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'''Otl Eicher''' (1922-1991) was a ] designer and educator, who could be cited as a major influence in the development of ] and ]. Eicher worked on many major landmark projects including corporate identity programs for ], lighting manufacturer ] and FSB. His identity program for the ] is currently enjoying a fashionable renaissance with screen printed posters and printed items exchanging hands on ] for hundreds of dollars. This program almost singlehandedly set the modern precedents for design of ] used in public signage and orientation systems, a process that Eicher would develop with ERCO and other future clients. As an educator Eicher was one of the founders of the ] (HfG) in ], a radical design school, exploring many themes effecting ] in the post war economic miracle years of the 1950s and 60s and espousing the philosophy that the results of the design process needed to have a social responsibility. | |||
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