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{{more footnotes needed|date=October 2018}}
]
{{EngvarB|date=July 2014}}
{{Use dmy dates|date=July 2014}}
{{Infobox newspaper
⚫ |name = Headline Daily
|logo =
|logo_size = 250px
|type = ]
|format = ]
|foundation = 12 July 2005
|owners = ]
|founder = ]
|headquarters = ]<ref>{{Cite web |url=http://www.singtaonewscorp.com/english/contact_us_hk.html |title=Sing Tao News Corporation Limited |access-date=29 October 2018 |archive-date=26 June 2014 |archive-url=https://web.archive.org/web/20140626001745/http://www.singtaonewscorp.com/english/contact_us_hk.html |url-status=dead }}</ref>
| publishing_country = Hong Kong
|political = ]
|publisher = ]
|editor =
| language = Chinese (in ])
|circulation =
|ISSN =
|website = {{Official URL}}
|free = {{URL|http://paper.stheadline.com/headline/}}
}}
{{Infobox Chinese|t=頭條日報|s=头条日报|p=Tóu Tiáo Rì Bào|j=tau4 tiu4 jat6 bou3|y=tau4 tiu4 yat6 bou3|order=ts|showflag=jy}}
'''''Headline Daily''''' ({{zh|t=頭條日報}}) is a free weekday mass-market newspaper in Hong Kong. It was launched on 12 July 2005, by the ], as the territory's second free Chinese-language newspaper, after '']''. Coverage includes local and international news, business, entertainment, lifestyle and sports. Soon after launch, it had a daily circulation of around 900,000-1,000,000.<ref>, updated on 13/9/05 {{Webarchive|url=https://web.archive.org/web/20060104233553/http://hk.biz.yahoo.com/050913/239/1gl4l.html?s=1105.hk |date=4 January 2006 }}</ref>


== Market positioning ==
'''''Headline Daily''''' (]: 頭條日報) is ]'s second free ], launched by ] in a bid to gain a greater share of the territory's advertising market. The paper has a circulation of 400,000, a third larger than '']'', which was previously the city's only giveaway daily. The first issue was published on 12 July, 2005, and the initial editing team had about 20 members only.


] launched ''Headline Daily'' to increase its ] of the territory's ] and to explore a new source of income for the corporation.
After two days of the first publishing of Headline Daily, Hong Kong Newspaper Hawker Association (TC:香港報販協會) questioned Headline Daily might affect the business of newspaper hawkers. They said that there was a general drop in newspaper transaction of 10 to 20% due to the free distribution of Headline Daily. However, they point out that there might not be rooms in the market to decrease price of the newspapers in oder to maintain or increase sale.


== Distribution ==
⚫ ==External Links==
Copies are distributed during morning ]s from Monday to Friday, except on ]. It is available at more than 600 locations, mostly unmanned, including ], ] (except Tsim Sha Tsui East, Tai Wai, Racecourse and Sheung Shui stations), and nearly 500 residential estates. The paper is also available at more than 100 fixed or non-fixed spots, including commercial buildings, bus/minibus stops and shopping malls around Hong Kong.
*

⚫ News about the debut of Headline Daily
== Readership and circulation==
*
The newspaper targets the working population, keeping stories focused on main points only.
*

In August 2005, ''Headline Daily'' was the leading free paper in Hong Kong, with a circulation of 893,000 (18% market share), ahead of ''Metropolis Daily'' (820,000, a 16% share) and ''am730'' (401,000, an 8% share), according to a survey by ].<ref> {{webarchive|url=https://web.archive.org/web/20060330000623/http://www.asiamedia.ucla.edu/article-eastasia.asp?parentid=30287 |date=30 March 2006 }}, UCLA</ref>

== Contents ==

''Headline Daily'' aims to concisely present the most important news of the day, drawing on news sources it shares with '']''. It usually has around 24 to 30 pages with a layout similar to the following formats:

*'''Headlines''' (i.e. coverpage; with daily information such as Mark Six Result, Activities of the Day, ] and Weather Forecast)
*'''Local News''' (with ])
*'''China News'''
*'''International news'''
*'''Financial news''' (i.e. news on Real Estate, Business and ])
*'''Sports news'''
*'''Lifestyle''' (different topics for each day: Technology (Monday), Fashion (Tuesday), Shopping (Wednesday), Amusement (Thursday) and Food (Friday))
*'''Entertainment''' (local and international entertainment news, along with ] Programme Schedule)
*The remaining pages are used for advertisements.

Sing Tao chief executive Lo Wing-hung suggested that the paper's size could increase to 40 pages if its readership increased significantly. However, more than three months after launch, the newspaper had an average of around 24 pages.

==Marketing strategies==
''Headline Daily'' implements ] including:

* ''"lucky draws"'' & ''"]"''
* ''"apple-shaped pellet"'': a ], which working class readers can use to relax themselves and relieve their stress, was once offered to readers along with their newspaper
* ''"happy lucky reader"'': one reader is randomly chosen in public areas (e.g. in a ] train) and awarded HK$500 on a daily basis

''Headline Daily'' stories are accessible online.

== Public relations ==
A 2021 ] poll found that ''Headline Daily'' had a 53% trust rating from Hong Kong respondents, the fifth highest level among 15 local media outlets surveyed.<ref name="Reuters2021">{{cite report |url=https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf |title=Reuters Institute Digital News Report 2021 (page 133) |last1=Newman |first1=Nic |last2=Fletcher |first2=Richard |date=2021 |publisher=] |last3=Schulz |first3=Anne |last4=Andı |first4=Simge |last5=Robertson |first5=Craig T. |last6=Nielsen |first6=Rasmus Kleis |access-date=27 June 2021 |archive-url=https://web.archive.org/web/20210626232722/https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf |archive-date=26 June 2021 |url-status=live}}</ref>

''Headline Daily'' invites readers to submit information or news articles for publication in return for a one-off payment of $100.


==See also== ==See also==
* ]
* '']''
* '']'' * ]
* ] * ]
* ] * ]
* ]

==References==
{{Reflist}}

===Articles===
*'''' – '']'', Mark Lee.
*''''- '']'', Wong Ka-chun.
*'''' – '''', Frederick Yeung.
*'''' – ''Asia Review'', James Borton.
*'''' – ''JINN'', Coral Hui.

⚫ ==External links==
* {{Official website}} {{in lang|zh-hk}}

{{Newspapers in Hong Kong}}


] ]
] ]
]
]
]

Latest revision as of 14:23, 18 October 2024

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Headline Daily
TypeFree daily newspaper
FormatTabloid
Owner(s)Sing Tao News Corporation
Founder(s)Sing Tao News Corporation
PublisherSing Tao News Corporation
Founded12 July 2005
Political alignmentPro-China
LanguageChinese (in Traditional Chinese characters)
HeadquartersTseung Kwan O Industrial Estate
CountryHong Kong
Websitestheadline.com Edit this at Wikidata
Free online archivespaper.stheadline.com/headline/
Headline Daily
Traditional Chinese頭條日報
Simplified Chinese头条日报
Jyutpingtau4 tiu4 jat6 bou3
Cantonese Yaletau4 tiu4 yat6 bou3
Transcriptions
Standard Mandarin
Hanyu PinyinTóu Tiáo Rì Bào
Yue: Cantonese
Yale Romanizationtau4 tiu4 yat6 bou3
Jyutpingtau4 tiu4 jat6 bou3

Headline Daily (Chinese: 頭條日報) is a free weekday mass-market newspaper in Hong Kong. It was launched on 12 July 2005, by the Sing Tao group, as the territory's second free Chinese-language newspaper, after Metro Daily. Coverage includes local and international news, business, entertainment, lifestyle and sports. Soon after launch, it had a daily circulation of around 900,000-1,000,000.

Market positioning

Sing Tao News Corporation launched Headline Daily to increase its market share of the territory's advertising market and to explore a new source of income for the corporation.

Distribution

Copies are distributed during morning peak hours from Monday to Friday, except on public holidays. It is available at more than 600 locations, mostly unmanned, including McDonald's restaurants, KCR stations (except Tsim Sha Tsui East, Tai Wai, Racecourse and Sheung Shui stations), and nearly 500 residential estates. The paper is also available at more than 100 fixed or non-fixed spots, including commercial buildings, bus/minibus stops and shopping malls around Hong Kong.

Readership and circulation

The newspaper targets the working population, keeping stories focused on main points only.

In August 2005, Headline Daily was the leading free paper in Hong Kong, with a circulation of 893,000 (18% market share), ahead of Metropolis Daily (820,000, a 16% share) and am730 (401,000, an 8% share), according to a survey by Synovate.

Contents

Headline Daily aims to concisely present the most important news of the day, drawing on news sources it shares with Sing Tao Daily. It usually has around 24 to 30 pages with a layout similar to the following formats:

  • Headlines (i.e. coverpage; with daily information such as Mark Six Result, Activities of the Day, Lunar Calendar and Weather Forecast)
  • Local News (with critics)
  • China News
  • International news
  • Financial news (i.e. news on Real Estate, Business and stock market)
  • Sports news
  • Lifestyle (different topics for each day: Technology (Monday), Fashion (Tuesday), Shopping (Wednesday), Amusement (Thursday) and Food (Friday))
  • Entertainment (local and international entertainment news, along with Television Programme Schedule)
  • The remaining pages are used for advertisements.

Sing Tao chief executive Lo Wing-hung suggested that the paper's size could increase to 40 pages if its readership increased significantly. However, more than three months after launch, the newspaper had an average of around 24 pages.

Marketing strategies

Headline Daily implements marketing strategies including:

  • "lucky draws" & "voting games"
  • "apple-shaped pellet": a massage device, which working class readers can use to relax themselves and relieve their stress, was once offered to readers along with their newspaper
  • "happy lucky reader": one reader is randomly chosen in public areas (e.g. in a MTR train) and awarded HK$500 on a daily basis

Headline Daily stories are accessible online.

Public relations

A 2021 Reuters Institute poll found that Headline Daily had a 53% trust rating from Hong Kong respondents, the fifth highest level among 15 local media outlets surveyed.

Headline Daily invites readers to submit information or news articles for publication in return for a one-off payment of $100.

See also

References

  1. "Sing Tao News Corporation Limited". Archived from the original on 26 June 2014. Retrieved 29 October 2018.
  2. Yahoo! HONG KONG, updated on 13/9/05 Archived 4 January 2006 at the Wayback Machine
  3. Circulation survey Archived 30 March 2006 at the Wayback Machine, UCLA
  4. Newman, Nic; Fletcher, Richard; Schulz, Anne; Andı, Simge; Robertson, Craig T.; Nielsen, Rasmus Kleis (2021). Reuters Institute Digital News Report 2021 (page 133) (PDF) (Report). Reuters Institute for the Study of Journalism. Archived (PDF) from the original on 26 June 2021. Retrieved 27 June 2021.

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