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'''Real-time video editing''' is a system of editing ] where it takes no longer to render a video than the length of that video clip itself.
'''Real-time video editing''' is a system of editing ] where it takes no longer to render a video than the length of that video clip itself. Live video editing is where there are various cameras at various angles and position, capturing single or multiple subjects and the footage is routed through a vision mixing device and edited and transmitted in real-time.


Broadcasters traditionally used large, disparate computer systems for real-time video editing with multiple CPUs, multiple gigabytes of RAM and high-powered hard drives. Some had additional hardware components designed to enhance the performance of the specific ] being used. Other approaches used to ensure real-time playback included continuous background rendering, and using multiple networked computers to share the rendering load. These systems would allow broadcasters to edit and render a video clip in 30 minutes. Broadcasters traditionally used large, disparate computer systems for real-time video editing with multiple CPUs, multiple gigabytes of RAM and high-powered hard drives. Some had additional hardware components designed to enhance the performance of the specific ] being used. Other approaches used to ensure real-time playback included continuous background rendering, and using multiple networked computers to share the rendering load. These systems would allow broadcasters to edit and render a video clip in 30 minutes.


These systems are now outdated thanks to the instantaneous nature of social media platforms such as Facebook and Twitter - half of all video consumption on social media occurs within 10 minutes of a clip being shared. Broadcasters and content rights holders now use cloud-based video editing technology which allows them to clip, edit and share video across multiple digital platforms such as websites and social apps within seconds rather than minutes.<ref>{{cite web|last1=Davis|first1=Ben|title=The emergence of real-time video on social media|url=https://econsultancy.com/blog/64820-the-emergence-of-real-time-video-on-social-media/|website=Econsultancy|publisher=Econsultancy|accessdate=23 May 2015}}</ref> These systems are now outdated thanks to the instantaneous nature of social media platforms such as Facebook and Twitter. Broadcasters and content rights holders now use ] editing technology which allows them to clip, edit and share video across multiple digital platforms such as websites and social apps within seconds rather than minutes.<ref>{{cite web|last1=Davis|first1=Ben|title=The emergence of real-time video on social media|url=https://econsultancy.com/blog/64820-the-emergence-of-real-time-video-on-social-media/|website=Econsultancy|date=12 May 2014|publisher=Econsultancy|accessdate=23 May 2015|archive-date=21 September 2015|archive-url=https://web.archive.org/web/20150921064419/https://econsultancy.com/blog/64820-the-emergence-of-real-time-video-on-social-media/|url-status=live}}</ref>


] is one of the earliest examples of a cloud-based video service. Invented by ] and released in 2004, it is credited as the ] cloud-based video editor.<ref>{{cite web|title=Forbidden Revolutionises Professional Editing with its Web-Based System|publisher=NLEguide.com|url=http://syphaonline.com/SYPHAnewsitems2004/SYPHAnews20040924-01.html|access-date=2020-01-20|archive-date=2008-07-04|archive-url=https://web.archive.org/web/20080704141650/http://www.syphaonline.com/SYPHAnewsitems2004/SYPHAnews20040924-01.html|url-status=live}}</ref> Its diverse userbase extends from global, national and regional media organisations, leading sports content distributors and ] houses to government departments.<ref>{{cite web|author=Shapton, David|date=November 27, 2019|title=Blackbird's cloud production and distribution system chosen by Bloomberg Media|publisher=RedShark Publications|url=https://www.redsharknews.com/business/item/6819-blackbird-s-cloud-production-and-distribution-system-chosen-by-bloomberg-media|access-date=January 21, 2020|archive-date=November 27, 2019|archive-url=https://web.archive.org/web/20191127204439/https://www.redsharknews.com/business/item/6819-blackbird-s-cloud-production-and-distribution-system-chosen-by-bloomberg-media|url-status=live}}</ref><ref>{{cite web|author=Meier, Dan|date=May 1, 2019|title=Blackbird takes Deltatre into the Cloud|publisher=RedShark Publications|url=https://www.tvbeurope.com/technology/blackbird-takes-deltatre-into-the-cloud|access-date=January 21, 2020|archive-date=March 1, 2021|archive-url=https://web.archive.org/web/20210301034550/https://www.tvbeurope.com/technology/blackbird-takes-deltatre-into-the-cloud|url-status=live}}</ref><ref>{{cite web|author=Dams, Tim|date=March 5, 2019|title=IMG signs up for Blackbird cloud video platform|publisher=Broadcast|url=https://www.broadcastnow.co.uk/production/img-signs-up-for-blackbird-cloud-video-platform/5137393.article}}</ref><ref>{{cite web|author=Munson, Ben|date=June 20, 2019|title=A+E Networks taps Blackbird for cloud video services|publisher=FierceVideo|url=https://www.fiercevideo.com/video/a-e-networks-taps-blackbird-for-cloud-video-services|access-date=January 21, 2020|archive-date=December 1, 2020|archive-url=https://web.archive.org/web/20201201175651/https://www.fiercevideo.com/video/a-e-networks-taps-blackbird-for-cloud-video-services|url-status=live}}</ref><ref>{{cite web|author=Balderston, Michael|date=October 2, 2019|title=DoS Chooses Blackbird for Video Production|publisher=Broadcast|url=https://www.creativeplanetnetwork.com/government-video/gv-news/dos-chooses-blackbird-for-video-production|access-date=January 21, 2020|archive-date=October 28, 2020|archive-url=https://web.archive.org/web/20201028170537/https://www.creativeplanetnetwork.com/government-video/gv-news/dos-chooses-blackbird-for-video-production|url-status=live}}</ref>
] is a popular provider of real-time video editing for media companies. It was founded in 2013 and its customers include major broadcasters and sports rights holders such as the ],<ref name=Farber>{{cite news|author=Farber, Alex|date=March 27, 2015|title=Premier League stars chip in to help video sharing firm Grabyo raise $2m|url=http://m.broadcastnow.co.uk/5085816.article|work=Broadcast|accessdate=December 7, 2015}}</ref> ],<ref name=Williams-Grut>{{cite news|author=Williams-Grut, Oscar|date=February 23, 2014|title=Which apps will become WhatsApps? After the billion-dollar purchase of the messaging service, a guide to the best UK tech firms|url=http://www.independent.co.uk/life-style/gadgets-and-tech/news/which-apps-will-become-whatsapps-after-the-billiondollar-purchase-of-the-messaging-service-a-guide-to-the-best-uk-tech-firms-9146868.html|work=The Independent|accessdate=April 22, 2014}}</ref> the ],<ref name=Farber>{{cite news|author=Farber, Alex|date=February 18, 2014|title=Twitter to offer near-live Brits clips|url=http://www.broadcastnow.co.uk/news/multiplatform/twitter-to-offer-near-live-brits-clips/5067831.article|work=Broadcast|accessdate=May 9, 2014}}</ref> Wimbledon,<ref name=Spangler>{{cite news|author=Spangler, Todd|date=June 10, 2014|title=Wimbledon 2014 Tennis Live Video Clips Will Be Shareable on YouTube, Facebook and Twitter|url=http://variety.com/2014/digital/news/wimbledon-video-youtube-facebook-twitter-1201217406-1201217406/|work=Variety|accessdate=June 12, 2014}}</ref> ],<ref name=Sawyers>{{cite news|author=Sawyers, Paul|date=June 12, 2014|title=ITV will bring UK football fans near-live highlights of World Cup action on Twitter and Facebook|url=http://thenextweb.com/uk/2014/06/12/itv-will-bring-uk-football-fans-near-live-highlights-world-cup-action-via-twitter-facebook/|work=TNW|accessdate=June 12, 2014}}</ref> ],<ref name=Murphy>{{cite news|author=Murphy, David|date=February 18, 2014|title=Grabyo Study Shows Social’s Power in Promoting TV Content|url=http://mobilemarketingmagazine.com/grabyo-social-tv|work=Mobile Marketing Magazine|accessdate=May 31, 2014}}</ref> ], ] and ].<ref name=Farber>{{cite news|author=Farber, Alex|date=November 26, 2014|title=Footballers back video sharing firm Grabyo|url=http://www.broadcastnow.co.uk/news/multiplatform/footballers-back-video-sharing-firm-grabyo/5080366.article|work=Broadcast|accessdate=November 26, 2014}}</ref> The company has partnerships with ] and ] and is the only cross-platform provider of real-time video sharing. It allows rights holders to share ] across both social platforms - i.e. autoplay on Facebook and in-line video playback on Twitter.<ref name=Butcher>{{cite news|author=Butcher, Mike|date=November 26, 2014|title=Grabyo Secures $2M From Celeb Sports Stars For Rights-Friendly Social Video|url=http://techcrunch.com/2014/11/25/grabyo-secures-2m-from-celeb-sports-stars-for-rights-friendly-social-video/|work=TechCrunch|accessdate=November 26, 2014}}</ref>

] is an example of a cloud-based real-time video editing platform. It was founded in 2013, has partnerships with ] and ] and is used by some of the largest media companies in Europe and North America.<ref name=Butcher>{{cite news|author=Butcher, Mike|date=November 26, 2014|title=Grabyo Secures $2M From Celeb Sports Stars For Rights-Friendly Social Video|url=https://techcrunch.com/2014/11/25/grabyo-secures-2m-from-celeb-sports-stars-for-rights-friendly-social-video/|work=TechCrunch|accessdate=November 26, 2014|archive-date=March 1, 2021|archive-url=https://web.archive.org/web/20210301034544/https://techcrunch.com/2014/11/25/grabyo-secures-2m-from-celeb-sports-stars-for-rights-friendly-social-video/|url-status=live}}</ref>


==See also== ==See also==
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*] *]
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==References== ==References==
{{Reflist}} {{Reflist}}
{{Film Editing}}


] ]


{{video-tech-stub}}

Latest revision as of 18:05, 25 December 2024

Real-time video editing is a system of editing video where it takes no longer to render a video than the length of that video clip itself. Live video editing is where there are various cameras at various angles and position, capturing single or multiple subjects and the footage is routed through a vision mixing device and edited and transmitted in real-time.

Broadcasters traditionally used large, disparate computer systems for real-time video editing with multiple CPUs, multiple gigabytes of RAM and high-powered hard drives. Some had additional hardware components designed to enhance the performance of the specific video editing software being used. Other approaches used to ensure real-time playback included continuous background rendering, and using multiple networked computers to share the rendering load. These systems would allow broadcasters to edit and render a video clip in 30 minutes.

These systems are now outdated thanks to the instantaneous nature of social media platforms such as Facebook and Twitter. Broadcasters and content rights holders now use cloud-based video editing technology which allows them to clip, edit and share video across multiple digital platforms such as websites and social apps within seconds rather than minutes.

Blackbird is one of the earliest examples of a cloud-based video service. Invented by Stephen Streater and released in 2004, it is credited as the first cloud-based video editor. Its diverse userbase extends from global, national and regional media organisations, leading sports content distributors and post-production houses to government departments.

Grabyo is an example of a cloud-based real-time video editing platform. It was founded in 2013, has partnerships with Facebook and Twitter and is used by some of the largest media companies in Europe and North America.

See also

References

  1. Davis, Ben (12 May 2014). "The emergence of real-time video on social media". Econsultancy. Econsultancy. Archived from the original on 21 September 2015. Retrieved 23 May 2015.
  2. "Forbidden Revolutionises Professional Editing with its Web-Based System". NLEguide.com. Archived from the original on 2008-07-04. Retrieved 2020-01-20.
  3. Shapton, David (November 27, 2019). "Blackbird's cloud production and distribution system chosen by Bloomberg Media". RedShark Publications. Archived from the original on November 27, 2019. Retrieved January 21, 2020.
  4. Meier, Dan (May 1, 2019). "Blackbird takes Deltatre into the Cloud". RedShark Publications. Archived from the original on March 1, 2021. Retrieved January 21, 2020.
  5. Dams, Tim (March 5, 2019). "IMG signs up for Blackbird cloud video platform". Broadcast.
  6. Munson, Ben (June 20, 2019). "A+E Networks taps Blackbird for cloud video services". FierceVideo. Archived from the original on December 1, 2020. Retrieved January 21, 2020.
  7. Balderston, Michael (October 2, 2019). "DoS Chooses Blackbird for Video Production". Broadcast. Archived from the original on October 28, 2020. Retrieved January 21, 2020.
  8. Butcher, Mike (November 26, 2014). "Grabyo Secures $2M From Celeb Sports Stars For Rights-Friendly Social Video". TechCrunch. Archived from the original on March 1, 2021. Retrieved November 26, 2014.
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