| Revision as of 08:17, 18 September 2022 editWilliam M. Connolley (talk | contribs)Autopatrolled, Extended confirmed users, Pending changes reviewers, Rollbackers66,015 edits rv: the crit section is so badly incomplete and so obviously "I just read this newspaper article" that it is better removed; see merge suggestionTag: Manual revert← Previous edit |
Latest revision as of 19:58, 27 July 2024 edit undoKinsio (talk | contribs)Extended confirmed users, Rollbackers440 edits add more rcats reflecting merge and the fact that this name referred to the company before the merger |
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#REDIRECT ] |
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{{Short description|American oil company}} |
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{{Rcat shell| |
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{{About|the company prior to its merger with ]|the company today after the merger|ExxonMobil}}{{Distinguish|Exon}}{{More citations needed|date=October 2009}} |
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{{R from merge}} |
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{{R from short name}} |
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{{Merge to|ExxonMobil|date=September 2022|discuss=Talk:ExxonMobil#Merging_Proposal}} |
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{{R from predecessor company name}} |
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{{Use mdy dates|date=February 2022}} |
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{{Use American English|date=July 2022}} |
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{{infobox company |
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| name = Exxon Corporation |
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| former_names = |
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| logo = Exxon_logo_2016.svg |
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| logo_size = 170 |
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| image = 1251 Avenue of the Americas.JPG |
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| image_size = 200 |
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| image_caption = ] (1251 Avenue of Americas), former headquarters of Exxon |
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| type = ] (1911–1920) <br/> ] (1920-1999) |
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| traded_as = {{NYSE|XON}} |
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| industry = ] |
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| predecessor = {{Plainlist| |
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* Standard Oil of New Jersey (1911–1973) |
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* ] (1911–1973) |
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}} |
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}} |
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| successor = ] |
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| founded = {{Start date and age|1973|1|1}}<ref name=nyt>Smith, William D. (June 22, 1972). . '']''.</ref> |
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| founder = <!-- or: | founders = --> |
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| defunct = |
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| fate = Merged with ] to form ] in 1999; ''Exxon'' remains as a brand |
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| hq_location_city = ] |
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| hq_location_country = U.S. |
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| area_served = Worldwide |
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| key_people = |
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| products = {{Plainlist| |
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* ] |
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* ] |
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* ] |
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* ] |
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}} |
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| owner = |
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| num_employees = |
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| num_employees_year = <!-- Year of num_employees data (if known) --> |
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| parent = |
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| subsid = |
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| brands = {{Plainlist| |
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* ] |
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* ] (1960–1972) |
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* Humble (–1972) |
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}} |
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| website = {{URL|https://www.exxon.com}} |
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}} |
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'''Exxon Corporation''', formerly known as the '''Standard Oil Company of New Jersey''' (sometimes shortened to '''Jersey Standard''') until 1973, was an American ] and descendant of ] which merged with ] to form ] in 1999.<ref name=nyt/><ref>{{Cite web|title=Exxon Corporation {{!}} American company|url=https://www.britannica.com/topic/Exxon-Corporation|access-date=February 8, 2021|website=Encyclopedia Britannica|language=en}}</ref> Once one of the ] that dominated the global petroleum industry, Exxon was one of the largest companies in the world, being one of the top five companies on ] between the first edition of the list and the year of its merger with Mobil and reaching the #1 spot on the list a few years between 1970 and 1995.<ref>{{cite web|title=A Guide to the ExxonMobil Historical Collection, 1790-2004: Part 1|url=http://www.lib.utexas.edu/taro/utcah/00352/cah-00352.html|website=Briscoe Center for American History|publisher=The University of Texas at Austin|access-date=January 17, 2017}}</ref><ref>{{Cite web|title=Fortune 500: 1998 Archive Full List 1-100|url=https://archive.fortune.com/magazines/fortune/fortune500_archive/full/1998/|access-date=February 16, 2022|website=]}}</ref> |
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Today, Exxon is used as a brand name for some gas stations operated by the now-merged company, as well as for ] operations selling motor fuel and related products (the highest concentration of which are located in ], ], ] and in the Mid-Atlantic and Southeastern states). |
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== History == |
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{{Main|History of ExxonMobil}} |
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==Corporate image== |
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] |
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The rectangular Exxon logo, with the blue strip at the bottom and red lettering with the two 'X's interlinked together, was designed by noted industrial stylist ].<ref>{{Cite web|url=https://www.theverge.com/2013/11/5/5068132/raymond-loewy-the-man-who-designed-everything|title=Raymond Loewy: the man who designed everything|last=Savov|first=Vlad|date=November 5, 2013|website=The Verge|access-date=August 29, 2017}}</ref> The interlinked 'X's are incorporated in the modern-day ExxonMobil corporate logo; in mid-2016, as part of a corporate rebranding accompanying the launch of ExxonMobil's "Synergy" fuel products, the mixed-case Exxon wordmark from the ExxonMobil corporate logo became the brand's main logo.<ref>{{Cite news|url=https://www.cspdailynews.com/fuels-news-prices-analysis/fuels-news/articles/exxonmobil-debuts-synergy-fuel-imaging|title=ExxonMobil Debuts Synergy Fuel, Imaging|work=CSP Daily News|access-date=September 20, 2018|language=en}}</ref> |
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In 1985, ] introduced an autofocus SLR camera system named "Maxxum" in the United States. Originally, cameras (such as the ]) lenses and flashes used a logo with the X's crossed in 'MAXXUM'.<ref>{{cite web| url = http://basepath.com/images/PhotoArticles/big/MaxxumCrossedXX.jpg| title = Minolta Maxxum camera with original crossed 'XX' logo}}</ref> Exxon considered this a violation of their trademark, and as a result, Minolta was allowed to distribute cameras already produced, but was forced to change the stylistic 'XX' and implement this as a change in new production.<ref>{{Cite web |url=http://basepath.com/Photography/Minolta7000.php |title=Minolta Maxxum camera with modified double 'X' logo |access-date=July 3, 2010 |archive-url=https://web.archive.org/web/20110927141857/http://basepath.com/Photography/Minolta7000.php |archive-date=September 27, 2011 |url-status=dead }}</ref> ExxonMobil similarly sued ] over its cable channel ], but the parties agreed to dismiss the suit in October 2015.<ref>{{Cite news|url=https://www.hollywoodreporter.com/thr-esq/fox-exxonmobil-hit-brakes-fxx-833113|title=Fox, ExxonMobil Hit Brakes on "FXX" Trademark Dispute|work=The Hollywood Reporter|access-date=September 20, 2018|language=en}}</ref> |
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== Branding == |
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] |
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Exxon is ExxonMobil's primary retail gasoline brand in most of the United States, with the highest concentration of retail outlets located in New Jersey, Pennsylvania, Texas, and in the Mid-Atlantic and Southeastern states. The Exxon brand also has a market presence in the following metropolitan areas: |
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{{Div col|colwidth=20em}} |
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* Atlanta |
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* New Orleans |
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* Baltimore |
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* New York City Metro (New Jersey) |
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* Birmingham |
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* Philadelphia |
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* Charlotte |
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* Pittsburgh |
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* Dallas |
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* Raleigh |
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* Houston |
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* Richmond |
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* Memphis |
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* Miami |
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* Virginia Beach/Norfolk/Newport News |
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* Nashville |
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* Washington, D.C. |
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* St. Louis |
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{{div col end}} |
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Mobil is the company's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes, and the Midwest. Esso is ExxonMobil's primary gasoline brand worldwide except in Australia, Guam, Mexico, Nigeria, and New Zealand, where the Mobil brand is used exclusively. In Colombia, Canada, and Egypt, as well as formerly Japan and Malaysia, both the Esso and Mobil brands are used, in which the latter was rebranded as Petron in 2013, and ENEOS for the former in 2019, respectively. The Mobil brand is applied to each Esso fuel tanks in Hong Kong and Singapore. |
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{{clear}} |
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==References== |
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{{reflist}} |
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== External links == |
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{{commons category}} |
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* {{official website}} |
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{{ExxonMobil}} |
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{{Standard Oil}} |
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{{Convenience stores}} |
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{{Portal bar|Companies|United States}} |
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]<!--greatest concentration of business--> |
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]<!--gas stations/convenience store--> |
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