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'''AppleBottoms''' is a fashion brand for women launched in 2003 by rap artist ], Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.<ref name="Coyle 2016">{{cite web | last=Coyle | first=Anthony | title=What Happened to Nelly - News & Updates | website=The Gazette Review | date=October 1, 2016 | url=http://gazettereview.com/2016/11/happened-nelly-news-updates/ | access-date=January 3, 2018}}</ref> | ||
| The brand was launched with a model search televised on VH1.<ref name="Daniels 2008 p. 26">{{cite book | last=Daniels | first=C. | title=Ghetto Nation: Dispatches from America's Culture War | publisher=Broadway Books | year=2008 | isbn=978-0-7679-2240-1 | url=https://books.google.com/books?id=bR9OE-80RbsC&pg=PA26 | access-date=January 3, 2018 | page=26}}</ref> It quickly became popular in the hip hop community, and is referenced in various rap songs, including ]'s "]", ]'s "36-24-36", |
The brand was launched with a model search televised on ].<ref name="Daniels 2008 p. 26">{{cite book | last=Daniels | first=C. | title=Ghetto Nation: Dispatches from America's Culture War | publisher=Broadway Books | year=2008 | isbn=978-0-7679-2240-1 | url=https://books.google.com/books?id=bR9OE-80RbsC&pg=PA26 | access-date=January 3, 2018 | page=26}}</ref> It quickly became popular in the hip hop community, and is referenced in various rap songs, including ]'s "]", ]'s "36-24-36", DaCav5's "Tetris", ]'s "]", and ]'s "]". In 2006, it was the sixth most searched for denim brand on Google.<ref>{{Cite news|url=http://stylophane.com/wwdmay06zoom.html |title=Denim's biggest hits |last=Hall |first=Cecily |date=May 25, 2006 |work=Women's Wear Daily |access-date=January 24, 2015 |url-status=dead |archiveurl=https://web.archive.org/web/20140717041256/http://stylophane.com/wwdmay06zoom.html |archivedate=July 17, 2014 }}</ref> | ||
| The brand's last ad campaign was in 2010, and featured Nelly.<ref>{{Cite news|url = http://racked.com/archives/2012/03/19/where-have-all-the-bedazzled-designer-jeans-gone.php|title = So, What Are 2006's Most Googled Denim Brands Up To Now?|last = Yanetta|first = Tiffany|date = March 19, 2012|work = Racked|access-date = January 24, 2015}}</ref> | The brand's last ad campaign was in 2010, and featured Nelly.<ref>{{Cite news|url = http://racked.com/archives/2012/03/19/where-have-all-the-bedazzled-designer-jeans-gone.php|title = So, What Are 2006's Most Googled Denim Brands Up To Now?|last = Yanetta|first = Tiffany|date = March 19, 2012|work = Racked|access-date = January 24, 2015}}</ref> On March 7, 2020, Nelly hinted at a comeback by the brand via ].<ref>{{cite web|url=https://www.essence.com/fashion/nelly-hints-at-apple-bottom-return/|title=What The Apple Bottoms Reemergence Means For Black Women|accessdate=June 29, 2020|date=April 2, 2020|work=]|author=Vaughn, Mikeisha}}</ref> | ||
| ==References== | ==References== | ||
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Latest revision as of 16:56, 13 December 2024
Fashion brand for women"Apple Bottom Jeans" redirects here. For the song covers with this title, see Low (Flo Rida song).
AppleBottoms is a fashion brand for women launched in 2003 by rap artist Nelly, Yomi Martin, Nick Loftis, and Ian Kelly. The brand was initially a denim label, but has since expanded to include other women's and girl's clothing, perfume and accessories.
The brand was launched with a model search televised on VH1. It quickly became popular in the hip hop community, and is referenced in various rap songs, including Twista's "Overnight Celebrity", MC Jin's "36-24-36", DaCav5's "Tetris", Flo Rida's "Low", and Eminem's "Shake That". In 2006, it was the sixth most searched for denim brand on Google.
The brand's last ad campaign was in 2010, and featured Nelly. On March 7, 2020, Nelly hinted at a comeback by the brand via Instagram.
References
- Coyle, Anthony (October 1, 2016). "What Happened to Nelly - News & Updates". The Gazette Review. Retrieved January 3, 2018.
- Daniels, C. (2008). Ghetto Nation: Dispatches from America's Culture War. Broadway Books. p. 26. ISBN 978-0-7679-2240-1. Retrieved January 3, 2018.
- Hall, Cecily (May 25, 2006). "Denim's biggest hits". Women's Wear Daily. Archived from the original on July 17, 2014. Retrieved January 24, 2015.
- Yanetta, Tiffany (March 19, 2012). "So, What Are 2006's Most Googled Denim Brands Up To Now?". Racked. Retrieved January 24, 2015.
- Vaughn, Mikeisha (April 2, 2020). "What The Apple Bottoms Reemergence Means For Black Women". Essence. Retrieved June 29, 2020.