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			{{more footnotes needed\|date=October 2018}}
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			{{EngvarB\|date=July 2014}}
			{{Use dmy dates\|date=July 2014}}
			{{Infobox newspaper
			\|name = Headline Daily
			\|logo =
			\|logo_size = 250px
			\|type = ]
			\|format = ]
			\|foundation = 12 July 2005
			\|owners = ]
			\|founder = ]
			\|headquarters = ]<ref>{{Cite web \|url=http://www.singtaonewscorp.com/english/contact_us_hk.html \|title=Sing Tao News Corporation Limited \|access-date=29 October 2018 \|archive-date=26 June 2014 \|archive-url=https://web.archive.org/web/20140626001745/http://www.singtaonewscorp.com/english/contact_us_hk.html \|url-status=dead }}</ref>
			\| publishing_country = Hong Kong
			\|political = ]
			\|publisher = ]
			\|editor =
			\| language = Chinese (in ])
			\|circulation =
			\|ISSN =
			\|website = {{Official URL}}
			\|free = {{URL\|http://paper.stheadline.com/headline/}}
			}}
			{{Infobox Chinese\|t=頭條日報\|s=头条日报\|p=Tóu Tiáo Rì Bào\|j=tau4 tiu4 jat6 bou3\|y=tau4 tiu4 yat6 bou3\|order=ts\|showflag=jy}}
			'''''Headline Daily''''' ({{zh\|t=頭條日報}}) is a free weekday mass-market newspaper in Hong Kong. It was launched on 12 July 2005, by the ], as the territory's second free Chinese-language newspaper, after '']''. Coverage includes local and international news, business, entertainment, lifestyle and sports. Soon after launch, it had a daily circulation of around 900,000-1,000,000.<ref>, updated on 13/9/05 {{Webarchive\|url=https://web.archive.org/web/20060104233553/http://hk.biz.yahoo.com/050913/239/1gl4l.html?s=1105.hk \|date=4 January 2006 }}</ref>

			== Market positioning ==
	'''''Headline Daily''''' (]: ''頭條日報'') is launched as ]'s third free ], following '']'' (TC: ''都市日報'') and '']'' (TC: ''大紀元時報'') by Sing Tao News Corporation of Hong Kong. The first issue was published on 12 July, 2005, and the initial editing team had about 20 members only. The initial daily number of publication was 400,000 copies. The newspaper is launched in a bid to gain a greater share of the territory's advertising market. Working population is its targeted group. Claimed to be focusing on meeting the needs of Hong Kong people, letting them to grasp the current topics in Hong Kong with the shorest time, the paper selects the most important news of the day and presents them in a concise and lively manner to the readers. Other than local, national and international headlines, the newspaper also provides news on business, entertainment, lifestyle and sports.

			] launched ''Headline Daily'' to increase its ] of the territory's ] and to explore a new source of income for the corporation.
	== Reason for the launch of the newspaper ==
	According to the Chairman Sing Tao Charles Ho Tsu-Kwok, there was still a lot of room for the development of free newspapers, in terms of content, distribution network and advertising formats which was the reason that Sing Tao made the decision of launching the paper.

			== Distribution ==
			Copies are distributed during morning ]s from Monday to Friday, except on ]. It is available at more than 600 locations, mostly unmanned, including ], ] (except Tsim Sha Tsui East, Tai Wai, Racecourse and Sheung Shui stations), and nearly 500 residential estates. The paper is also available at more than 100 fixed or non-fixed spots, including commercial buildings, bus/minibus stops and shopping malls around Hong Kong.

			== Readership and circulation==
	== Daily Distribution ==
			The newspaper targets the working population, keeping stories focused on main points only.

			In August 2005, ''Headline Daily'' was the leading free paper in Hong Kong, with a circulation of 893,000 (18% market share), ahead of ''Metropolis Daily'' (820,000, a 16% share) and ''am730'' (401,000, an 8% share), according to a survey by ].<ref> {{webarchive\|url=https://web.archive.org/web/20060330000623/http://www.asiamedia.ucla.edu/article-eastasia.asp?parentid=30287 \|date=30 March 2006 }}, UCLA</ref>
	Daily issues are distributed during morning peak hours (07:00-09:30) from Monday to Friday, except on public holidays. There are now three fixed distribution media of the papers: Mcdonald's restaurants, KCR stations and 500 residential estates. Moreover the papers are distributed at more than 50 non-fixed spots all around Hong Kong. Readers can obtain a free issue from either a company staff or a newspaper shelf at the distribution spots.

			== Contents ==

			''Headline Daily'' aims to concisely present the most important news of the day, drawing on news sources it shares with '']''. It usually has around 24 to 30 pages with a layout similar to the following formats:
	== The Newspaper's Marketing ==
	With the working population as its target group, the Headline Daily has a circulation of more than 500,000 copies per day, a third larger than '']''.The first issue of Headline Daily has a total of 24 pages in which 5 pages are Hong Kong news.

			*'''Headlines''' (i.e. coverpage; with daily information such as Mark Six Result, Activities of the Day, ] and Weather Forecast)
	== Marketing Strategies ==
			*'''Local News''' (with ])
	As there are more and more free newspapers coming up into the market, Headline Daily is trying to be competent by providing new experience to its customers. It once offered a toy called "精華壓力波"(one apple shape pellet which is used for working class to reduce pressure) along with its newspaper to customers. Also it chooses the "happy" lucky reader to have its 500 HKD award by telephone everyday.
			*'''China News'''
			*'''International news'''
			*'''Financial news''' (i.e. news on Real Estate, Business and ])
			*'''Sports news'''
			*'''Lifestyle''' (different topics for each day: Technology (Monday), Fashion (Tuesday), Shopping (Wednesday), Amusement (Thursday) and Food (Friday))
			*'''Entertainment''' (local and international entertainment news, along with ] Programme Schedule)
			*The remaining pages are used for advertisements.

			Sing Tao chief executive Lo Wing-hung suggested that the paper's size could increase to 40 pages if its readership increased significantly. However, more than three months after launch, the newspaper had an average of around 24 pages.

			==Marketing strategies==
	== Controversies arose ==
			''Headline Daily'' implements ] including:
	After two days of the first publishing of Headline Daily, Hong Kong Newspaper Hawker Association (TC:香港報販協會) questioned Headline Daily might affect the business of newspaper hawkers. They said that there was a general drop in newspaper transaction around 10 to 20% due to the free distribution of Headline Daily. However, they pointed out that there might be no rooms in the market for the decrease in price of the newspapers in order to maintain or increase sale.

			* ''"lucky draws"'' & ''"]"''
			* ''"apple-shaped pellet"'': a ], which working class readers can use to relax themselves and relieve their stress, was once offered to readers along with their newspaper
			* ''"happy lucky reader"'': one reader is randomly chosen in public areas (e.g. in a ] train) and awarded HK$500 on a daily basis

			''Headline Daily'' stories are accessible online.

			== Public relations ==
	==Contacts==
			A 2021 ] poll found that ''Headline Daily'' had a 53% trust rating from Hong Kong respondents, the fifth highest level among 15 local media outlets surveyed.<ref name="Reuters2021">{{cite report \|url=https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf \|title=Reuters Institute Digital News Report 2021 (page 133) \|last1=Newman \|first1=Nic \|last2=Fletcher \|first2=Richard \|date=2021 \|publisher=] \|last3=Schulz \|first3=Anne \|last4=Andı \|first4=Simge \|last5=Robertson \|first5=Craig T. \|last6=Nielsen \|first6=Rasmus Kleis \|access-date=27 June 2021 \|archive-url=https://web.archive.org/web/20210626232722/https://reutersinstitute.politics.ox.ac.uk/sites/default/files/2021-06/Digital_News_Report_2021_FINAL.pdf \|archive-date=26 June 2021 \|url-status=live}}</ref>
	General Enquiries:<br>
	Email: info@hkheadline.com<br>
	Tel: 3181-3683<br>
	Fax: 2110-5529<br>

			''Headline Daily'' invites readers to submit information or news articles for publication in return for a one-off payment of $100.
	Marketing Enquiries:<br>
	Email: marketing@hkheadline.com<br>

	Advertising Enquiries:<br>
	Email：adv@hkheadline.com<br>
	Tel: 3181-3666<br>
	Fax: 3101-5556<br>

	Circulation Enquiries:<br>
	Email: circulation@hkheadline.com<br>

	==External Links==
	*
	*News about the debut of Headline Daily

	==See also==		==See also==
			* ]
	* ]
	* ]~~《都市日報》~~		* ]
			* ]
			* ]
			* ]

			==References==
	* ]
			{{Reflist}}
	* ]

			===Articles===
			*'''' – '']'', Mark Lee.
			*''''- '']'', Wong Ka-chun.
			*'''' – '''', Frederick Yeung.
			*'''' – ''Asia Review'', James Borton.
			*'''' – ''JINN'', Coral Hui.

			==External links==
			* {{Official website}} {{in lang\|zh-hk}}

			{{Newspapers in Hong Kong}}

	]		]
	]		]
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Latest revision as of 14:23, 18 October 2024

This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (October 2018) (Learn how and when to remove this message)

Headline Daily
Type	Free daily newspaper
Format	Tabloid
Owner(s)	Sing Tao News Corporation
Founder(s)	Sing Tao News Corporation
Publisher	Sing Tao News Corporation
Founded	12 July 2005
Political alignment	Pro-China
Language	Chinese (in Traditional Chinese characters)
Headquarters	Tseung Kwan O Industrial Estate
Country	Hong Kong
Website	stheadline.com
Free online archives	paper.stheadline.com/headline/
Media of Hong Kong List of newspapers

Headline Daily

頭條日報

头条日报

tau4 tiu4 jat6 bou3

tau4 tiu4 yat6 bou3

Transcriptions
Standard Mandarin
Hanyu Pinyin	Tóu Tiáo Rì Bào
Yue: Cantonese
Yale Romanization	tau4 tiu4 yat6 bou3
Jyutping	tau4 tiu4 jat6 bou3

Headline Daily (Chinese: 頭條日報) is a free weekday mass-market newspaper in Hong Kong. It was launched on 12 July 2005, by the Sing Tao group, as the territory's second free Chinese-language newspaper, after Metro Daily. Coverage includes local and international news, business, entertainment, lifestyle and sports. Soon after launch, it had a daily circulation of around 900,000-1,000,000.

Market positioning

Sing Tao News Corporation launched Headline Daily to increase its market share of the territory's advertising market and to explore a new source of income for the corporation.

Distribution

Copies are distributed during morning peak hours from Monday to Friday, except on public holidays. It is available at more than 600 locations, mostly unmanned, including McDonald's restaurants, KCR stations (except Tsim Sha Tsui East, Tai Wai, Racecourse and Sheung Shui stations), and nearly 500 residential estates. The paper is also available at more than 100 fixed or non-fixed spots, including commercial buildings, bus/minibus stops and shopping malls around Hong Kong.

Readership and circulation

The newspaper targets the working population, keeping stories focused on main points only.

In August 2005, Headline Daily was the leading free paper in Hong Kong, with a circulation of 893,000 (18% market share), ahead of Metropolis Daily (820,000, a 16% share) and am730 (401,000, an 8% share), according to a survey by Synovate.

Headline Daily aims to concisely present the most important news of the day, drawing on news sources it shares with Sing Tao Daily. It usually has around 24 to 30 pages with a layout similar to the following formats:

Headlines (i.e. coverpage; with daily information such as Mark Six Result, Activities of the Day, Lunar Calendar and Weather Forecast)
Local News (with critics)
China News
International news
Financial news (i.e. news on Real Estate, Business and stock market)
Sports news
Lifestyle (different topics for each day: Technology (Monday), Fashion (Tuesday), Shopping (Wednesday), Amusement (Thursday) and Food (Friday))
Entertainment (local and international entertainment news, along with Television Programme Schedule)
The remaining pages are used for advertisements.

Sing Tao chief executive Lo Wing-hung suggested that the paper's size could increase to 40 pages if its readership increased significantly. However, more than three months after launch, the newspaper had an average of around 24 pages.

Marketing strategies

Headline Daily implements marketing strategies including:

"lucky draws" & "voting games"
"apple-shaped pellet": a massage device, which working class readers can use to relax themselves and relieve their stress, was once offered to readers along with their newspaper
"happy lucky reader": one reader is randomly chosen in public areas (e.g. in a MTR train) and awarded HK$500 on a daily basis

Headline Daily stories are accessible online.

Public relations

A 2021 Reuters Institute poll found that Headline Daily had a 53% trust rating from Hong Kong respondents, the fifth highest level among 15 local media outlets surveyed.

Headline Daily invites readers to submit information or news articles for publication in return for a one-off payment of $100.

References

"Sing Tao News Corporation Limited". Archived from the original on 26 June 2014. Retrieved 29 October 2018.
Yahoo! HONG KONG, updated on 13/9/05 Archived 4 January 2006 at the Wayback Machine
Circulation survey Archived 30 March 2006 at the Wayback Machine, UCLA
Newman, Nic; Fletcher, Richard; Schulz, Anne; Andı, Simge; Robertson, Craig T.; Nielsen, Rasmus Kleis (2021). Reuters Institute Digital News Report 2021 (page 133) (PDF) (Report). Reuters Institute for the Study of Journalism. Archived (PDF) from the original on 26 June 2021. Retrieved 27 June 2021.

Articles

Distribution the key for latest free daily paper – The Standard, Mark Lee.
Newspaper war won't affect us, says HKET- The Standard, Wong Ka-chun.
Hong Kong: Ming Pao shrugs off impact of free dailies – AsiaMedia, Frederick Yeung.
Tabloid Newspaper War in Hong Kong – Asia Review, James Borton.
Hong Kong's Newspaper Wars – Tabloid Titans Battle For First Place – JINN, Coral Hui.

External links

Official website (in Chinese)

Newspapers and news websites in Hong Kong

English

Printed newspapers	Career Times China Daily Hong Kong Edition ~~Daily Press~~ ~~Eastern Express~~ ~~Hongkong Telegraph~~ ~~International Herald Tribune~~ South China Morning Post ~~Inkstone News~~ The Sunday Morning Post ~~The China Mail~~ The Standard ~~The Sunday Standard~~ ~~The Wall Street Journal Asia~~
News websites	Asia Times ~~FactWire~~ Hong Kong Free Press

Chinese

Printed newspapers	AM730 ~~Apple Daily~~ ~~Sharp Daily~~ Hong Kong Commercial Daily Hong Kong Economic Journal Hong Kong Economic Times Sky Post ~~Metro Daily~~ Ming Pao Oriental Daily News ~~The Sun~~ Sing Pao Daily News Sing Tao Daily Headline Daily Ta Kung Pao The Epoch Times ~~The Kung Sheung Daily News~~ ~~Tin Tin Daily News~~ ~~Wah Kiu Yat Po~~ Wen Wei Po
News websites	~~Citizen News~~ Dot Dot News HK01 ~~FactWire~~ Hong Kong Inmedia Passion Times ReNews ~~Stand News~~ Vjmedia

Misc

Religious	Sunday Examiner Kung Kao Po Christian Times UCA News
Japanese	Hong Kong Post
Filipino	Filipino Globe The SUN
Indonesian	Suara

Note: This list is not complete.

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