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{{Short description|Mexican-born American photographer}}
{{Infobox person {{Infobox person
| birthname = Edgar Domingo Evia y Joutard | birthname = Edgar Domingo Evia y Joutard
| image = Edgar_de_Evia_3x4.jpg | image = Edgar_de_Evia_3x4.jpg
| image_size = 200px | image_size = 200px
| caption = <small>Edgar de Evia circa 2002</small> | caption = De Evia circa 2002
| birth_date = {{birth date|1910|7|30|mf=y}} | birth_date = {{birth date|1910|7|30|mf=y}}
| birth_place = ], ], ] | birth_place = ], Mexico
| death_date = {{death date and age|2003|2|10|1910|7|30|mf=y}} | death_date = {{death date and age|2003|2|10|1910|7|30|mf=y}}
| death_place = ], ], ] | death_place = New York City, U.S.
}} }}


'''Edgar Domingo Evia y Joutard''', known professionally as '''Edgar de Evia''' (July 30, 1910 – February 10, 2003), was a ]-born ] interiors ]. '''Edgar Domingo Evia y Joutard''', known professionally as '''Edgar de Evia''' (July 30, 1910 – February 10, 2003), was a Mexican-born American interiors photographer.


In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' '']'', '']'' and '']'' and advertising campaigns for ] and ]. In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' '']'', '']'' and '']'' and advertising campaigns for ] and ].
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===Homeopathy research=== ===Homeopathy research===
] of himself as a child (circa 1990).]] ] of himself as a child (circa 1990).]]
] ]
] ]


In 1942, ] physician ] and de Evia contributed an essay called "''The New Synthesis''", For the ''Laurie's Domestic Medicine'' medical guide.<ref>
Edgar served as the research assistant to Dr. ], a ] physician with whom he wrote and published articles and one book about homeopathy.
{{cite journal
|url=http://www.nesh.com/main/nejh/samples/moskowitz.html
|journal=The New England Journal of Homeopathy
|title=An Appreciation Of Our Literature


|first=Richard
For ''Laurie's Domestic Medicine'', a medical guide published in 1942, Stearns and Edgar D. Evia contributed an essay called "''The New Synthesis''", which was expanded that same year into a book entitled "''The Physical Basis of Homeopathy and the New Synthesis''". In the ] (Spring/Summer 2001, Vol. 10, No. 1), Richard Moskowitz, MD, called the Stearns-Evia article "a cutting-edge essay into homeopathic research that prophesied and actually began the development of ], made original contributions to ], and dared to sketch out a philosophy of these still esoteric frontiers of homeopathy at a time when such matters were a lot further beyond the pale of respectable science even than they are today."<ref></ref>
|last=Moskowitz
|date=9 August 2011
|volume=10
|number=1
|edition=Spring/Summer 2001
}}
</ref>


===Photography=== ===Photography===
{{over-quotation|section|many=y|date=November 2017}}
Frequently producing images utilizing soft focus and diffusion, de Evia was dubbed a "master of still life" in the 1957 publication ]. In a review of the book, '']'' stated that "Black and white is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Rene Groebil."<ref>"Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17</ref> "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of '']''."<ref>''Advertising Directions'' by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.</ref> In a review of the book, '']'' stated that "Black and white is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Réne Groebli."<ref>"Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17</ref> "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of '']''."<ref>''Advertising Directions'' by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.</ref>


⚫ ], a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration."<ref>''Melvin Sokolsky’s Affinities'' by Martin Harrison as reproduced on the web retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his . For reference to his work for Vogue and other publications, see {{Webarchive|url=https://web.archive.org/web/20111004171511/http://www.bowhaus.com/news/msokolsky.php4 |date=2011-10-04 }} at bauhaus.com]</ref>
], editor of '']'', in a 1970 interview for the ] publication '']'', wrote that de Evia:

<blockquote>"has been a photographic illustrator in New York City for many years. His work has helped sell automobiles, food, drink, furniture and countless other products. To fashion accounts he has been known as a ], while food people think of him as a specialist in still life. While, in fact, he is a photographer, period. He applies his considerable talent and experience to whatever the problem at hand."<ref>"about Photography with Edgar de Evia" by ], p. 16 '']'' v.2 no. 2 1970.</ref></blockquote>

⚫ ], a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration."<ref>''Melvin Sokolsky’s Affinities'' by Martin Harrison as reproduced on the web retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his . For reference to his work for Vogue and other publications, see at bauhaus.com]</ref>


====Personalities photographed==== ====Personalities photographed====
De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist ] <ref>De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.</ref> and ],<ref>1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, ], 26 November 2007 . Retrieved 31 December 2007.</ref> American fashion designer. De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist ]<ref>De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.</ref> and the American fashion designer ].<ref>1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, ], 26 November 2007 . Retrieved 31 December 2007.</ref>


====Editorial photography==== ====Editorial photography====
De Evia worked for '']'',<ref>''5 expressions on a new film'' #12, 1959</ref><ref>''Studies in Tone Gradation—the hallmark of excellence'' #60, 1975</ref> '']'',<ref>"Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, ''],'' January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".</ref> '']'',<ref>. Retrieved August 28, 2006.</ref> ''Shaggy Lamb Fashion'',<ref>{{cite web|url=http://www.loc.gov/pictures/item/lmc1998005661/PP/|title=Shaggy lamb fashion|work=Look Magazine Photograph Collection (Library of Congress)}}</ref> and '']'' (December 19, 1988 Feature article on de Evia and his apartment).<ref></ref> De Evia's work appeared on ''Applied Photography'',<ref>''5 expressions on a new film'' #12, 1959</ref><ref>''Studies in Tone Gradation—the hallmark of excellence'' #60, 1975</ref> '']'',<ref>"Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, ''],'' January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".</ref> '']'',<ref>. Retrieved August 28, 2006.</ref> ''Shaggy Lamb Fashion'',<ref>{{cite web|url=https://www.loc.gov/pictures/item/lmc1998005661/PP/|title=Shaggy lamb fashion|work=Look Magazine Photograph Collection (Library of Congress)|year=1968 }}</ref> and '']''.<ref>{{cite magazine|magazine=]|date=December 19, 1988|first=Marilyn|last=Bethany|title=As Times Goes By|url=https://books.google.com/books?id=q-UCAAAAMBAJ&pg=PA106}}</ref>


====Books==== ====Books====
Books that have been illustrated with de Evia's photography include: Books that have been illustrated with de Evia's photography include:
* '']'', New York: American Photography Book Department, 1953. * ''The American Annual of Photography'', New York: American Photography Book Department, 1953.
* '']'' by Mary L. Brandt, New York: McGraw-Hill, 1957. * ''Good Housekeeping Book of Home Decoration'' by Mary L. Brandt, New York: McGraw-Hill, 1957.
* '']'' by The Editors of ], ], Editor, New York, NY: Time, Inc., 1958. Second edition 1959, Third edition 1960. * ''Picture Cookbook'' by The Editors of ], ], Editor, New York, NY: Time, Inc., 1958. Second edition 1959, Third edition 1960.
* '']'' by Ellen Liman, Nancy Stahl and Lewis Wilson, New York: Viking Press, 1977. * ''The Spacemaker Book'' by Ellen Liman, Nancy Stahl and Lewis Wilson, New York: Viking Press, 1977.
* '']'' by Barbaralee Diamonstein, New York: ], 1985 * ''Fashion: The Inside Story'' by Barbaralee Diamonstein, New York: ], 1985
* '']'' by the Editors of ], New York: Condé Nast Books, Random House, 1987. De Evia's photos include the front jacket. * ''House & Garden's Best in Decoration'' by the Editors of ], New York: Condé Nast Books, Random House, 1987. De Evia's photos include the front jacket.
* '']'' by Jane Kirby, ] Food Editor, New York: Condé Nast Books, Villard Books, 1987. De Evia's photos include the front & back jacket. * ''Glamour's On The Run'' by Jane Kirby, ] Food Editor, New York: Condé Nast Books, Villard Books, 1987. De Evia's photos include the front & back jacket.
* '']'' by John F. Pile, New York: H.N. Abrams, 1988. * ''Interior Design'' by John F. Pile, New York: H.N. Abrams, 1988.
* '']'' by ], New York: Doubleday, 1992. * ''The Tiffany Gourmet Cookbook'' by ], New York: Doubleday, 1992.
* '']'' by Carol Cooper Garey, Hearst Books, 2005. 1992 edition published by Hearst Communications. * ''House Beautiful Decorating Style'' by Carol Cooper Garey, Hearst Books, 2005. 1992 edition published by Hearst Communications.
* '']'' by ] Staff, Hearst Books, 2005. (1st. edition and ©1989) * ''Victoria On Being a Mother'' by ''Victoria Magazine'' Staff, Hearst Books, 2005. (1st. edition and ©1989)
* '']'' collected by the Waynesboro Historical Society, Morris Press, 2007. * ''Culinary Traditions II: A Taste of Waynesboro, Pennsylvania'' collected by the Waynesboro Historical Society, Morris Press, 2007.


====Commercial photography==== ====Commercial photography====
De Evia worked for ] (Lady Borden campaign 1956–1960),<ref>Ad Lady Borden New Black Cherry Crisp ], 30 January 1960</ref> ],<ref>Full page advertisement in '']'' featured in ''The Professional Photographer'' v.80, October 19, 1953</ref> ],<ref>''Annual of Advertising, Editorial, Television Art & Design'' v. 34</ref> hats by ] of John-Frederics,<ref>'']'' v. 79 no. 10</ref> Leather Industries of America,<ref>], September 1952</ref> Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia"),.<ref>] January and February 1958</ref> De Evia worked for ] (Lady Borden campaign 1956–1960),<ref>Ad Lady Borden New Black Cherry Crisp ], 30 January 1960</ref> ],<ref>Full page advertisement in '']'' featured in ''The Professional Photographer'' v.80, October 19, 1953</ref> ],<ref>''Annual of Advertising, Editorial, Television Art & Design'' v. 34</ref> hats by ] of John-Frederics,<ref>'']'' v. 79 no. 10</ref> Leather Industries of America,<ref>], September 1952</ref> Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia").<ref>] January and February 1958</ref>


====Gallery==== ====Gallery====
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Image:McJ World Trade.jpg|1969, a man with a hat in front of the ] under construction Image:McJ World Trade.jpg|1969, a man with a hat in front of the ] under construction
Image:Male nude 1970s.jpg|A male nude, taken in the 1970s. Image:Male nude 1970s.jpg|A male nude, taken in the 1970s.
Image:IMG 3432.JPG|Professional model ], in an 1950s ad. Image:IMG 3432.JPG|Professional model ], in a 1950s ad.
Image:Sunny Harnett.JPG|Professional model ] taken in the 1950s. Image:Sunny Harnett.JPG|Professional model ] taken in the 1950s.
</gallery> </gallery>


==Relationships== ==Relationships==
In the 1950s, de Evia's companion and business partner was ], who worked in his studio and who would become a leading American interior designer and partner in the firm ].<ref>Mitchell Owens, ''Robert Denning, Champion of Lavish Décor,'' ], 5 September 2005, page B7</ref> In the 1950s, de Evia's companion and business partner was ], who worked in his studio and who would become a leading American interior designer and partner in the firm ].<ref>{{cite magazine|first=Mitchell|last=Owens|title=Robert Denning, Champion of Lavish Décor, Is Dead|magazine=]|date=September 5, 2005|page=B7|url=https://www.nytimes.com/2005/09/05/arts/design/robert-denning-78-champion-of-lavish-decor-is-dead.html}}</ref>


==References== ==References==
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==External links== ==External links==
*
* {{Find a Grave|8567211}} * {{Find a Grave|8567211}}

{{authority control}}


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Latest revision as of 04:10, 17 November 2024

Mexican-born American photographer
Edgar de Evia
De Evia circa 2002
BornEdgar Domingo Evia y Joutard
(1910-07-30)July 30, 1910
Mérida, Yucatán, Mexico
DiedFebruary 10, 2003(2003-02-10) (aged 92)
New York City, U.S.

Edgar Domingo Evia y Joutard, known professionally as Edgar de Evia (July 30, 1910 – February 10, 2003), was a Mexican-born American interiors photographer.

In a career that spanned the 1940s through the 1990s, his photography appeared in magazines and newspapers such as ' House & Garden, Look and The New York Times Magazine and advertising campaigns for Borden Ice Cream and Jell-O.

Careers

Homeopathy research

Photographic self-portrait by Edgar de Evia reflected with the oil portrait by M. Jean McLane of himself as a child (circa 1990).
Edgar de Evia, c.1930
Logo designed by Edgar de Evia

In 1942, homeopathic physician Guy Beckley Stearns and de Evia contributed an essay called "The New Synthesis", For the Laurie's Domestic Medicine medical guide.

Photography

This section contains too many quotations. Please help summarize the quotations. Consider transferring direct quotations to Wikiquote or excerpts to Wikisource. (November 2017)

In a review of the book, The New York Times stated that "Black and white is frequently interspersed through the book and serves as a reminder that black and white still has a useful place, even in a world of color, often more convincingly as well. This is pointed up rather persuasively in the portfolio on Edgar de Evia as a 'master of still life' and in the one devoted to the work of Réne Groebli." "Editorial high-key food photography was introduced by Edgar D'Evia in 1953 for the pages of Good Housekeeping."

Melvin Sokolsky, a fashion photographer who has created images for Harpers Bazaar and Vogue, considered Edgar de Evia one of his earliest influences, saying, "I discovered that Edgar was paid $4,000 for a Jell-O ad, and the idea of escaping from my tenement dwelling became an incredible dream and inspiration."

Personalities photographed

De Evia also produced commissioned photographic portraits of individuals, including Polish-American violinist Roman Totenberg and the American fashion designer Ralph Lauren.

Editorial photography

De Evia's work appeared on Applied Photography, Architectural Digest, Good Housekeeping, Shaggy Lamb Fashion, and New York Magazine.

Books

Books that have been illustrated with de Evia's photography include:

  • The American Annual of Photography, New York: American Photography Book Department, 1953.
  • Good Housekeeping Book of Home Decoration by Mary L. Brandt, New York: McGraw-Hill, 1957.
  • Picture Cookbook by The Editors of Life, Mary Hamman, Editor, New York, NY: Time, Inc., 1958. Second edition 1959, Third edition 1960.
  • The Spacemaker Book by Ellen Liman, Nancy Stahl and Lewis Wilson, New York: Viking Press, 1977.
  • Fashion: The Inside Story by Barbaralee Diamonstein, New York: Rizzoli, 1985
  • House & Garden's Best in Decoration by the Editors of House & Garden, New York: Condé Nast Books, Random House, 1987. De Evia's photos include the front jacket.
  • Glamour's On The Run by Jane Kirby, Glamour Food Editor, New York: Condé Nast Books, Villard Books, 1987. De Evia's photos include the front & back jacket.
  • Interior Design by John F. Pile, New York: H.N. Abrams, 1988.
  • The Tiffany Gourmet Cookbook by John Loring, New York: Doubleday, 1992.
  • House Beautiful Decorating Style by Carol Cooper Garey, Hearst Books, 2005. 1992 edition published by Hearst Communications.
  • Victoria On Being a Mother by Victoria Magazine Staff, Hearst Books, 2005. (1st. edition and ©1989)
  • Culinary Traditions II: A Taste of Waynesboro, Pennsylvania collected by the Waynesboro Historical Society, Morris Press, 2007.

Commercial photography

De Evia worked for Borden Ice Cream (Lady Borden campaign 1956–1960), Celanese Corporation, Gorham Silver, hats by Mr. John of John-Frederics, Leather Industries of America, Maximilian Furs (1950s, all ads had the credit "DeEvia"), McCall's patterns (all ads had the credit "Photograph by Edgar de Evia").

Gallery

  • The Little Church Around the Corner (The Episcopal Church of the Transfiguration, NYC) The Little Church Around the Corner (The Episcopal Church of the Transfiguration, NYC)
  • A model reads a book in a 1968 de Evia portfolio photograph. A model reads a book in a 1968 de Evia portfolio photograph.
  • 1969, a man with a hat in front of the World Trade Center under construction 1969, a man with a hat in front of the World Trade Center under construction
  • A male nude, taken in the 1970s. A male nude, taken in the 1970s.
  • Professional model Dovima, in a 1950s ad. Professional model Dovima, in a 1950s ad.
  • Professional model Sunny Harnett taken in the 1950s. Professional model Sunny Harnett taken in the 1950s.

Relationships

In the 1950s, de Evia's companion and business partner was Robert Denning, who worked in his studio and who would become a leading American interior designer and partner in the firm Denning & Fourcade.

References

  1. Moskowitz, Richard (9 August 2011). "An Appreciation Of Our Literature". The New England Journal of Homeopathy. 10 (1) (Spring/Summer 2001 ed.).
  2. "Color in Review: Popular Photography's Color Annual Surveys Medium's Current Status", The New York Times, 19 May 1957, page X17
  3. Advertising Directions by Edward M Gottschall and Arthur Hawkins, New York: Art Directions Book Co., 1996.
  4. Melvin Sokolsky’s Affinities by Martin Harrison as reproduced on the web Melvin Sokolsky Seeing Fashion retrieved June 29, 2006. For a career-wide view of Sokolsky's work, see his website. For reference to his work for Vogue and other publications, see Sokolsky interview Archived 2011-10-04 at the Wayback Machine at bauhaus.com]
  5. De Evia's photographic portrait of Totenberg is featured in the article "Among the Week's Recitalists", The New York Times, 28 March 1948, p. X7.
  6. 1978 photograph featured in the article "New York Look – Saturday in the Park with Ralph" by Jada Yuan & Amy Odell, New York, 26 November 2007 online. Retrieved 31 December 2007.
  7. 5 expressions on a new film #12, 1959
  8. Studies in Tone Gradation—the hallmark of excellence #60, 1975
  9. "Vincent Fourcade – Celebrating the pleasures of magnificent excess", by Mitchell Owens, Architectural Digest, January 2000, v. 57 #1, p. 169 – one of twenty five persons named by the magazine "Interior Design Legends".
  10. The Petticoat Craze. Retrieved August 28, 2006.
  11. "Shaggy lamb fashion". Look Magazine Photograph Collection (Library of Congress). 1968.
  12. Bethany, Marilyn (December 19, 1988). "As Times Goes By". New York Magazine.
  13. Ad Lady Borden New Black Cherry Crisp Saturday Evening Post, 30 January 1960
  14. Full page advertisement in The New Yorker featured in The Professional Photographer v.80, October 19, 1953
  15. Annual of Advertising, Editorial, Television Art & Design v. 34
  16. McCall's v. 79 no. 10
  17. Harper's Bazaar, September 1952
  18. McCall's January and February 1958
  19. Owens, Mitchell (September 5, 2005). "Robert Denning, Champion of Lavish Décor, Is Dead". The New York Times. p. B7.

External links

Categories: