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{{Short description|Surmesur is a Canadian custom menswear retailer. Played significant role during Covid for Quebec}} {{Short description|Surmesur is a Canadian custom menswear retailer. Played role during Covid for Quebec}}
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'''Surmesur''' is a Canadian custom menswear retailer specializing in made-to-measure clothing. Founded by brothers Vincent and François Thériault in 2010, the company is headquartered in Quebec City, Quebec. Surmesur combines traditional tailoring with technology offering clients personalized experiences through digital fitting tools and diverse customization options.<ref>{{Cite web|url=https://retail-insider.com/retail-insider/2018/12/custom-menswear-retailer-surmesur-expanding-brick-and-mortar-operations-into-new-markets/|title=Custom Menswear Retailer ‘Surmesur’ Expanding Brick-and-Mortar Operations into New Markets|first=Patricia|last=Viscount|date=December 19, 2018}}</ref> '''Surmesur''' is a Canadian custom menswear retailer specializing in made-to-measure clothing. Founded by brothers Vincent and François Thériault in 2010, the company is headquartered in Quebec City, Quebec. Surmesur combines traditional tailoring with technology.<ref>{{Cite web|url=https://retail-insider.com/retail-insider/2018/12/custom-menswear-retailer-surmesur-expanding-brick-and-mortar-operations-into-new-markets/|title=Custom Menswear Retailer 'Surmesur' Expanding Brick-and-Mortar Operations into New Markets|first=Patricia|last=Viscount|date=December 19, 2018}}</ref>


== History == == History ==
The idea for Surmesur originated from diverse trips the brothers took around Asia and South America. The accessibility of custom clothing in many countries inspired them. They started the company in 2010 after identifying a gap in the North American market for affordable, high-quality, made-to-measure menswear.<ref>{{Cite web|url=https://www.tvanouvelles.ca/2014/10/06/surmesur--quand-lhabit-fait-la-difference|title=Surmesur : quand l’habit fait la différence|date=October 6, 2014|website=TVA Nouvelles}}</ref> The idea for Surmesur originated from diverse trips the brothers took around Asia and South America. The accessibility of custom clothing in many countries inspired them. They started the company in 2010.<ref>{{Cite web|url=https://www.tvanouvelles.ca/2014/10/06/surmesur--quand-lhabit-fait-la-difference|title=Surmesur : quand l'habit fait la différence|date=October 6, 2014|website=TVA Nouvelles}}</ref>


The first showroom opened in ], and the business grew as it combined traditional in-store consultations with digital fitting systems, offering a modern approach to tailoring. This approach helped the company expand into other cities.<ref>{{Cite web|url=https://www.electricrunway.com/surmesur-bringing-tailor-made-modern-man/|title=Electric Runway, 2016: Surmesur: Bringing Tailor-Made to the Modern Man}}</ref> By 2013, Surmesur expanded into ] and ], marking its entry into ]’s largest metropolitan market.<ref>{{Cite web|url=https://torontolife.com/style/toronto-store-guide-surmesur/|title=Store Guide: Surmesur, a new custom men’s clothing shop for guys intimidated by the tailor|date=October 16, 2013|website=Toronto Life}}</ref> The first showroom opened in ], and the business grew as it combined traditional in-store consultations with digital fitting systems, offering a modern approach to tailoring. This approach helped the company expand into other cities.<ref>{{Cite web|url=https://www.electricrunway.com/surmesur-bringing-tailor-made-modern-man/|title=Surmesur: Bringing Tailor-Made to the Modern Man — Electric Runway|first=Amanda|last=Cosco|date=October 6, 2016}}</ref> By 2013, Surmesur expanded into ] and ].<ref>{{Cite web|url=https://torontolife.com/style/toronto-store-guide-surmesur/|title=Store Guide: Surmesur, a new custom men's clothing shop for guys intimidated by the tailor|date=October 16, 2013|website=Toronto Life}}</ref>


In 2016, the company launched its first U.S. store in ], followed by ]. In 2017, they introduced an ] (AR) fitting experience in the Pittsburgh showroom, allowing clients to visualize their garments before production. <ref>{{Cite web|url=https://www.pittsburghmagazine.com/cutting-edge-custom-menswear-goes-digital-with-augmented-reality/|title=Cutting Edge: Custom Menswear Goes Digital with Augmented Reality|first=Jessica|last=Sinichak|date=May 8, 2017}}</ref> In 2016, the company launched its first U.S. store in ], followed by ]. In 2017, they introduced an ] (AR) fitting experience in the Pittsburgh showroom, allowing clients to visualize their garments before production.<ref>{{Cite web|url=https://www.pittsburghmagazine.com/cutting-edge-custom-menswear-goes-digital-with-augmented-reality/|title=Cutting Edge: Custom Menswear Goes Digital with Augmented Reality|first=Jessica|last=Sinichak|date=May 8, 2017}}</ref>


Surmesur operates showrooms in ], ], ], ], and ], with on-the-road services in ].<ref>{{Cite web|url=https://surmesur.com/en-ca/book-an-appointment/|title=Book an appointment|website=Surmesur}}</ref> Surmesur operates showrooms in ], ], ], ], and ], with on-the-road services in ].<ref>{{Cite web|url=https://surmesur.com/en-ca/book-an-appointment/|title=Book an appointment|website=Surmesur}}</ref>


In 2024, Surmesur became a suit provider for the ] Coaches’ Association.<ref>{{Cite web|url=https://retail-insider.com/retail-insider/2024/05/canadian-custom-clothing-brand-surmesur-expanding-with-new-locations-and-partnership-with-nhl-coaches-association-interview/|title=Canadian Custom Clothing Brand ‘Surmesur’ Expanding with New Locations, and Partnership with NHL Coaches’ Association |first=Mario|last=Toneguzzi|date=May 13, 2024}}</ref> In 2024, Surmesur became a suit provider for the ] Coaches’ Association.<ref>{{Cite web|url=https://retail-insider.com/retail-insider/2024/05/canadian-custom-clothing-brand-surmesur-expanding-with-new-locations-and-partnership-with-nhl-coaches-association-interview/|title=Canadian Custom Clothing Brand 'Surmesur' Expanding with New Locations, and Partnership with NHL Coaches' Association |first=Mario|last=Toneguzzi|date=May 13, 2024}}</ref>


== Business Model == == Business Model ==
Surmesur operates through a showroom-based, appointment-only model. Clients work with style consultants to create custom garments using a proprietary software called “Studio”, ensuring precision in measurements and design. Clients can choose from a wide array of fabrics, patterns, and customization options, such as collars, cuffs, and monograms. Finalized designs are sent to manufacturing facilities, and finished products are delivered within 4-6 weeks.<ref>{{Cite web|url=https://nextpittsburgh.com/latest-news/surmesur-boosts-pittsburghs-fashion-clout-with-augmented-reality-shopping-experience/|title=Surmesur boosts Pittsburgh's fashion clout with augmented reality shopping experience|first=Amanda|last=Waltz|date=May 11, 2017|website=NEXTpittsburgh}}</ref> Surmesur operates through a showroom-based, appointment-only model. Clients work with style consultants to create custom garments using a proprietary software called “Studio”, ensuring precision in measurements and design. Clients can choose from a wide array of fabrics, patterns, and customization options, such as collars, cuffs, and monograms. Finalized designs are sent to manufacturing facilities, and finished products are delivered within 4-6 weeks.<ref>{{Cite web|url=https://nextpittsburgh.com/latest-news/surmesur-boosts-pittsburghs-fashion-clout-with-augmented-reality-shopping-experience/|title=Surmesur boosts Pittsburgh's fashion clout with augmented reality shopping experience|first=Amanda|last=Waltz|date=May 11, 2017|website=NEXTpittsburgh}}</ref>

== Awards ==
Surmesur has received various recognitions, including:
* '''2011''': ''Bourse Jeune entreprise Desjardins''<ref>{{Cite web|url=https://magazineprestige.com/surmesur-remporte-la-bourse-jeune-entreprise-desjardins-2011/|title=Surmesur remporte la Bourse Jeune Entreprise Desjardins 2011|date=May 11, 2011|website=Magazine Prestige}}</ref>
* '''2016''': ''E-commerce award'' from Canada Post<ref>{{Cite web|url=https://www.canadapost-postescanada.ca/blogs/personal/perspectives/surmesur/|title=Surmesur wins e-commerce award|first=Canada|last=Post|date=March 3, 2017|website=Magazine &#124; Canada Post}}</ref>
* '''2022''': Special Hermes prize awarded to Vincent Thériault and his wife Catherine Savoie by Laval University for their work during the pandemic.<ref>{{Cite web|url=https://www.fsa.ulaval.ca/nouvelles/personnalites-exception-40e-ceremonie-prix-hermes/|title=Des personnalités d’exception pour la 40e cérémonie des prix Hermès|website=FSA ULaval}}</ref>


== COVID-19 Pandemic == == COVID-19 Pandemic ==
During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the ].<ref>{{Cite web|url=https://lactualite.com/lactualite-affaires/a-la-chasse-aux-masques/|title=À la chasse planétaire aux masques|first=Alec|last=Castonguay|date=March 2, 2021|website=L’actualité}}</ref> During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the ].<ref>{{Cite web|url=https://lactualite.com/lactualite-affaires/a-la-chasse-aux-masques/|title=À la chasse planétaire aux masques|first=Alec|last=Castonguay|date=March 2, 2021|website=L’actualité}}</ref>


Vincent and François Thériault co-authored ''Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic'', alongside Elise Paradis.<ref>{{Cite web|url=https://ici.radio-canada.ca/nouvelle/1840110/tailler-sa-place-surmesure-equipements-protection-individuelle-pandemie|title=« Tailler sa place » : récit d’une réussite entrepreneuriale en contexte pandémique|first=Zone Économie-|last=ICI.Radio-Canada.ca|date=November 16, 2021|website=Radio-Canada}}</ref><ref>{{Cite book Vincent and François Thériault co-authored ''Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic'', alongside Elise Paradis.<ref>{{Cite web|url=https://ici.radio-canada.ca/nouvelle/1840110/tailler-sa-place-surmesure-equipements-protection-individuelle-pandemie|title=« Tailler sa place » : récit d'une réussite entrepreneuriale en contexte pandémique|first=Zone Économie-|last=ICI.Radio-Canada.ca|date=November 16, 2021|website=Radio-Canada}}</ref><ref>{{Cite book
| last = Paradis | last = Paradis
| first = Elise | first = Elise

Latest revision as of 19:40, 23 December 2024

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Surmesur is a Canadian custom menswear retailer. Played role during Covid for Quebec
Surmesur
Company typePrivate
IndustryRetail
Founded2010
FoundersVincent and François Thériault
Area servedNorth America, Canada, United States, Mexico
ProductsCustom menswear
Websitesurmesur.com

Surmesur is a Canadian custom menswear retailer specializing in made-to-measure clothing. Founded by brothers Vincent and François Thériault in 2010, the company is headquartered in Quebec City, Quebec. Surmesur combines traditional tailoring with technology.

History

The idea for Surmesur originated from diverse trips the brothers took around Asia and South America. The accessibility of custom clothing in many countries inspired them. They started the company in 2010.

The first showroom opened in Quebec City, and the business grew as it combined traditional in-store consultations with digital fitting systems, offering a modern approach to tailoring. This approach helped the company expand into other cities. By 2013, Surmesur expanded into Montreal and Toronto.

In 2016, the company launched its first U.S. store in Chicago, followed by Pittsburgh. In 2017, they introduced an augmented reality (AR) fitting experience in the Pittsburgh showroom, allowing clients to visualize their garments before production.

Surmesur operates showrooms in Ottawa, Laval, Mississauga, Waterloo, and Vancouver, with on-the-road services in Mexico.

In 2024, Surmesur became a suit provider for the NHL Coaches’ Association.

Business Model

Surmesur operates through a showroom-based, appointment-only model. Clients work with style consultants to create custom garments using a proprietary software called “Studio”, ensuring precision in measurements and design. Clients can choose from a wide array of fabrics, patterns, and customization options, such as collars, cuffs, and monograms. Finalized designs are sent to manufacturing facilities, and finished products are delivered within 4-6 weeks.

COVID-19 Pandemic

During the pandemic, Surmesur pivoted its operations to include the production of medical masks and gowns, addressing supply shortages. This effort secured a $255 million contract with the Québec government.

Vincent and François Thériault co-authored Made-To-Deliver: An inspiring entrepreneurial story of boldness and resilience during the COVID-19 pandemic, alongside Elise Paradis.

Community Engagement

In 2023, Surmesur launched the 104 Foundation, aimed at fostering youth entrepreneurship and supporting local charities in Québec.

See Also

References

  1. Viscount, Patricia (December 19, 2018). "Custom Menswear Retailer 'Surmesur' Expanding Brick-and-Mortar Operations into New Markets".
  2. "Surmesur : quand l'habit fait la différence". TVA Nouvelles. October 6, 2014.
  3. Cosco, Amanda (October 6, 2016). "Surmesur: Bringing Tailor-Made to the Modern Man — Electric Runway".
  4. "Store Guide: Surmesur, a new custom men's clothing shop for guys intimidated by the tailor". Toronto Life. October 16, 2013.
  5. Sinichak, Jessica (May 8, 2017). "Cutting Edge: Custom Menswear Goes Digital with Augmented Reality".
  6. "Book an appointment". Surmesur.
  7. Toneguzzi, Mario (May 13, 2024). "Canadian Custom Clothing Brand 'Surmesur' Expanding with New Locations, and Partnership with NHL Coaches' Association [Interview]".
  8. Waltz, Amanda (May 11, 2017). "Surmesur boosts Pittsburgh's fashion clout with augmented reality shopping experience". NEXTpittsburgh.
  9. Castonguay, Alec (March 2, 2021). "À la chasse planétaire aux masques". L’actualité.
  10. ICI.Radio-Canada.ca, Zone Économie- (November 16, 2021). "« Tailler sa place » : récit d'une réussite entrepreneuriale en contexte pandémique". Radio-Canada.
  11. Paradis, Elise (2021). Tailler sa place : De l'entrepreneurial inspirant à la résilience. Simon Gauthier. ISBN 9798734164709.
  12. "104". www.action104.com.
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