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{{short description|2016 Indian Telugu film by Srikanth Addala}} | |||
{{Use dmy dates|date=November 2015}} | |||
{{Use |
{{Use dmy dates|date=January 2024}} | ||
{{Use Indian English|date=January 2024}} | |||
{{Infobox film | {{Infobox film | ||
| name |
| name = Brahmotsavam | ||
| image |
| image = Brahmotsavam poster.jpg | ||
| caption |
| caption = Theatrical release poster | ||
| |
| director = ] | ||
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| producer = ]<br />Param V. Potluri<br />Kavin Anne | ||
| |
| writer = Srikanth Addala | ||
| screenplay = | |||
| cinematography = ] | |||
| |
| story = | ||
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| based_on = | ||
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| starring = ]<br />]<br />]<br />] | ||
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| narrator = | ||
| music = ] (Songs)<br />] (Background Score) | |||
| released = Scheduled for {{Film date|df=yes|2016|04|29}} | |||
| cinematography = ] | |||
| runtime = | |||
| |
| editing = ] | ||
| |
| studio = ]<br />] | ||
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| distributor = | ||
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| released = {{Film date|df=yes|2016|05|20}} | ||
| |
| runtime = 154 minutes | ||
| country = India | |||
| language = Telugu | |||
| budget = {{INR|link=yes}}75 ]<ref name="IBT">{{cite news | url=http://www.ibtimes.co.in/brahmotsavam-review-roundup-mahesh-babus-film-gets-mixed-verdict-rich-ratings-critics-679535 | title='Brahmotsavam' review roundup: Mahesh Babu's film gets mixed verdict, rich ratings from critics | date=20 May 2016 | website=] | first=Shekhar H | last=Hooli | access-date=20 May 2016 | archive-date=21 May 2016 | archive-url=https://web.archive.org/web/20160521113726/http://www.ibtimes.co.in/brahmotsavam-review-roundup-mahesh-babus-film-gets-mixed-verdict-rich-ratings-critics-679535 | url-status=live }}</ref> | |||
| gross = {{Estimation}} {{INR}}63.70 crore<ref name="IBT"/> | |||
}} | }} | ||
'''''Brahmotsavam''''' ({{ |
'''''Brahmotsavam''''' ({{Translation|Festival of ]}}) is a 2016 Indian ]-language ] ] film written and directed by ]. The film was co-produced by ] under the banner ] in association with ]. It stars ], ], ], ], ] and ]. ] scored the film while ] composed the film's soundtrack album. ] and ] handled the film's ] and editing respectively.<ref name="launch" /> | ||
Addala worked on the film's script for more than a year,<ref name="triple female lead" /> announced on collaborating for a new project with Babu in October 2014. Babu signed this project before the completion of his previous film '']'' (2015). The film was launched on 31 May 2015, whereas principal photography commenced in August 2015. Major portions of the film were shot at the ] in ], with filming also took place in ], ] and ], before the shooting process being wrapped in March 2016. Released on 20 May 2016, the film received negative reviews from critics and was a ],<ref>{{Cite web|last=Kavirayani|first=Suresh|date=27 May 2016|title=Tollywood's money back scheme for flop movies|url=https://www.deccanchronicle.com/entertainment/tollywood/270516/tollywood-s-money-back-scheme-for-flop-movies.html|access-date=18 August 2020|website=Deccan Chronicle|language=en|archive-date=17 October 2017|archive-url=https://web.archive.org/web/20171017153824/http://www.deccanchronicle.com/entertainment/tollywood/270516/tollywood-s-money-back-scheme-for-flop-movies.html|url-status=live}}</ref> grossing only {{INR}}63.70 crore<ref name="IBT 63.70c" /> amidst a budget of {{INR}}75 crore.<ref name="IBT"/> | |||
==Plot== | |||
Chantibabu, a well established paint business entrepreneur and well-respected persona in family and society, lives in Vijayawada with his wife Mahalakshmi and son Ganesh Babu, a friendly and charming bachelor who looks after his father's business. His younger daughter lives in London with her husband. Mahalakshmi's four stepbrothers run the business with Chantibabu. Although their families live in different houses, they celebrate every occasion together. | |||
Peddabbai, Mahalakshmi's eldest stepbrother, is envious about his brother-in-law's fame as his father lends Chantibabu {{Indian Rupee|400}} for his business establishment. Everyone confers the credit to Chantibabu. Peddabbai stays separate from the crowd and celebration. His wife Rajyalakshmi suggests marrying their daughter to Babu to reduce his pain. Peddabbai struggles on how to put this idea in front of his brother-in-law. Chantibabu learns of his intentions and decides to speak with Babu. | |||
Kasi Annapurna, a free-spirited ] from Australia arrives in India. Her father was a friend to Chantibabu and drops her at their home. Babu and Kasi develop feelings for each other but differ on the idea of living with family as Kasi loves to live more individually and wants to explore more in life. The family goes on a tour to Ooty, where Kasi expresses her thoughts to Babu, and they decide to break up. Before bidding goodbye, the two kiss. Peddabbai then leaves Ooty. This worries Chantibabu, so he calls everyone home to settle down the disturbances. Peddabbai bursts out on Chantibabu and asks to leave him and his family. Saddened, Chantibabu dies. | |||
Babu's sister's friend from London, visits the family while on her way to Brahmotsavam. Babu tries to rebuild the relation with Peddabbai, which does not work. He leaves for a road trip with her. He meets, interacts, and shares experiences with his distant relatives of seven generations. In the due course, Babu and his sister's friend get closer and meet Peddabbai, who is now a big shot. Pranitha is about to get hooked with a minister's son. Peddabbai willingly does this to show off but wants Babu to be his son-in-law. Peddabbai asks her to leave Babu for the sake of his daughter. Respecting his words, she leaves for Brahmotsavam, kissing Babu tearfully. Peddabbai decides to go after the minister's son alliance. He holds a grand wedding and does not invite Babu and Mahalakshmi. | |||
In order to keep his father's pride, Babu and Mahalakshmi go to the marriage. Peddabbai insults them. After a series of confrontations, he learns that Chantibabu has left the whole property on his name, stating "Peddabbai was there in each and every moment of his life, in his good and bad times, and he is completely worth it". Peddabbai cries kneel-down in front of Babu and apologises to him. Things return to normal, and the whole family goes to Brahmotsavam to talk to Babu's love interest about Babu and her wedding.Finally Bramha (Samantha Ruth Prabhu) and Otsavam (Mahesh Babu)end up together making it a Bramhotsavam. | |||
== Cast == | == Cast == | ||
{{Cast listing| | |||
*] | |||
*] as Ajay/Chantibabu | |||
*] | |||
*] | *] as Kashi Annapurna NRI From Australia | ||
*] as Brahma, NRI from London and friend of Bujji. | |||
*] | |||
*] as Babu's unnamed cousin | |||
*] | |||
*] As Ramachandra Prasad, Peddabbai’s Brother in law | |||
*] | |||
*] as Chantibabu, Babu's father | |||
*] | |||
*] | *] as Mahalakshmi, Babu's mother | ||
*] as Peddabbai, Ramachandra Prasad’s Brother in law | |||
*] | |||
*] as Rajyalakshmi, Peddabbai's wife | |||
*Rao Ramesh | |||
*Pavani Gangireddy as Bujji, Babu's younger sister | |||
*] | |||
*] as Kasi's father | |||
*] | |||
*] | *] as Kasi's mother | ||
*] as Babu's distant relative | |||
*] | |||
*] as Bhoolakshmi, Naresh's wife | |||
*] | |||
*] as Babu's distant relative | |||
*Chandini Chowdary (Special appearance) | |||
*] as Mahalakshmi's brother | |||
*] as Guntur Babu | |||
*] as Siddhappa Naidu, Peddabbai’s friend | |||
*] as Kakumanu | |||
*] as Rao Ramesh’s brother | |||
*] as Mahalakshmi's brother | |||
*] as Mahalakshmi's stepmother | |||
*] as Babu’s uncle | |||
*] as Babu's distant relative | |||
*] as Varalakshmi, Raghu Babu’s wife | |||
*] as Babu's cousin | |||
*] as Chantibabu's friend | |||
*] as Village Head | |||
*] as Minister | |||
*] as Businessman | |||
*] as Businessman's friend | |||
*] as Lakkavarapu "Lilly" Lingaraju | |||
*] as Krishna Bhagavan's wife | |||
*] as Ananda Valli | |||
*] in a cameo appearance (with Samantha in ] portion) | |||
}} | |||
== Production == | == Production == | ||
=== Development === | === Development === | ||
A source close to director ] told ] in mid October 2014 that Addala would collaborate with ] for a film. |
A source close to director ] told ] in mid October 2014 that Addala would collaborate with ] for a film. Babu was impressed with Addala's new script and accepted to work with him after completing his existing commitments.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-work-with-Srikanth-Addala-again/articleshow/44877923.cms|title=Mahesh Babu to work with Srikanth Addala again?|work=]|date=19 October 2014|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530171954/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-to-work-with-Srikanth-Addala-again/articleshow/44877923.cms|archive-date=30 May 2015|url-status=dead|author-link=Indo-Asian News Service}}</ref> Addala worked on the film's script for more than a year.<ref name="triple female lead">{{cite web|url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/Triple-treat/articleshow/47855797.cms|title=Triple treat|last=Pudipeddi|first=Haricharan|work=]|date=28 June 2015|access-date=30 June 2015|archive-url=https://web.archive.org/web/20150629010902/http://www.bangaloremirror.com/entertainment/south-masala/Triple-treat/articleshow/47855797.cms|archive-date=29 June 2015|url-status=live}}</ref> The filming was expected to begin in May 2015 once Babu completes the shoot of '']'' (2015).<ref>{{cite web|url=https://www.deccanchronicle.com/141205/entertainment-tollywood/article/mahesh-babus-next-srikanth-addala|title=Mahesh Babu's next with Srikanth Addala|last=Kavirayani|first=Suresh|work=]|date=5 December 2014|access-date=30 May 2015|url-status=live|archive-url=https://web.archive.org/web/20150530171952/http://www.deccanchronicle.com/141205/entertainment-tollywood/article/mahesh-babus-next-srikanth-addala|archive-date=30 May 2015}}</ref> The film was tentatively titled as ''Brahmotsavam'' and Addala said in late December 2014 that it would be a family drama adding that he would begin the casting process soon.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srikanth-Addalas-next-is-a-family-drama/articleshow/45678965.cms|title=Srikanth Addala's next is a family drama|work=The Times of India|date=29 December 2014|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530171951/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Srikanth-Addalas-next-is-a-family-drama/articleshow/45678965.cms|archive-date=30 May 2015}}</ref> | ||
] accepted to bankroll the film under the banner ] and wanted |
] accepted to bankroll the film under the banner ] and wanted Babu to sign a three-film deal once he returns from his holiday in ]; this film being the first of the three and the remaining two in 2016.<ref>{{cite web|url=https://www.deccanchronicle.com/150101/entertainment-tollywood/article/potluri-prasad%E2%80%99s-3-film-deal-mahesh-babu|title=Potluri Prasad's 3-film deal with Mahesh Babu|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=1 January 2015|access-date=30 May 2015|url-status=live|archive-url=https://web.archive.org/web/20150530172125/http://www.deccanchronicle.com/150101/entertainment-tollywood/article/potluri-prasad%E2%80%99s-3-film-deal-mahesh-babu|archive-date=30 May 2015}}</ref> On 8 January 2015, Addala told IANS that the film is almost confirmed and added that it is too early to share any more information.<ref>{{cite web|url=http://www.sify.com/movies/three-mahesh-babu-releases-in-2015-news-others-pbilEkjccafda.html|title=Three Mahesh Babu releases in 2015?|website=]|date=8 January 2015|access-date=30 May 2015|url-status=dead|archive-url=https://web.archive.org/web/20150530172124/http://www.sify.com/movies/three-mahesh-babu-releases-in-2015-news-others-pbilEkjccafda.html|archive-date=30 May 2015}}</ref> Babu chose to act in this film disregard to the box office performance of Addala's previous film '']'' (2014) and the film was expected to be a romantic entertainer.<ref>{{cite web|url=https://www.indiaglitz.com/mahesh-babus-next-confirmed-telugu-news-123507|title=Mahesh Babu's next confirmed|website=IndiaGlitz|date=20 January 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172122/http://www.indiaglitz.com/mahesh-babus-next-confirmed-telugu-news-123507|archive-date=30 May 2015}}</ref> ] was signed in on to compose the film's music.<ref>{{cite web|url=https://www.indiaglitz.com/Music-Director-Confirmed-For-Mahesh-Babus-brahmotsavam-telugu-news-127495|title=Music director confirmed for Mahesh Babu's 'Brahmotsavam'|website=IndiaGlitz|date=10 March 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172248/http://www.indiaglitz.com/Music-Director-Confirmed-For-Mahesh-Babus-brahmotsavam-telugu-news-127495|archive-date=30 May 2015}}</ref> | ||
] was confirmed as the film's director of photography in early May 2015.<ref>{{cite web|url= |
] was confirmed as the film's director of photography in early May 2015.<ref>{{cite web|url=https://www.indiaglitz.com/brahmotsavam-launch-on-krishnas-birthday-telugu-news-131711.html|title='Brahmotsavam' launch on Krishna's birthday|website=IndiaGlitz|date=2 May 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172259/http://www.indiaglitz.com/brahmotsavam-launch-on-krishnas-birthday-telugu-news-131711.html|archive-date=30 May 2015}}</ref> A special logo of the film's title featuring both ]{{'s}} feet and a ] in addition was released on 30 May 2015, a day before the official launch ceremony. The poster confirmed ] and ] as the film's editor and art director respectively.<ref name="logo">{{cite web|url=https://www.indiaglitz.com/mahesh-babu-and-sreekanth-addala-brahmotsavam-logo-design-telugu-news-134120.html|title=Mahesh Babu's 'Brahmotsavam' logo|website=IndiaGlitz|date=30 May 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172412/http://www.indiaglitz.com/mahesh-babu-and-sreekanth-addala-brahmotsavam-logo-design-telugu-news-134120.html|archive-date=30 May 2015}}</ref> An official statement from the makers confirmed that the film would be a bilingual shot simultaneously in Telugu and Tamil with the same title, marking Babu's first direct Tamil film.<ref>{{cite web|url=http://www.sify.com/movies/mahesh-babu-to-debut-in-tamil-with-brahmotsavam-news-tamil-pgbkrWcfihdef.html|title=Mahesh Babu to debut in Tamil with 'Brahmotsavam'?|website=]|date=1 June 2015|access-date=1 June 2015|archive-url=https://web.archive.org/web/20150601100452/http://www.sify.com/movies/mahesh-babu-to-debut-in-tamil-with-brahmotsavam-news-tamil-pgbkrWcfihdef.html|archive-date=1 June 2015}}</ref> After opining that the script has the potential to commercially succeed in both the languages without making much changes, Babu accepted the proposal of a Telugu-Tamil bilingual.<ref>{{cite web|url=http://www.ibnlive.com/news/movies/mahesh-babu-a-film-like-bahubali-isnt-made-often-it-was-possible-only-because-of-rajamoulis-vision-1027363.html|title=Mahesh Babu: A film like 'Bahubali' isn't made often; it was possible only because of Rajamouli's vision|publisher=]|date=29 July 2015|access-date=29 July 2015|archive-url=https://web.archive.org/web/20150729134600/http://www.ibnlive.com/news/movies/mahesh-babu-a-film-like-bahubali-isnt-made-often-it-was-possible-only-because-of-rajamoulis-vision-1027363.html|archive-date=29 July 2015}}</ref> However, the plan was later on dropped.<ref>{{cite web|url=http://www.ibtimes.co.in/why-brahmotsavam-star-mahesh-babus-tamil-fans-are-upset-679200|title=Why 'Brahmotsavam' star Mahesh Babu's Tamil fans are upset?|website=]|language=en|access-date=14 July 2016|date=18 May 2016|archive-date=19 July 2016|archive-url=https://web.archive.org/web/20160719000450/http://www.ibtimes.co.in/why-brahmotsavam-star-mahesh-babus-tamil-fans-are-upset-679200|url-status=live}}</ref> | ||
=== Casting === | === Casting === | ||
The makers tried to approach ] for a brief yet key role as per the film's script.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rajanikanth-in-Mahesh-Babus-film/articleshow/45855983.cms|title=Rajanikanth in Mahesh Babu's film?|work=The Times of India|date=12 January 2015| |
The makers tried to approach ] for a brief yet key role as per the film's script.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rajanikanth-in-Mahesh-Babus-film/articleshow/45855983.cms|title=Rajanikanth in Mahesh Babu's film?|work=The Times of India|date=12 January 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172825/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rajanikanth-in-Mahesh-Babus-film/articleshow/45855983.cms|archive-date=30 May 2015}}</ref> They approached ] to play the female lead and she evinced interest to be a part of the film after the first round of discussions.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-bags-Mahesh-Babu-next-film/articleshow/46314331.cms|title=Rakul bags Mahesh Babu next film|last=A. S.|first=Sashidhar|work=The Times of India|date=21 February 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172827/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-bags-Mahesh-Babu-next-film/articleshow/46314331.cms|archive-date=30 May 2015|url-status=dead}}</ref> The film's team announced a casting call on 4 March 2015 for male and female characters; the requirements being an age group of 15 – 50 years and four photographs {{mdash}} two full size and close up photographs each.<ref>{{cite web|url=https://www.indiaglitz.com/Casting-Call-For-Mahesh-Babus-brahmotsavam-telugu-news-127016|title=Casting Call for Mahesh Babu's 'Brahmotsavam'|website=IndiaGlitz|date=4 March 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172828/http://www.indiaglitz.com/Casting-Call-For-Mahesh-Babus-brahmotsavam-telugu-news-127016|archive-date=30 May 2015}}</ref> A source from the film's unit reported ] as one of the three female leads of the film in a statement to IANS on 15 April 2015, adding that ] and ] were called for a look test on the next day for the other two female lead roles.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Mahesh_Babu_Samantha_team_up_for_third_time-473080/ENTERTAINMENT/15|title=Mahesh Babu, Samantha team up for third time|date=15 April 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530173000/http://ianslive.in/index.php?param=news%2FMahesh_Babu_Samantha_team_up_for_third_time-473080%2FENTERTAINMENT%2F15|archive-date=30 May 2015|url-status=dead}}</ref> | ||
Of the three female lead roles, the first two reportedly would have full-length roles while the third would pale in comparison. Sources close to the film's unit later added that parallel, wide open discussions were on regarding the female lead selection where a section of the technicians believe that fresh faces should be cast opposite |
Of the three female lead roles, the first two reportedly would have full-length roles while the third would pale in comparison. Sources close to the film's unit later added that parallel, wide open discussions were on regarding the female lead selection where a section of the technicians believe that fresh faces should be cast opposite Babu while a few opted for the inclusion of established female leads. A 30-day audition was held at Hyderabad from mid-April 2015.<ref name="three leads">{{cite web|url=https://bangaloremirror.indiatimes.com/entertainment/south-masala/Prince-in-search-of-3-princesses/articleshow/46949141.cms|title=Prince in search of 3 princesses|last=Kamal|first=S. S.|work=Bangalore Mirror|date=16 April 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172247/http://www.bangaloremirror.com/entertainment/south-masala/Prince-in-search-of-3-princesses/articleshow/46949141.cms|archive-date=30 May 2015|url-status=live}}</ref> Babu, however, insisted that he would work with the actresses whose pairing with him received positive response from his fans.<ref name="triple female lead"/> Rakul Preet Singh's manager confirmed her inclusion as one of the three female leads days later to the media.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|title=Rakul is doing Mahesh's film!|last=Kumar|first=Hemanth|work=The Times of India|date=19 April 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172958/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Rakul-is-doing-Maheshs-film/articleshow/46969650.cms|archive-date=30 May 2015}}</ref> Though she denied signing the film during the promotions of '']'' (2014),<ref>{{cite web|url=http://www.rediff.com/movies/report/being-a-superstar-comes-with-a-lot-of-responsibility-south/20150526.htm|title=Being a superstar comes with a lot of responsibility|last=Rajamani|first=Radhika|work=]|date=26 May 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530172956/http://www.rediff.com/movies/report/being-a-superstar-comes-with-a-lot-of-responsibility-south/20150526.htm|archive-date=30 May 2015}}</ref> an official statement confirmed her and Pranitha as the female leads.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/brahmotsavam-is-an-upcoming-telugu-tamil-bilingual-starring-mahesh-babu.html|title=It's official - Mahesh Babu's 1st direct Tamil Film|website=Behindwoods|date=1 June 2015|access-date=1 June 2015|archive-url=https://web.archive.org/web/20150601100705/http://www.behindwoods.com/tamil-movies-cinema-news-15/brahmotsavam-is-an-upcoming-telugu-tamil-bilingual-starring-mahesh-babu.html|archive-date=1 June 2015}}</ref> | ||
], Rao Ramesh and ] were confirmed as a part of the film's supporting cast during the official launch ceremony.<ref name="launch">{{cite web|url= |
], Rao Ramesh and ] were confirmed as a part of the film's supporting cast during the official launch ceremony.<ref name="launch">{{cite web|url=https://www.indiaglitz.com/brahmotsavam-started-release-date-confirmed-telugu-news-134166.html|title=Brahmotsavam started release date confirmed|website=IndiaGlitz|date=31 May 2015|access-date=31 May 2015|archive-url=https://web.archive.org/web/20150531141031/http://www.indiaglitz.com/brahmotsavam-started-release-date-confirmed-telugu-news-134166.html|archive-date=31 May 2015}}</ref> The makers chose ] to play Babu's father in the film. The film's unit told IANS that his presence in a major role would appeal to Tamil audience as the film was promoted as a Telugu-Tamil bilingual.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Sathyaraj_to_play_Mahesh_Babus_father_in_Brahmotsavam-478242/ENTERTAINMENT/15|title=Sathyaraj to play Mahesh Babu's father in 'Brahmotsavam'|publisher=IANS|date=2 June 2015|access-date=3 June 2015|archive-url=https://web.archive.org/web/20150603015934/http://ianslive.in/index.php?param=news%2FSathyaraj_to_play_Mahesh_Babus_father_in_Brahmotsavam-478242%2FENTERTAINMENT%2F15|archive-date=3 June 2015|url-status=dead}}</ref> ] was rumoured to be approached by the makers for the second female lead role.<ref>{{cite web|url=http://epaperbeta.timesofindia.com/Article.aspx?eid=31809&articlexml=Priyankas-cousin-Mannara-could-be-Mahesh-Babus-girl-09062015101017|title=Priyanka's cousin Mannara could be Mahesh Babu's girl|last=Pasupulate|first=Karthik|work=The Times of India|date=9 June 2015|access-date=13 June 2015|url-status=dead|archive-url=https://web.archive.org/web/20150613025252/http://epaperbeta.timesofindia.com/Article.aspx?eid=31809&articlexml=Priyankas-cousin-Mannara-could-be-Mahesh-Babus-girl-09062015101017|archive-date=13 June 2015}}</ref> The film's executive producer Rajiv later revealed that Mannara was never approached for any character in the film. Rajiv added that her manager approached the makers for a role after the rumour began spreading and they rejected the proposal as no character suited her.<ref>{{cite web|url=https://www.deccanchronicle.com/150613/entertainment-tollywood/article/no-mannara-mahesh-babu%E2%80%99s-next|title=No Mannara in Mahesh Babu's next|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=13 June 2015|access-date=13 June 2015|url-status=live|archive-url=https://web.archive.org/web/20150613025802/http://www.deccanchronicle.com/150613/entertainment-tollywood/article/no-mannara-mahesh-babu%E2%80%99s-next|archive-date=13 June 2015}}</ref> | ||
Samantha replaced Rakul Preet Singh in mid June 2015 after the latter failed to adjust her |
Samantha replaced Rakul Preet Singh in mid June 2015 after the latter failed to adjust her call sheet due to scheduling conflicts.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-and-Pranitha-are-in-demand/articleshow/47721413.cms|title=Samantha and Pranitha are in demand|work=The Times of India|date=18 June 2015|access-date=18 June 2015|archive-url=https://web.archive.org/web/20150618132354/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Samantha-and-Pranitha-are-in-demand/articleshow/47721413.cms|archive-date=18 June 2015|url-status=dead}}</ref> ]{{'s}} inclusion in the film's cast was confirmed in late June 2015.<ref>{{cite web|url=https://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|title=Brahmaji gets one more good role|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=24 June 2015|access-date=24 June 2015|url-status=live|archive-url=https://web.archive.org/web/20150624010336/http://www.deccanchronicle.com/150624/entertainment-tollywood/article/brahmaji-gets-one-more-good-role|archive-date=24 June 2015}}</ref> ] told IANS on 28 June 2015 that she has been signed as one of the film's female leads.<ref>{{cite web|url=http://ianslive.in/index.php?param=news/Kajal_Aggarwal_teams_up_with_Mahesh_Babu_again-480969/ENTERTAINMENT/15|title=Kajal Aggarwal teams up with Mahesh Babu again|publisher=IANS|date=28 June 2015|access-date=28 June 2015|archive-url=https://web.archive.org/web/20150628075356/http://ianslive.in/index.php?param=news%2FKajal_Aggarwal_teams_up_with_Mahesh_Babu_again-480969%2FENTERTAINMENT%2F15|archive-date=28 June 2015|url-status=dead}}</ref> At the same time, a press release confirmed the inclusion of ] and ] in the film's supporting cast.<ref>{{cite web|url=http://telugu.filmibeat.com/news/brahmotsavam-mahesh-will-be-romancing-three-heroines-046475.html|title='బ్రహ్మోత్సవం' : మహేష్ సరసన ముగ్గురు భామలూ వీళ్లే|trans-title='Brahmotsavam' : Mahesh will be romancing three heroines|author=Srikanya|publisher=Oneindia Entertainment|language=te|date=28 June 2015|access-date=29 June 2015|archive-url=https://web.archive.org/web/20150629014148/http://telugu.filmibeat.com/news/brahmotsavam-mahesh-will-be-romancing-three-heroines-046475.html|archive-date=29 June 2015}}</ref> The former of the two was reported to play Babu's mother in the film.<ref name="Theme">{{cite web|url=http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Rakul-out-Samantha-Kajal-in-for-Mahesh-Babus-Tamil-debut/articleshow/47852246.cms|title=Rakul out, Samantha, Kajal in for Mahesh Babu's Tamil debut|last=Suganth|first=M.|work=The Times of India|date=29 June 2015|access-date=29 June 2015|archive-url=https://web.archive.org/web/20150629080831/http://timesofindia.indiatimes.com/entertainment/tamil/movies/news/Rakul-out-Samantha-Kajal-in-for-Mahesh-Babus-Tamil-debut/articleshow/47852246.cms|archive-date=29 June 2015|url-status=dead}}</ref> Also, Pranitha's character was reported to be a cameo appearance.<ref>{{cite web|url=https://www.deccanchronicle.com/150708/entertainment-tollywood/article/mahesh-babu-start-his-next-soon|title=Mahesh Babu to start his next soon|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=8 July 2015|access-date=9 July 2015|url-status=live|archive-url=https://web.archive.org/web/20150709020038/http://www.deccanchronicle.com/150708/entertainment-tollywood/article/mahesh-babu-start-his-next-soon|archive-date=9 July 2015}}</ref> ] joined the film's supporting cast in early July 2015,<ref>{{cite web|url=https://www.deccanchronicle.com/150705/entertainment-tollywood/article/tulasi-demand|title=Tulasi is in demand|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 July 2015|access-date=6 July 2015|url-status=live|archive-url=https://web.archive.org/web/20150706011338/http://www.deccanchronicle.com/150705/entertainment-tollywood/article/tulasi-demand|archive-date=6 July 2015}}</ref> and was chosen to play Aggarwal's mother in the film.<ref>{{cite web|url=http://behindwoods.com/tamil-movies-cinema-news-15/mahesh-babus-brahmotsavam-will-have-thulasi-as-kajal-agarwals-mom.html|title=Mahesh Babu's Brahmotsavam gets a popular name on board|author=Jyothsna|website=Behindwoods|date=16 July 2015|access-date=16 July 2015|archive-url=https://web.archive.org/web/20150716072515/http://behindwoods.com/tamil-movies-cinema-news-15/mahesh-babus-brahmotsavam-will-have-thulasi-as-kajal-agarwals-mom.html|archive-date=16 July 2015}}</ref> Chandini Chowdary was signed to make a cameo appearance in late September 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Chandini-to-shake-a-leg-with-Mahesh-Babu-in-Brahmotsavam/articleshow/49075403.cms|title=Chandini to shake a leg with Mahesh Babu in Brahmotsavam|last=Jonnalagadda|first=Pranitha|work=The Times of India|date=23 September 2015|access-date=24 September 2015|archive-url=https://web.archive.org/web/20150924105451/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Chandini-to-shake-a-leg-with-Mahesh-Babu-in-Brahmotsavam/articleshow/49075403.cms|archive-date=24 September 2015|url-status=dead}}</ref> | ||
] was signed to play |
] was signed to play Babu's sister in the film, which she called a "more than the typical token hero's sister".<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Marriage-and-motherhood-did-not-keep-Pavani-Gangireddy-from-showbiz/articleshow/49447934.cms|title=Marriage and motherhood did not keep Pavani Gangireddy from showbiz|last=Jonnalagadda|first=Pranitha|work=The Times of India|date=19 October 2015|access-date=19 October 2015|archive-url=https://web.archive.org/web/20151019054049/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Marriage-and-motherhood-did-not-keep-Pavani-Gangireddy-from-showbiz/articleshow/49447934.cms|archive-date=19 October 2015|url-status=dead}}</ref> In December 2015, Aggarwal revealed that she would be seen as a ] in the film, adding that ''Brahmotsavam'' "is largely based on characters and not on leads" and that in the ensemble cast, each character is crucial in the film.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/We-work-hard-and-deserve-the-money-we-make-Kajal-Aggarwal/articleshow/50242888.cms|title=We work hard and deserve the money we make: Kajal Aggarwal|last=K.|first=Samyuktha|work=The Times of India|date=19 December 2015|access-date=19 December 2015|archive-url=https://web.archive.org/web/20151219093814/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/We-work-hard-and-deserve-the-money-we-make-Kajal-Aggarwal/articleshow/50242888.cms|archive-date=19 December 2015}}</ref> At the same time, PVP Cinema announced another casting call for real life families who are interested in participating in the film's shoot.<ref>{{cite news|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/short-takes/article8005838.ece|title=Short takes|newspaper=The Hindu|date=19 December 2015|access-date=20 December 2015|archive-url=https://web.archive.org/web/20151220065540/http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/short-takes/article8005838.ece|archive-date=20 December 2015}}</ref> ]{{'s}} inclusion in the film's cast was confirmed in mid-February 2016.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/Cinema/2016-02-17/Mahesh-Babu-shares-picture-from-Brahmotsavam-sets/207891|title=Mahesh Babu shares picture from Brahmotsavam sets|work=The Hans India|date=17 February 2016|access-date=19 February 2016|archive-url=https://web.archive.org/web/20160219133210/http://www.thehansindia.com/posts/index/Cinema/2016-02-17/Mahesh-Babu-shares-picture-from-Brahmotsavam-sets/207891|archive-date=19 February 2016}}</ref> In mid-March 2016, Pranitha revealed that she would play a traditional Telugu girl-next-door character from a very protective family, very bubbly and taking only the good from any situation in life. The character would sport simple ] and ]. She further revealed that it will be the typical bava-maradalu (]) connection found in a Telugu household.<ref name="indiatimes">{{cite news |last1=Jonnalagedda |first1=Pranita |date=16 January 2017 |url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Pranitha-Subhashs-life-comes-a-full-circle-with-Maheshs-next/articleshow/51392330.cms |title=Pranitha Subhash's life comes a full circle with Mahesh's next |work=The Times of India |access-date=19 June 2023 |archive-date=19 June 2023 |archive-url=https://web.archive.org/web/20230619105256/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Pranitha-Subhashs-life-comes-a-full-circle-with-Maheshs-next/articleshow/51392330.cms |url-status=live }}</ref> | ||
=== Filming === | === Filming === | ||
] commenced on 31 May 2015.<ref name="logo"/> |
] commenced on 31 May 2015.<ref name="logo"/> Babu allotted ninety days of call sheet without any lengthy breaks for the film which was expected to be wrapped up by December 2015.<ref>{{cite web|url=http://www.sify.com/movies/mahesh-babu-allots-90-days-to-brahmotsavam-news-telugu-pgrrfUbdhegcf.html|title=Mahesh Babu allots 90 days to 'Brahmotsavam'|website=]|date=17 June 2015|access-date=18 June 2015|url-status=dead|archive-url=https://web.archive.org/web/20150618063310/http://www.sify.com/movies/mahesh-babu-allots-90-days-to-brahmotsavam-news-telugu-pgrrfUbdhegcf.html|archive-date=18 June 2015}}</ref> The filming was delayed as Babu was busy promoting ''Srimanthudu'' and was expected to resume from late August 2015.<ref>{{cite web|url=https://www.deccanchronicle.com/150811/entertainment-tollywood/article/mahesh-babu-fast-track-0|title=Ma on the fast track|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=11 August 2015|access-date=12 August 2015|url-status=live|archive-url=https://web.archive.org/web/20150812022819/http://www.deccanchronicle.com/150811/entertainment-tollywood/article/mahesh-babu-fast-track-0|archive-date=12 August 2015}}</ref> The regular filming commenced on 16 September 2015 with a song shot in a set erected by Tharani and a crew of 513 members at ]. Babu along with 21 other artists participated in the song's shoot.<ref>{{cite web|url=http://www.sakshi.com/news/movies/mahesh-babu-brahmotsavam-started-276944|title=మహేశ్ బ్రహ్మోత్సవం మొదలైంది|trans-title=Mahesh Babu 'Brahmotsavam' shooting started|language=te|work=]|date=16 September 2015|access-date=16 September 2015|archive-url=https://web.archive.org/web/20150916174020/http://www.sakshi.com/news/movies/mahesh-babu-brahmotsavam-started-276944|archive-date=16 September 2015}}</ref> ] choreographed the song on which {{INR}}35 million was spent.<ref>{{Cite news|title=Brahmotsavam introductory song costs a whopping 3.5 crore|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/Brahmotsavam-introductory-song-costs-a-whopping-3-5-crore/articleshow/49378277.cms|access-date=8 January 2021|website=The Times of India|language=en|archive-date=23 June 2021|archive-url=https://web.archive.org/web/20210623084430/https://timesofindia.indiatimes.com/entertainment/telugu/music/brahmotsavam-introductory-song-costs-a-whopping-3-5-crore/articleshow/49378277.cms|url-status=live}}</ref> During the film's shoot Shah Rukh Khan, ] and ], who were shooting for '']'' (2015) in Hyderabad,<ref>{{Cite web|date=20 September 2015|title=Shah Rukh Khan meets Mahesh Babu on the sets of Brahmotsavam|url=https://www.indiatoday.in/movies/regional-cinema/story/shah-rukh-khan-meets-mahesh-babu-on-the-sets-of-brahmotsavam-263848-2015-09-20|access-date=8 January 2021|website=India Today|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083732/https://www.indiatoday.in/movies/regional-cinema/story/shah-rukh-khan-meets-mahesh-babu-on-the-sets-of-brahmotsavam-263848-2015-09-20|url-status=live}}</ref> met Babu on the sets.<ref>{{Cite news|title=Varun, Kriti Sanon met Mahesh Babu on the sets of Brahmotsavam|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Varun-Kriti-Sanon-met-Mahesh-Babu-on-the-sets-of-Brahmotsavam/articleshow/49100920.cms|access-date=8 January 2021|website=The Times of India|language=en|archive-date=15 December 2021|archive-url=https://web.archive.org/web/20211215094313/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/varun-kriti-sanon-met-mahesh-babu-on-the-sets-of-brahmotsavam/articleshow/49100920.cms|url-status=live}}</ref> The first schedule was wrapped up on 30 September 2015.<ref>{{cite web|url=https://www.indiaglitz.com/huge-amount-spent-on-brahmotsavam-sangeet-song-telugu-news-143494.html|title=PVP spends a bomb on 'Brahmotsavam' Sangeet song|website=IndiaGlitz|date=30 September 2015|access-date=30 September 2015|archive-url=https://web.archive.org/web/20150930164904/http://www.indiaglitz.com/huge-amount-spent-on-brahmotsavam-sangeet-song-telugu-news-143494.html|archive-date=30 September 2015}}</ref> The second schedule commenced on 5 October 2015 at Ramoji Film City in another set.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-15/why-did-shahrukh-khan-visit-mahesh-babu.html|title=The secret behind Shah Rukh Khan's visit to Mahesh Babu's set|last=Pandian|first=Avinash|website=Behindwoods|date=29 September 2015|access-date=30 September 2015|archive-url=https://web.archive.org/web/20150930165441/http://www.behindwoods.com/tamil-movies-cinema-news-15/why-did-shahrukh-khan-visit-mahesh-babu.html|archive-date=30 September 2015}}</ref><ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Second-schedule-of-Brahmotsavam-soon/articleshow/49169905.cms|title=Second schedule of Brahmotsavam soon|work=The Times of India|date=30 September 2015|access-date=30 September 2015|archive-url=https://web.archive.org/web/20150930165644/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Second-schedule-of-Brahmotsavam-soon/articleshow/49169905.cms|archive-date=30 September 2015|url-status=dead}}</ref> | ||
After taking a two-week break, |
After taking a two-week break, Babu joined the film's sets in Hyderabad in early November 2015. The makers wanted to complete most of the film's shoot in the fresh schedule commenced, as many actors and actresses were involved.<ref>{{cite web|url=https://www.deccanchronicle.com/151105/entertainment-tollywood/article/mahesh-babu-back-work|title=Mahesh Babu back to work|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=5 November 2015|access-date=6 November 2015|url-status=live|archive-url=https://web.archive.org/web/20151106051124/http://www.deccanchronicle.com/151105/entertainment-tollywood/article/mahesh-babu-back-work|archive-date=6 November 2015}}</ref> Filming continued at Ramoji Film City and Sathyaraj joined the film's sets in mid November 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shoots-for-Brahmotsavam-in-Ramoji/articleshow/49781737.cms|title=Mahesh Babu shoots for Brahmotsavam in Ramoji|work=The Times of India|date=14 November 2015|access-date=15 November 2015|archive-url=https://web.archive.org/web/20151115012042/http://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-shoots-for-Brahmotsavam-in-Ramoji/articleshow/49781737.cms|archive-date=15 November 2015}}</ref> Few scenes on Babu and Aggarwal were filmed at ] before wrapping up the schedule. A fresh schedule commenced from 28 November 2015 again at Ramoji Film City.<ref>{{cite web|url=https://www.deccanchronicle.com/151124/entertainment-tollywood/article/mahesh-hurry-finish-brahmotsavam|title=Mahesh in a hurry to finish Brahmotsavam|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=24 November 2015|access-date=25 November 2015|url-status=live|archive-url=https://web.archive.org/web/20151125020938/http://www.deccanchronicle.com/151124/entertainment-tollywood/article/mahesh-hurry-finish-brahmotsavam|archive-date=25 November 2015}}</ref> Upon its completion, filming continued at ] from 12 December 2015.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/2015-12-08/Mahesh-Babu-Brahmotsavam-heads-to-Ooty-191862|title=Mahesh Babu 'Brahmotsavam' heads to Ooty|work=The Hans India|date=8 December 2015|access-date=14 December 2015|archive-url=https://web.archive.org/web/20151214085843/http://www.thehansindia.com/posts/index/2015-12-08/Mahesh-Babu-Brahmotsavam-heads-to-Ooty-191862|archive-date=14 December 2015}}</ref> After filming scenes on Babu, Sathyaraj and Pranitha, a song was filmed on the principal cast in a set erected by Tharani. The schedule was wrapped up by the end of December 2015.<ref>{{cite web|url=http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-shooting-a-family-song-in-Ooty/articleshow/50171335.cms|title=Mahesh shooting a family song in Ooty|work=The Times of India|date=14 December 2015|access-date=14 December 2015|archive-url=https://web.archive.org/web/20151214154751/http://timesofindia.indiatimes.com/entertainment/telugu/music/Mahesh-shooting-a-family-song-in-Ooty/articleshow/50171335.cms|archive-date=14 December 2015}}</ref> | ||
Apart from the ],<ref>{{cite web|url=http://www.ibnlive.com/news/movies/mahesh-babu-starrer-brahmotsavam-to-be-shot-in-ambattur-industrial-estate-1186360.html|title=Mahesh Babu starrer 'Brahmotsavam' to be shot in Ambattur industrial estate|publisher=CNN-IBN|date=7 January 2016|access-date=8 January 2016|archive-url=https://web.archive.org/web/20160108090457/http://www.ibnlive.com/news/movies/mahesh-babu-starrer-brahmotsavam-to-be-shot-in-ambattur-industrial-estate-1186360.html|archive-date=8 January 2016}}</ref> the film was shot in and round ] from 11 to 15 January 2016. By then, 60% of the film shooting was wrapped up.<ref>{{cite web|url=http://www.behindwoods.com/tamil-movies-cinema-news-16/cinematographer-rathnavelu-randy-updates-on-brahmotsavam.html|title=One project at a time from Sethu days|author=Jyothsna|website=Behindwoods|date=9 January 2016|access-date=9 January 2016|archive-url=https://web.archive.org/web/20160109151349/http://www.behindwoods.com/tamil-movies-cinema-news-16/cinematographer-rathnavelu-randy-updates-on-brahmotsavam.html|archive-date=9 January 2016}}</ref> The next schedule commenced from 19 January 2016 at Hyderabad.<ref>{{cite web|url=http://www.sify.com/movies/brahmotsavam-next-schedule-from-today-news-telugu-qbtl2Vdbjfadd.html|title='Brahmotsavam' next schedule from today|website=]|date=19 January 2016|access-date=19 January 2016|url-status=dead|archive-url=https://web.archive.org/web/20160119101314/http://www.sify.com/movies/brahmotsavam-next-schedule-from-today-news-telugu-qbtl2Vdbjfadd.html|archive-date=19 January 2016}}</ref> ''Brahmotsavam'' was later filmed in ] from 1 March 2016,<ref>{{cite web|url=https://www.deccanchronicle.com/entertainment/tollywood/280216/koratala-siva-denies-plagiarism-accusations.html|title=Mahesh Babu to shoot in North|last=Kavirayani|first=Suresh|work=Deccan Chronicle|date=28 February 2016|access-date=28 February 2016|url-status=live|archive-url=https://web.archive.org/web/20160228115307/http://deccanchronicle.com/entertainment/tollywood/280216/koratala-siva-denies-plagiarism-accusations.html|archive-date=28 February 2016}}</ref> to 13 March 2016 before shifting to ] and ] for further shoot. The completion of the schedule meant wrapping up the principal photography, except for a song and few patchwork scenes which were planned to be filmed in Hyderabad.<ref>{{cite web|url=http://www.thehansindia.com/posts/index/Cinema/2016-03-10/Brahmotsavam-in-Kashi/212560|title=Brahmotsavam in Kashi|work=The Hans India|date=10 March 2016|access-date=10 March 2016|archive-url=https://web.archive.org/web/20160310014504/http://www.thehansindia.com/posts/index/Cinema/2016-03-10/Brahmotsavam-in-Kashi/212560|archive-date=10 March 2016}}</ref> The North India schedule was wrapped up on 14 March 2016.<ref>{{cite web|url=http://www.newindianexpress.com/entertainment/tamil/Team-Brahmotsavam-Wrap-North-Schedule/2016/03/14/article3326975.ece|title=Team Brahmotsavam Wrap North Schedule|access-date=28 October 2016|archive-date=12 May 2016|archive-url=https://web.archive.org/web/20160512121642/http://www.newindianexpress.com/entertainment/tamil/Team-Brahmotsavam-Wrap-North-Schedule/2016/03/14/article3326975.ece|url-status=dead}}</ref> | |||
== Themes == | == Themes == | ||
The film was considered to be a film glorifying |
The film was considered to be a film glorifying Babu's onscreen image as a lovable boy and a responsible son.<ref name="three leads"/> During the film's official launch ceremony, Addala spoke about the film's theme by stating, "There would be beauty and happiness if some people are together. If there is a family with many members and if they celebrate every moment like a Utsavam, it is a Brahmotsavam", adding that the film's story would be on the lines of his previous directorial '']'' (2013) which starred Babu and Samantha along with ] and ].<ref name="launch"/> | ||
A source from the film's unit revealed that ''Brahmotsavam'' is all about family values and celebrating traditions. The bonding between the protagonist and his father along with the backdrop of his mother's family are the centerpiece of the film. The three female leads play an important role in the manner in which the protagonist realises the value of family when they go out on a journey exploring the family lineage and their place in the larger scheme of family links.<ref name="Theme"/> | A source from the film's unit revealed that ''Brahmotsavam'' is all about family values and celebrating traditions. The bonding between the protagonist and his father along with the backdrop of his mother's family are the centerpiece of the film. The three female leads play an important role in the manner in which the protagonist realises the value of family when they go out on a journey exploring the family lineage and their place in the larger scheme of family links.<ref name="Theme"/> | ||
== Music == | |||
{{Main|Brahmotsavam (soundtrack)}} | |||
The film's soundtrack consisted of seven songs composed by Addala's regular collaborator ] and lyrics written by ], ] and Addala.<ref>{{Cite web|title=Brahmotsavam - Full Album {{!}} Audio Jukebox {{!}} Mahesh Babu, Samantha, Kajal Aggarwal & Pranitha Subhash - YouTube|url=https://www.youtube.com/watch?v=X-3gBuVVqNs|access-date=8 January 2021|website=www.youtube.com| date=7 May 2016 |archive-date=6 December 2020|archive-url=https://web.archive.org/web/20201206065258/https://www.youtube.com/watch?v=X-3gBuVVqNs|url-status=live}}</ref> ] composed the film score. The soundtrack was released at a launch event held on 14 April 2016 at JRC Convention Centre in ].<ref name=":0">{{Cite web|last=|first=|date=10 April 2016|title=Mahesh Babu starrer Brahmotsavam's audio launch on April 14, poster released|url=https://www.thenewsminute.com/article/mahesh-babu-starrer-brahmotsavams-audio-launch-may-7-poster-released-42454|access-date=8 January 2021|website=The News Minute|language=en|archive-date=15 April 2021|archive-url=https://web.archive.org/web/20210415053006/https://www.thenewsminute.com/article/mahesh-babu-starrer-brahmotsavams-audio-launch-may-7-poster-released-42454|url-status=live}}</ref><ref>{{Cite web|last=Hooli|first=Shekhar H.|date=14 April 2016|title='Brahmotsavam' audio launch live streaming: Watch Mahesh Babu release his film's music |url=https://www.ibtimes.co.in/brahmotsavam-audio-launch-live-streaming-watch-mahesh-babu-release-his-films-music-videos-677775|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083735/https://www.ibtimes.co.in/brahmotsavam-audio-launch-live-streaming-watch-mahesh-babu-release-his-films-music-videos-677775|url-status=live}}</ref> The music received mostly positive response.<ref>{{Cite news|title=Audience receives Brahmotsavam audio well|url=https://timesofindia.indiatimes.com/entertainment/telugu/music/Audience-receives-Brahmotsavam-audio-well/articleshow/52345799.cms|access-date=8 January 2021|website=The Times of India|language=en|archive-date=8 April 2023|archive-url=https://web.archive.org/web/20230408235558/https://timesofindia.indiatimes.com/entertainment/telugu/music/Audience-receives-Brahmotsavam-audio-well/articleshow/52345799.cms|url-status=live}}</ref> | |||
== Release == | == Release == | ||
During the film's ] stage, the makers planned to release ''Brahmotsavam'' on 21 October 2015, coinciding with the ] festival, and also clashing ]' '']'',<ref>{{cite web|url=http://www.filmibeat.com/telugu/news/2015/ram-charan-mahesh-babu-fight-continues-dusshera-175927.html|title=OMG ! Ram Charan-Mahesh Babu's Fight Continues|last=Anjuri|first=Pravallika|publisher=Oneindia Entertainment|date=6 March 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530173340/http://www.filmibeat.com/telugu/news/2015/ram-charan-mahesh-babu-fight-continues-dusshera-175927.html|archive-date=30 May 2015}}</ref> and ]{{'s}} 99th film '']''.<ref>{{cite web|url=https://www.indiaglitz.com/Balakrishnas-Clash-With-Ram-Charan-telugu-news-127417|title=Balakrishna's clash with Ram Charan|website=IndiaGlitz|date=9 March 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530173339/http://www.indiaglitz.com/Balakrishnas-Clash-With-Ram-Charan-telugu-news-127417|archive-date=30 May 2015}}</ref> However on early May,<ref>{{Cite web|date=3 May 2015|title=Mahesh Babu's 'Brahmotsavam' for Sankranti 2016|url=https://zeenews.india.com/entertainment/regional/mahesh-babus-brahmotsavam-for-sankranti-2016_1589146.html|access-date=8 January 2021|website=Zee News|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405084555/https://zeenews.india.com/entertainment/regional/mahesh-babus-brahmotsavam-for-sankranti-2016_1589146.html|url-status=live}}</ref> the makers planned for a release on ] (14 January 2016),<ref>{{cite web|url=http://indianexpress.com/article/entertainment/regional/mahesh-babus-brahmotsavam-for-sankranti-2016/|title=Mahesh Babu's 'Brahmotsavam' for Sankranti 2016|work=]|date=3 May 2015|access-date=30 May 2015|archive-url=https://web.archive.org/web/20150530173505/http://indianexpress.com/article/entertainment/regional/mahesh-babus-brahmotsavam-for-sankranti-2016/|archive-date=30 May 2015}}</ref> since Babu was busy on the promotions of his film ''Srimanthudu''.<ref>{{Cite web|date=7 May 2015|title=Mahesh Babu's Brahmotsavam to release on Sankranti 2016!|url=https://www.bollywoodlife.com/south-gossip/mahesh-babus-brahmotsavam-to-release-on-sankranti-2016-506182/|access-date=8 January 2021|website=Bollywood Life|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083734/https://www.bollywoodlife.com/south-gossip/mahesh-babus-brahmotsavam-to-release-on-sankranti-2016-506182/|url-status=live}}</ref> On 1 December 2015,<ref>{{cite web|url=http://www.sify.com/movies/brahmotsavam-is-on-track-news-telugu-plgjGefiaechf.html|title='Brahmotsavam' is on track!|website=]|date=6 November 2015|access-date=10 November 2015|url-status=dead|archive-url=https://web.archive.org/web/20151110020328/http://www.sify.com/movies/brahmotsavam-is-on-track-news-telugu-plgjGefiaechf.html|archive-date=10 November 2015}}</ref> the makers announced that the film will be scheduled for a release on the occasion of ] (8 April 2016).<ref>{{cite web|url=http://www.dnaindia.com/entertainment/report-mahesh-babu-s-brahmotsavam-gets-a-new-release-date-2150627|title=Mahesh Babu's 'Brahmotsavam' gets a new release date|work=Daily News and Analysis|date=1 December 2015|access-date=1 December 2015|archive-url=https://web.archive.org/web/20151201083845/http://www.dnaindia.com/entertainment/report-mahesh-babu-s-brahmotsavam-gets-a-new-release-date-2150627|archive-date=1 December 2015}}</ref> But in January 2016,<ref>{{Cite web|date=5 January 2016|title=Mahesh Babu's 'Brahmotsavam' to release on April 29|url=https://indianexpress.com/article/entertainment/regional/mahesh-babus-brahmotsavam-to-release-on-april-29/|access-date=8 January 2021|website=The Indian Express|language=en|archive-date=20 September 2021|archive-url=https://web.archive.org/web/20210920000210/https://indianexpress.com/article/entertainment/regional/mahesh-babus-brahmotsavam-to-release-on-april-29/|url-status=live}}</ref> a new release date of 29 April 2016 was announced.<ref>{{Cite news|date=5 January 2016|title=Mahesh Babu's 'Brahmotsavam' to release on April 29|work=Business Standard India|url=https://www.business-standard.com/article/news-ians/mahesh-babu-s-brahmotsavam-to-release-on-april-29-116010500240_1.html|access-date=8 January 2021|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405091937/https://www.business-standard.com/article/news-ians/mahesh-babu-s-brahmotsavam-to-release-on-april-29-116010500240_1.html|url-status=live}}</ref> In April 2016, the makers planned to push the release date on 6 May,<ref>{{Cite news|title=Brahmotsavam on May 6?|url=https://www.newindianexpress.com/entertainment/telugu/2016/apr/05/brahmotsavam-on-may-6-920585.html|access-date=8 January 2021|work=The New Indian Express|date=5 April 2016|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083734/https://www.newindianexpress.com/entertainment/telugu/2016/apr/05/Brahmotsavam-on-May-6-920585.html|url-status=live}}</ref> and then to 13 May,<ref>{{Cite web|date=14 April 2016|title=Mahesh Babu's Brahmotsavam gets its release date|url=https://www.thehansindia.com/posts/index/Cinema/2016-04-14/Mahesh-Babus-Brahmotsavam-gets-its-release-date/221498|access-date=8 January 2021|website=www.thehansindia.com|language=en|archive-date=14 May 2021|archive-url=https://web.archive.org/web/20210514203837/https://www.thehansindia.com/posts/index/Cinema/2016-04-14/Mahesh-Babus-Brahmotsavam-gets-its-release-date/221498|url-status=live}}</ref> until the makers finalised a release on 20 May 2016.<ref>{{Cite news |title=May 20 Release for Mahesh Babu's Brahmotsavam |url=https://www.newindianexpress.com/entertainment/telugu/2016/apr/28/may-20-release-for-mahesh-babus-brahmotsavam-929927.html |work=The New Indian Express |date=28 April 2016 |access-date=8 January 2021 |archive-date=5 April 2023 |archive-url=https://web.archive.org/web/20230405083733/https://www.newindianexpress.com/entertainment/telugu/2016/apr/28/May-20-Release-for-Mahesh-Babus-Brahmotsavam-929927.html |url-status=live}}</ref> In May 2016, the makers officially confirmed its scheduled release date.<ref>{{Cite web|date=8 May 2016|title=Mahesh Babu's 'Brahmotsavam' to release on May 20|url=https://indianexpress.com/article/entertainment/regional/mahesh-babus-brahmotsavam-to-release-on-may-20-2790044/|access-date=8 January 2021|website=The Indian Express|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083733/https://indianexpress.com/article/entertainment/regional/mahesh-babus-brahmotsavam-to-release-on-may-20-2790044/|url-status=live}}</ref><ref>{{Cite web|date=8 May 2016|title=Mahesh Babu's family drama Brahmotsavam to hit screens on May 20|url=https://www.thenewsminute.com/article/mahesh-babus-family-drama-brahmotsavam-hit-screens-may-20-42889|access-date=8 January 2021|website=The News Minute|language=en|archive-date=23 April 2021|archive-url=https://web.archive.org/web/20210423061914/https://www.thenewsminute.com/article/mahesh-babus-family-drama-brahmotsavam-hit-screens-may-20-42889|url-status=live}}</ref> | |||
The film received a ] from the ], without any cuts.<ref name=":2">{{Cite web|last=Hooli|first=Shekhar H.|date=16 May 2016|title='Brahmotsavam' clears test of censor board: Mahesh Babu's film to have 5 shows in single screens in Telangana|url=https://www.ibtimes.co.in/brahmotsavam-clears-test-censor-board-mahesh-babu-starrer-have-5-shows-single-screens-678983|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083733/https://www.ibtimes.co.in/brahmotsavam-clears-test-censor-board-mahesh-babu-starrer-have-5-shows-single-screens-678983|url-status=live}}</ref> On the opening day of its release, the makers planned to 5 shows across Telangana,<ref name=":2" /> and in majority of the theatres in Andhra Pradesh.<ref>{{Cite web|date=19 May 2016|title=Brahmotsavam 5 screen shows in Telugu states on May 20|url=https://www.thehansindia.com/posts/index/Cinema/2016-05-19/Brahmotsavam-5-screen-shows-in-Telugu-states-on-May-20/228966|access-date=8 January 2021|website=www.thehansindia.com|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083734/https://www.thehansindia.com/posts/index/Cinema/2016-05-19/Brahmotsavam-5-screen-shows-in-Telugu-states-on-May-20/228966|url-status=live}}</ref> The film was released in more than 250 screens in the United States, with a special premiere on 19 May 2015.<ref>{{Cite web|last=kavirayani|first=suresh|date=6 February 2016|title=High overseas demand for Brahmotsavam|url=https://www.deccanchronicle.com/entertainment/tollywood/060216/high-overseas-demand-for-brahmotsavam.html|access-date=8 January 2021|website=Deccan Chronicle|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083733/https://www.deccanchronicle.com/entertainment/tollywood/060216/high-overseas-demand-for-brahmotsavam.html|url-status=live}}</ref> Before the film's release, Babu had planned for a simultaneous release in Tamil, with the same title, and was speculated that Babu will dub for the Tamil version.<ref>{{Cite news|date=8 August 2015|title=Hopping across states|language=en-IN|work=The Hindu|url=https://www.thehindu.com/features/cinema/reigniting-telugutotamil-dubbing-market/article7516322.ece|access-date=8 January 2021|issn=0971-751X|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083734/https://www.thehindu.com/features/cinema/reigniting-telugutotamil-dubbing-market/article7516322.ece|url-status=live}}</ref> However, there was no dubbed Tamil version for the film, which was being released on 20 May 2016.<ref>{{Cite web|last=Upadhyaya|first=Prakash|date=18 May 2016|title=Why 'Brahmotsavam' star Mahesh Babu's Tamil fans are upset?|url=https://www.ibtimes.co.in/why-brahmotsavam-star-mahesh-babus-tamil-fans-are-upset-679200|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=29 March 2019|archive-url=https://web.archive.org/web/20190329172613/https://www.ibtimes.co.in/why-brahmotsavam-star-mahesh-babus-tamil-fans-are-upset-679200|url-status=live}}</ref> In July 2018, Bhadrakali Pictures bought the distribution rights of the film's Tamil dubbed version titled ''Anirudh'', which was released in late 2018.<ref>{{Cite web|date=12 July 2018|title=Brahmotsavam's Tamil version all set for release finally|url=https://www.123telugu.com/mnews/brahmotsavams-tamil-version-all-set-for-release-finally.html|access-date=8 January 2021|website=123telugu.com|language=en|archive-date=17 January 2021|archive-url=https://web.archive.org/web/20210117031341/https://www.123telugu.com/mnews/brahmotsavams-tamil-version-all-set-for-release-finally.html|url-status=live}}</ref> | |||
=== Distribution === | |||
The theatrical rights of Nizam region were sold to ] for {{INRConvert|16.20|c|lk=}}.<ref>{{Cite web|date=29 April 2016|title=Brahmotsavam pre-release business: Nizam rights sold for record amount?|url=https://www.thehansindia.com/posts/index/Cinema/2016-04-28/Brahmotsavam-pre-release-business-Nizam-rights-sold-for-record-amount/224859|access-date=8 January 2021|website=www.thehansindia.com|language=en|archive-date=9 May 2021|archive-url=https://web.archive.org/web/20210509175824/https://www.thehansindia.com/posts/index/Cinema/2016-04-28/Brahmotsavam-pre-release-business-Nizam-rights-sold-for-record-amount/224859|url-status=live}}</ref> NVP Cinemas bought the rights of the film in Ceded for {{INRConvert|9|c|lk=}}. The Vizag rights were sold to SR Cinemas for {{INRConvert|6|c|lk=}}. Om Sri Manikanta Films and Aditya Films bought the rights for Godavari East and West for Rs. 4.80 crore {{INRConvert|4.80|c|lk=}} and {{INRConvert|4.20|c|lk=}}. S Creations bought the Krishna rights {{INRConvert|9|c|lk=}}. Guntur rights were sold to SV Creations for {{INRConvert|5.50|c|lk=}}. Nellore distribution rights were bought by Bhaskar Reddy for {{INRConvert|2.50|c|lk=}}.<ref>{{Cite web|date=19 May 2016|title=Mahesh's Brahmotsavam 2nd in pre release business after Sardaar Gabbar Singh|url=https://www.thehansindia.com/posts/index/Cinema/2016-05-19/Maheshs-Brahmotsavam-2nd-in-pre-release-business-after-Sardaar-Gabbar-Singh/228977|access-date=8 January 2021|website=www.thehansindia.com|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083735/https://www.thehansindia.com/posts/index/Cinema/2016-05-19/Maheshs-Brahmotsavam-2nd-in-pre-release-business-after-Sardaar-Gabbar-Singh/228977|url-status=live}}</ref> | |||
The entire theatrical rights in the Andhra Pradesh and Telangana region were sold for {{INRConvert|51.50|c|lk=}}. G7 Entertainers bought the distribution rights in Karnataka for {{INRConvert|7|c|lk=}}. Tamil Nadu theatrical rights were sold to ] for {{INRConvert|1|c|lk=}}. In other parts of India, the film made a business of {{INRConvert|0.70|c|lk=}}, before its release. Overseas rights were sold to Classis Entertainment for {{INRConvert|13.20|c|lk=}}.<ref>{{Cite web|last=Hooli|first=Shekhar H.|date=18 May 2016|title='Brahmotsavam' pre-release business: Mahesh Babu-starrer fetches 2nd highest price of 2016 after 'Sardaar Gabbar Singh'|url=https://www.ibtimes.co.in/brahmotsavam-pre-release-business-mahesh-babu-starrer-fetches-2nd-highest-price-2016-after-679193|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083734/https://www.ibtimes.co.in/brahmotsavam-pre-release-business-mahesh-babu-starrer-fetches-2nd-highest-price-2016-after-679193|url-status=live}}</ref> | |||
The total pre-release business of the film stood up to {{INRConvert|90.40|c|lk=}}, with worldwide theatrical rights of {{INRConvert|73.40|c|lk=}}, inclusive of satellite and digital rights.<ref>{{Cite news|title=Mahesh Babu's Brahmotsavam pre-release business touches 100 crs!|url=https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Brahmotsavam/articleshow/52094971.cms|access-date=8 January 2021|website=The Times of India|language=en|archive-date=15 March 2023|archive-url=https://web.archive.org/web/20230315104010/https://timesofindia.indiatimes.com/entertainment/telugu/movies/news/Mahesh-Babu-Brahmotsavam/articleshow/52094971.cms|url-status=live}}</ref> | |||
=== Marketing === | |||
The first look and teaser of the film was released on 1 January 2016, coinciding with the ].<ref>{{Cite web|last=kavirayani|first=suresh|date=2 January 2016|title=Brahmotsavam teaser released|url=https://www.deccanchronicle.com/160101/entertainment-bollywood/article/brahmotsavam-teaser-released|access-date=8 January 2021|website=Deccan Chronicle|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083738/https://www.deccanchronicle.com/160101/entertainment-bollywood/article/brahmotsavam-teaser-released|url-status=live}}</ref><ref>{{Cite web|date=2 January 2016|title=Brahmotsavam teaser: Mahesh Babu treats fans in style|url=https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-teaser-mahesh-babu-treats-fans-in-style-301766-2016-01-02|access-date=8 January 2021|website=India Today|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083740/https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-teaser-mahesh-babu-treats-fans-in-style-301766-2016-01-02|url-status=live}}</ref> Another teaser of the film, was unveiled on the occasion of Ugadi, 8 April 2016, and received positive response.<ref>{{Cite news |last=Yellapantula |first=Suhas |date=24 March 2016 |title=Brahmotsavam Teaser to Release on April 8 |url=https://www.newindianexpress.com/entertainment/telugu/2016/mar/23/brahmotsavam-teaser-to-release-on-april-8-915422.html |work=The New Indian Express |access-date=8 January 2021 |archive-date=5 April 2023 |archive-url=https://web.archive.org/web/20230405083734/https://www.newindianexpress.com/entertainment/telugu/2016/mar/23/Brahmotsavam-Teaser-to-Release-on-April-8-915422.html |url-status=live}}</ref> On 10 April 2016,<ref>{{Cite web|last=|first=|date=10 April 2016|title=Brahmotsavam's motion poster comes in|url=https://www.indiaglitz.com/brahmotsavam-s-motion-poster-comes-in-telugu-news-157803|access-date=8 January 2021|website=IndiaGlitz.com|archive-date=14 March 2023|archive-url=https://web.archive.org/web/20230314233550/https://www.indiaglitz.com/brahmotsavam-s-motion-poster-comes-in-telugu-news-157803|url-status=live}}</ref><ref>{{Cite web|date=10 April 2016|title=Brahmotsavam: Mahesh Babu unveils the motion poster of his next film|url=https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-mahesh-babu-unveils-the-motion-poster-of-his-next-320389-2016-04-28|access-date=8 January 2021|website=India Today|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083737/https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-mahesh-babu-unveils-the-motion-poster-of-his-next-320389-2016-04-28|url-status=live}}</ref> the makers unveiled the motion poster and the audio release poster of the film.<ref name=":0" /> The film's theatrical trailer was released on 14 April 2016, and received positive response from audiences.<ref>{{Cite web|date=14 April 2016|title=Brahmotsavam trailer: Here's the sneak-peek into Mahesh Babu's upcoming family drama|url=https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-trailer-heres-the-sneak-peek-into-mahesh-babus-upcoming-family-drama-322287-2016-05-08|access-date=8 January 2021|website=India Today|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083733/https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-trailer-heres-the-sneak-peek-into-mahesh-babus-upcoming-family-drama-322287-2016-05-08|url-status=live}}</ref> | |||
=== Home media === | |||
The television rights of the film were sold to ] for a record sum of {{INRConvert|17|c|lk=}},<ref>{{Cite web|last=|first=|date=17 May 2016|title=Satellite rights for Mahesh Babu's 'Brahmotsavam' sold for Rs 17 cr|url=https://www.thenewsminute.com/article/satellite-rights-mahesh-babus-brahmotsavam-sold-rs-1120-cr-43386|access-date=8 January 2021|website=The News Minute|language=en|archive-date=18 April 2021|archive-url=https://web.archive.org/web/20210418031451/https://www.thenewsminute.com/article/satellite-rights-mahesh-babus-brahmotsavam-sold-rs-1120-cr-43386|url-status=live}}</ref> after the actor's previous film ''Srimanthudu'' registered the third-highest TRP rating for a Telugu film,<ref>{{Cite web|date=19 November 2015|title=Mahesh Babu's 'Srimanthudu' fails to beat records of 'Baahubali', 'Magadheera' TRP ratings|url=https://www.ibtimes.co.in/mahesh-babus-srimanthudu-fails-beat-records-baahubali-magadheera-trp-ratings-655519|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=25 May 2021|archive-url=https://web.archive.org/web/20210525030449/https://www.ibtimes.co.in/mahesh-babus-srimanthudu-fails-beat-records-baahubali-magadheera-trp-ratings-655519|url-status=live}}</ref> influenced the price of the satellite rights.<ref>{{Cite web|last=Hooli|first=Shekhar H.|date=10 February 2016|title=Sardaar Gabbar Singh, Brahmotsavam satellite rights price: Mahesh Babu film to beat Pawan Kalyan movie|url=https://www.ibtimes.co.in/sardaar-gabbar-singh-brahmotsavam-satellite-rights-price-mahesh-babu-film-beat-pawan-kalyan-movie-666485|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=14 January 2021|archive-url=https://web.archive.org/web/20210114072904/https://www.ibtimes.co.in/sardaar-gabbar-singh-brahmotsavam-satellite-rights-price-mahesh-babu-film-beat-pawan-kalyan-movie-666485|url-status=live}}</ref> The television premiere of the film took place on 9 October 2016, and received a TRP rating of 7.52, during its first premiere.<ref>{{Cite web|last=Hooli|first=Shekhar H.|date=20 October 2016|title=Nannaku Prematho, Brahmotsavam TV premieres: Jr NTR's film gets better TRP ratings|url=https://www.ibtimes.co.in/nannaku-prematho-brahmotsavam-tv-premieres-jr-ntrs-film-gets-better-trp-ratings-700529|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=25 May 2021|archive-url=https://web.archive.org/web/20210525011058/https://www.ibtimes.co.in/nannaku-prematho-brahmotsavam-tv-premieres-jr-ntrs-film-gets-better-trp-ratings-700529|url-status=live}}</ref> | |||
== Reception == | |||
===Critical reception=== | |||
Y. Sunita Chowdary of '']'' gave it a 2.5 out of 5 and stated "Brahmotsavam is a confident, grand and sublime title for a noble plot that has been given a superficial treatment. Any joy that comes from the hero or this story is only ephemeral."<ref name="The Hindu">{{cite news|author=Y. Sunita Chowdhary|date=20 May 2016|title=Brahmotsavam: Stale story, weak treatment|newspaper=]|url=http://www.thehindu.com/features/cinema/cinema-reviews/despite-a-huge-star-cast-and-good-performances-the-movie-meanders-in-a-meaningless-way/article8625503.ece|access-date=28 May 2016|archive-date=8 February 2017|archive-url=https://web.archive.org/web/20170208004349/http://www.thehindu.com/features/cinema/cinema-reviews/despite-a-huge-star-cast-and-good-performances-the-movie-meanders-in-a-meaningless-way/article8625503.ece|url-status=live}}</ref> Critic Pranita Jonnalageda, writing for '']'' gave 3 out of 5 stars stating "A montage of beautiful visuals (Rathnavelu's brilliance), lots of happy people, and frequent song and dance routines may be the perfect ingredients for a ‘brahmotsavam’, but the end result needn't necessarily be a good film."<ref>{{cite news |last1=Jonnalagedda |first1=Pranita |title=Brahmotsavam Movie Review |url=https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/brahmotsavam/movie-review/52358831.cms |access-date=19 June 2023 |work=The Times of India |date=20 May 2016 |archive-date=11 December 2023 |archive-url=https://web.archive.org/web/20231211095751/https://timesofindia.indiatimes.com/entertainment/telugu/movie-reviews/Brahmotsavam/movie-review/52358831.cms |url-status=live }}</ref> Suresh Kavirayani of '']'' gav the same rating, saying "Brahmotsavam is extremely good on paper, but the execution is not interesting."<ref name="Deccan Chronicle">{{cite web|author=Suresh Kavirayani|date=21 May 2016|title=Brahmotsavam movie review: Mahesh Babu the saving grace|url=https://www.deccanchronicle.com/entertainment/movie-reviews/210516/brahmotsavam-movie-review-mahesh-babu-the-saving-grace.html|access-date=28 May 2016|website=]|archive-date=24 September 2016|archive-url=https://web.archive.org/web/20160924155144/http://www.deccanchronicle.com/entertainment/movie-reviews/210516/brahmotsavam-movie-review-mahesh-babu-the-saving-grace.html|url-status=live}}</ref> '']'' gave 2.75 out of 5 stating "''Brahmotsavam'' has a grand theme but the director failed to narrate the movie in a convincing way as it is laced with tedious sequences and unending songs. Mahesh Babu's performance, rich production values and camera work works in this movie that has many issues."<ref>{{Cite web|title=Brahmotsavam review: A huge letdown|url=https://www.sify.com/movies/brahmotsavam-review-a-huge-letdown-review-telugu-qfuqGujcbjbih.html|archive-url=https://web.archive.org/web/20160522200306/http://www.sify.com/movies/brahmotsavam-review-a-huge-letdown-review-telugu-qfuqGujcbjbih.html|url-status=dead|archive-date=22 May 2016|access-date=8 January 2021|website=]|language=en}}</ref> 123Telugu gave a positive review stating that "Brahmotsavam is a film which has some decent moments going its way. This is not your regular dance and fight movie and has simple emotions. Mahesh Babu's performance, family emotions and huge star cast are basic assets. If you ignore the predictable nature of the storyline and some boring moments during the second half, this is one film which can be easily watched with your family this summer."<ref>{{Cite web|last=|first=|date=21 May 2016|title=Brahmotsavam Telugu Movie Review|url=https://www.123telugu.com/reviews/brahmotsavam-telugu-movie-review.html|access-date=8 January 2021|website=123telugu.com|language=en|archive-date=7 March 2021|archive-url=https://web.archive.org/web/20210307082145/https://www.123telugu.com/reviews/brahmotsavam-telugu-movie-review.html|url-status=live}}</ref> | |||
'']'' gave 2.5 out of 5 stars saying that "if Srikanth had chosen to stick with the genre 'family drama', the fate of Brahmotsavam would have been fine. But he chose to treat a feel-good road trip which has resulted in an absolutely chaotic screenplay".<ref>{{Cite web|date=21 May 2016|title=Brahmotsavam review: This Mahesh Babu film is an opportunity wasted|url=https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-review-this-mahesh-babu-film-is-an-opportunity-wasted-324746-2016-05-21|access-date=8 January 2021|website=India Today|language=en|archive-date=9 August 2021|archive-url=https://web.archive.org/web/20210809050935/https://www.indiatoday.in/movies/regional-cinema/story/brahmotsavam-review-this-mahesh-babu-film-is-an-opportunity-wasted-324746-2016-05-21|url-status=live}}</ref> ''Behindwoods'' gave 2.5 out of 5 calling it a "hackneyed family drama that rides on the shoulders of Mahesh Babu!"<ref>{{cite web |url=http://m.behindwoods.com/telugu-movies/brahmotsavam/brahmotsavam-review.html |title=Brahmotsavam (aka) Bramotsavam review |publisher=M.behindwoods.com |date=20 May 2016 |access-date=28 May 2016 |archive-date=11 June 2016 |archive-url=https://web.archive.org/web/20160611101238/http://m.behindwoods.com/telugu-movies/brahmotsavam/brahmotsavam-review.html |url-status=live }}</ref> ''Indiaglitz'' gave 3 out of 5 stating "A film that drives home the message that relationships must be celebrated."<ref>{{Cite web|title=Brahmotsavam review. Brahmotsavam Telugu movie review, story, rating|url=https://www.indiaglitz.com/brahmotsavam-review-telugu-movie-20423|access-date=8 January 2021|website=IndiaGlitz.com|archive-date=4 December 2020|archive-url=https://web.archive.org/web/20201204110931/https://www.indiaglitz.com/brahmotsavam-review-telugu-movie-20423|url-status=live}}</ref> Writing for '']'', Karthik Keramalu gave 2.5 out of 5 stating that "The nib of Sreekanth's ‘Brahmotsavam’ states that we're all a family. The problem is not that the nib is broken; the nib goes all over the place and it doesn't know where to stop and how to draw a picture that doesn't mumble black and white philosophies."<ref>{{cite news |last=Keramalu |first=Karthik |date=21 May 2016 |url=https://www.news18.com/amp/news/movies/brahmotsavam-a-family-drama-that-falls-short-of-expectations-1245667.html |title='Brahmotsavam' Review: A Family Drama That Falls Short of Expectations |work=News18.com |access-date=28 May 2016 |archive-date=29 May 2016 |archive-url=https://web.archive.org/web/20160529203851/http://www.news18.com/amp/news/movies/brahmotsavam-a-family-drama-that-falls-short-of-expectations-1245667.html |url-status=live }}</ref> Sreedhar Pillai, editor-in-chief for '']'' stated "Brahmotsavam lacks a cohesive story and the way the film unfolds puts you into a deep slumber."<ref>{{Cite web|date=21 May 2016|title='Brahmotsavam' review: Mahesh Babu is good, but the film puts you in a deep slumber - Video-views-home News, Firstpost|url=https://www.firstpost.com/video-views-home/entertainment-video-views-home/brahmotsavam-review-mahesh-babu-srikanth-addala-2792396.html|access-date=8 January 2021|website=Firstpost|archive-date=19 July 2019|archive-url=https://web.archive.org/web/20190719194550/https://www.firstpost.com/video-views-home/entertainment-video-views-home/brahmotsavam-review-mahesh-babu-srikanth-addala-2792396.html|url-status=live}}</ref> | |||
===Box office=== | |||
==== India ==== | |||
''Brahmotsavam'' collected more than {{INRConvert|17|c|lk=}} at the worldwide box office on the opening day of its release,<ref>{{Cite web|last=Upadhyaya|first=Prakash|date=21 May 2016|title='Brahmotsavam' 1st day box office collection: Mahesh Babu's film fails to beat the opening day record of 'Sardar Gabbar Singh'|url=https://www.ibtimes.co.in/brahmotsavam-1st-day-box-office-collection-mahesh-babus-film-fails-beat-opening-day-record-679570|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083744/https://www.ibtimes.co.in/brahmotsavam-1st-day-box-office-collection-mahesh-babus-film-fails-beat-opening-day-record-679570|url-status=live}}</ref> with nearly {{INRConvert|12.60|C|lk=}} crore from AP/Telangana box office.<ref>{{cite web|url=http://www.andhraboxoffice.com/info.aspx?id=1929&cid=6&fid=3318.html|title=Brahmotsavam first day collections|publisher=Andhraboxoffice.com. Retrieved 21 May 2015}}{{Dead link|date=November 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> On the second day, the film's collection dropped due to mixed word-of-mouth, collecting {{INRConvert|3.15|c|lk=}}. ''Brahmotsavam'' grossed {{INR}}42.63 crore in its first weekend worldwide with a share of {{INR}}28.75 crore.<ref>{{cite web|url=http://www.andhraboxoffice.com/info.apex?1931&cid=6&fid=3318.html|title=Brahmotsavam first weekend collection|publisher=Andhraboxoffice.com. Retrieved 24 May 2015}}{{Dead link|date=November 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> The film collected nearly {{INR}}9.10 crore on its weekdays and collected a total gross of {{INR}}51.7 crore on its first week run worldwide and returned nearly 50% of its global share of {{INR}}33.73 crore.<ref>{{cite web|title='Brahmotsavam' 1st week box office collection: Mahesh Babu-starrer crosses Rs. 50 crore mark in 7 days|url=http://www.ibtimes.co.in/brahmotsavam-1st-week-box-office-collection-mahesh-babu-starrer-crosses-rs-50-crore-mark-7-days-680347|website=International Business Times, India Edition|language=en|date=27 May 2016|access-date=30 May 2016|archive-date=30 May 2016|archive-url=https://web.archive.org/web/20160530081030/http://www.ibtimes.co.in/brahmotsavam-1st-week-box-office-collection-mahesh-babu-starrer-crosses-rs-50-crore-mark-7-days-680347|url-status=live}}</ref> | |||
However the film's collection dropped down on the following days, with the film collecting nearly {{INR}}9.74 crore on its 2nd weekend taking, the total collection to {{INR}}61.44 crore worldwide on its 10 days with a share of {{INR}}38.52 crore.<ref>{{cite web|url=http://www.ibtimes.co.in/bramhotsavam-2nd-weekend-box-office-collection-mahesh-babu-starrer-crosses-rs-60-crore-mark-10-680748.html|title=Brahmotsavam crosses 60 crore Mark in 10 days|publisher=]. Retrieved 31 May 2015}}{{Dead link|date=November 2018 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> By the end of its second week, ''Brahmotsavam'' had collected approximately {{INR}}63.70 crore worldwide.<ref name="IBT 63.70c">{{cite web|url=http://www.ibtimes.co.in/brahmotsavam-2-week-box-office-collection-mahesh-babu-starrer-recovers-50-distributors-681417|title='Brahmotsavam' 2 week box office collection: Mahesh Babu-starrer recovers 50% of distributors' investments in 14 days|first=Shekhar H|last=Hooli|website=]|access-date=28 October 2016|date=5 June 2016|archive-date=29 October 2016|archive-url=https://web.archive.org/web/20161029051957/http://www.ibtimes.co.in/brahmotsavam-2-week-box-office-collection-mahesh-babu-starrer-recovers-50-distributors-681417|url-status=live}}</ref> | |||
====Overseas==== | |||
The film was released on over 200 screens in the ], during its special premiere on 19 May, where it collected $560,274.<ref>{{Cite web|date=21 May 2016|title=Is Mahesh Babu's Brahmotsavam headed towards a disaster in the US?|url=https://www.thenewsminute.com/article/mahesh-babus-brahmotsavam-headed-towards-disaster-us-43599|access-date=8 January 2021|website=The News Minute|language=en|archive-date=20 April 2021|archive-url=https://web.archive.org/web/20210420071009/https://www.thenewsminute.com/article/mahesh-babus-brahmotsavam-headed-towards-disaster-us-43599|url-status=live}}</ref> According to trade analyst ], ''Brahmotsavam'' had collected $1,053,521 ({{INR}}7.12 crore), in the opening weekend, becoming Babu's fifth film to surpass the $1 million mark at the U.S. box office.<ref name=":3">{{Cite web|last=Hooli|first=Shekhar H.|date=27 May 2016|title='Brahmotsavam' US box office collection: Mahesh Babu starrer beats 'Sardaar Gabbar Singh' record|url=https://www.ibtimes.co.in/brahmotsavam-us-box-office-collection-mahesh-babu-starrer-beats-sardaar-gabbar-singh-record-680310|access-date=8 January 2021|website=www.ibtimes.co.in|language=en|archive-date=5 April 2023|archive-url=https://web.archive.org/web/20230405083737/https://www.ibtimes.co.in/brahmotsavam-us-box-office-collection-mahesh-babu-starrer-beats-sardaar-gabbar-singh-record-680310|url-status=live}}</ref> The film collected more than $1,092,075 ({{INR}}7.31 crore), at the end of the first week, surpassing the lifetime collection of '']'' (2016), at the US Box office, where it collected $1,070,130 (Rs. 7.12 crore).<ref name=":3" /> The film collected an estimated US$1.15 million after ten days, becoming the Babu's fourth highest-grossing film in US.<ref name=":1">{{cite web|title=US box office collection: 'Brahmotsavam' becomes 4th-highest-grossing film for Mahesh Babu|url=http://www.ibtimes.co.in/us-box-office-collection-brahmotsavam-becomes-4th-highest-grossing-film-mahesh-babu-680553|website=International Business Times, India Edition|language=en|date=29 May 2016|access-date=30 May 2016|archive-date=30 May 2016|archive-url=https://web.archive.org/web/20160530133036/http://www.ibtimes.co.in/us-box-office-collection-brahmotsavam-becomes-4th-highest-grossing-film-mahesh-babu-680553|url-status=live}}</ref> | |||
== References == | == References == | ||
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Latest revision as of 15:09, 7 December 2024
2016 Indian Telugu film by Srikanth Addala
Brahmotsavam | |
---|---|
Theatrical release poster | |
Directed by | Srikanth Addala |
Written by | Srikanth Addala |
Produced by | Prasad V. Potluri Param V. Potluri Kavin Anne |
Starring | Mahesh Babu Kajal Aggarwal Samantha Ruth Prabhu Pranitha Subhash |
Cinematography | R. Rathnavelu |
Edited by | Kotagiri Venkateswara Rao |
Music by | Mickey J. Meyer (Songs) Gopi Sundar (Background Score) |
Production companies | PVP cinema G. Mahesh Babu Entertainment |
Release date |
|
Running time | 154 minutes |
Country | India |
Language | Telugu |
Budget | ₹75 crore |
Box office | est. ₹63.70 crore |
Brahmotsavam (transl. Festival of Brahma) is a 2016 Indian Telugu-language family melodrama film written and directed by Srikanth Addala. The film was co-produced by Prasad V. Potluri under the banner PVP cinema in association with G. Mahesh Babu Entertainment. It stars Mahesh Babu, Kajal Aggarwal, Prakash Raj, Rao Ramesh, Samantha Ruth Prabhu and Pranitha Subhash. Gopi Sundar scored the film while Mickey J. Meyer composed the film's soundtrack album. R. Rathnavelu and Kotagiri Venkateswara Rao handled the film's cinematography and editing respectively.
Addala worked on the film's script for more than a year, announced on collaborating for a new project with Babu in October 2014. Babu signed this project before the completion of his previous film Srimanthudu (2015). The film was launched on 31 May 2015, whereas principal photography commenced in August 2015. Major portions of the film were shot at the Ramoji Film City in Hyderabad, with filming also took place in Ooty, Chennai and Varanasi, before the shooting process being wrapped in March 2016. Released on 20 May 2016, the film received negative reviews from critics and was a box office failure, grossing only ₹63.70 crore amidst a budget of ₹75 crore.
Plot
Chantibabu, a well established paint business entrepreneur and well-respected persona in family and society, lives in Vijayawada with his wife Mahalakshmi and son Ganesh Babu, a friendly and charming bachelor who looks after his father's business. His younger daughter lives in London with her husband. Mahalakshmi's four stepbrothers run the business with Chantibabu. Although their families live in different houses, they celebrate every occasion together.
Peddabbai, Mahalakshmi's eldest stepbrother, is envious about his brother-in-law's fame as his father lends Chantibabu ₹400 for his business establishment. Everyone confers the credit to Chantibabu. Peddabbai stays separate from the crowd and celebration. His wife Rajyalakshmi suggests marrying their daughter to Babu to reduce his pain. Peddabbai struggles on how to put this idea in front of his brother-in-law. Chantibabu learns of his intentions and decides to speak with Babu.
Kasi Annapurna, a free-spirited NRI from Australia arrives in India. Her father was a friend to Chantibabu and drops her at their home. Babu and Kasi develop feelings for each other but differ on the idea of living with family as Kasi loves to live more individually and wants to explore more in life. The family goes on a tour to Ooty, where Kasi expresses her thoughts to Babu, and they decide to break up. Before bidding goodbye, the two kiss. Peddabbai then leaves Ooty. This worries Chantibabu, so he calls everyone home to settle down the disturbances. Peddabbai bursts out on Chantibabu and asks to leave him and his family. Saddened, Chantibabu dies.
Babu's sister's friend from London, visits the family while on her way to Brahmotsavam. Babu tries to rebuild the relation with Peddabbai, which does not work. He leaves for a road trip with her. He meets, interacts, and shares experiences with his distant relatives of seven generations. In the due course, Babu and his sister's friend get closer and meet Peddabbai, who is now a big shot. Pranitha is about to get hooked with a minister's son. Peddabbai willingly does this to show off but wants Babu to be his son-in-law. Peddabbai asks her to leave Babu for the sake of his daughter. Respecting his words, she leaves for Brahmotsavam, kissing Babu tearfully. Peddabbai decides to go after the minister's son alliance. He holds a grand wedding and does not invite Babu and Mahalakshmi.
In order to keep his father's pride, Babu and Mahalakshmi go to the marriage. Peddabbai insults them. After a series of confrontations, he learns that Chantibabu has left the whole property on his name, stating "Peddabbai was there in each and every moment of his life, in his good and bad times, and he is completely worth it". Peddabbai cries kneel-down in front of Babu and apologises to him. Things return to normal, and the whole family goes to Brahmotsavam to talk to Babu's love interest about Babu and her wedding.Finally Bramha (Samantha Ruth Prabhu) and Otsavam (Mahesh Babu)end up together making it a Bramhotsavam.
Cast
- Mahesh Babu as Ajay/Chantibabu
- Kajal Aggarwal as Kashi Annapurna NRI From Australia
- Samantha Ruth Prabhu as Brahma, NRI from London and friend of Bujji.
- Pranitha Subhash as Babu's unnamed cousin
- Prakash Raj As Ramachandra Prasad, Peddabbai’s Brother in law
- Sathyaraj as Chantibabu, Babu's father
- Revathi as Mahalakshmi, Babu's mother
- Rao Ramesh as Peddabbai, Ramachandra Prasad’s Brother in law
- Jayasudha as Rajyalakshmi, Peddabbai's wife
- Pavani Gangireddy as Bujji, Babu's younger sister
- Subhalekha Sudhakar as Kasi's father
- Sriranjani as Kasi's mother
- Saranya Ponvannan as Babu's distant relative
- Easwari Rao as Bhoolakshmi, Naresh's wife
- Nassar as Babu's distant relative
- Naresh as Mahalakshmi's brother
- Ravi Mariya as Guntur Babu
- Raghu Babu as Siddhappa Naidu, Peddabbai’s friend
- Priyadarshi Pulikonda as Kakumanu
- Sayaji Shinde as Rao Ramesh’s brother
- Krishna Bhagavaan as Mahalakshmi's brother
- Rohini Hattangadi as Mahalakshmi's stepmother
- Sharath Lohithaswa as Babu’s uncle
- Mukesh Rishi as Babu's distant relative
- Tulasi as Varalakshmi, Raghu Babu’s wife
- Avantika Vandanapu as Babu's cousin
- Tanikella Bharani as Chantibabu's friend
- Posani Krishna Murali as Village Head
- Swaminathan as Minister
- Jaya Prakash Reddy as Businessman
- Paruchuri Venkateswara Rao as Businessman's friend
- Vennela Kishore as Lakkavarapu "Lilly" Lingaraju
- Rajitha as Krishna Bhagavan's wife
- Chandini Chowdary as Ananda Valli
- Srikanth Addala in a cameo appearance (with Samantha in Kashi portion)
Production
Development
A source close to director Srikanth Addala told IANS in mid October 2014 that Addala would collaborate with Mahesh Babu for a film. Babu was impressed with Addala's new script and accepted to work with him after completing his existing commitments. Addala worked on the film's script for more than a year. The filming was expected to begin in May 2015 once Babu completes the shoot of Srimanthudu (2015). The film was tentatively titled as Brahmotsavam and Addala said in late December 2014 that it would be a family drama adding that he would begin the casting process soon.
Prasad V. Potluri accepted to bankroll the film under the banner PVP Cinema and wanted Babu to sign a three-film deal once he returns from his holiday in Dubai; this film being the first of the three and the remaining two in 2016. On 8 January 2015, Addala told IANS that the film is almost confirmed and added that it is too early to share any more information. Babu chose to act in this film disregard to the box office performance of Addala's previous film Mukunda (2014) and the film was expected to be a romantic entertainer. Mickey J. Meyer was signed in on to compose the film's music.
R. Rathnavelu was confirmed as the film's director of photography in early May 2015. A special logo of the film's title featuring both Venkateswara's feet and a poorna kumbham in addition was released on 30 May 2015, a day before the official launch ceremony. The poster confirmed A. Sreekar Prasad and Thota Tharani as the film's editor and art director respectively. An official statement from the makers confirmed that the film would be a bilingual shot simultaneously in Telugu and Tamil with the same title, marking Babu's first direct Tamil film. After opining that the script has the potential to commercially succeed in both the languages without making much changes, Babu accepted the proposal of a Telugu-Tamil bilingual. However, the plan was later on dropped.
Casting
The makers tried to approach Rajinikanth for a brief yet key role as per the film's script. They approached Rakul Preet Singh to play the female lead and she evinced interest to be a part of the film after the first round of discussions. The film's team announced a casting call on 4 March 2015 for male and female characters; the requirements being an age group of 15 – 50 years and four photographs — two full size and close up photographs each. A source from the film's unit reported Samantha Ruth Prabhu as one of the three female leads of the film in a statement to IANS on 15 April 2015, adding that Taapsee Pannu and Pranitha Subhash were called for a look test on the next day for the other two female lead roles.
Of the three female lead roles, the first two reportedly would have full-length roles while the third would pale in comparison. Sources close to the film's unit later added that parallel, wide open discussions were on regarding the female lead selection where a section of the technicians believe that fresh faces should be cast opposite Babu while a few opted for the inclusion of established female leads. A 30-day audition was held at Hyderabad from mid-April 2015. Babu, however, insisted that he would work with the actresses whose pairing with him received positive response from his fans. Rakul Preet Singh's manager confirmed her inclusion as one of the three female leads days later to the media. Though she denied signing the film during the promotions of Pandaga Chesko (2014), an official statement confirmed her and Pranitha as the female leads.
Jayasudha, Rao Ramesh and Tanikella Bharani were confirmed as a part of the film's supporting cast during the official launch ceremony. The makers chose Sathyaraj to play Babu's father in the film. The film's unit told IANS that his presence in a major role would appeal to Tamil audience as the film was promoted as a Telugu-Tamil bilingual. Mannara was rumoured to be approached by the makers for the second female lead role. The film's executive producer Rajiv later revealed that Mannara was never approached for any character in the film. Rajiv added that her manager approached the makers for a role after the rumour began spreading and they rejected the proposal as no character suited her.
Samantha replaced Rakul Preet Singh in mid June 2015 after the latter failed to adjust her call sheet due to scheduling conflicts. Brahmaji's inclusion in the film's cast was confirmed in late June 2015. Kajal Aggarwal told IANS on 28 June 2015 that she has been signed as one of the film's female leads. At the same time, a press release confirmed the inclusion of Revathi and Naresh in the film's supporting cast. The former of the two was reported to play Babu's mother in the film. Also, Pranitha's character was reported to be a cameo appearance. Tulasi joined the film's supporting cast in early July 2015, and was chosen to play Aggarwal's mother in the film. Chandini Chowdary was signed to make a cameo appearance in late September 2015.
Pavani Gangireddy was signed to play Babu's sister in the film, which she called a "more than the typical token hero's sister". In December 2015, Aggarwal revealed that she would be seen as a non-resident Indian in the film, adding that Brahmotsavam "is largely based on characters and not on leads" and that in the ensemble cast, each character is crucial in the film. At the same time, PVP Cinema announced another casting call for real life families who are interested in participating in the film's shoot. Saranya Ponvannan's inclusion in the film's cast was confirmed in mid-February 2016. In mid-March 2016, Pranitha revealed that she would play a traditional Telugu girl-next-door character from a very protective family, very bubbly and taking only the good from any situation in life. The character would sport simple kurtis and patiala pants. She further revealed that it will be the typical bava-maradalu (cousins) connection found in a Telugu household.
Filming
Principal photography commenced on 31 May 2015. Babu allotted ninety days of call sheet without any lengthy breaks for the film which was expected to be wrapped up by December 2015. The filming was delayed as Babu was busy promoting Srimanthudu and was expected to resume from late August 2015. The regular filming commenced on 16 September 2015 with a song shot in a set erected by Tharani and a crew of 513 members at Ramoji Film City. Babu along with 21 other artists participated in the song's shoot. Raju Sundaram choreographed the song on which ₹35 million was spent. During the film's shoot Shah Rukh Khan, Varun Dhawan and Kriti Sanon, who were shooting for Dilwale (2015) in Hyderabad, met Babu on the sets. The first schedule was wrapped up on 30 September 2015. The second schedule commenced on 5 October 2015 at Ramoji Film City in another set.
After taking a two-week break, Babu joined the film's sets in Hyderabad in early November 2015. The makers wanted to complete most of the film's shoot in the fresh schedule commenced, as many actors and actresses were involved. Filming continued at Ramoji Film City and Sathyaraj joined the film's sets in mid November 2015. Few scenes on Babu and Aggarwal were filmed at Chilkur before wrapping up the schedule. A fresh schedule commenced from 28 November 2015 again at Ramoji Film City. Upon its completion, filming continued at Ooty from 12 December 2015. After filming scenes on Babu, Sathyaraj and Pranitha, a song was filmed on the principal cast in a set erected by Tharani. The schedule was wrapped up by the end of December 2015.
Apart from the Ambattur industrial estate, the film was shot in and round Chennai from 11 to 15 January 2016. By then, 60% of the film shooting was wrapped up. The next schedule commenced from 19 January 2016 at Hyderabad. Brahmotsavam was later filmed in Varanasi from 1 March 2016, to 13 March 2016 before shifting to New Delhi and Udaipur for further shoot. The completion of the schedule meant wrapping up the principal photography, except for a song and few patchwork scenes which were planned to be filmed in Hyderabad. The North India schedule was wrapped up on 14 March 2016.
Themes
The film was considered to be a film glorifying Babu's onscreen image as a lovable boy and a responsible son. During the film's official launch ceremony, Addala spoke about the film's theme by stating, "There would be beauty and happiness if some people are together. If there is a family with many members and if they celebrate every moment like a Utsavam, it is a Brahmotsavam", adding that the film's story would be on the lines of his previous directorial Seethamma Vakitlo Sirimalle Chettu (2013) which starred Babu and Samantha along with Daggubati Venkatesh and Anjali.
A source from the film's unit revealed that Brahmotsavam is all about family values and celebrating traditions. The bonding between the protagonist and his father along with the backdrop of his mother's family are the centerpiece of the film. The three female leads play an important role in the manner in which the protagonist realises the value of family when they go out on a journey exploring the family lineage and their place in the larger scheme of family links.
Music
Main article: Brahmotsavam (soundtrack)The film's soundtrack consisted of seven songs composed by Addala's regular collaborator Mickey J. Meyer and lyrics written by Sirivennela Seetharama Sastry, Krishna Chaitanya and Addala. Gopi Sundar composed the film score. The soundtrack was released at a launch event held on 14 April 2016 at JRC Convention Centre in Hyderabad. The music received mostly positive response.
Release
During the film's pre-production stage, the makers planned to release Brahmotsavam on 21 October 2015, coinciding with the Dusshera festival, and also clashing Ram Charan' Bruce Lee: The Fighter, and Nandamuri Balakrishna's 99th film Dictator. However on early May, the makers planned for a release on Sankranthi (14 January 2016), since Babu was busy on the promotions of his film Srimanthudu. On 1 December 2015, the makers announced that the film will be scheduled for a release on the occasion of Ugadi (8 April 2016). But in January 2016, a new release date of 29 April 2016 was announced. In April 2016, the makers planned to push the release date on 6 May, and then to 13 May, until the makers finalised a release on 20 May 2016. In May 2016, the makers officially confirmed its scheduled release date.
The film received a U certificate from the Censor Board, without any cuts. On the opening day of its release, the makers planned to 5 shows across Telangana, and in majority of the theatres in Andhra Pradesh. The film was released in more than 250 screens in the United States, with a special premiere on 19 May 2015. Before the film's release, Babu had planned for a simultaneous release in Tamil, with the same title, and was speculated that Babu will dub for the Tamil version. However, there was no dubbed Tamil version for the film, which was being released on 20 May 2016. In July 2018, Bhadrakali Pictures bought the distribution rights of the film's Tamil dubbed version titled Anirudh, which was released in late 2018.
Distribution
The theatrical rights of Nizam region were sold to Abhishek Pictures for ₹16.20 crore (US$1.9 million). NVP Cinemas bought the rights of the film in Ceded for ₹9 crore (US$1.1 million). The Vizag rights were sold to SR Cinemas for ₹6 crore (US$720,000). Om Sri Manikanta Films and Aditya Films bought the rights for Godavari East and West for Rs. 4.80 crore ₹4.80 crore (US$580,000) and ₹4.20 crore (US$500,000). S Creations bought the Krishna rights ₹9 crore (US$1.1 million). Guntur rights were sold to SV Creations for ₹5.50 crore (US$660,000). Nellore distribution rights were bought by Bhaskar Reddy for ₹2.50 crore (US$300,000).
The entire theatrical rights in the Andhra Pradesh and Telangana region were sold for ₹51.50 crore (US$6.2 million). G7 Entertainers bought the distribution rights in Karnataka for ₹7 crore (US$840,000). Tamil Nadu theatrical rights were sold to SPI Cinemas for ₹1 crore (US$120,000). In other parts of India, the film made a business of ₹0.70 crore (US$84,000), before its release. Overseas rights were sold to Classis Entertainment for ₹13.20 crore (US$1.6 million).
The total pre-release business of the film stood up to ₹90.40 crore (US$11 million), with worldwide theatrical rights of ₹73.40 crore (US$8.8 million), inclusive of satellite and digital rights.
Marketing
The first look and teaser of the film was released on 1 January 2016, coinciding with the New Year's Day. Another teaser of the film, was unveiled on the occasion of Ugadi, 8 April 2016, and received positive response. On 10 April 2016, the makers unveiled the motion poster and the audio release poster of the film. The film's theatrical trailer was released on 14 April 2016, and received positive response from audiences.
Home media
The television rights of the film were sold to Zee Telugu for a record sum of ₹17 crore (US$2.0 million), after the actor's previous film Srimanthudu registered the third-highest TRP rating for a Telugu film, influenced the price of the satellite rights. The television premiere of the film took place on 9 October 2016, and received a TRP rating of 7.52, during its first premiere.
Reception
Critical reception
Y. Sunita Chowdary of The Hindu gave it a 2.5 out of 5 and stated "Brahmotsavam is a confident, grand and sublime title for a noble plot that has been given a superficial treatment. Any joy that comes from the hero or this story is only ephemeral." Critic Pranita Jonnalageda, writing for The Times of India gave 3 out of 5 stars stating "A montage of beautiful visuals (Rathnavelu's brilliance), lots of happy people, and frequent song and dance routines may be the perfect ingredients for a ‘brahmotsavam’, but the end result needn't necessarily be a good film." Suresh Kavirayani of Deccan Chronicle gav the same rating, saying "Brahmotsavam is extremely good on paper, but the execution is not interesting." Sify gave 2.75 out of 5 stating "Brahmotsavam has a grand theme but the director failed to narrate the movie in a convincing way as it is laced with tedious sequences and unending songs. Mahesh Babu's performance, rich production values and camera work works in this movie that has many issues." 123Telugu gave a positive review stating that "Brahmotsavam is a film which has some decent moments going its way. This is not your regular dance and fight movie and has simple emotions. Mahesh Babu's performance, family emotions and huge star cast are basic assets. If you ignore the predictable nature of the storyline and some boring moments during the second half, this is one film which can be easily watched with your family this summer."
India Today gave 2.5 out of 5 stars saying that "if Srikanth had chosen to stick with the genre 'family drama', the fate of Brahmotsavam would have been fine. But he chose to treat a feel-good road trip which has resulted in an absolutely chaotic screenplay". Behindwoods gave 2.5 out of 5 calling it a "hackneyed family drama that rides on the shoulders of Mahesh Babu!" Indiaglitz gave 3 out of 5 stating "A film that drives home the message that relationships must be celebrated." Writing for News18, Karthik Keramalu gave 2.5 out of 5 stating that "The nib of Sreekanth's ‘Brahmotsavam’ states that we're all a family. The problem is not that the nib is broken; the nib goes all over the place and it doesn't know where to stop and how to draw a picture that doesn't mumble black and white philosophies." Sreedhar Pillai, editor-in-chief for Firstpost stated "Brahmotsavam lacks a cohesive story and the way the film unfolds puts you into a deep slumber."
Box office
India
Brahmotsavam collected more than ₹17 crore (US$2.0 million) at the worldwide box office on the opening day of its release, with nearly ₹12.60 crore (US$1.5 million) crore from AP/Telangana box office. On the second day, the film's collection dropped due to mixed word-of-mouth, collecting ₹3.15 crore (US$380,000). Brahmotsavam grossed ₹42.63 crore in its first weekend worldwide with a share of ₹28.75 crore. The film collected nearly ₹9.10 crore on its weekdays and collected a total gross of ₹51.7 crore on its first week run worldwide and returned nearly 50% of its global share of ₹33.73 crore.
However the film's collection dropped down on the following days, with the film collecting nearly ₹9.74 crore on its 2nd weekend taking, the total collection to ₹61.44 crore worldwide on its 10 days with a share of ₹38.52 crore. By the end of its second week, Brahmotsavam had collected approximately ₹63.70 crore worldwide.
Overseas
The film was released on over 200 screens in the United States, during its special premiere on 19 May, where it collected $560,274. According to trade analyst Taran Adarsh, Brahmotsavam had collected $1,053,521 (₹7.12 crore), in the opening weekend, becoming Babu's fifth film to surpass the $1 million mark at the U.S. box office. The film collected more than $1,092,075 (₹7.31 crore), at the end of the first week, surpassing the lifetime collection of Sardaar Gabbar Singh (2016), at the US Box office, where it collected $1,070,130 (Rs. 7.12 crore). The film collected an estimated US$1.15 million after ten days, becoming the Babu's fourth highest-grossing film in US.
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External links
- Brahmotsavam at IMDb
Filmography of Srikanth Addala | |
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|
- 2016 films
- Indian road comedy-drama films
- 2010s Telugu-language films
- Films directed by Srikanth Addala
- Films scored by Mickey J Meyer
- Films shot in Ooty
- Films shot in Rajasthan
- Films shot in Uttar Pradesh
- Films shot in Delhi
- Indian drama road movies
- 2020s drama road movies
- Indian road movies
- Films about women in India
- Films about travel
- Films about vacationing
- Films scored by Gopi Sundar
- Films shot in Chennai
- 2016 drama films
- 2010s road comedy-drama films
- Films set in Vijayawada
- Films shot in Vijayawada
- Films set in Andhra Pradesh
- Films shot in Andhra Pradesh