| Revision as of 19:05, 14 August 2018 editJmertel23 (talk | contribs)Extended confirmed users, New page reviewers107,364 edits +Category:Place of birth missing (living people); +Category:IBM employees; +Category:American corporate directors; +Category:American business writers using HotCat← Previous edit | Latest revision as of 01:54, 22 November 2024 edit undoA. B. (talk | contribs)Extended confirmed users, Page movers, IP block exemptions, New page reviewers, Pending changes reviewers, Rollbackers51,775 edits tag for notability - needs better refs | ||
| (43 intermediate revisions by 26 users not shown) | |||
| Line 1: | Line 1: | ||
| {{Short description|IBM Senior VP}} | |||
| {{other uses|Robert Lord (disambiguation)}} | |||
| ⚫ | {{Use mdy dates|date= |
||
| {{Multiple issues| | |||
| {{Promotional|date=November 2024}} | |||
| {{Resume-like|date=November 2024}} | |||
| {{Notability|date=November 2024}} | |||
| }} | |||
| ⚫ | {{Use mdy dates|date=July 2022}} | ||
| {{Infobox person | {{Infobox person | ||
| | name = Bob Lord | | name = Bob Lord | ||
| | image |
| image = | ||
| | birth_name = Robert William Lord | | birth_name = Robert William Lord | ||
| | birth_date = {{birth date and age|mf=yes|1963|03|12}} | | birth_date = {{birth date and age|mf=yes|1963|03|12}} | ||
| | birth_place = ], United States | | birth_place = ], United States | ||
| | education = ] (]) <br /> ] (]) | |||
| | death_date = | |||
| ⚫ | | occupation = Senior Vice President, IBM | ||
| | death_place = | |||
| | spouse = Robin Lord | |||
| ⚫ | | occupation = |
||
| | children = Emily Lord, Andrew Lord, Paige Lord | |||
| }} | }} | ||
| '''Robert Lord''' (born March 12, 1961), is an American business executive, serving as a Senior Vice President at IBM. Lord oversees ] and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it a core element of IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016. | |||
| '''Robert "Bob" Lord''' (born March 12, 1963) is IBM's first Chief Digital Officer where he is now missioned with bringing together the IBM Digital Business Group. He is responsible for overseeing the Digital Platforms team, Digital Sales organization, Digital Marketing, Routes to Market and Offering teams, and IBM's Developer and Startup Ecosystem<ref>{{cite news|url=http://www.recode.net/2016/4/3/11585822/ibm-bob-lord-aol-chief-digital-officer|title=IBM Taps Bob Lord as Chief Digital Officer|last=|first=|date=|work=|access-date=|via=}}</ref> | |||
| In 2015, Lord became President of AOL, leading the company through its development as a global advertising platform. Prior to AOL, Lord served as CEO of ] in 2010, working with companies such as Cisco, Condé Nast, Ford, Mercedes-Benz and Pfizer. Notably, Lord was named one of CRN's 50 “Most Influential” channel chiefs in 2022.<ref>Whiting, Rick. , ], February 7, 2022. Accessed April 3, 2024.</ref> He is also the co-author of “Converge: Transforming Business at the Intersection of Marketing and Technology.” | |||
| == Early life == | |||
| Lord was born in ], to Robert A. Lord and Pauline Ann Lord. He has two sisters, Cathie and Nancy. | |||
| == Education == | == Education == | ||
| Lord |
Lord started his career as an engineer, graduating from ] with a BS in industrial engineering. While at Syracuse, he was an Industrial Engineering and Co-Operative Educations honors student and member of ] (1981–1985). Lord achieved one of the fraternity’s highest honors, The Significant Sig Award, which recognizes alumni whose exemplary achievements in their fields of endeavor have brought great honor and prestige to the name of Sigma Chi. | ||
| Furthering his education, he attended ] and graduated with an MBA in Administration and Management. | |||
| == Career == | == Career == | ||
| In June of 1983, Lord’s first job out of college was a shift supervisor and industrial engineer at ]. After a year, Lord began working at ] as a senior industrial project engineer and marketing project engineer. He worked in this role between June 1985 to September 1988. | |||
| Lord began working at ] in June 1983 as a shift supervisor and industrial engineer where he stayed for a year. Then he began working for ]. as a senior industrial project engineer/marketing project engineer from June 1985- September 1988. In 1990, Lord went on to become the senior principal consultant and project manager for ] and left in 1995. After leaving Symmetrix in 1995, he became the Area Vice President of Contract Services for ] until leaving in 1996. After leaving NovaCare he joined Advanced Rehab Services (later renamed Prism Rehab Services) until 1998 when he was named Chief Operating Officer and Executive Vice President of Prism Rehab Services until 1999. In 2000, Lord became the Vice President of Client Support Services for agility.com and left within the same year to become the Vice President of Corporate Alliances and Business Development at Pretzel Logic Software. In November 2000, Lord left Pretzel Logic to become the Executive Vice President of North America Razorfish. In 2002, he became the Chief Operating Officer of ], then in 2003 successfully sold Razorfish to SBI Inc. and became Executive Vice President of SBI-Razorfish Inc. In 2004, he became the East Region President of Razorfish, a Subsidiary of ] (AQNT) until 2007 where he became the East Region President of Razorfish, a Subsidiary of ] and in 2010 became the Global CEO of Razorfish, Subsidiary of Publis Group. In 2011, he went on to become the Global CEO of VivaKi Interactive at Razorfish until 2013. In 2013, Lord became the CEO of ] until 2015 when he became the President of AOL. In early 2016, Lord became the Chief Digital Officer of ]. | |||
| In 1990, Lord went on to become the senior principal consultant and project manager at ]. After leaving Symmetrix in 1995, Lord became the area vice president of Contract Services for ] until leaving in 1996. He then joined Advanced Rehab Services (later renamed Prism Rehab Services), where he served as chief operating officer until 1998 and served as executive vice president of Prism Rehab Services until 1999. | |||
| In 2000, Lord became the vice president of client support services for agility.com and left within the same year to become the vice president of corporate alliances and business development at Pretzel Logic Software. In November 2000, Lord left Pretzel Logic to become the executive vice president of North America Razorfish. | |||
| In 2002, he became the chief operating officer of ] In 2003, Lord sold Razorfish to SBI Inc. and became executive vice president of SBI-Razorfish Inc. | |||
| In 2004, Lord became the East Region president of Razorfish, a subsidiary of ] (AQNT). Three years later, he went on to serve as the East Region president of Razorfish, a subsidiary of ]. In 2010, Lord became the global CEO of Razorfish, subsidiary of ]. Continuing his role as a CEO, Lord went on to serve as the global CEO of VivaKi Interactive at Razorfish in 2011. | |||
| ⚫ | During his time at Razorfish, Lord co-authored the book ''Converge: Transforming Businesses at the Intersection of Marketing and Technology'' ({{ISBN|978-1-4805-8982-7}}), which discusses how technology, media, and creativity are uniting and how this shift is revolutionizing marketing and business strategy. | ||
| In 2013, Lord left Razorfish to work as CEO of ]. Then, in 2015 Lord became the president of AOL. Lord grew AOL revenues from $1.5 billon to over $3.0 billion through mergers and acquisitions and via organic growth. He oversaw the sale of AOL to Verizon for $4.4 billion in June 2015 and positioned AOL to become a world leader in the Mobile Media landscape. Following his career at AOL, Lord joined IBM. | |||
| ==IBM== | |||
| In his current role, Bob launched the IBM Call For Code, which is part of ] and is an effort aimed at developers to engage in the greater community. | |||
| In early 2016, Lord started his career at ] as the company’s first chief digital officer. In this role, Lord oversaw the Digital Platforms team, Digital Sales organization, Digital Marketing, Routes to Market and Offering teams, and IBM's Developer and Startup Ecosystem. | |||
| In 2019, Lord became senior vice president of IBM’s Worldwide Ecosystems. During this time, Lord also launched . | |||
| ==Biography== | |||
| Currently, Lord is the IBM senior vice president of The Weather Channel and Alliances. Under Lord’s leadership, IBM Watson Advertising and The Weather Channel launched its approach to tackling bias in advertising. Lord spearheaded The , an open-source collection of data and fairness explainers that helps the advertising industry prevent and remove biases in their machine learning models. In 2022, Lord debuted this toolkit at the and co-hosted a panel discussion with actress ] to discuss steps companies can take the mitigate racial bias in AI and advertising. | |||
| ===Other roles and activities=== | |||
| ⚫ | |||
| Lord also serves as the Executive Sponsor for IBM’s Black Business Resource group. | |||
| He is a member of the Nantucket Project Advisory Board<ref>{{cite web|url=https://www.nantucketproject.com/about1|title=The Natucket Project|deadurl=yes|archiveurl=https://web.archive.org/web/20131214233642/https://www.nantucketproject.com/about1|archivedate=December 14, 2013|df=mdy-all}}</ref> and a member of the Board of Directors of the Trustworthy Accountability Group (TAG).<ref>{{cite news|url=http://www.prnewswire.com/news-releases/trustworthy-accountability-group-tag-announces-board-of-directors-including-leaders-from-aol-colgate-facebook-google-mcdonalds-mondelez-pg-publicis-and-more-300046128.html| title = Trustworthy Accountability Group (TAG) Announces Board of Directors, Including Leaders From AOL, Colgate, Facebook, Google, McDonald's, Mondelez, P&G, Publicis, and More}}</ref> | |||
| ==Membership== | |||
| In 2017, Bob joined the Board of Directors at ].<ref>{{cite web |url=http://ir.williams-sonomainc.com/governance/board | title = Williams-Sonoma Inc. Board of Directors }}</ref> | |||
| Lord is an active member of the TED community and founding member of the Nantucket Project. He is a board member of the Partnership for New York City and Aqua Finance, board member for the Trustworthy Accountability Group (TAG) and former board member for ] and Screen Vision Media. | |||
| ==Personal life== | ==Personal life== | ||
| Lord is married to Robin Lord. They have three children, Emily, Andrew and Paige. Lord is active biking, surfing, golfing and competing in triathlons. | |||
| Bob currently lives in ] with his wife and three children. | |||
| ==References== | ==References== | ||
| Line 50: | Line 77: | ||
| ] | ] | ||
| ] | ] | ||
| ] | |||
| ] | |||
Latest revision as of 01:54, 22 November 2024
IBM Senior VP | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
| Bob Lord | |
|---|---|
| Born | Robert William Lord (1963-03-12) March 12, 1963 (age 61) Hackensack, New Jersey, United States |
| Education | Syracuse University (BS) Harvard University (MBA) |
| Occupation(s) | Senior Vice President, IBM |
| Spouse | Robin Lord |
| Children | Emily Lord, Andrew Lord, Paige Lord |
Robert Lord (born March 12, 1961), is an American business executive, serving as a Senior Vice President at IBM. Lord oversees The Weather Company and Alliances, Watson Advertising and TradeLens. Prior to his current role, Lord served as Senior Vice President of IBM’s Worldwide Ecosystems business, where he transformed the ecosystem business, making it a core element of IBM’s go-to-market strategy. Kicking off his career at IBM, Lord served as the company’s first Chief Digital Officer in 2016.
In 2015, Lord became President of AOL, leading the company through its development as a global advertising platform. Prior to AOL, Lord served as CEO of Razorfish in 2010, working with companies such as Cisco, Condé Nast, Ford, Mercedes-Benz and Pfizer. Notably, Lord was named one of CRN's 50 “Most Influential” channel chiefs in 2022. He is also the co-author of “Converge: Transforming Business at the Intersection of Marketing and Technology.”
Early life
Lord was born in Hackensack, New Jersey, to Robert A. Lord and Pauline Ann Lord. He has two sisters, Cathie and Nancy.
Education
Lord started his career as an engineer, graduating from Syracuse University with a BS in industrial engineering. While at Syracuse, he was an Industrial Engineering and Co-Operative Educations honors student and member of Sigma Chi (1981–1985). Lord achieved one of the fraternity’s highest honors, The Significant Sig Award, which recognizes alumni whose exemplary achievements in their fields of endeavor have brought great honor and prestige to the name of Sigma Chi.
Furthering his education, he attended Harvard Business School and graduated with an MBA in Administration and Management.
Career
In June of 1983, Lord’s first job out of college was a shift supervisor and industrial engineer at General Motors. After a year, Lord began working at Corning Inc. as a senior industrial project engineer and marketing project engineer. He worked in this role between June 1985 to September 1988.
In 1990, Lord went on to become the senior principal consultant and project manager at Symmetrix. After leaving Symmetrix in 1995, Lord became the area vice president of Contract Services for NovaCare until leaving in 1996. He then joined Advanced Rehab Services (later renamed Prism Rehab Services), where he served as chief operating officer until 1998 and served as executive vice president of Prism Rehab Services until 1999.
In 2000, Lord became the vice president of client support services for agility.com and left within the same year to become the vice president of corporate alliances and business development at Pretzel Logic Software. In November 2000, Lord left Pretzel Logic to become the executive vice president of North America Razorfish.
In 2002, he became the chief operating officer of Razorfish Inc. In 2003, Lord sold Razorfish to SBI Inc. and became executive vice president of SBI-Razorfish Inc.
In 2004, Lord became the East Region president of Razorfish, a subsidiary of aQuantive (AQNT). Three years later, he went on to serve as the East Region president of Razorfish, a subsidiary of Microsoft. In 2010, Lord became the global CEO of Razorfish, subsidiary of Publicis. Continuing his role as a CEO, Lord went on to serve as the global CEO of VivaKi Interactive at Razorfish in 2011.
During his time at Razorfish, Lord co-authored the book Converge: Transforming Businesses at the Intersection of Marketing and Technology (ISBN 978-1-4805-8982-7), which discusses how technology, media, and creativity are uniting and how this shift is revolutionizing marketing and business strategy.
In 2013, Lord left Razorfish to work as CEO of AOL Platforms. Then, in 2015 Lord became the president of AOL. Lord grew AOL revenues from $1.5 billon to over $3.0 billion through mergers and acquisitions and via organic growth. He oversaw the sale of AOL to Verizon for $4.4 billion in June 2015 and positioned AOL to become a world leader in the Mobile Media landscape. Following his career at AOL, Lord joined IBM.
IBM
In early 2016, Lord started his career at IBM as the company’s first chief digital officer. In this role, Lord oversaw the Digital Platforms team, Digital Sales organization, Digital Marketing, Routes to Market and Offering teams, and IBM's Developer and Startup Ecosystem.
In 2019, Lord became senior vice president of IBM’s Worldwide Ecosystems. During this time, Lord also launched Call for Code.
Currently, Lord is the IBM senior vice president of The Weather Channel and Alliances. Under Lord’s leadership, IBM Watson Advertising and The Weather Channel launched its approach to tackling bias in advertising. Lord spearheaded The Advertising Toolkit for AI Fairness, an open-source collection of data and fairness explainers that helps the advertising industry prevent and remove biases in their machine learning models. In 2022, Lord debuted this toolkit at the Cannes Lions International Festival of Creativity and co-hosted a panel discussion with actress Issa Rae to discuss steps companies can take the mitigate racial bias in AI and advertising.
Lord also serves as the Executive Sponsor for IBM’s Black Business Resource group.
Membership
Lord is an active member of the TED community and founding member of the Nantucket Project. He is a board member of the Partnership for New York City and Aqua Finance, board member for the Trustworthy Accountability Group (TAG) and former board member for Williams-Sonoma, Inc. and Screen Vision Media.
Personal life
Lord is married to Robin Lord. They have three children, Emily, Andrew and Paige. Lord is active biking, surfing, golfing and competing in triathlons.
References
- Whiting, Rick. "2022 Channel Chiefs: The 50 Most Influential", CRN, February 7, 2022. Accessed April 3, 2024.