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| {{Infobox company | |||
| | name = 5W Public Relations | |||
| | logo = ] | |||
| | type = ] | |||
| | genre = | |||
| | predecessor = | |||
| | foundation = ], ] ({{Start date|2003}}) | |||
| | founder = ] | |||
| | location_city = ], ] | |||
| | location_country = ] | |||
| | location = | |||
| | locations = ] and ] | |||
| | area_served = ], ], ] | |||
| | key_people = Ronn Torossian <small>(])</small> | |||
| | industry = ] | |||
| | products = Consumer, crisis, celebrity, corporate communications, government and public affairs, fashion | |||
| | services = ], brand-building and marketing | |||
| | market cap = | |||
| | revenue = US$14,188,564, increase 14% from 2012 | |||
| | operating_income = | |||
| | net_income = | |||
| | assets = | |||
| | equity = | |||
| | owner = | |||
| | num_employees = 92 (2012) | |||
| | parent = | |||
| | divisions = | |||
| | subsid = | |||
| | homepage = | |||
| | footnotes = | |||
| | intl = | |||
| }} | |||
| '''5W Public Relations''', also known as '''5WPR''', is an American ] firm. It was ranked the twenty-fourth largest independent PR firm in the United States by the ] in 2013, with revenues exceeding $14 million. <ref>http://www.odwyerpr.com/pr_firm_rankings/independents.htm</ref> | |||
| The name, 5WPR, was inspired by the ]: who, what, where, when, and why.<ref name="NYT profile">{{cite news|url= http://www.nytimes.com/2005/02/20/nyregion/thecity/20feat.html|title= Brash P.R. Guy Grabs Clients, Ink|accessdate= 2008-09-05|last= Kurutz|first= Steven|date= February 20, 2005|work= The City|publisher= '']''}}</ref> | |||
| ==History== | |||
| Founded in 2003 by ], 5WPR grew quickly from a small office with two employees. In 2005 Torossian was profiled in the '']'', who called him "brash and aggressively outspoken...the consummate scrappy publicist".<ref name="NYT profile"/> | |||
| In 2005, 5WPR opened a ] office. Its client base grew from three to about 50 in 2008.<ref name="NYT profile"/> Its portfolio included a diverse range of customers, including celebrities, health and beauty firms, and corporate, government, religious, and public affairs clients. Revenue grew from $3 million in 2004 to $11.5 million in 2008.<ref name="NYT profile"/> By 2009, O'Dwyers ranked 5WPR as 13th-largest agency in the US.<ref name=Odwyer2></ref> | |||
| In 2012, to commemorate their 10th year anniversary, the firm launched a new corporate identity, including a new logo and tagline: “Real. Resourceful. Results.” | |||
| <ref>http://www.holmesreport.com/news-info/12458/Agency-News-In-Brief-October-8-2012.aspx</ref> | |||
| ==Current== | |||
| In 2013, the company was ranked #24 with revenues in excess of $14 million. <ref name="odwyerpr.com">http://www.odwyerpr.com/pr_firm_rankings/independents.htm</ref> | |||
| In 2011 its ranking in Top PR Firms specializing in Beauty and Fashion Public Relations rose to fifth,<ref>http://www.odwyerpr.com/pr_firm_rankings/beauty.htm</ref> and ninth largest travel PR agency.<ref>http://www.prnewswire.com/news-releases/5w-public-relations-named-9-travel-pr-firm-in-the-united-states-119074059.html</ref> 5WPR had seventy-two employees in 2010.<ref name=Odwyer2/> | |||
| In December 2010, 5W Public Relation's work for Apra International was recognized with the 2010 WWD Beauty Biz Award for "Best Executed Launch Strategy" in the Mass Fragrance category.<ref>http://www.myfoxal.com/Global/story.asp?S=13648765</ref> | |||
| ==2013 Awards== | |||
| In 2013 5WPR was named the Public Relations Agency of the Year during the 11th Annual American Business Awards ceremony. 5WPR also received a "Gold Stevie" (awarded for outstanding performance and achievement in the workplace around the globe). Torossian received the award for Communications, Investor Relations, and PR Executive of the year.<ref name="Stevie 2013" /> | |||
| In 2013, ''PR News'' awarded 5WPR an honorable mention for mid-size PR Agency of the Year. <ref>http://www.prnewsonline.com/platinumpr-2013#15</ref> | |||
| ==Clients== | |||
| Consumer products clients have included 1800 Tequila,<ref>http://www.thefreelibrary.com/1800(R)+Tequila+Becomes+First+Spirits+Brand+to+Sponsor+the+Los...-a0205723573</ref> Promotion in Motion and its Gummi Bears, Fruit Jacks, and Welch's Fruit Snack brands; Groupe SEB, the holding company for Krups, T-fal, and Rowenta brands,<ref name="prweekus.com">http://www.prweekus.com/5w-public-relations-agency-business-report-2012/article/256567/</ref> | |||
| ElAl Airlines,<ref>http://www.prweekus.com/pages/login.aspx?returl=/el-al-airlines-names-5w-its-aor/article/148889/&pagetypeid=28&articleid=148889&accesslevel=2&expireddays=0&accessAndPrice=0</ref> Barnes and Noble, Anhueser Busch, Evian Water,<ref name="holmesreport.com">http://www.holmesreport.com/agencyreport-info/1930/5W-Public-Relations.aspx</ref> Gray Line and others. | |||
| Corporate clients have included Travel Alberta,<ref name="prweekus.com"/> ], <ref>http://www.thestreet.com/story/11732645/1/5w-public-relations-named-pr-firm-of-record-for-vinod-gupta.html</ref> Jackie Robinson Foundation <ref>http://www.myprgenie.com/view-publication/5w-public-relations-adds-the-jackie-robinson-foundation-to-its-client-roster</ref><ref>http://bulldogreporter.com/ME2/Audiences/dirmod.asp?sid=&nm=&type=Publishing&mod=Publications%3A%3AArticle&mid=8F3A7027421841978F18BE895F87F791&tier=4&id=54F6676CECCF4DCEA9D209B6654E1A8C&AudID=213D92F8BE0D4A1BB62EB3DF18FCCC68</ref> | |||
| ,Western Kentucky University,<ref>http://www.bizjournals.com/prnewswire/press_releases/2012/08/31/NY66168</ref> | |||
| Majesco,<ref>http://finance.yahoo.com/news/5w-public-relations-working-majesco-100000352.html</ref> | |||
| Tzell Travel, Whole Foods Market,<ref name="holmesreport.com"/> and MedCAREERS Group.<ref>http://www.adworldbytes.com/2010/4/MedCAREERS_GROUP%2C_Inc._Engages_5W_Public_Relations_to_Represent_MCGI</ref><ref>http://www.cnbc.com/id/42085022</ref> | |||
| 5WPR has represented ],<ref>{{cite news| url=http://articles.chicagotribune.com/keyword/diddy/featured/3 | work=Chicago Tribune | title=Diddy}}</ref> rappers ], ], ], among others. | |||
| <ref>{{cite news| url=http://query.nytimes.com/gst/fullpage.html?res=9C03EFDC1331F93BA3575BC0A96E9C8B63 | work=The New York Times | first1=Christine | last1=Hauser | first2=Jason | last2=Grant | first3=Angela | last3=MacRopoulos | first4=Jennifer | last4=Mascia | first5=Andrew | last5=Tangel | first6=Mathew R. | last6=Warren | title=A Fan's Night Out, Hoping to Meet Lil' Kim, Then a Deadly Turn | date=2008-08-08}}</ref> | |||
| <ref>http://www.prohiphop.com/2006/09/5w_pr_signs_sno.html</ref> | |||
| <ref>http://www.istockanalyst.com/article/viewiStockNews/articleid/2520975</ref> | |||
| The firm secured product placement on Shiloh Nouvel Jolie-Pitt, the first biological child of ] and ] by flying a shirt to Africa which made the shirt famous after '']'' magazine put the newborn wearing it on the cover. | |||
| <ref>http://www.allbusiness.com/retail-trade/miscellaneous-retail-retail-stores-not/4454377-1.html</ref> | |||
| <ref>http://www.inc.com/inc5000/2007/company-profile.html?id=200701530</ref> | |||
| The firm has represented Russian oligarchs, including ] of the Ukraine,{{citation needed|date=December 2012}} the richest man in Europe,<ref>{{cite news| url=http://www.forbes.com/lists/2010/10/billionaires-2010_Rinat-Akhmetov_JIRK.html | work=Forbes | title=#148 Rinat Akhmetov | date=2010-03-10}}</ref> with a net worth of $31.1 Billion.<ref name="kyivpost.com">http://www.kyivpost.com/news/nation/detail/29223/#ixzz19EDbj4Na</ref> The Kiev Post stated "Many business analysts say that favorable publicity and transparency are simply good for business, especially for a company that wants to attract foreign investment." 5W has worked in Iraq and Lebanon, with representation of Iraqex for their $6 Million US Government contract.<ref>http://www.prweekus.com/iraqex-lands-6m-deal-helping-with-us-comms-in-iraq/article/51024/</ref> | |||
| The firm boasts a "tight working relationship with the Christian Right", as well as many members of the Israeli political echelon, including the Tourism and Foreign ministries, Likud Party, members of Knesset and Jerusalem Mayor Nir Barkat. | |||
| .<ref>http://www.jpost.com/Features/InTheSpotlight/Article.aspx?id=150936</ref> They have also represented Israel Prime Ministers Ehud Olmert and Prime Minister Benyamin Netanyahu. | |||
| <ref>http://www.thejewishweek.com/features/confident_comeback</ref> The agency has trained Israeli government officials for media appearances. | |||
| <ref>http://www.prweekus.com/israel-branding-effort-aims-to-humanize-nations-image/article/56167/</ref> They have represented Evangelical Christian groups, including the Trinity Broadcasting Network, Christian Coalition of America, Pastor John Hagee and Benny Hinn Ministries. | |||
| <ref>http://www.businessweek.com/magazine/content/07_46/b4058064.htm</ref> | |||
| ==Agriprocessors scandal== | |||
| ], a ] meat processing company that went bankrupt after a federal investigation into worker abuse and hiring illegal immigrants, was a 5W client. In July 2008 a person claiming to be one of the leading critics of Agriprocessors posted comments to several blogsites that seemed to suggest that the critics were operating out of self-interest. The comments were traced back to the ] of 5WPR's executive responsible for the Agriprocessors account.<ref>{{cite news | |||
| |url=http://www.jewishberkshires.org/page.aspx?id=179351 | |||
| |title=Agriprocessors' PR Firm Accused of Impersonating Rabbi | |||
| |first=Ben | |||
| |last=Harris | |||
| |publisher=]}} | |||
| </ref><ref>{{cite news | |||
| |url=http://replay.waybackmachine.org/20090619092633/http://jta.org/news/article/2008/07/10/109424/engelmayerintern | |||
| |title=PR firm faces scrutiny | |||
| |publisher=Jewish Telegraphic Agency | |||
| |date=2008-07-10}}</ref> | |||
| 5WPR issued a statement admitting the impersonation, saying that the firm's "IT department investigated accusations which we have now learned to be true," and that "A senior staff member failed to be transparent in dealing with client matters."<ref name="Forward 7/24">{{cite news | |||
| |url=http://www.forward.com/articles/13847/ | |||
| |title=Public Relations Firm Criticized | |||
| |first=Marissa | |||
| |last=Brostoff | |||
| |date=July 24, 2008 | |||
| |publisher=Forward | |||
| |accessdate=2008-09-09 | |||
| | archiveurl= http://web.archive.org/web/20080908061036/http://www.forward.com/articles/13847/| archivedate= 8 September 2008 <!--DASHBot-->| deadurl= no}}</ref> | |||
| ==Recognition== | |||
| * Inc. Magazine, Fastest Growing Companies in the US, 2007 <ref name="inc.com"/><ref>http://www.inc.com/profile/5w-public-relations</ref> | |||
| * Inc. Magazine, Fastest Growing Companies in the US, 2008 <ref name="inc.com"/><ref>http://www.inc.com/profile/5w-public-relations</ref> | |||
| * Public Relations Agency Of The Year, 2013, American Business Awards: 5WPR received a Gold Stevie on June 17, 2013 <ref name="Stevie 2013">{{cite news|title=5W Public Relations Honored as 2013 PR Agency of the Year at The American Business Awards|url=http://online.wsj.com/article/PR-CO-20130618-907832.html?mod=googlenews_wsj|accessdate=20 June 2013|newspaper=Wall Street Journal|date=June 18, 2013}}</ref> <ref>{{cite web|title=Corporate Communications, Investor Relations, & Public Relations Awards Category Stevie® Award Winners|url=http://www.stevieawards.com/pubs/awards/403_2662_22381.cfm|work=Stevie Awards|publisher=American Business Awards|accessdate=20 June 2013}}</ref> | |||
| ==References== | |||
| {{Reflist|2}} | |||
| ==External links== | |||
| * | |||
| {{DEFAULTSORT:5w Public Relations}} | |||
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