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{{Short description|American butter alternative}}
{{advertisement|date=June 2017}}


'''Molly McButter''' is an American brand of butter-flavored butter substitute that is manufactured by ].<ref name=B&G>{{cite news|title=B&G Foods, Inc. (NYSE:BGS) Analyst Rating Update|url=http://newswatchinternational.com/news/bg-foods-inc-nysebgs-analyst-rating-update-2.html|accessdate=3 October 2015|work=]|date=29 September 2015}}</ref> It was developed by ] at ] as a lower-calorie replacement for butter.<ref name=Orlando>{{cite news|agency=] |title=Imitation Flavoring Doesn't Measure Up: A Half A Pat Of Butter Could Be Better For You|url=http://articles.orlandosentinel.com/1989-09-13/business/8909123024_1_butter-margarine-shake-on|accessdate=3 October 2015|work=]|date=13 September 1989}}</ref><ref>“Molly Mcbutter Not What It Seems.” tribunedigital-chicagotribune. Accessed June 2, 2018. http://articles.chicagotribune.com/1987-07-24/business/8702240419_1_salt-substitute-grey-advertising-agency.</ref> '''Molly McButter''' is an American-made flavored butter substitute manufactured by ].<ref name="B&G">{{cite news|title=B&G Foods, Inc. (NYSE:BGS) Analyst Rating Update|url=http://newswatchinternational.com/news/bg-foods-inc-nysebgs-analyst-rating-update-2.html|accessdate=3 October 2015|work=]|date=29 September 2015}}</ref> Originally developed by ] at ], it is a lower-calorie replacement for ].<ref name="Orlando">{{cite news|agency=] |title=Imitation Flavoring Doesn't Measure Up: A Half A Pat Of Butter Could Be Better For You|url=https://www.orlandosentinel.com/1989/09/13/imitation-flavoring-doesnt-measure-up-a-half-a-pat-of-butter-could-be-better-for-you/|access-date=3 October 2015|work=]|date=13 September 1989}}</ref><ref>{{Cite web |last= |first= |date=1987-07-24 |title=MOLLY MCBUTTER NOT WHAT IT SEEMS |url=https://www.chicagotribune.com/1987/07/24/molly-mcbutter-not-what-it-seems/ |access-date=2024-09-11 |website=Chicago Tribune |language=en-US}}</ref>


The listed ingredients of Molly McButter Natural Butter Flavor Sprinkles include natural butter flavor, butter, ], and ] soybean oil.<ref name=Fooducate>{{cite web|title=Molly McButter Natural Butter Flavor Sprinkles, Fat|url=http://www.fooducate.com/app#page=product&id=5F905302-E107-11DF-A102-FEFD45A4D471|website=Fooducate.com|accessdate=3 October 2015}}</ref> As a result of its partially hydrogenated oil ingredient, Molly McButter contains ].<ref name=Fooducate/> As a result of its partially ] ingredient, Molly McButter contains ].<ref name="Fooducate">{{cite web |title=Molly McButter Natural Butter Flavor Sprinkles, Fat |url=http://www.fooducate.com/app#page=product&id=5F905302-E107-11DF-A102-FEFD45A4D471 |accessdate=3 October 2015 |website=Fooducate.com}}</ref>


== History ==
'']'' had food scientists and taste-testers evaluate Molly McButter, along with two competitor products, in 1989. The team reported that Molly McButter had "a butterlike flavor" and "very slight real dairy notes", but also had a "chemical flavor" and was "somewhat salty".<ref name=Orlando/> ''Consumer Reports'' also noted that Molly McButter was significantly more expensive than butter, and that it had the most sodium per serving of the butter substitutes studied, containing nearly three times as much as one of the competitors' products.<ref name=Orlando/> In a 1989 evaluation by ], food scientists and taste-testers found that Molly McButter had a butter-like flavor with slight dairy notes, but also had a chemical taste and was notably saltier than butter.<ref name=Orlando/> The study also revealed that Molly McButter was significantly more expensive than butter, and had the highest sodium content among the butter substitutes tested, with nearly three times more than one of its competitors.<ref name=Orlando/>


As of 1990, Molly McButter was available in butter, cheese, and sour cream flavors.<ref name=Beaver>{{cite news|title=Tortellini dish light in calories|url=https://news.google.com/newspapers?nid=2002&dat=19900206&id=JLYiAAAAIBAJ&pg=2881,1087327&hl=en|accessdate=3 October 2015|work=]|date=6 February 1990}}</ref> For each flavor, a half-teaspoon serving—described by the manufacturer as equivalent to three tablespoons of butter<ref name=Orlando/>—contains four calories<ref name=Beaver/> compared to the almost 20 calories in a half-teaspoon of butter, but also contains 90 milligrams of sodium.<ref name=Orlando/> The products can be sprinkled over cooked foods such as rice or vegetables, or used in recipes to replace butter, cheese or sour cream.<ref name=Beaver/> As of 1990, Molly McButter was available in butter, cheese, and sour cream flavors.<ref name=Beaver>{{cite news|title=Tortellini dish light in calories|url=https://news.google.com/newspapers?nid=2002&dat=19900206&id=JLYiAAAAIBAJ&pg=2881,1087327&hl=en|accessdate=3 October 2015|work=]|date=6 February 1990}}</ref>


In 1993, '']'' ran a contest in which readers submitted recipes they had created using Molly McButter, with the winner to receive a new ] and a cash award.<ref name=LHJ>{{cite journal|title=Molly McButter Cookin' Healthy Recipe Contest|journal=The Ladies' Home Journal|date=1993|volume=110|pages=146–7|url=https://books.google.com/books?id=0uhMAQAAIAAJ&q=%22molly+mcbutter%22|accessdate=3 October 2015|last1=Knapp|first1=Louisa|last2=Bok|first2=Edward William}}</ref> In 1993, '']'' ran a contest in which readers submitted recipes they had created using Molly McButter, with the winner to receive a new ] and a cash award.<ref name=LHJ>{{cite journal|title=Molly McButter Cookin' Healthy Recipe Contest|journal=The Ladies' Home Journal|date=1993|volume=110|pages=146–7|url=https://books.google.com/books?id=0uhMAQAAIAAJ&q=%22molly+mcbutter%22|accessdate=3 October 2015|last1=Knapp|first1=Louisa|last2=Bok|first2=Edward William}}</ref>


In 2009, Molly McButter and Mrs. Dash Seasoning Blends (also owned by B&G)<ref name=B&G/> worked with the ], an agency of the state of ], to promote retail sales of potatoes to consumers. The partnership sponsored an Idaho Potato Retail Display Contest, scheduled to coincide with Potato Lovers Month, in which retailers competed for prizes including a cash award.<ref name=Idaho>{{cite web|title=Pump Up Potato Sales During Potato Lovers Month $150,000 in Cash and Prizes to be Awarded|url=https://idahopotato.com/pressroom/pump-up-potato-sales-during-potato-lovers-month-150000-in-cash-and-prizes-to-be-awarded|website=IdahoPotato.com|publisher=Idaho Potato Commission|accessdate=3 October 2015|date=5 January 2009}}</ref> By 2009, Molly McButter and Mrs. Dash Seasoning Blends (also owned by B&G)<ref name=B&G/> worked with the ], an agency of the state of ], to promote retail sales of potatoes to consumers. The partnership sponsored an Idaho Potato Retail Display Contest, scheduled to coincide with Potato Lovers Month, in which retailers competed for prizes including a cash award.<ref name=Idaho>{{cite web|title=Pump Up Potato Sales During Potato Lovers Month $150,000 in Cash and Prizes to be Awarded|url=https://idahopotato.com/pressroom/pump-up-potato-sales-during-potato-lovers-month-150000-in-cash-and-prizes-to-be-awarded|website=IdahoPotato.com|publisher=Idaho Potato Commission|accessdate=3 October 2015|date=5 January 2009}}</ref>

Molly McButter continues to be recommended by some authors as a healthy or low-fat alternative to butter as of 2013.<ref name=Gluten>{{cite book|last1=Hagman|first1=Bette|title=The Gluten-Free Gourmet Cooks Fast and Healthy: Wheat-Free and Gluten-Free with Less Fuss and Less Fat|date=2000|publisher=Holt Paperbacks|isbn=978-0805065251|pages=7, 330|url=https://books.google.com/books?id=dbtR_jmoYpMC&q=%22molly+mcbutter%22&pg=PA7|accessdate=3 October 2015}}</ref><ref name=Love>{{cite book|last1=Minirth|first1=Frank|last2=Meier|first2=Paul|last3=Hemfelt|first3=Robert|last4=Sneed|first4=Sharon|last5=Hawkins|first5=Don|title=Love Hunger|date=2004|publisher=Thomas Nelson|isbn=978-0785260233|pages=275, 278, 288, 298|url=https://books.google.com/books?id=14-pX1qMUBYC&q=%22molly+mcbutter%22&pg=PA298|accessdate=3 October 2015}}</ref><ref name=Down>{{cite book|last1=Hall|first1=Dawn|title=Busy People's Down-Home Cooking Without the Down-Home Fat|date=2011|publisher=Thomas Nelson|isbn=978-1401605247|page=iv, 30|url=https://books.google.com/books?id=Yte15wIpM9oC&q=%22molly+mcbutter%22&pg=PR4|accessdate=3 October 2015}}</ref><ref name=MDs>{{cite book|last1=Johnson|first1=James B., M.D.|last2=Laub|first2=Donald R.,Sr., M.D.|title=The Alternate-Day Diet Revised: The Original Up-Day, Down-Day Eating Plan to Turn on Your "Skinny Gene," Shed the Pounds, and Live a Longer and Healthier Life|date=2013|publisher=Perigee Books|isbn=978-0399167034|url=https://books.google.com/books?id=O3yciJ14oa0C&q=%22molly+mcbutter%22&pg=PT168|accessdate=3 October 2015}}</ref>


==See also== ==See also==
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Latest revision as of 18:27, 2 December 2024

American butter alternative

Molly McButter is an American-made flavored butter substitute manufactured by B&G Foods. Originally developed by food chemists at Alberto-Culver, it is a lower-calorie replacement for butter.

As a result of its partially hydrogenated oil ingredient, Molly McButter contains trans fat.

History

In a 1989 evaluation by Consumer Reports, food scientists and taste-testers found that Molly McButter had a butter-like flavor with slight dairy notes, but also had a chemical taste and was notably saltier than butter. The study also revealed that Molly McButter was significantly more expensive than butter, and had the highest sodium content among the butter substitutes tested, with nearly three times more than one of its competitors.

As of 1990, Molly McButter was available in butter, cheese, and sour cream flavors.

In 1993, The Ladies' Home Journal ran a contest in which readers submitted recipes they had created using Molly McButter, with the winner to receive a new kitchen appliance and a cash award.

By 2009, Molly McButter and Mrs. Dash Seasoning Blends (also owned by B&G) worked with the Idaho Potato Commission, an agency of the state of Idaho, to promote retail sales of potatoes to consumers. The partnership sponsored an Idaho Potato Retail Display Contest, scheduled to coincide with Potato Lovers Month, in which retailers competed for prizes including a cash award.

See also

References

  1. ^ "B&G Foods, Inc. (NYSE:BGS) Analyst Rating Update". News Watch International. 29 September 2015. Retrieved 3 October 2015.
  2. ^ "Imitation Flavoring Doesn't Measure Up: A Half A Pat Of Butter Could Be Better For You". Orlando Sentinel. Consumer Reports. 13 September 1989. Retrieved 3 October 2015.
  3. "MOLLY MCBUTTER NOT WHAT IT SEEMS". Chicago Tribune. 1987-07-24. Retrieved 2024-09-11.
  4. "Molly McButter Natural Butter Flavor Sprinkles, Fat". Fooducate.com. Retrieved 3 October 2015.
  5. "Tortellini dish light in calories". Beaver County Times. 6 February 1990. Retrieved 3 October 2015.
  6. Knapp, Louisa; Bok, Edward William (1993). "Molly McButter Cookin' Healthy Recipe Contest". The Ladies' Home Journal. 110: 146–7. Retrieved 3 October 2015.
  7. "Pump Up Potato Sales During Potato Lovers Month $150,000 in Cash and Prizes to be Awarded". IdahoPotato.com. Idaho Potato Commission. 5 January 2009. Retrieved 3 October 2015.
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