funding | publisher = The New York Times | url = http://dealbook.blogs.nytimes.com/2007/07/13/thefind-locates-15-million-in-vc-funding/ | date = 2007-07-13}}</ref>

==Business Model==

]

⚫ TheFind.com positions itself as a ] ]<ref>{{cite web | last = Marshall | first = Matt | title = Thefind.com, another shopping search engine, aims for comprehensiveness | publisher = VentureBeat.com| date = 2006-10-26 | url = http://venturebeat.com/2006/10/26/thefindcom-another-shopping-search-engine-aims-for-comprehensiveness/}}</ref>, in contrast to a ] model more commonly used for computers and electronics. According to the company's website, the search database includes over 150 Million products from over 500,000 online stores.<ref>{{cite web | title = About Us | publisher = TheFind.com | url = http://www.thefind.com/main/AboutUs.fhtml}}</ref> Products are added to the search via crawling as well as some merchant feeds. Unless a result is clearly marked as "sponsored", the search results are ranked using an algorithm based on relevancy and popularity, rather than a ] ranking. <ref>{{cite web | title = TheFind.com Launches Next-Generation Shopping Search Engine That Helps Consumers Find Any Product Sold Online | date = 2006-10-31 | url = http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/10-31-2006/0004463174&EDATE=}}</ref>
⚫ Clicking on a product from a search results page takes the user to the merchant's site where the product can be purchased directly from the merchant.
Since its re-launch, TheFind.com has announced several additional features including color search <ref>{{cite web | last = Smith | first = Brian | title = TheFind Launches Color (For a Cause) Search | publisher = ComparisonEngines.com | date = 2006-12-10 | url = http://www.comparisonengines.com/2006/12/10/thefind-launches-color-for-a-cause-search/}}</ref>
and find similar items <ref>{{cite web | title = TheFind.com Launches 'Find Similar Items' Tool That Allows Shoppers To Organize Millions of Products Into Custom Catalogs | date = 2007-02-28 | url = http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/02-28-2007/0004536286&EDATE}}</ref>


==Partnerships==

TheFind.com has content partnerships with several established web and media properties including PayPal<ref>{{cite web | title = TheFind.com Announces New Shopping Search Engine Dedicated Exclusively to PayPal | publisher = PR News Today | date = 2007-06-12 | url = http://www.prnewstoday.com/release.htm?cat=computer-electronics&dat=20070612&rl=AQTU06312062007-1}}</ref> and Glam Publishers Network<ref>{{cite web | last = Smith | first = Brian | title = TheFind Gets More In Touch With Its Feminine Side | publisher = ComparisonEngines.com | date = 2007-03-24 | url = http://www.comparisonengines.com/2007/03/24/thefind-gets-more-in-touch-with-its-feminine-side/}}</ref>, as well as several blogs such as Celebrity-Babies.com, Popgadget.net, and ConnectingMoms.com.


⚫ TheFind.com positioned itself as a ] ],<ref>{{cite web | last = Marshall | first = Matt | title = Thefind.com, another shopping search engine, aims for comprehensiveness | publisher = VentureBeat.com| date = 2006-10-26 | url = https://venturebeat.com/2006/10/26/thefindcom-another-shopping-search-engine-aims-for-comprehensiveness/}}</ref> in contrast to a ] model more commonly used for computers and electronics. According to the company's website, the search database included over 500 million products from over 500,000 stores and online merchants. Products were added to the search via crawling as well as merchant feeds. The search results were ranked using an algorithm based on relevancy and popularity, rather than a pay-for-placement ranking.<ref>{{cite web | title = TheFind.com Launches Next-Generation Shopping Search Engine That Helps Consumers Find Any Product Sold Online | date = 2006-10-31 | url = http://www.prnewswire.com/news/index_mail.shtml?ACCT=104&STORY=/www/story/10-31-2006/0004463174&EDATE=}}</ref>
⚫ Clicking on a product from a search results page took the user to the merchant's site where the product could be purchased directly from the merchant.


==Growth== ==Growth==


On March 28, 2007, The Find.com announced that it has experienced a 540% increase in ] since its launch on October 31, 2006, and a change from 141,625 visits in November 2006 to a run rate of over 900,000 visits in March 2007. They also reported a monthly traffic growth rate of over 35% for Q1 2007. <ref>{{cite web | title = TheFind.com is the Fastest-Growing Next-Generation Shopping Search Engine | date = 2007-03-28 | url = http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/03-28-2007/0004554936&EDATE=}}</ref> On March 28, 2007, TheFind.com announced that it had experienced a 540% increase in ] since its launch on October 31, 2006, and a change from 141,625 visits in November 2006 to a run rate of over 900,000 visits in March 2007. They also reported a monthly traffic growth rate of over 35% for Q1 2007. In November 2008, the Quantcast.com media measurement service showed TheFind.com at 7 million visitors per month.<ref>{{Cite web |title=Quantcast Measure: Audience Insights & Measurement Platform |url=https://www.quantcast.com/products/measure-audience-insights/ |access-date=2023-04-29 |website=Quantcast |language=en-US}}</ref> In May 2010, Comscore Media Metrix showed TheFind to be the 2nd largest shopping search engine with 20+ million visitors per month as.{{citation needed|date=February 2020}}


On August 29, 2007 TheFind.com acquired the women's fashion shopping site Glimpse.com.<ref>{{cite web | title = Glimpse Is Now Part Of TheFind.com Shopping Family | date = 2007-08-29 | publisher = eCommerceOptimization | url = http://www.ecommerceoptimization.com/articles/glimpse-is-now-part-of-thefindcom-shopping-family}}</ref> TheFind.com now powers shopping results at Glimpse.com. On August 29, 2007, TheFind.com acquired the women's fashion shopping site Glimpse.com.<ref>{{cite web | title =Glimpse Is Now Part Of TheFind.com Shopping Family | date = 2007-08-29 | publisher = eCommerceOptimization | url = http://www.ecommerceoptimization.com/articles/glimpse-is-now-part-of-thefindcom-shopping-family}}</ref>


⚫ ==Charitable campaigns==
==Competitors==
'''Prdocut Search Engine'''
* Google Product Search<ref>http://www.google.com/prdhp?hl=en&tab=wf</ref>
* Yahoo Shopping <ref>http://shopping.yahoo.com</ref>


⚫ TheFind.com periodically ran "Color for a Cause" campaigns to raise money for ]. During each campaign, TheFind.com donated $1 to the selected charity each time users ran a search that contained a designated color. In the first campaign launched in January 2007, TheFind.com donated $1 per user per day for searches that contained the color red, raising a total of $10,000 for the ] charity ].<ref>{{cite web | title = TheFind.com's Color Search Raises Funds for Global Doctors | publisher = DirectMag.com | date = 2007-01-22 | url = http://directmag.com/disciplines/search-webmarketing/find_search_global/}}</ref> In the campaign launched in April 2007, searches that contained the color pink netted $1 per user per day for the breast cancer research organization ].<ref>{{cite web | title = Color for a Cause – Helping Susan G Komen for the Cure | publisher = TheFindBlog | date = 2007-04-12 | url = http://blog.thefind.com/thefind_theblog/2007/04/color_for_a_cau.html }}</ref>
''']'''
* Like.com <ref>http://www.like.com Shop visually for shoes, hangbags and more </ref>
* StylePointer.com <ref>http://www.stylepointer.com shop by celebrity styles </ref>
* Zafu.com <ref>http://www.Zafu.com Shop Jeans by users' own size</ref>
* myShape.com <ref>http://www.myShape.com shop by shapes</ref>

⚫ ==Charitable Campaigns==

⚫ TheFind.com periodically runs "Color for a Cause" campaigns to raise money for ]. During each campaign, TheFind.com donates $1 to the selected charity each time users run a search that contains a designated color. In the first campaign launched on January 2007, TheFind.com donated $1 per user per day for searches that contained the color red, raising a total of $10,000 for the ] charity ]. <ref>{{cite web | title = TheFind.com's Color Search Raises Funds for Global Doctors | publisher = DirectMag.com | date = 2007-01-22 | url = http://directmag.com/disciplines/search-webmarketing/find_search_global/}}</ref> In the campaign launched in April 2007, searches that contained the color pink netted $1 per user per day for the breast cancer research organization ]. <ref>{{cite web | title = Color for a Cause – Helping Susan G Komen for the Cure | publisher = TheFindBlog | date = 2007-04-12 | url = http://blog.thefind.com/thefind_theblog/2007/04/color_for_a_cau.html }}</ref>


==Industry Recognition & Awards==

In January ], ] ] Charles Knight named TheFind.com to his list of The Top 100 Alternative Search Engines, <ref>{{cite web | last = Knight | first = Charles | title = The Top 100 Alternative Search Engines | publisher = Read/Write Web | date = 2007-01-29 | url = http://www.readwriteweb.com/archives/top_100_alternative_search_engines.php}}</ref>. To be included on the list, search engines must demonstrate superiority to Google for that site's search specialty. <ref>{{cite web | last = Knight | first = Charles | title = The Top 100 Alternative Search Engines, February 2007 | publisher = Read/Write Web | date = 2007-02-27 | url = http://www.readwriteweb.com/archives/top_100_alternative_search_engines_feb07.php}}</ref> TheFind.com has remained on this list for each monthly update<ref>{{cite web | last = Knight | first = Charles | title = Top 100 Alternative Search Engines, March 2007 | publisher = Read/Write Web | date = 2007-03-28 | url = http://www.readwriteweb.com/archives/top_100_alternative_search_engines_mar07.php}}</ref><ref>{{cite web | last = Knight | first = Charles | title = Top 100 Alternative Search Engines, April 2007 | publisher = Read/Write Web | date = 2007-05-01 | url = http://www.readwriteweb.com/archives/top_100_alt_search_engines_april07.php}}</ref><ref>{{cite web | last = Knight | first = Charles | title = Top 100 Alternative Search Engines, June 2007 | publisher = Read/Write Web | date = 2007-06-06 | url = http://altsearchengines.com/2007/06/06/the-top-100-alternative-search-engines-june-2007-2/}}</ref><ref>{{cite web | last = Knight | first = Charles | title = Top 100 Alternative Search Engines, July 2007 | publisher = Read/Write Web | date = 2007-07-02 | url = http://altsearchengines.com/2007/07/02/the-top-100-alternative-search-engines-july-2007/}}</ref><ref>{{cite web | last = Knight | first = Charles | title = Top 100 Alternative Search Engines, August 2007 | publisher = Read/Write Web | date = 2007-08-01 | url = http://altsearchengines.com/2007/08/01/the-top-100-alternative-search-engines-august/}}</ref> and is the only search engine listed in the Shopping Search category.

In April 2007, ] named TheFind.com as a finalist for the Red Herring 100, <ref>{{cite web | title = Red Herring 100 North America Awards Finalists | publisher = The Red Herring | date = 2007-04-25 | url = http://www.herringevents.com/spring07/200finalists.html}}</ref> a selection of the top private companies based in North America that play a leading role in innovation and technology. TheFind.com was also nominated for a 2007 ] in the Best ] category.<ref>{{cite web | title = 11th Annual Webby Awards Unveil Nominees for Best Websites, Videos, and Ads of the Year | publisher = WebbyAwards.com| date = 2007-04-10 | url = http://www.webbyawards.com/press/press-release.php?id=127}}</ref>

TheFind has been mentioned on several industry related blogs and social communities, including ] and ]. The company continues to generate buzz surrounding their services by announcing new features <ref>{{cite web | title = Comparison Shopping Features | publisher = eCommerceOptimization | date = 2007-11-14 | url = http://www.ecommerceoptimization.com/articles/thefindcom-adds-new-shopping-features-enhanced-search-history/}}</ref> which include their mini-malls, virtual shopping districts and local search capability<ref>{{cite web | title = Local Search Capabiity | publisher = eCommerceOptimization | date = 2007-12-12 | url = http://www.ecommerceoptimization.com/articles/thefind-launches-local-search-capability-with-in-store-availibility-maps/}}</ref>. Siva Kumar, company CEO, has also conducted interviews <ref>{{cite web | title = Siva Kumar Interview | publisher = eCommerceOptimization | date = 2007-11-01 | url = http://www.ecommerceoptimization.com/articles/interview-siva-kumar-talks-about-thefindcom/}}</ref> with industry professionals.


==See also== ==See also==


• ]<br /> *]
• ] <br /> *]
• ] <br /> *]
• ] <br /> *]
• ] *]


⚫ == References ==


⚫ {{reflist|30em}}
⚫ == External links==

⚫ <br />
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⚫ == References ==


⚫ == External links ==
⚫ {{reflist}}
⚫ *


{{DEFAULTSORT:Find.com}}
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Latest revision as of 08:03, 6 June 2024

American online discovery shopping search engine
TheFind, Inc.
Company typeSubsidiary
IndustryShopping search, discovery shopping
Founded2006
Defunct2015
HeadquartersMountain View, California, USA
Key peopleSiva Kumar (CEO), Shashikant Khandelwal (CTO)
ParentMeta Platforms
Websitethefind.com (no longer available)

TheFind.com was a Mountain View-based online discovery shopping search engine targeting lifestyle products such as apparel, accessories, home and garden, fitness, kids and family, and health and beauty. On March 13, 2015, Facebook, Inc. announced that they had acquired TheFind.com for an undisclosed sum, and the site was being shut down.

History

TheFind Inc, was founded in 2006 as FatLens Inc., initially specializing in event tickets search but later expanding to product search. On October 31, 2006, the site was re-launched as TheFind.com with an emphasis on discovery shopping search for lifestyle products. TheFind.com received initial funding from Redpoint Ventures, Lightspeed Venture Partners and Cambrian Ventures. In 2007, they received an additional $15 million in funding led by Bain Capital Ventures.

On March 13, 2015, Facebook, Inc. announced that they had purchased TheFind.com for an undisclosed sum. It was also announced that TheFind.com would be shut down immediately and that some of the staff would make the transition to join the Facebook team. Its TheFind.com page was replaced with a redirect to Facebook's home page.

Business model

TheFind.com positioned itself as a discovery shopping search engine, in contrast to a comparison shopping engine model more commonly used for computers and electronics. According to the company's website, the search database included over 500 million products from over 500,000 stores and online merchants. Products were added to the search via crawling as well as merchant feeds. The search results were ranked using an algorithm based on relevancy and popularity, rather than a pay-for-placement ranking. Clicking on a product from a search results page took the user to the merchant's site where the product could be purchased directly from the merchant.

Growth

On March 28, 2007, TheFind.com announced that it had experienced a 540% increase in unique visits since its launch on October 31, 2006, and a change from 141,625 visits in November 2006 to a run rate of over 900,000 visits in March 2007. They also reported a monthly traffic growth rate of over 35% for Q1 2007. In November 2008, the Quantcast.com media measurement service showed TheFind.com at 7 million visitors per month. In May 2010, Comscore Media Metrix showed TheFind to be the 2nd largest shopping search engine with 20+ million visitors per month as.

On August 29, 2007, TheFind.com acquired the women's fashion shopping site Glimpse.com.

Charitable campaigns

TheFind.com periodically ran "Color for a Cause" campaigns to raise money for charities. During each campaign, TheFind.com donated $1 to the selected charity each time users ran a search that contained a designated color. In the first campaign launched in January 2007, TheFind.com donated $1 per user per day for searches that contained the color red, raising a total of $10,000 for the humanitarian aid charity Doctors Without Borders. In the campaign launched in April 2007, searches that contained the color pink netted $1 per user per day for the breast cancer research organization Susan G. Komen for the Cure.

See also

References

  1. Mitra, Sramana (2007-04-03). "TheFind: LifeStyle Shopping (Part 1)". Sramana Mitra on Strategy.
  2. ^ "Facebook Buys And Shuts Down Shopping Site TheFind To Boost Commerce In Ads". Techcrunch. 2015-03-13. Retrieved 2020-02-19.
  3. Marshall, Matt (2006-10-26). "Thefind.com, another shopping search engine, aims for comprehensiveness". VentureBeat.com.
  4. Sorkin, Andrew Ross (2007-07-13). "TheFind Locates $15 Million in V.C. Funding". The New York Times.
  5. Marshall, Matt (2006-10-26). "Thefind.com, another shopping search engine, aims for comprehensiveness". VentureBeat.com.
  6. "TheFind.com Launches Next-Generation Shopping Search Engine That Helps Consumers Find Any Product Sold Online". 2006-10-31.
  7. "Quantcast Measure: Audience Insights & Measurement Platform". Quantcast. Retrieved 2023-04-29.
  8. "Glimpse Is Now Part Of TheFind.com Shopping Family". eCommerceOptimization. 2007-08-29.
  9. "TheFind.com's Color Search Raises Funds for Global Doctors". DirectMag.com. 2007-01-22.
  10. "Color for a Cause – Helping Susan G Komen for the Cure". TheFindBlog. 2007-04-12.

External links

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