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{{Short description|American dairy processor and distributor}}
{{about|the company established in 2009|the original company|Borden (company)}}
{{Use mdy dates|date=June 2021}}
{{Infobox company {{Infobox company
| name = Borden Dairy Company | name = Borden Dairy Company
| logo = | logo = Borden dairy co logo.png
| logo_caption = | logo_size = 200
| image =
⚫ | image = Classic "Elsie the Cow" advertising sign at a still-operating Borden's Dairy plant in Dallas, Texas LCCN2014633358.tif
| image_caption =
| image_caption = "Elsie the Cow" advertising sign at a Borden's Dairy plant in Tyler, Texas
| trading_name = | trading_name =
| native_name = | native_name =
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| romanized = | romanized =
| former type = | former type =
| type = ]<ref name=dean>, 11 Nov 2002</ref>
| type = Private
| traded_as = | traded_as =
| industry = Dairy | industry = ]
| genre = | genre =
| predecessor = | predecessor = ]
| successor = | successor =
| foundation = {{start date and age|2009}}<ref name=offic/>
⚫ | foundation = 1857;<ref>https://www.bloomberg.com/opinion/articles/2020-01-29/borden-dairy-bankruptcy-filing-is-reminder-of-its-big-milk-role</ref> Dallas, Texas
| founder = | founder =
| defunct = <!-- {{End date|YYYY|MM|DD}} --> | defunct = <!-- {{End date|YYYY|MM|DD}} -->
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| locations = <!-- Number of locations, stores, offices, etc. --> | locations = <!-- Number of locations, stores, offices, etc. -->
| area_served = | area_served =
| key_people = Tony Sarsam (CEO) | key_people = Ed Fugger (CEO) per Borden website
| products = Milk, cream, buttermilk, dips, sour cream, cottage cheese, juices, tea, eggnog | products = Milk, cream, buttermilk, dips, sour cream, cottage cheese, juices, tea, eggnog
| production = | production =
| services = | services =
| revenue = ] 1.2 billion <ref>{{Cite web|url=https://www.bizjournals.com/dallas/news/2018/06/20/borden-dairy-tony-sarsam.html|website=www.bizjournals.com|access-date=2020-04-27}}</ref> | revenue = ] 1.2 billion<ref>{{Cite web|url=https://www.bizjournals.com/dallas/news/2018/06/20/borden-dairy-tony-sarsam.html|website=www.bizjournals.com|access-date=2020-04-27|title=This $1.2B Dallas company is ready to emerge from a 'deep sleep,' new CEO says|first1=Evan|last1=Hoopfer|date=June 20, 2018}}</ref>
| operating_income = | operating_income =
| net_income = | net_income =
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| assets = | assets =
| equity = | equity =
| owner = Capital Peak Partners | owner = Capitol Peak Partners and KKR
| num_employees = | num_employees = 1,350
| num_employees_year = 2024<ref name=wis/>
| parent = | parent =
| divisions = | divisions =
| subsid = | subsid =
⚫ | brands = Borden<ref> on Bloomberg.com</ref>
| homepage = {{URL|https://www.bordendairy.com}} | homepage = {{URL|https://www.bordendairy.com|bordendairy.com}}
| footnotes = | footnotes =
| bodystyle = | bodystyle =
}} }}
'''Borden Dairy Company''' is an American dairy processor and distributor headquartered in ].<ref>{{Cite web|last=Business|first=Chris Isidore, CNN|title=One of America's oldest and largest milk producers files for bankruptcy|url=https://www.cnn.com/2020/01/06/business/borden-dairy-bankruptcy/index.html|access-date=2020-12-04|website=CNN}}</ref> The brand was originated in 1857 by ].<ref name=":0" /> '''Borden Dairy Company''' is an American dairy processor and distributor headquartered in ].<ref>{{Cite web|author=Chris Isidore|title=One of America's oldest and largest milk producers files for bankruptcy|url=https://www.cnn.com/2020/01/06/business/borden-dairy-bankruptcy/index.html|access-date=2020-12-04|website=CNN|date=January 6, 2020 }}</ref> Established in 2009,<ref name=offic> on Borden website</ref> the company is a successor to the original ] established in 1857 by ].<ref name=":0" /> The company is a former ] of ].<ref name=dean/>

⚫ On January 5, 2020, Borden Dairy Company filed for bankruptcy. "Despite our numerous achievements during the past 18 months, the company continues to be impacted by the rising cost of raw milk and market challenges facing the dairy industry," said CEO Tony Sarsam in a statement. Borden's filing says the company plans to stay in business during the bankruptcy process.<ref>{{Cite web|url=https://www.cnn.com/2020/01/06/business/borden-dairy-bankruptcy/index.html|title=One of America's oldest and largest milk producers files for bankruptcy|first=Chris |last=Isidore |website=CNN|date=January 6, 2020 |access-date=2020-01-06}}</ref>


==History== ==History==
Originally part of the ], the dairy subsidiary was sold in September 1997 to Southern Foods, which was controlled by the Mid-America Dairymen, now the ] (DFA). Southern Foods was subsequently acquired by Suiza Foods, now ].<ref>{{Cite news| title = Two Big Dairy Cos. Consolidate| newspaper = ]| access-date = 2018-07-22| url = https://www.washingtonpost.com/wp-srv/aponline/19990921/aponline165157_000.htm| archive-url = https://web.archive.org/web/20180722125515/http://www.washingtonpost.com/wp-srv/aponline/19990921/aponline165157_000.htm| url-status = dead| archive-date = 2018-07-22}}</ref> The DFA retains ownership of Borden cheese.{{cn|date=August 2021}}
⚫ Milk Products, LLC licenses the Borden name and ] trademark from ]'s successor company, ].<ref></ref>


In 2009, ] of Mexico acquired National Dairy from DFA and began conducting US operations as Borden Dairy Company.<ref name=offic/><ref>{{Cite web| title = GRUPO LALA Purchases National Dairy from DFA {{!}} Dairy Farmers of America| accessdate = 2018-07-22| url = http://www.dfamilk.com/newsroom/press-releases/grupo-lala-purchases-national-dairy-dfa| archive-date = July 22, 2018| archive-url = https://web.archive.org/web/20180722095746/http://www.dfamilk.com/newsroom/press-releases/grupo-lala-purchases-national-dairy-dfa| url-status = dead}}</ref>
National Dairy was formed in 2001 when a group of investors led by ] bought ] and Marigold Foods (later renamed ]).<ref>{{Cite web| title = Marigold Foods, Crowley Foods sold {{!}} Dairy Herd Management| accessdate = 2018-07-22| url = https://www.dairyherd.com/article/marigold-foods-crowley-foods-sold}}</ref> Later that year, National Dairy acquired 11 plants divested by Suiza Foods as part of its merger with ].<ref>{{Cite web| title = Dean Foods - Suiza Foods and Dean Foods Complete Merger| accessdate = 2018-07-22| url = http://www.deanfoods.com/newsroom/news/suiza-foods-and-dean-foods-complete-merger/}}</ref> National Dairy acquired Alabama's Dairy Fresh and Colorado's Sinton Dairy in 2003.<ref>{{Cite web| last = Amy| first = Jeff| title = Dairy Fresh to close Prichard, Ala., milk plant| work = AL.com| accessdate = 2018-07-22| url = http://blog.al.com/press-register-business/2010/06/dairy_fresh_to_close_prichard.html}}</ref><ref>{{Cite web| title = National Dairy Buys Sinton| accessdate = 2018-07-22| url = https://www.dairyfoods.com/articles/82649-national-dairy-buys-sinton}}</ref> ] acquired Crowley and Kemps from National Dairy in 2004.<ref>{{Cite web| title = HP Hood Acquires Crowley and Kemps| accessdate = 2018-07-22| url = https://www.dairyfoods.com/articles/84015-hp-hood-acquires-crowley-and-kemps}}</ref>


In 2009, ] of Mexico acquired National Dairy from DFA.<ref>{{Cite web| title = GRUPO LALA Purchases National Dairy from DFA {{!}} Dairy Farmers of America| accessdate = 2018-07-22| url = http://www.dfamilk.com/newsroom/press-releases/grupo-lala-purchases-national-dairy-dfa}}</ref> Also in 2009, Lala acquired Farmland Dairies.<ref>{{Cite web| title = Lala acquires Farmland Dairies| accessdate = 2018-07-22| url = https://www.dairyfoods.com/articles/85459-lala-acquires-farmland-dairies}}</ref> In 2013, Borden Dairy was spun off by ] into a private company called Laguna Dairy, S.A. de C.V.<ref>{{Cite news|url=https://www.foodbusinessnews.net/articles/9597-investment-firm-acquires-borden-dairy|title=Investment firm acquires Borden Dairy|access-date=2018-12-03|language=en}}</ref> In 2017, ] became the majority owner of the Borden dairy business,<ref>{{Cite web| last = dairyreporter.com| title = Borden Dairy taken over by ACON investment company| work = dairyreporter.com| date = July 11, 2017| accessdate = 2018-07-22| url = https://www.dairyreporter.com/Article/2017/07/12/Borden-Dairy-taken-over-by-ACON-investment-company}}</ref> with Laguna Dairy retaining a substantial equity.


⚫ On January 5, 2020, Borden Dairy Company and sixteen affiliated companies filed ] in the ]<ref>{{Cite web|last=Biscotti|first=Louis|title=Why Borden Dairy's Bankruptcy Filing Might Be A Glass-Half-Full Scenario|url=https://www.forbes.com/sites/louisbiscotti/2020/01/08/borden-heads-into-bankruptcy-charts-new-course/|access-date=2020-12-04|website=Forbes|language=en}}</ref> citing declining sales.<ref name=":0">{{Cite news|date=2020-01-29|title=If You Drink Milk, Thank Big Government|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/opinion/articles/2020-01-29/borden-dairy-bankruptcy-filing-is-reminder-of-its-big-milk-role|access-date=2020-12-04}}</ref> In his affidavit, Jason Monaco, the company's CFO, mentions that the company intends to reorganize and not liquidate its operations. He describes a difficult environment for milk producers that includes decreasing demand for milk, increased competition with non-dairy alternatives,<ref>{{Cite news|date=2020-01-06|title=Borden Becomes Second Big U.S. Milk Producer to File for Bankruptcy|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2020-01-06/borden-becomes-second-u-s-milk-producer-to-file-for-bankruptcy|access-date=2020-12-04}}</ref> the growth of discount grocery retailers, and the growth of private label alternatives.<ref name="Semuels">{{cite news |url=https://www.yahoo.com/finance/news/milk-long-staple-american-life-110240608.html |title=Milk Has Long Been a Staple of American Life. But Now, the Dairy Industry Is in Trouble |work=] |first1=Alana |last1=Semuels|date=January 9, 2020}}</ref>
In 2010, National Dairy sold Utah's Cream O' Weber to ].<ref>{{Cite web| title = Cream O’ Weber sold to Darigold Inc., financial terms not disclosed {{!}} Local News Story {{!}} Real Estate News Utah |accessdate= 2018-07-22 |url= http://www.realestatenewsutah.com/feed-items/cream-o%E2%80%99-weber-sold-darigold-inc-financial-terms-not-disclosed-30250}}</ref>


In June 2020, it was announced that New Dairy Opco LLC had won the auction for most of Borden's assets, becoming the company's new owner. New Dairy Opco was led by a team composed of the former CEO of Dean Foods, Gregg Engles, and ] (KKR). At the time of the bankruptcy, Borden employed 3,300 workers.<ref name="wis"> by Colleen Kottke at the Wisconsin State Farmer, 17 Jun 2020</ref>
In 2011, Laguna Dairy, consisting of Lala's U.S. operations, was separated from Lala in preparation for an IPO.<ref>{{Cite web| title = Got IPO? Mexican dairy looks to go public| work = Financial Times| accessdate = 2018-07-22| date = 2013-09-23| url = https://www.ft.com/content/3ecd5a50-1663-368c-9bef-eff4da47796c}}</ref>


⚫ == Elsie the Cow ==
In 2013, Borden was spun-off and became a subsidiary of a private company called Laguna Dairy, S.A. de C.V.<ref>{{Cite news|url=https://www.foodbusinessnews.net/articles/9597-investment-firm-acquires-borden-dairy|title=Investment firm acquires Borden Dairy|access-date=2018-12-03|language=en}}</ref> In 2017, ] became the majority owner of the Borden dairy business.<ref>{{Cite web| last = dairyreporter.com| title = Borden Dairy taken over by ACON investment company| work = dairyreporter.com| accessdate = 2018-07-22| url = https://www.dairyreporter.com/Article/2017/07/12/Borden-Dairy-taken-over-by-ACON-investment-company}}</ref> Following the equity recapitalization, Laguna Dairy remains a substantial equity holder in Borden.
⚫ ]
⚫ ] is Borden Dairy Company's mascot ("spokescow") that is used for the label on their products. Elsie was first introduced in 1936, appearing as one of four cartoon cows (with Mrs. Blossom, Bessie and Clara) in a series of advertisements that ran in medical journals.<ref>{{Cite news|url=https://adage.com/article/special-report-the-advertising-century/elsie/140179/|title=Elsie|access-date=2018-12-03|language=en}}</ref> Elsie was created by a team that was led by advertising marketer David William Reid.<ref>{{Cite news|url=https://www.sfgate.com/bayarea/article/David-Reid-creator-of-Elsie-the-Cow-2545594.php#photo-2683372|title=David Reid -- creator of Elsie the Cow|date=2003-12-19|work=SFGate|access-date=2018-12-03}}</ref> In 1940, Reid also created for Elsie a fictional cartoon mate, ], who was lent to Borden's then-chemical division as the mascot for ]. The pair was given calves Beulah and Beauregard in 1948, and twins Larabee and Lobelia in 1957.<ref>{{Cite news|url=https://www.bordendairy.com/history/|title=History - Borden Dairy|work=Borden Dairy|access-date=2018-12-03|language=en-US}}</ref>


⚫ In 2000, ''Advertising Age'' recognized Elsie the Cow as one of the top 10 advertising icons of all time.<ref name="ElsietheCow">{{cite web|title=About Elsie the Cow|url=http://www.bordendairypresskit.com/hotdata/publishers/borden/advertiser/8231181/2806897/FINAL_Borden_Dairy_Company_Fact_Sheet_7.25.11.pdf|publisher=Borden Dairy Press Kit|accessdate=2 June 2013|archive-url=https://web.archive.org/web/20140801192841/http://www.bordendairypresskit.com/hotdata/publishers/borden/advertiser/8231181/2806897/FINAL_Borden_Dairy_Company_Fact_Sheet_7.25.11.pdf|archive-date=1 August 2014|url-status=dead}}</ref>
Tony Sarsam was named chief executive officer of Borden Dairy Company in February 2018.<ref>{{Cite news|url=https://www.foodbusinessnews.net/articles/11387-tony-sarsam-to-lead-borden-dairy|title=Tony Sarsam to lead Borden Dairy|access-date=2018-12-03|language=en}}</ref>


⚫ Milk Products, LLC licenses the Borden name and ] trademark from ]'s successor company, ].<ref></ref>
Borden Milk Products' items are available in the following U.S. states: Alabama, Arkansas, Colorado, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, Ohio, Tennessee and Texas.<ref>{{cite web |url= http://www.bordendairy.com/ |title=Borden Dairy: Where To Buy |work=bordendairy.com |year=2012 |accessdate=May 20, 2012}}</ref> The Borden Milk Products has been around for over 150 years, and is known for its processing and distribution of dairy products produced in regionally located facilities. In Ohio, Borden also goes under the Dairymens label.<ref name=BordenDairyPressKit>{{cite web|title=ABOUT BORDEN DAIRY COMPANY|url=http://www.bordendairypresskit.com/hotdata/publishers/borden/advertiser/8231181/2806897/FINAL_Borden_Dairy_Company_Fact_Sheet_7.25.11.pdf|publisher=Borden Dairy Press Kit|accessdate=2 June 2013|archive-url=https://web.archive.org/web/20140801192841/http://www.bordendairypresskit.com/hotdata/publishers/borden/advertiser/8231181/2806897/FINAL_Borden_Dairy_Company_Fact_Sheet_7.25.11.pdf|archive-date=1 August 2014|url-status=dead}}</ref>


⚫ == Advertising ==
⚫ On January 5, 2020, Borden Dairy Company filed for bankruptcy. "Despite our numerous achievements during the past 18 months, the company continues to be impacted by the rising cost of raw milk and market challenges facing the dairy industry," said CEO Tony Sarsam in a statement. Borden's filing says the company plans to stay in business during the bankruptcy process.<ref>{{Cite web|url=https://www.cnn.com/2020/01/06/business/borden-dairy-bankruptcy/index.html|title=One of America's oldest and largest milk producers files for bankruptcy|first=Chris |last=Isidore |website=CNN|access-date=2020-01-06}}</ref>

⚫ ==Elsie the Cow==
⚫ ] is Borden Dairy Company's spokescow that is used for the label on the products. Elsie was first introduced in 1936, appearing as one of four cartoon cows (with Mrs. Blossom, Bessie and Clara) in a series of advertisements that ran in medical journals.<ref>{{Cite news|url=https://adage.com/article/special-report-the-advertising-century/elsie/140179/|title=Elsie|access-date=2018-12-03|language=en}}</ref> Elsie was created by a team that was led by advertising marketer David William Reid.<ref>{{Cite news|url=https://www.sfgate.com/bayarea/article/David-Reid-creator-of-Elsie-the-Cow-2545594.php#photo-2683372|title=David Reid -- creator of Elsie the Cow|date=2003-12-19|work=SFGate|access-date=2018-12-03}}</ref> In 1940, Reid also created for Elsie a fictional cartoon mate, ], who was lent to Borden's then-chemical division as the mascot for ]. The pair was given calves Beulah and Beauregard in 1948, and twins Larabee and Lobelia in 1957.<ref>{{Cite news|url=https://www.bordendairy.com/history/|title=History - Borden Dairy|work=Borden Dairy|access-date=2018-12-03|language=en-US}}</ref>

⚫ In 2000, ''Advertising Age'' recognized Elsie the Cow as one of the top 10 advertising icons of all time.<ref name="ElsietheCow">{{cite web|title=About Elsie the Cow|url=http://www.bordendairypresskit.com/hotdata/publishers/borden/advertiser/8231181/2806897/FINAL_Borden_Dairy_Company_Fact_Sheet_7.25.11.pdf|publisher=Borden Dairy Press Kit|accessdate=2 June 2013|archive-url=https://web.archive.org/web/20140801192841/http://www.bordendairypresskit.com/hotdata/publishers/borden/advertiser/8231181/2806897/FINAL_Borden_Dairy_Company_Fact_Sheet_7.25.11.pdf|archive-date=1 August 2014|url-status=dead}}</ref>

⚫ ==Advertising==
] was a spokesperson for Borden Milk and is featured in the campaign's print and television ads. When she was the spokesperson, she was also the star of the show '']''.<ref name=BloombergPR>{{cite web|title=Borden Gives the Dairy Case a Fresh Look|url=https://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=R6L:GR&sid=aqNT9WORKUVw|publisher=BLOOMBERG|accessdate=2 June 2013}}</ref> ] was a spokesperson for Borden Milk and is featured in the campaign's print and television ads. When she was the spokesperson, she was also the star of the show '']''.<ref name=BloombergPR>{{cite web|title=Borden Gives the Dairy Case a Fresh Look|url=https://www.bloomberg.com/apps/news?pid=conewsstory&refer=conews&tkr=R6L:GR&sid=aqNT9WORKUVw|publisher=BLOOMBERG|accessdate=2 June 2013}}</ref>


==Products== == Products ==
Borden produces and sells the following products of milk: Borden produces and sells the following products of milk:
*Vitamin D *Vitamin D
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* Flavored Drinks * Flavored Drinks


==Distribution== == Distribution ==
Borden products can be located in the states of Alabama, Colorado, Florida, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Texas, Tennessee and Ohio. Within these states, these products are sold in the stores and marts that mainly include Cain's, Calhoun Foods, Food World, Fresh Market, Greer's, Kmart, Kroger, Magnolia Super Foods, Pic-N-Sav, Piggly Wiggly, Marcs, Aldi, CVS, Dave's Supermarkets, Publix Supermarkets, Rainbow Foods, Rite Aid, Walgreens, Walmart and Winn Dixie.<ref name=BordenWhereToBuy>{{cite web|title=WHERE TO BUY|url=http://www.bordendairy.com|publisher=Borden Dairy|accessdate=2 June 2013}}</ref> Borden products can be located in the states of Alabama, Colorado, Florida, Kentucky, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Texas, Tennessee and Ohio. Within these states, these products are sold in the stores and marts that mainly include Cain's, Calhoun Foods, Food World, Fresh Market, Greer's, Kmart, Kroger, Magnolia Super Foods, Pic-N-Sav, Piggly Wiggly, Marcs, Aldi, CVS, Dave's Supermarkets, Publix Supermarkets, Rainbow Foods, Rite Aid, Walgreens, Walmart and Winn Dixie.<ref name=BordenWhereToBuy>{{cite web|title=WHERE TO BUY|url=http://www.bordendairy.com|publisher=Borden Dairy|accessdate=2 June 2013}}</ref>


Borden Dairy operates 12 plants in the Midwest, Southern, and Southeastern regions of the U.S. and nearly 100 distribution centers. As of May 2021, Borden Dairy operated 14 plants in the Midwest, Southern, and Southeastern regions of the U.S. and nearly 100 distribution centers.<ref name=mac> on Morning AgClips, 25 May 2021</ref>

== Bankruptcy ==

⚫ On January 5, 2020, Borden Dairy Company and sixteen affiliated companies filed ] in the ]<ref>{{Cite web|last=Biscotti|first=Louis|title=Why Borden Dairy’s Bankruptcy Filing Might Be A Glass-Half-Full Scenario|url=https://www.forbes.com/sites/louisbiscotti/2020/01/08/borden-heads-into-bankruptcy-charts-new-course/|access-date=2020-12-04|website=Forbes|language=en}}</ref> "citing declining sales".<ref name=":0">{{Cite news|date=2020-01-29|title=If You Drink Milk, Thank Big Government|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/opinion/articles/2020-01-29/borden-dairy-bankruptcy-filing-is-reminder-of-its-big-milk-role|access-date=2020-12-04}}</ref> In his affidavit, Jason Monaco, the company's CFO, mentions that the company intends to reorganize and not liquidate its operations. He describes a difficult environment for milk producers that includes decreasing demand for milk, increased competition with non-dairy alternatives,<ref>{{Cite news|date=2020-01-06|title=Borden Becomes Second Big U.S. Milk Producer to File for Bankruptcy|language=en|work=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2020-01-06/borden-becomes-second-u-s-milk-producer-to-file-for-bankruptcy|access-date=2020-12-04}}</ref> the growth of discount grocery retailers, and the growth of private label alternatives.<ref>{{cite web|url=https://www.msn.com/en-us/money/companies/borden-becomes-second-big-us-milk-producer-to-file-for-bankruptcy/ar-BBYEvp7|title=Borden becomes second big US milk producer to file for bankruptcy|publisher=]|accessdate=2020-05-10}}</ref>


==References== ==References==
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==External links== ==External links==
* {{Official website|http://www.bordendairy.com/}} * {{Official website}}

{{Kohlberg Kravis Roberts}}
{{Borden, Inc.}}
{{Dean Foods}}


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Latest revision as of 16:17, 14 October 2024

American dairy processor and distributor This article is about the company established in 2009. For the original company, see Borden (company).

Borden Dairy Company
Company typePrivate
IndustryFood
PredecessorBorden
Founded2009; 15 years ago (2009)
HeadquartersDallas, Texas, United States
Key peopleEd Fugger (CEO) per Borden website
ProductsMilk, cream, buttermilk, dips, sour cream, cottage cheese, juices, tea, eggnog
BrandsBorden
RevenueUS$ 1.2 billion
OwnerCapitol Peak Partners and KKR
Number of employees1,350 (2024)
Websitebordendairy.com

Borden Dairy Company is an American dairy processor and distributor headquartered in Dallas, Texas. Established in 2009, the company is a successor to the original Borden Company established in 1857 by Gail Borden. The company is a former subsidiary of Dean Foods.

On January 5, 2020, Borden Dairy Company filed for bankruptcy. "Despite our numerous achievements during the past 18 months, the company continues to be impacted by the rising cost of raw milk and market challenges facing the dairy industry," said CEO Tony Sarsam in a statement. Borden's filing says the company plans to stay in business during the bankruptcy process.

History

Originally part of the Borden Company, the dairy subsidiary was sold in September 1997 to Southern Foods, which was controlled by the Mid-America Dairymen, now the Dairy Farmers of America (DFA). Southern Foods was subsequently acquired by Suiza Foods, now Dean Foods. The DFA retains ownership of Borden cheese.

In 2009, Grupo Lala of Mexico acquired National Dairy from DFA and began conducting US operations as Borden Dairy Company.

In 2013, Borden Dairy was spun off by Grupo Lala into a private company called Laguna Dairy, S.A. de C.V. In 2017, ACON Investments became the majority owner of the Borden dairy business, with Laguna Dairy retaining a substantial equity.

On January 5, 2020, Borden Dairy Company and sixteen affiliated companies filed Chapter 11 bankruptcy in the United States District Court for the District of Delaware citing declining sales. In his affidavit, Jason Monaco, the company's CFO, mentions that the company intends to reorganize and not liquidate its operations. He describes a difficult environment for milk producers that includes decreasing demand for milk, increased competition with non-dairy alternatives, the growth of discount grocery retailers, and the growth of private label alternatives.

In June 2020, it was announced that New Dairy Opco LLC had won the auction for most of Borden's assets, becoming the company's new owner. New Dairy Opco was led by a team composed of the former CEO of Dean Foods, Gregg Engles, and Kohlberg Kravis Roberts (KKR). At the time of the bankruptcy, Borden employed 3,300 workers.

Elsie the Cow

"Elsie the Cow" advertising sign at a Borden's Dairy plant in Tyler, Texas, pictured in 2014

Elsie the Cow is Borden Dairy Company's mascot ("spokescow") that is used for the label on their products. Elsie was first introduced in 1936, appearing as one of four cartoon cows (with Mrs. Blossom, Bessie and Clara) in a series of advertisements that ran in medical journals. Elsie was created by a team that was led by advertising marketer David William Reid. In 1940, Reid also created for Elsie a fictional cartoon mate, Elmer the Bull, who was lent to Borden's then-chemical division as the mascot for Elmer's Glue. The pair was given calves Beulah and Beauregard in 1948, and twins Larabee and Lobelia in 1957.

In 2000, Advertising Age recognized Elsie the Cow as one of the top 10 advertising icons of all time.

Milk Products, LLC licenses the Borden name and Elsie the Cow trademark from Borden, Inc.'s successor company, Hexion Specialty Chemicals.

Advertising

Selena Gomez was a spokesperson for Borden Milk and is featured in the campaign's print and television ads. When she was the spokesperson, she was also the star of the show Wizards of Waverly Place.

Products

Borden produces and sells the following products of milk:

  • Vitamin D
  • 2% Reduced Fat
  • 1% Lowfat
  • Fat Free Skim
  • Dutch Chocolate
  • Dutch Chocolate 1%
  • Lite Line
  • High Protein

Borden produces and sells additional products in the following categories:

  • Milk
  • Cream
  • Buttermilk
  • Dips & Sour Cream
  • Juices
  • Teas
  • Flavored Drinks

Distribution

Borden products can be located in the states of Alabama, Colorado, Florida, Kentucky, Louisiana, Mississippi, Missouri, Oklahoma, South Carolina, Texas, Tennessee and Ohio. Within these states, these products are sold in the stores and marts that mainly include Cain's, Calhoun Foods, Food World, Fresh Market, Greer's, Kmart, Kroger, Magnolia Super Foods, Pic-N-Sav, Piggly Wiggly, Marcs, Aldi, CVS, Dave's Supermarkets, Publix Supermarkets, Rainbow Foods, Rite Aid, Walgreens, Walmart and Winn Dixie.

As of May 2021, Borden Dairy operated 14 plants in the Midwest, Southern, and Southeastern regions of the U.S. and nearly 100 distribution centers.

References

  1. ^ Borden Dairy Is “Oklahoma Proud”– Milk Becomes State’s Official Beverage, 11 Nov 2002
  2. ^ History on Borden website
  3. Borden Dairy bankruptcy on Bloomberg.com
  4. Hoopfer, Evan (June 20, 2018). "This $1.2B Dallas company is ready to emerge from a 'deep sleep,' new CEO says". www.bizjournals.com. Retrieved April 27, 2020.
  5. ^ KKR, former Dean Foods CEO win bid to buy Borden Dairy Co. in bankruptcy court by Colleen Kottke at the Wisconsin State Farmer, 17 Jun 2020
  6. Chris Isidore (January 6, 2020). "One of America's oldest and largest milk producers files for bankruptcy". CNN. Retrieved December 4, 2020.
  7. ^ "If You Drink Milk, Thank Big Government". Bloomberg.com. January 29, 2020. Retrieved December 4, 2020.
  8. Isidore, Chris (January 6, 2020). "One of America's oldest and largest milk producers files for bankruptcy". CNN. Retrieved January 6, 2020.
  9. "Two Big Dairy Cos. Consolidate". The Washington Post. Archived from the original on July 22, 2018. Retrieved July 22, 2018.
  10. "GRUPO LALA Purchases National Dairy from DFA | Dairy Farmers of America". Archived from the original on July 22, 2018. Retrieved July 22, 2018.
  11. "Investment firm acquires Borden Dairy". Retrieved December 3, 2018.
  12. dairyreporter.com (July 11, 2017). "Borden Dairy taken over by ACON investment company". dairyreporter.com. Retrieved July 22, 2018.
  13. Biscotti, Louis. "Why Borden Dairy's Bankruptcy Filing Might Be A Glass-Half-Full Scenario". Forbes. Retrieved December 4, 2020.
  14. "Borden Becomes Second Big U.S. Milk Producer to File for Bankruptcy". Bloomberg.com. January 6, 2020. Retrieved December 4, 2020.
  15. Semuels, Alana (January 9, 2020). "Milk Has Long Been a Staple of American Life. But Now, the Dairy Industry Is in Trouble". Time.
  16. "Elsie". Retrieved December 3, 2018.
  17. "David Reid -- creator of Elsie the Cow". SFGate. December 19, 2003. Retrieved December 3, 2018.
  18. "History - Borden Dairy". Borden Dairy. Retrieved December 3, 2018.
  19. "About Elsie the Cow" (PDF). Borden Dairy Press Kit. Archived from the original (PDF) on August 1, 2014. Retrieved June 2, 2013.
  20. "Elsie Borden." Trademark Nos. 77034096; 77104776; 76591578; 3271334. United States Patent and Trademark Office. July 31, 2007.
  21. "Borden Gives the Dairy Case a Fresh Look". BLOOMBERG. Retrieved June 2, 2013.
  22. Sullivan, Karla Sullivan (December 26, 2019). "The best chocolate drinks". Karla Sullivan. Lifetime Chicago. Retrieved May 6, 2021. (Photo) If Mom bought Bordens Dutch Chocolate, it was usually for a special occasion. Real cocoa that was poured right from the carton and is still sold today.
  23. "Pour Your Kid a Smile". Borden Dairy. Retrieved June 2, 2013.
  24. "Products - Borden Dairy". Borden Dairy. Retrieved December 3, 2018.
  25. "WHERE TO BUY". Borden Dairy. Retrieved June 2, 2013.
  26. sale of former Dean Foods plants completed on Morning AgClips, 25 May 2021

External links

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Footnotes
  • Dairy products only; restaurant chain managed by Amici Partners Group
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