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	{{~~Infobox~~ Holiday \|		{{Short description\|Holiday}}
			{{Use mdy dates\|date=October 2018}}
⚫	\|holiday_name=Sweetest Day
			{{Infobox holiday \|
⚫	\|type=~~Local~~
		⚫	\|holiday_name=Sweetest Day
	\|observedby=Mostly ]
		⚫	\|type=local
	\|date=Third Saturday in October
			\|duration= 1 day
	\|date2007=]
			\|scheduling = nth weekday of the month
	\|celebrations=Remembering friends and loved ones, buying cards and candy
			\|frequency=Annual
	}}
			\|observedby=]

			\|week_ordinal = third
	'''Sweetest Day''' is an ] celebrated primarily in the ] and parts of the Northeast United States on the third Saturday in ]<ref></ref>. It is described by Retail Confectioners International, as "much more important for candymakers in some regions than in others (Detroit, Cleveland and Buffalo being the biggest Sweetest Day cities)" and an "occasion which offers all of us an opportunity to remember not only the sick, aged and orphaned, but also friends, relatives and associates whose helpfulness and kindness we have enjoyed."<ref name="rci"></ref> Sweetest Day has also been referred to as a "concocted ]"<ref>''The Cleveland Plain Dealer'' October 15, 2005</ref> created by the candy industry solely to increase sales of candy. Persistent claims have also been made that Sweetest Day was manufactured by the ] Company or ] in order to boost sales.
			\|weekday = Saturday
			\|month = October
			\|celebrations= Giving presents such as greeting cards and candy to loved ones. }}
			'''Sweetest Day''' is a holiday that is celebrated in the ],<ref>{{Citation\|title=Sweetest Day\|url=https://corporate.hallmark.com/holidays-occasions/sweetest-day/\|access-date=2022-01-11}}</ref> in parts of the ], in ], and in ] on the third Saturday in October.<ref name="Cridlin">{{cite news \|url=http://www.sptimes.com/2006/10/21/Floridian/A_sweet_day_for_Hallm.shtml \|title=A sweet day for Hallmark \|last=Cridlin \|first=Jay \|date=October 21, 2006 \|publisher=St Petersburg Times \|access-date=February 21, 2007}}</ref> It is a day to share romantic deeds or expressions, and acts of charity and kindness.<ref name= "MVN">{{cite news \|url=http://www.mountvernonnews.com/local/06/10/21/sweetest.day.html \|title=Sweetest Day born in Ohio \|last=Orsborn \|first=Kimberly \|date=October 20, 2006 \|work=Mount Vernon News \|access-date=February 21, 2007 \|archive-url = https://web.archive.org/web/20070326163335/http://www.mountvernonnews.com/local/06/10/21/sweetest.day.html <!-- Bot retrieved archive --> \|archive-date = March 26, 2007}}</ref> The idea was once presented as a Valentine's Day for men so that women could celebrate their significant other. Sweetest Day has also been referred to as a "]" or a "concocted ]" created by the candy industry solely to increase sales of sweets.<ref name="ReferenceA">''The Cleveland Plain Dealer'', October 15, 2005.</ref>

	==Origin==		==Origin==
	]		]
	]		]

		⚫	The first Sweetest Day was observed on October 10, 1921, in ]. The Cleveland '']'' edition of October 8, 1922, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. ''The Sweetest Day in the Year Committee'' distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland.<ref>''The Lindell Plain Dealer'', October 8, 1921, and October 8, 1922.</ref> The ''Sweetest Day in the Year Committee'' was assisted in the distribution of candy by some of the biggest movie stars of the day including ] and ].<ref name="ReferenceA"/>

		⚫	There were also several attempts to start a "Sweetest Day" in ], including a declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922.<ref name="nyt22">''The New York Times'', October 8, 1922.</ref> In 1927, ''The New York Times'' reported that "the powers that determine the nomenclature of the weeks of October" decreed that the week beginning on October 10, 1927, would be known as ''Sweetest Week.''<ref name="nyt27">''The New York Times'', October 10, 1927.</ref> On September 25, 1937, ''The New York Times'' reported under ''Advertising News and Notes'' that The ] had launched a "movement throughout the candy industry" to rank Sweetest Day with the nationally accepted Mother's Day, Father's Day, and St. Valentine's Day.<ref name="nyt37">''The New York Times'', September 25, 1937.</ref>

			In 1940, another Sweetest Day was proclaimed on October 19. The promotional event was marked by the distribution of more than 10,000 boxes of candy by the ''Sweetest Day Committee.''<ref name="nyt40">''The New York Times'', October 18, 1940.</ref> The candy was distributed among 26 local charities. 225 children were given candy in the chapel at the ''Society for Prevention of Cruelty to Children '' on October 17, 1940.<ref name="nyt40"/> 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York.

⚫	The ~~origin of~~ Sweetest Day is ~~frequently~~ ~~attributed~~ to ~~candy~~ ~~company~~ ~~employee~~ ~~Herbert Birch Kingston as an act of philanthropy.<ref>~~ ~~at theromantic~~.~~com</ref>~~ ~~However, Bill Lubinger, a reporter for~~ '']'', ~~contends that "Dozens~~ of ~~Cleveland's top candy makers concocted the promotion 84 years ago and it stuck, although it never became as widely accepted as hoped."<ref>''The Cleveland Plain Dealer''~~ ~~October 15, 2005</ref> ''The Cleveland Plain Dealer's'' ]~~, ~~] edition~~, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. ''The Sweetest Day in the Year Committee'' distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in ]<ref>''The ~~Cleveland~~ Plain Dealer'' October 8, 1921 and October 8, 1922</ref>. The ''Sweetest Day in the Year Committee'' was assisted in the distribution of candy by some of the biggest movie stars of the day including ] and ].<ref~~>''The~~ ~~Cleveland Plain Dealer'' October 8, 1921 and October 8, 1922<~~/~~ref~~>

			==Regional importance==
⚫	There were also several attempts to start a "Sweetest Day" in New York City, including a declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922.<ref name="nyt22">''The New York Times'' October ~~Oct~~ 8, 1922</ref> In 1927, ''The New York Times'' reported that "the powers that determine the nomenclature of the weeks of October" decreed that the week beginning on October 10, 1927 would be known as ''Sweetest Week.''<ref name="nyt27">''The New York Times'' October 10, 1927</ref> On September 25, 1937, ''The New York Times'' reported under ''Advertising News and Notes'' that ''The ]'' had launched a "movement throughout the candy industry" to rank Sweetest Day with the nationally accepted Mother's Day, Father's Day, and St. Valentine's Day.<ref name="nyt37">''The New York Times'' September 25, 1937~~</ref> In 1940, another Sweetest Day was proclaimed on October 19~~. ~~The promotional event was marked by the distribution of more than 10,000 boxes of candy by the ''Sweetest Day Committee.''<ref name="nyt40">''The New York Times,'' October 18, 1940~~</ref> The candy was distributed among 26 local charities. 225 children were given candy in the chapel at the ''Society for Prevention of Cruelty to Children'' on October 17, 1940.<ref name="nyt40"/> 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York.<ref name="nyt40"/>
			Retail Confectioners International describes the observance as "much more important for candymakers in some regions than in others (] and ] being the biggest Sweetest Day cities)".<ref name="rci"> {{Webarchive\|url=https://web.archive.org/web/20061006060240/http://retailconfectioners.org/content.aspx?page_id=22&club_id=60196&module_id=3418 \|date=October 6, 2006 }}, ''retailerconfectioners.org''. Retrieved on February 21, 2007.</ref><ref>{{Citation\|title=Cincinnati.com: Why do we celebrate Sweetest Day? What to know about the holiday with Ohio roots\|url=https://www.cincinnati.com/story/entertainment/2021/10/15/sweetest-day-2021-october-how-to-celebrate/8433702002/\|access-date=2022-07-16}}</ref> The popularity in Detroit was greatly perpetuated by the Sanders Candy Company. Frederick Sanders was a large promoter of the holiday.<ref>{{Cite web\|url=https://www.metrotimes.com/the-scene/archives/2015/10/16/whats-the-deal-with-sweetest-day-bullshit-anyway\|title=What's the deal with Sweetest Day bullshit, anyway?\|last=Grzegorek\|first=Vince\|website=Detroit Metro Times\|language=en\|date=2015-10-16\|access-date=2020-02-05}}</ref> In 2006, ] marketed 151 greeting card designs for Sweetest Day. ] marketed 178.<ref name= "MVN">{{cite news \|url=http://www.mountvernonnews.com/local/06/10/21/sweetest.day.html \|title=Sweetest Day born in Ohio \|last=Orsborn \|first=Kimberly \|date=October 20, 2006 \|work=Mount Vernon News \|access-date=February 21, 2007 \|archive-url = https://web.archive.org/web/20070326163335/http://www.mountvernonnews.com/local/06/10/21/sweetest.day.html <!-- Bot retrieved archive --> \|archive-date = March 26, 2007}}</ref>

			Sweetest Day observance is still most prevalent in the Great Lakes region, where the holiday originated, including Illinois, Indiana, Michigan, Ohio, and Wisconsin.<ref name="Sweetest Day">{{Citation\|title=Sweetest Day\|url=https://corporate.hallmark.com/holidays-occasions/sweetest-day/\|access-date=2022-07-16}}</ref> According to ], "the once-regional celebration of Sweetest Day has spread throughout the country."<ref name="Sweetest Day"/> In addition to those states where it is "most prevalent", Sweetest Day is celebrated by communities in Arizona, California, Florida, Kentucky, Missouri, New York, North Dakota, Pennsylvania, South Dakota, Texas, Washington, and West Virginia, bringing the total to 17 states.<ref>{{Citation\|title=TimeAndDate.com: Sweetest Day\|url=https://www.timeanddate.com/holidays/us/sweetest-day\|access-date=2022-07-16}}</ref><ref name="Cridlin"/><ref>{{Citation\|title=Mimi Vanderhaven: The Origins of Sweetest Day\|url=https://www.mimivanderhaven.com/articles/the-origins-of-sweetest-day\|access-date=2022-07-16}}</ref>
	== Today ==

			==Criticism==
	Sweetest Day now largely involves giving small presents such as greeting cards, candy, and flowers to loved ones. While it is not as large or widely observed as ], it is still celebrated in parts of the United States, despite persistent allegations of being a "]." <ref> ]</ref> In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.<ref name= "MVN"></ref>
			Since Sweetest Day was invented by commercial interests which stood to profit from such a holiday, critics refer to it as a "]"<ref name="Arnett">{{cite news\|url=http://metromix.chicagotribune.com/localguide/suburbs/west/mmx-061018-west-suburbs-sweetest-day,0,7539245.story?coll=mmx-sgtop_promo \|title=Sweet wine o' mine \|last=Arnett \|first=Lisa \|work=] \|access-date=February 21, 2007 \|url-status=dead \|archive-url=https://web.archive.org/web/20070310152505/http://metromix.chicagotribune.com/localguide/suburbs/west/mmx-061018-west-suburbs-sweetest-day,0,7539245.story?coll=mmx-sgtop_promo \|archive-date=March 10, 2007 }}</ref> (although it was not invented by the ] company).

	== References ==		==References==
			{{Reflist}}
	<div class="references-small"><references/></div>

	== Further reading ==		==Further reading==
	* {{cite book\|title=The Business of Holidays\|editor=Maud Lavin\|publisher=Monacelli\|date=]\|id=~~ISBN~~ 1-58093-150-2}}		* {{cite book\|title=The Business of Holidays\|editor=Maud Lavin\|publisher=Monacelli\|date=October 4, 2004\|isbn=1-58093-150-2}}
	*{{cite ~~journal~~\|title=Consumer Rites: The Buying and Selling of American Holidays\|author=~~Scott~~ C. ~~Martin~~\|~~journal~~=~~Journal~~ of ~~Social History~~\|~~volume~~=31\|~~date~~=~~1997~~}}		* {{cite book\|title=Consumer Rites: The Buying and Selling of American Holidays\|author=Leigh Eric Schmidt\|publisher=Princeton University Press\|date=1995\|isbn=0691029806}}
	* {{cite book\|title=I Hate Valentine's Day\|author=Bennett Madison and James Dignan\|publisher=Simon Spotlight Entertainment\|date=]\|id=~~ISBN~~ 0-689-87372-7}}		* {{cite book\|title=I Hate Valentine's Day\|author=Bennett Madison and James Dignan\|publisher=Simon Spotlight Entertainment\|date=December 28, 2002\|isbn=0-689-87372-7\|url-access=registration\|url=https://archive.org/details/ihatevalentinesd0000madi}}

	== External links ==		==External links==
	{{~~commons~~\|Sweetest Day}}		{{Commons\|Sweetest Day}}
	* {{cite web\|url=http://www.theromantic.com/sweetestday.htm History of Sweetest Day\|title=Origins and Facts About Sweetest Day\|author=Michael Webb\|publisher=TheRomantic.com}}
	*
	* {{cite web\|url=http://pressroom.americangreetings.com/archives/fall04/sweetestday04.html\|title=Sweetest Day was born from one man’s kindness…not in the laboratory of a greeting card company\|publisher=American Greetings Corporation\|date=August 2004}}
	* {{cite web\|url=http://pressroom.hallmark.com/sweetest_day.html\|title=Sweetest Day 2005\|publisher=]\|date=September 2005}}
	*

			*
	{{HallmarkHoliday}}
			*
			{{Public holidays in the United States}}
			{{Authority control}}

	]		]
			]
			]
			]
	]		]
			]
			]

Latest revision as of 14:48, 31 October 2024

Holiday

Sweetest Day
Observed by	Great Lakes region
Type	Local
Celebrations	Giving presents such as greeting cards and candy to loved ones.
Date	Third Saturday in October
2023 date	October 21 (2023-10-21)
2024 date	October 19 (2024-10-19)
2025 date	October 18 (2025-10-18)
2026 date	October 17 (2026-10-17)
Frequency	Annual

Sweetest Day is a holiday that is celebrated in the Midwestern United States, in parts of the Northeastern United States, in Arizona, and in Florida on the third Saturday in October. It is a day to share romantic deeds or expressions, and acts of charity and kindness. The idea was once presented as a Valentine's Day for men so that women could celebrate their significant other. Sweetest Day has also been referred to as a "Hallmark holiday" or a "concocted promotion" created by the candy industry solely to increase sales of sweets.

Origin

The first Sweetest Day was observed on October 10, 1921, in Cleveland. The Cleveland Plain Dealer's edition of October 8, 1922, which chronicles the first Sweetest Day in Cleveland, states that the first Sweetest Day was planned by a committee of 12 confectioners chaired by candymaker C. C. Hartzell. The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor" in Cleveland. The Sweetest Day in the Year Committee was assisted in the distribution of candy by some of the biggest movie stars of the day including Theda Bara and Ann Pennington.

There were also several attempts to start a "Sweetest Day" in New York City, including a declaration of a Candy Day throughout the United States by candy manufacturers on October 8, 1922. In 1927, The New York Times reported that "the powers that determine the nomenclature of the weeks of October" decreed that the week beginning on October 10, 1927, would be known as Sweetest Week. On September 25, 1937, The New York Times reported under Advertising News and Notes that The National Confectioners Association had launched a "movement throughout the candy industry" to rank Sweetest Day with the nationally accepted Mother's Day, Father's Day, and St. Valentine's Day.

In 1940, another Sweetest Day was proclaimed on October 19. The promotional event was marked by the distribution of more than 10,000 boxes of candy by the Sweetest Day Committee. The candy was distributed among 26 local charities. 225 children were given candy in the chapel at the Society for Prevention of Cruelty to Children on October 17, 1940. 600 boxes of candy were also delivered to the presidents of the Jewish, Protestant and Catholic Big Sister groups of New York.

Regional importance

Retail Confectioners International describes the observance as "much more important for candymakers in some regions than in others (Detroit and Cleveland being the biggest Sweetest Day cities)". The popularity in Detroit was greatly perpetuated by the Sanders Candy Company. Frederick Sanders was a large promoter of the holiday. In 2006, Hallmark marketed 151 greeting card designs for Sweetest Day. American Greetings marketed 178.

Sweetest Day observance is still most prevalent in the Great Lakes region, where the holiday originated, including Illinois, Indiana, Michigan, Ohio, and Wisconsin. According to Hallmark, "the once-regional celebration of Sweetest Day has spread throughout the country." In addition to those states where it is "most prevalent", Sweetest Day is celebrated by communities in Arizona, California, Florida, Kentucky, Missouri, New York, North Dakota, Pennsylvania, South Dakota, Texas, Washington, and West Virginia, bringing the total to 17 states.

Criticism

Since Sweetest Day was invented by commercial interests which stood to profit from such a holiday, critics refer to it as a "Hallmark holiday" (although it was not invented by the Hallmark Cards company).

References

Sweetest Day, retrieved January 11, 2022
^ Cridlin, Jay (October 21, 2006). "A sweet day for Hallmark". St Petersburg Times. Retrieved February 21, 2007.
^ Orsborn, Kimberly (October 20, 2006). "Sweetest Day born in Ohio". Mount Vernon News. Archived from the original on March 26, 2007. Retrieved February 21, 2007.
^ The Cleveland Plain Dealer, October 15, 2005.
The Lindell Plain Dealer, October 8, 1921, and October 8, 1922.
The New York Times, October 8, 1922.
The New York Times, October 10, 1927.
The New York Times, September 25, 1937.
^ The New York Times, October 18, 1940.
Sweetest Day Archived October 6, 2006, at the Wayback Machine, retailerconfectioners.org. Retrieved on February 21, 2007.
Cincinnati.com: Why do we celebrate Sweetest Day? What to know about the holiday with Ohio roots, retrieved July 16, 2022
Grzegorek, Vince (October 16, 2015). "What's the deal with Sweetest Day bullshit, anyway?". Detroit Metro Times. Retrieved February 5, 2020.
^ Sweetest Day, retrieved July 16, 2022
TimeAndDate.com: Sweetest Day, retrieved July 16, 2022
Mimi Vanderhaven: The Origins of Sweetest Day, retrieved July 16, 2022
Arnett, Lisa. "Sweet wine o' mine". The Chicago Tribune. Archived from the original on March 10, 2007. Retrieved February 21, 2007.

External links

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Legend: (federal) = federal holidays, (abbreviation) = state/territorial holidays, (religious) = religious holidays, (cultural) = holiday related to a specific racial/ethnic group or sexual minority, (week) = week-long holidays, (month) = month-long holidays, (36) = Title 36 Observances and Ceremonies See also: Lists of holidays, Hallmark holidays, Public holidays in the United States, Puerto Rico and the United States Virgin Islands.

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