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Neuro-Linguistic Programming (NLP) is the name of a set of models and principles proposed in 1973 by Richard Bandler and John Grinder to describe the relationship between mind (neuro) and language (linguistic, both verbal and non-verbal) and how their interaction is purported to be organized (programming) to affect an individual's mind, body and behavior. It is described by the original developers as "therapeutic magic" and "the study of the structure of subjective experience" (Sharpley 1987) (Dilts et al 1980), and is predicated upon the assumption that all behaviors have a practically determinable structure (Grinder & Bandler 1975a; ).

NLP is based on new age principles such as the belief in unlimited potential through access to the subconscious, and body language cues derived from the observation of “therapeutic wizards” (Bandler and Grinder 1979; Sharpley 1984). Some techniques include behavior change, transforming beliefs, and treatment of traumas through techniques such as reframing (Grinder & Bandler 1983; Andreas & Faulkner, 1994) and the "meta-modeling" (Grinder & Bandler 1975) proposed for exploring the personal limits of belief as expressed in language.

NLP has been criticized because reviews of research by scientists such as Heap (1988), Sharpley (1987), Lilienfeld (2003), and (Singer & Lalich 1999) have found that Neuro-linguistic programming is scientifically unsupported and largely ineffective. Scientists such as Eisner (2000), Lilienfeld et al (2003), Helisch (2004), Williams (2000), and Drenth (2003) also state that NLP is pseudoscientific. NLP is identified as a dubious therapy by some therapists and the National Council Against Health Fraud (Heap 1991; Morgan 1993; Dryden 2001; Loma 2001), charlatanry by the BPS (Parker 1999), and fraudulent by Heap (1991) and Winkin (1991).

Criticisms have also been voiced concerning the application of NLP to a number of fields such as sales, psychotherapy, communication, education, coaching, sport, business management, interpersonal relationships, seduction, occult and spirituality (Eisner 2000; Singer and Lalich 1999; Langone 1993; Platt 2002; Sala 1999; Walberg 2003; Von Bergen et al 1997; Heap 1988; Novopashin 2004).

Overview

NLP is most widely known as a collection of self-help recommendations. NLP is promoted through advertising, sale of books, courses within organizations, and seminars. NLP books are widespread in the popular psychology and self development sections of bookshops, and NLP is advertised in various media including the Internet and infomercials.

Foundational Assumptions

Distinct from its formal presuppositions, NLP incorporates a variety of foundational assumptions that precede the presuppositions. These are:

1. There is a mind-body (and some also include spirituality) connection (Grinder and DeLozier, 1986, pp.xx,xxi; Grinder and Bostic St Clair, 2002, ch.3; ibid p.222).
2. The mind is broadly composed of a conscious and a subconscious (or unconscious) component (Bandler & John Grinder, 1975b, pp.12-13,137,179-99).
3. A person's experience of the world is processed and organized in terms of the five senses (Grinder & Bandler 1975b p.6; Dilts et al, 1980, p.17).
4. Physiology, sensory representation ("submodality") and emotion comprise internal state (Dilts and DeLozier, 2000, p.1303).
5. Behavior is the result of systematically ordered sequences of sensory representations ("strategies") (Bandler & Grinder, 1979 p.30; Dilts et al, 1980, p.6).
6. All behavior occurs in the context of internal state (Dilts and DeLozier, 2000, p.1300).
7. Internal state mediates experience and influences or determines behavior (Dilts and DeLozier, 2000, p.1300).
8. Internal state and strategy -- hence behavior -- have a discernible and communicable structure (Dilts et al, 1980, Ch.3; Dilts and DeLozier, 2000, p.1303-6).
9. People exhibit their internal state in their language (verbal and non-verbal) (Dilts and DeLozier, 2000, pp.75-77).
10. Since behavior and its substrates -- internal state and strategy -- can be codified, a person's skill can be reproduced in another person (Dilts et al, 1980, p.14).
11. Behavior is learned (Dilts et al, 1980, p.4).
12. Direct and objective knowledge of the (external) world is not possible (Bandler & Grinder, 1975a, pp.7-13; Bandler & Grinder, 1975b, pp.7-8,180-1; Dilts et al, 1980, pp.3-4).

NLP and Theory

Many NLP proponents state that NLP is not theory-oriented, and Bandler states that he does not "do theory" (Singer & Lalich, 1996). Instead, the stated goals of NLP are to model effective patterns "in the field", to learn what someone is actually doing in practice (internally and externally) that works, and how they do it, rather than deriving behaviors from a theory or obtaining their motivations for doing them. However, NLP proponents do make hypotheses and propose armchair theories (Singer and Lalich 1997).

Common Techniques and Practices

• The metamodel questions to recover distortion, generalisation and deletion from a speaker (Grinder & Bandler 1975a; ).
• Representational systems: verbal and non-verbal cues such as eye movements, sensory predicates, breathing rate, and body posture are calibrated to identify the modality, type and sequence of internal Visual, Auditory or Kinesthetic representations (Grinder & Bandler 1979; Dilts et al 1980).
• Perceptual positions: a situation is considered from different people's perspectives (self, other, neutral observer) (Grinder & Delozier 1986; Dilts & Delozier p.938-943).
• Dilts' Neurological Levels of Learning: categorisation of information into a hierarchies consisting of environment, behavior, competency, belief/value, identity and purpose (or spirit) (Dilts & Delozier 2000).
• Swish: a basic "quick-fix" technique that involves swaping a representation of a simple habit with an image of desired self-concept (Bandler 1985).
• Visual / Kinesthetic synaesthesia dissociation: separates the see-feel circuit that drives reponses to a stimulus. The NLP "phobia cure" uses two place dissociation (Grinder & Bandler 1979; Einspruch & Forman 1988; Carbonell & Figley 1999; ).
• Modality based Rapport: pacing and leading attention by matching or mirroring verbal components (VAK) (Grinder & Bandler 1977; Clabby, PhD, O’Connor, MD 2004).
• Submodality modification: deliberately altering the coding of internal sensory representations such as location, size and brightness of internal images (Bandler 1982; Steve & Connirae Andreas 1987)

NLP Modeling

NLP modeling is a method proposed for duplicating behaviour, expertise or excellence, or reproducing "magic" abilites of experts (Bandler and Grinder 1975). It is considered by some practitioners to be at the heart of NLP (Grinder 2003). It can be thought of as the process of discovering relevant distinctions within these experiential components, as well as sequencing these components, aiming to achieve a specific result. NLP proponents claim that it is used to discover and codify patterns of excellence as demonstrated consistently by top performers in any field (Grinder & Bostic St-Clair 2002). It has also been applied to clinical conditions, such as the "skill" of schizophrenia (Grinder & Bandler 1979 p.52; Grinder & Bandler 1981 p.171; Grinder & Delozier 1986 p.62) and notable dead people of whom we have only writings, such as Jesus of Nazareth (Dilts 1992). It has been argued that modeling from writings is unverifiable (both within and outside NLP)

Some modelers also discuss with the model their thoughts, feelings, beliefs (Dilts & Delozier 2000 p.792); this is often not considered to be true NLP modeling, and has been labeled Analytic modeling (Grinder & Dilts, 2005).

Meaning of "Neuro" in NLP

The neurological concept engrams is used by some NLP theorists to explain how NLP works (Drenth 2003; Levelt 1995). (Note: Dianetics uses "engram" in a similar way (associating engrams erroneously with the subconscious). Within NLP, Engrams are proposed to give a patterned response which has been stabilized at the level of unconscious competence and involve beneficial automatic activities as well as pernicious ones like addictive behavior (Derks & Goldblatt 1985; Sinclair 1992). Some practitioners theorize that NLP processes can be explained through the neurological concepts of programming and reprogramming engrams(Sinclair 1992), while other practitioners believe that they simply involve programming and reprogramming habits and mental associations.

Brain lateralization

Some NLP proponents teach hemispheric differences (brain lateralization). The core concepts of eye accessing cues and representational systems are proposed to be related to the left (analytical) and right (creative) brain hemispheric differences: a popular, if not oversimplified, representation of how the brain works. Bandler & Grinder (Patterns 1977 pp.10,87) present that Milton H. Erickson used the asymmetry between dominant/non-dominant hemispheres functions such as visualization, language, and contralateral side of the body for hypnotic purposes. Robert Dilts proposes that the eyes move in various directions according to the type of the recieved mental representations (visual/auditory/ kinesthetic) and that these representations also correspond to the brain's hemispheres. It is also claimed that various other physical cues correspond to the hemispheres of the brain, and that these can be effectively modeled.

Fundamentals

Presuppositions

The presuppositions of NLP are sometimes described as an epistemology (Grinder & Bandler, 1975a; Dilts et al 1980; Dilts 1983; Grinder & Delozier 1986; Grinder & Bostic 2001; Tosey & Mathison 2003; Malloy et al 2005). A presupposition (linguistic term) is a background belief that is treated by the NLP practitioner "as if" (1911; The Philosophy of 'As If', Hans Vaihinger; Grinder & Bandler 1975a) it were literal.

The fundamental presuppositions in NLP are:

• The map is not the territory. "NLP epistemology" follows Alfred Korzybski (1933) and Gregory Bateson's (1972, 1979) postulations that there is no such thing as " objective experience". The subjective nature of our experience never fully captures the objective world. It is assumed that each of us creates a representation of the world in which we live - that is, we create a map or model which we use to generate our behavior. Our representation or map of the world determines to a large degree what our experience of the world will be (Bandler & Grinder, 1975a; Dilts et al, 1980).
• Life and 'Mind' are Systemic Processes. The processes that take place within a human being and between human beings and their environment are systemic (Bateson 1979). Our bodies, our societies, and our planet form an ecology of complex systems and sub-systems all of which interact with and mutually influence each other. This assumes that looking from different vantage points may result in quite different and yet equally valid descriptions and emphasis of what is important in the system (Grinder & Delozier 1986; Dilts & DeLozier 2000).

These presuppositions are considered groundbreaking by NLP proponents because of a contradiction with the modern scientific Aristotelian view that reality can be objectively measured (Grinder & Bandler 1979; Grinder & Delozier 1986; Thaler Singer 1999).

The other commonly related presuppositions are derived from the these two fundamental presuppositions (Dilts & DeLozier 2000 pp.1003-4).

The B.A.G.E.L. Model

The B.A.G.E.L. Model specifies the five elements (in mnemonic form) that purportedly comprise the behavioral cues that indicate an individual's internal processes. The B.A.G.E.L. Model is predicated on the notion that internal processes are subjectively represented in sensory terms: visually, auditory, kinesthetically and least likely, olfactory and gustatory.

1. Body posture (eg. leaning back, head upwards and shallow breathing indicates visual representation)
2. Accessing cues (eg. fluctuating voice tone and tempo indicates auditory representation)
3. Gestures (eg. gesturing below the neck indicates kinesthetic representation)
4. Eye movements (See Eye accessing cues and the representational systems below)
5. Language patterns (specifically sensory based, eg. "I see!", "Sounds right!" or "I feel that...")

(Dilts et al, 1980; Dilts, 1998; Dilts and DeLozier, 2000).

Eye accessing cues, body cues, and NLP representational systems

A core NLP training exercise involves learning to calibrate eye movements patterns with internal representations (Grinder & Bandler 1979 p.24; Dilts & Delozier 2000 p.383; Grinder & Bostic St Clair 2002 p.171). According to NLP developers, the is core tennet loosely relates to the VAK guidelines below. See chart:

• Visual: eyes up to left or right according to dominant hemisphere access; high or shallow breathing; muscle tension in neck; high pitched/nasal voice tone; phrases such as “I see”.
• Auditory: eyes left or right; even breathing from diaphragm; even or rhythmic muscle tension; clear midrange voice tone, sometimes tapping or whistling; phrases such as “I hear what you are saying”.
• Kinesthetic: eyes down left or right; belly breathing and sighing; relaxed musculature; slow voice tone with long pauses; phrases such as “I have a strange feeling about this”.

(Dilts et al 1980; O'Connor and McDermot, 1996; Dilts & Delozier 2000 p.383). NLP theory explains these breathing and mental processing according to the varying levels of chemical composition in the blood that affects the brain, and “Visual” people tend to be fast visual thinkers and can seem untrustworthy to “kinesthetic” thinkers because thinking by feeling is inherently slow (Dilts et al 1980). It is further claimed that matching VAK predicates can build rapport with individuals. Some authors (Bradbury, 1997; Molden 2000) use internal Verbal/Auditory/Kinesthetic strategies in order to categorize people within a thinking strategies or learning styles framework for instance, that there exist visual, kinesthetic or auditory types of manager.

NLP models of experience sometimes also give a theory connecting representation systems with brain hemispheric science of left and right brain dominance for certain skills, such as logic and mathematics for engram traces in the left hemisphere, and creativity and imagination for engram traces in the right hemisphere (Bandler & Grinder, 1975a; O'Connor & McDermott, 1996). NLP proponents, such as Bandler and Grinder (1975b), Dilts (1998) and Lewis (1985) use left/right brain hemispheric differences to explain how the mind works in relation to eye accessing cues and representational systems.

Meta-model and Milton Model

The meta-model is a set of thirteen language patterns developed from Virginia Satir and Fritz Perls, as a transformational syntax (Grinder & Bandler 1975a) and is propoed as an information gathering tool, and to challenge (theoretical) distortions, generalizations or deletions in the speaker's language (Bandler & Grinder, 1975a Ch3). The meta-model can be reduced to the asking "What specifically", or "How specifically?" to clarify unspecified syntactic elements.

The meta-model involves the identification of the abandoned theoretical concepts of Chomsky. These are distortions, generalizations, and deletions. However, in contrast with Chomsky's theory and with linguistics theory, distortions, generalizations and deletions are universals according to NLP, and are applied directly from untested theory to empirically untested application.

The reverse set of the meta-model is the Milton-model (Grinder & Bandler 1976,1977); a collection of "artfully" vague language patterns elicited from the work of Milton H. Erickson. It is said that the use of non-specific language patterns can allow the client to make their own meaning for what is being said.

Together the meta model and the milton model form the basis for the all other NLP models.

Other Models

NLP proponents also did research in beliefs, meta programs, the T.O.T.E. model, etc. For more information, see the NLP concepts and methods category. NLP also claims that the SMART model, amongst others are also NLP models.

Background and Applications

History of NLP

Background

While at Kresge College, University of California, Santa Cruz, John Grinder then an Assistant Professor of linguistics was invited by Richard Bandler, then a fourth year undergraduate student to visit his Gestalt therapy group. This marks the beginning of Neuro-linguistic programming. Between 1973-1979, under the mentorship of Gregory Bateson (the author of Steps to an Ecology of Mind), the co-founders collaborated, and published several books including The Structure of Magic Volumes I & II (1975, 1976), Changing with families and Patterns of the Hypnotic Techniques of Milton H. Erickson, Volumes I & II (1977, 1978) based on the patterns of Fritz Perls, Virginia Satir, Milton H. Erickson.

One of the earliest influences on NLP were General Semantics (Alfred Korzybski) as a new perspective for looking at the world which included a kind of mental hygiene. This was a departure from the Aristotelian concepts of modern science and objective reality, and it influenced notions of programming the mind. Korzybski General semantics influenced several schools of thought, leading to a viable human potential industry and associations with emerging New Age thinking. By the late 1960s, self-help organizations such as EST, Dianetics, and Scientology had become financially successful. The Esalen human potential seminars in California began to attract people, such as the therapist and dianetics proponent Fritz Perls, as well as Gregory Bateson, Virginia Satir, and Milton H. Erickson.

The practice of neuro-linguistic programming attracted mostly therapists at first although it eventually attracted business people, sales people, artists, and "new-agers" (Hall, 1994). As it expanded, Leslie Cameron-Bandler, Judith DeLozier, Robert Dilts, and David Gordon (Therapeutic Metaphors 1978) made further contributions to NLP and the seminars of Bandler and Grinder were transcribed by Steve Andreas into a book, Frogs into Princes. This was published in 1979 and drove the demand for seminars which in turn became successful human potential attractions (Dilts, 1991).

Since the mid 1990s NLP has become more widespread, and following the example of Richard Bandler (who attempted legal action to claim the bulk of the field as his own personal intellectual and commercial property because he could not resolve the dispute through the use of NLP (Salerno 2005). The dispute between Bandler and Grinder over trademarks and copyright was resolved in court of California in 2000 who deemed NLP a generic term (Grinder & Bostic, 2001 Appendix; Salerno 2005). NLP is increasingly promoted in combination with New Age developments (see the Applications-Spirituality section). NLP has undergone some changes in the following directions:

Individual trainers have often introduced or idiosyncratically developed their own methods, concepts and labels, branding them under the "NLP" name (Carroll 2003)

• John Grinder teaches New Code of NLP
• Anthony Robbins teaches NAC (Neuro Associative Conditioning)
• Michael Hall teaches Neuro Semantics
• Tad James teaches Advanced Neuro Dynamics & Time Line Therapy
• Richard Bandler himself now teaches his own offshoot of NLP, called DHE (Design Human Engineering)
• Margo Anand promotes a form of NLP called SkyDancing Tantra

Applications

Much of NLP is now largely targeted for niche markets (particularly commercialized, cut down or self-help usage), and may be more controversial or esoteric, sometimes charismatically or evangelistically taught (Eisner 2000). Some of the original developers, notably Richard Bandler and the stage hypnotist Paul McKenna, have encouraged these trends and the resulting fragmentation and move towards "pop NLP" has discredited the subject in the eyes of many people (Salerno 2005).

NLP is sometimes applied to coaching and for personal or business development, including motivational communication and systems thinking (Pasztor 1998). NLP is often promoted as large group seminars, similar to or in combination with Landmark Forum seminars .

Some of these involve day long, or several day periods of large group awareness activities including the introduction of authority figure guest speakers and promotion of New Age products. For example, Anthony Robbins promotes NLP as a "systemic approach for change" through his seminars , and other products. NLP trainers and consultants are now applying NLP rituals and techniques in some HR application areas.

• NLP "therapy"

NLP is considered a fringe or alternative therapy (Raso 1994). Although several aspects of NLP have been found to be largely ineffective (Singer and Lalich 1996), NLP is used, or suggested as an approach, by a few mental health bodies, including The National Phobics Society of Great Britain , MIND (PDF), , The British Stammering Association , the Center for Development & Disability at the University of New Mexico Center for autism ,. Around 1978, NLP practitioner certification was set up as a 20 day program with the aim of training therapists to apply NLP as an adjunct to their professional qualifications. In Europe, the European NLP therapy association has been promoting their training in line with European therapy standards.

• New Age, and Occult applications

NLP has increasingly been used with more controversial claims, such as psychic power, magick, physical body changes and other reported states and abilities, and other "dubious activities" (Barrett 1997)(Loma 2001).

Bandler often uses shamanic anecdotes and rituals in his seminars (Hall & Belnap, 1999) and Grinder refers to "first attention/second attention" and "stop the world states", terms originating from Carlos Castenada's Don Juan Matus (Grinder & Delozier, 1987). According to Derks & Hollander (1998) some NLP proponents believe that every (successful) healer must make use of principles that are similar to those used by witch doctors and shaman. Proponents state that NLP is compatible with any religion or spiritual context (O'Connor and McDermot, 1996).

Scientific analysis of NLP

NLP has been empirically tested over many years, and it has been found to be largely ineffective (Singer & Lalich, 1996).

The 1988 US National Committee (a board of 14 prepared scientific experts) report found that "Individually, and as a group, these studies fail to provide an empirical base of support for NLP assumptions...or NLP effectiveness. The committee cannot recommend the employment of such an unvalidated technique" (Druckman & Swets, 1988). In addition, Edgar Johnson, technical director of the Army Research Institute heading the NLP focused Project Jedi stated that "Lots of data shows that NLP doesn't work" (Squires 1988). NLP has failed to yield convincing evidence for the NLP model, and failed to provide evidence for its effectiveness (Heap 1989).

The conjecture that a person has a preferred representational system (PRS), which is observed in the choice of words, has been found to be false according to rigorous research reviews (Heap 1988; Platt, 2001). The assertion that a person has a PRS which can be determined by the direction of eye movements found even less support (Heap, 1988; Platt, 2001).

Thus, objective empirical studies (Bertelsen, 1987, Bleimeister, 1988; Heap, 1988) and review papers (Sharpley, 1987, Druckman et al 1988, Platt, 2001) have consistently shown NLP to be ineffective and reviews or meta-analysis have given NLP a conclusively negative assessment, and the reiterated statement is that there is no neuro-scientific basis for any of NLP's claims, or any scientific support for its claimed efficacy (Thaler Singer and Lalich 1996; Drenth 2003; Lilienfeld et al 2003; Eisner 2000).

Due to general disillusionment with NLP, its mention in psychotherapy journals and books is becoming increasingly rare (Efran and Lukens 1990). NLP proponents have provided not one iota of scientific support for their claims, and as such NLP is considered inappropriate for thorough clinical studies (Eisner 2000).

Psychologists such as Carroll (2003) have stated that it is impossible to determine a "correct" NLP model, and that applying one particular model to everyone is over-simplistic and will be no substitute for hard earned expertise and cannot be verified through statistical methods (Carrol, 2003).

The fact that some people perceive NLP to work sometimes can be explained by the placebo effect, social pressure, superficial symptomatic rather than core treatment, distortion of fact through beliefs change misrepresenting the value in the treatment, and overestimating some apparent successes while ignoring, downplaying, or explaining away failures (Beyerstein, 1997).

Criticism

Critics say NLP is simply a half-baked conflation of pop psychology and pseudoscience that uses jargon to disguise the fact that it is based on a set of banal, if not incorrect, presuppositions (Sanghera Finanical Times 2005). NLP has been criticized by clinical psychologists, management scholars, linguists, psychotherapists and cult awareness groups, concerning ineffectiveness, pseudoscientific explanation of linguistics and neurology, ethical questionability, cult-like characteristics, and promotion by exagerated claims. Clinical psychologists such as Heap (1991) state that NLP is associated with gullibility, naivety of thinking, and sheer fraudulence. Anthropologists such as Winkin (1990) consider NLP to be intellectual fraud, and charlatanry that is presented as a combination of science and new age occult.

The psycholinguist's view is that "NLP is not informed about linguistics literature, it is based on vague insights that were out of date long ago, their linguistics concepts are not properly construed or are mere fabrications, and conclusions are based upon the wrong premises. NLP theory and practice has nothing to do with neuroscientific insights or linguistics, nor with informatics or theories of programming." (Levelt, 1995).

False claims to science

NLP often associates itself with science in order to raise its own prestige (Beyerstein, 1991)) and anthropologists such as Winkin (1990) consider such promotion to be intellectually fraudulent. Grinder has stated that NLP is a science and an art, and Bandler and Grinder have used erroneously explained neuroscience to NLP (Bandler and Grinder 1975a). However, Richard Bandler and John Grinder have also stated that "NLP is not a science... we are not scientists" (Frogs into Princes, 1979). Richard Bandler claims that NLP is an educational tool and that the relationship of NLP to psychology is like the relationship beetween pharmacology and biochemistry. Despite the fact that NLP proponents have not conducted science since the early 1970s, NLP promoters still refer to the developers as scientists (Singer and Lalich 1999).

Advertising standards bodies have asked for NLP proponents to avoid promoting NLP as a new science . In fact, NLP has not made any impression at all on the behavioral sciences. Bordlein (2001) suggests that NLP indulges in scientific namedropping in order to promote itself as a science.

NLP advocates attempt to associate NLP with great minds such as Einstein (Grinder & Delozier, 1987), and to imply extraordinary efficacy.

Pseudoscience

NLP has been classed as a pseudoscientific self help development (Levelt, 1995; Williams et al, 2000; Lilienfeld et al, 2003; Drenth, 2003; Bordlein 2001), in the same mould as EST (Landmark Forum) and Dianetics. Authors such as Salerno (2005) also state NLP is pseudoscience, and have criticized its promotion as self-help, and psychologists such as Singer (1999) and management experts such as Hardiman (1994) have criticized quasi-spiritual and unethical uses within management and human resources developments.

The NLP community continues to claim their assumptions and methods are powerful, primarily relying on testimonials and anecdotal evidence to support their claims.

Historically, NLP has many pseudoscientific associations such as the erroneous adherence to the engram concept claims to rapid cures and treatment of traumas, the use of popular new age myths such as unlimited potential, left/right brain simplicities, and past life regression, and the use marketing/recruitment models similar to that of Dianetics and other cults (Sala et al 1999).

Pseudoscience is prone to certain fallacies and characteristics. These can be; Overgeneral predictions, pseudoscientific experimentation, dogmatic adherence or recycling of un-validated claims (Winn and Wiggins, 2001). The characteristics of pseudoscience are more specifically shown thus (Lilienfeld et al, 2003) :

• The use of obscurantist language and psychobabble (eg meta programs, parapragmatics, sub-modalities etc)
• The absence of connectivity (Levelt, 1995)
• Over-reliance on testimonial and anecdotal evidence (Krugman et al 1999)
• An overuse of ad hoc hypotheses designed to immunize claims from falsification (Singer 1999)
• Emphasis on confirmation rather refutation (eg reliance on asking how rather than why)
• Absence of boundary conditions
• The mantra of holism and eclecticism designed to immunize from verifiable efficacy (Lilienfeld et al 2003) (Claiming that NLP is unmeasurable due to too many factors(Eisner 2000) or to simplistically “do what works”.
• Evasion of peer review (If claims were true, why were they not properly documented and presented to the scientific community? (Eisner 2000)
• Reversed burden of proof (away from those making claim (NLP promoters), and towards those testing the claim (Scientists)).

Pseudoscientific arguments tend to contain several or all of these factors, as can be seen in this example that shows ad hoc hypotheses and holistic argument as an attempt to explain away the negative findings, and an emphasis on confirmation and reversed burden of proof etc.

In relation to current understanding of neurology and perception, NLP is in error (Bertelsen, 1987), and instead of being grounded in contemporary, scientifically derived neurological theory, NLP is based on outdated metaphors of brain functioning and is laced with numerous factual errors (Druckman and Swets 1988).

Modern neuroscience indicates that NLP's notions of neurology are erroneous and pseudoscientific in regards to: left/right brain hemispheric differences (Sala et al, 1999; Drenth, 2003, Dilts et al 2000), the association of eye movements or body gestures to brain hemispheres, and in the universal division of humanity to 40% visual, 40% auditive, and 20% kinesthesic (Winkin 1999), in the adherence of NLP to positive/negative and psychic out of body energy (Sala 1999). In fact, Winkin (1990) asserts that NLP's association with science is as distant as astrology's association to astronomy. NLP is also based on some of Freud's most flawed and pseudoscientific thinking that has been rejected by the mainstream psychology community for decades (Eisner 2000), and NLP’s association of the engram with the unconscious is similar to that of Dianetics (Levelt 1995).

Extraordinary Claims

Numerous extraordinary and unsupported claims have been made by some NLP promoters. There have been claims that the hightening of perception using NLP can allow a novice martial artist to beat an expert (Bandler 1993. p105), and that it is possible to develop photographic memory through the use of NLP (Bandler and Grinder 1975b). Proponents such as Anthony Robbins has stated that "it's not uncommon for the turnaround on a phobia such as heights or spiders to be under 10 minutes" and that you can "make someone fall in love with you in 5 minutes" (Griffin & Goldsmith, 1985, p. 41). Anthony Robbins has also claimed that through neurolinguistic programming, clinicians can "cure people of tumors and long-standing psychological problems", and that NLP also has allowed him to "make a woman have an orgasm without touching her," and even "bring a person who was brain-dead back to life" (Leikind & McCarthy, 1991). In fact, the divorce of Tony Robbins despite his commercial promotion of "Perfect Marriage" counseling has also led to a great deal of disenchantment from his own followers (Salerno 2005).

Ethical Concerns

Ethical concerns of NLP’s encouragement towards manipulation have been raised. As such, NLP is seen as encouraging people to find more ways to manipulate individuals against their will within seduction, sales and business settings. NLP book titles include "The Unfair Advantage in Sales" and "The Science and Technology of Getting What You Want" and “Get Anyone to Do Anything”.

The therapy and coaching fields require an ethical code of conduct (eg: Psychotherapy and Counseling Federation of Australia Ethical Guidelines). It has been found that NLP certified practitioners often show a weak grasp of ethics (Hardiman 1994).

In addition, "Ethical standards bodies and other professional associations state that unless a technique, process, drug, or surgical procedure can meet requirements of clinical tests, it is ethically questionable to offer it to the public, especially if money is to change hands" (Beyerstein 1997). NLP is also criticised for unethically encouraging the belief in non existent maladies and insecurities by otherwise normal individuals (Salerno 2005).

Dubious applications

• NLP as a Dubious Therapy: Dr Barrett, the organizer of Quackwatch, describes NLP as a therapy to avoid, and The National Council Against Health Fraud (Loma 2001) classify NLP is a "dubious therapy". Hypnotherapist D. Morgan states that the methods of NLP are "devious, indirect, and doubtful" (Morgan 1993). NLP certification for therapists in general still does not require any professional qualifications (Eisner 2000). NLP is described along with feldenkrais by Children in Therapy as "pseudoscientific" "unvalidated and probably useless, ie quackery" . NLP is highly suggestive-that suggestion plays a leading role in the promotion of alleged memories of childhood sex abuse . Currently, there is criticism from psychotherapists about the promotion of NLP and other dubious therapies even within psychotherapy associations (Eisner 2000; Lilienfeld et al 2003). Anthony Robbins' style and approach to therapy has been criticized SCP Journal 1998 Carrol (2003) for using a one-size-fits-all cookie cutter approach to self-help.

• Human Resources: As with other pseudoscientific subjects, human resource experts such as Von Bergen et al (1997) consider NLP to be inappropriate for management and human resource training . NLP has been found to be most ineffective concerning influence/persuasion and modeling of skills (Druckman et al 1988). There is a general view that NLP is dubious and is not to be taken seriously in a business context (Hardiman 1994; Summers 1996). In addition to scientists, human resource and management researchers also state that NLP's principle associations are erroneous, it is practically ineffective, and therefore inappropriate for use in human resources and management training (Von Bergen et al 1997). Within management training there have also been complaints towards NLP concerning undue and forced adoption of fundamental beliefs tantamount to a forced religious conversion (Singer 1995). Hardiman (1994) states that NLP is highly problematic when applied to human resource management due to it's lack of effectiveness and the fact that it is ethically dubious.

• NLP as Educational Pseudoscience: NLP is considered a pseudoscientific fad within education and although NLP has no reliable neuroscience foundation, it is sometimes considered as part of "accelerated learning" or "brain based learning", PDF(Walberg 2003). There is no reliable evidence to support the use of NLP within education, and as such, the use of this unvalidated method is discouraged by educational experts.

• Cosmetic Effect Claims: Dubious treatments such as hypnotic breast enhancement and penis enlargement often claim to use NLP processes to produce this effect. If such miraculous effects had actually been achieved, then why have they not been properly documented by the people making these claims, and presented to the scientific community? (Eisner 2000).

• Occult and New Age Practices: With its promotion with Tai Chi, Meditation, and Dianetics, NLP is in the margins of contemporary obscurantism (Winkin 1990). NLP is often criticised as being a dubious new age therapy. This is partly due to new age notions that were common at the time of development, such as Zen spirituality and Dianetics promoted by Perls and the enneagram promoted by Virginia Satir. This is also a result of practitioners attempting to model spiritual experiences, which inherently, are lacking in scientific support. NLP is sometimes associated with questionable pseudoscientific therapies such as EMDR, EFT and other "power therapies" . Also, some people who sell psychic services such as remote viewing or remote seduction, sometimes promote this by relating these services with NLP. NLP's new age background often leads to it being sold in combination with shamanic methods of magic such as those by (by Richard Bandler) or Huna (by Tad James). Bandler often used anecdotes and metaphors about the occult in his workshops and large group awareness training LGAT seminars (Hall & Belnap, 1999) and teaches workshops in practical shamanism. Hall (2001) claims that NLP can be used to “create both positive (+) and negative (-) psychic energy which operate at polar opposites from each other”. Energy can be created by using the “right words” (Lakin 2000), and by using inner commitment (Andreas and Faulkner 1996), and rapport can create an alignment of energy levels in two different individuals regardless of physical state (Valentino, 1999). It is also claimed that by using NLP, energy can be directed outside of the body all the way to the very furthest reaches of the of the universe (James and Shephard, 2001).

Cult characteristics

Tippet (1994) Langone (1993) Singer (2003), Eisner (2000), Sharpley (1987) Novopashin (2004), Heap (1991), Winkin (1990), Barrett (2003), Shupe & Darnell (2000), Christopher (2004), Helish (2004), all consider NLP to be a cult. Some NLP processes are seen as an intrinsic part of modern ritual mind control tactics (Crabtree, 2002), NLP processes are used within mild and agressive cults. The cult awareness organisation Watchman Fellowship keeps close records of NLP's activities.

Similar to other pseudoscientific subjects such as Dianetics and EST, NLP is ineffective, but is adopted as a pretext for applying ritual, quasi-scientific authority control, dissociation, reduced resistance, reduced rationalization, and social pressure to obtain compliance from the cult's victim or to induce dependence on the cult (Langone 1993). Thus, NLP processes can be used to reduce resistance, only in combination with the usual high social pressure, threats, and authority control used within cults, LGATs , large seminars or similar social pressure situations - in order to make the victim passive and controllable.

NLP has been criticised within the business sector for being coercive, including undue and forced adoption of fundamental beliefs and intense confrontational psychological techniques, tantamount to forced religious conversion (Singer 1995). Some destructive NLP cults such as NLP Rekaunt have been under scrutiny due to concerns over mass suicides and undue psychological damage to participants. NLP has also been described as a commercial cult. Its various forms, such as those promoted by Grinder, and Tony Robbins are said to be ill conceived and coercive in some business settings (Hardiman 1994).

References

See Neuro-linguistic programming: Bibliography for a fuller list of Books and articles not directly referenced on this page.

B

• . ISBN 08314-0044-7. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
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• . ISBN 1555520537. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• . ISBN 0911226192. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• . ISBN 0911226257. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• . ISBN 0226039056. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• . ISBN 0525166902. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• . 1844030407 http://print.google.com/print%3Fq%3D%2522The%2BNew%2BBelievers%2522&sig=B6hmczaVX4QJcqHn82X0410uWjA. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• Barrett, D. (1997) Sects, Cults and Alternative Religions: A World Survey and Sourcebook. Pub Blandford.
• Template:Journal reference
• Games People Play: the Psychology of Human Relations; 1964; (1978 reprint, Grove Press, ISBN 0345170466); (1996 Paperback, ISBN 0345410033)
• Beyerstein. B.L. (1997) Why Bogus Therapies Seem to Work. Skeptical Inquirer magazine. September/October 1997
• Beyerstein, B. (2001). Fringe psychotherapies: The public at risk. The Scientific Review of Alternative Medicine, 5, 70-79.
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• Bördlein, Christoph (2001). Das "Neurolinguistische Programmieren" (NLP) - Hochwirksame Techniken oder haltlose Behauptungen? Schulheft, 103 , 117-129.
• . ISBN 0-9717223-0-7. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• Bradbury, A (1997) NLP for business success. Kogan Page.
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• Brothers B.J. (1992) Spirituality and couples : heart and soul in the therapy process New York : Haworth Press.
• Bunge, M. (1993). Realism and Antirealism in Social Science, Theory and Decision (Historical Archive), Volume 35, Number 3, Pages 207-235, Springer Science+Business

C

• Christopher, P. (2004) New Religions: A Guide : New Religious Movements, Sects and Alternative Spiritualities. Oxford University Press ISBN: 0195220420
• Template:Journal reference
• Crabtree, Vexen (2002). Ritual Mind Control Tactics. Retrieved August 28, 2005.
  See about Vexen Crabtree Retrieved 28 Aug 2005
• Template:Journal reference

D

• Derks and Hollander (1998) Systemic Voodoo. ISBN 1907388896
• Derks, L. & Goldblatt, R.,(1985) The Feedforward Conception of Consciousness: A Bridge between Therapeutic Practice and Experimental Psychology. The William James Foundation, Amsterdam.

• "The Skeptic's Dictionary". 2003. {{cite web}}: Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help)
• . ISBN 0970154003. {{cite book}}: External link in |Url= (help); Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Url= ignored (|url= suggested) (help)
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• . ISBN 0309037921 http://www.nap.edu/books/0309037921/html. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Pages= ignored (|pages= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help) Retrieved 25 Aug 2005
• Dryden. W. 2001 Reason to Change: Rational Emotive Behaviour Therapy (REBT) Brunner-Routledge 0415229804

E

• Efran, J S. Lukens M.D. (1990) Language, structure, and change: frameworks of meaning in psychotherapy / New York : W.W. Norton
• Eisner, D. A. (2000). The death of psychotherapy: From Freud to alien abductions. Westport, CT: Praeger.
• Ekman The Observer. CRIME UNCOVERED: YOUVE GOT THE LOOK: WOULD YOU LIE TO ME? London (UK): Apr 27, 2003. pg. 58
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G

• Gallo, F, (2001) Energy Psychology in Psychotherapy. Norton and Company publishers.
• Gallo, F, (1998) Energy Psychology Norton and Company publishers.
• . ISBN 0-916990-04-4. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• Griffin, N., & Goldsmith, L. (1985, March). The charismatic kid: Tony Robbins, 25, gets rich peddling a hot self-help program. Life, 8, 41-46.
• . ISBN 1555520227. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• "Interview in London on New Code of NLP". 2003. -. {{cite web}}: Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help)
• . ISBN 0831400498 http://www.nlpwhisperingthewind.com/. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)

H

• Hall, M (2001) The Spirit of NLP. Crown House Publishing ISBN: 1899836047
• . ISBN 1899836225. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
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• Hardiman (1994) NLP background and issues. Industrial relations review and report No 560 May
• Summers, L. (1996) Training & Development. Alexandria: Jan 1996. Vol. 50, Iss. 1; pg. 30, 2 pgs
• Heap, M. (1989) Neurolinguistic programming: What is the evidence? In D Waxman D. Pederson. I, Wilkie, and P Mellett(Eds) Hypnosis: The fourth european congress at Oxford (pp 118-124) London. Whurr Publishers.
• Heap.M. Dryden.W. (1991) Hypnotherapy : a handbook. Publisher: Open University Press, 1991.
• . ISBN 0709947798. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• Helisch. M (2004) Veranstaltung:- Gesellschaftliche Funktion, Entwicklung und Sozialisation von Emotionen Seitenzahl: 39 Issue: 1
• Raso. J. (1994) "Alternative" Healthcare: A Comprehensive Guide. Prometheus Books. ISBN: 0879758910
• Howell, Tom (2001). Cults and Small Religions. Retrieved August 29, 2005.

J

• James T, Shephard. D, (2001) Presenting Magically: Transforming Your Stage Presence with NLP Crown House Publishing ISBN 1899836527
• Joyce, T, (1989) Gnosis no 12, Hubbards Ladder. Pub Chichester.

K

• Science and Sanity An Introduction to Non-Aristotelian Systems and General Semantics, Alfred Korzybski, Preface by Robert P. Pula, Institute of General Semantics, 1994 (first published 1933), hardcover, 5th edition, ISBN 0937298018
• Krugman, Kirsch, Wickless, Milling, Golicz, & Toth (1985). Neuro-linguistic programming treatment for anxiety: Magic or myth? Journal of Consulting & Clinical Psychology. Vol 53(4), 526-530.

L

• . ISBN 0393313212. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)
• Lakin, D. (2000) The Unfair Advantage: Sell with NLP! (Paperback) Lakin Associates ISBN: 0967916208
• Leikind, B. J., & McCarthy, W. J. (1991). An investigation of firewalking. In K. Frazier (Ed.)., The hundredth monkey and other paradigms of the paranormal (pp.182-193). Buffalo, NY
• Scott O. Lilienfeld, Steven Jay Lynn, and Jeffrey M. Lohr (Eds.) (2003) Science and Pseudoscience in Clinical Psychology. Guilford Press, New York. ISBN 1-57230-282-1,.
• Levelt W. (1995) Hoedt u voor Neuro-Linguistisch Programmeren! Intermediair 17 Nov pp113
• Loma.L. (2001) National Council Against Health Fraud. : Jul/Aug 2001 News Vol.24, Iss. 4; pg. 1, 1 pgs

M

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• Molden D. (2000) NLP Business Masterclass. Financial Times Prentice Hall ISBN: 0273650165

N

• Naranjo. C. (2000) Gestalt therapy : the attitude & practice of an atheoretical experientialism / . Publisher Carmarthen : Crown House Pub.,
• Novopashin. A. (2004) "Totalitarian Sects and the Democratic State. "International Conference in Novosibirsk: 9-11 November 2004

O

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• Overdurf, J, Silverthorn, J (1995) Training Trances: Multi-Level Communication in Therapy and Training Metamorphous Press; 3rd edition ISBN: 1555520693
• . ISBN 1855383446. {{cite book}}: Missing or empty |title= (help); Unknown parameter |Author= ignored (|author= suggested) (help); Unknown parameter |Publisher= ignored (|publisher= suggested) (help); Unknown parameter |Title= ignored (|title= suggested) (help); Unknown parameter |Year= ignored (|year= suggested) (help)

P

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S

• Sala, S.D, editor (1999) Mind Myths. Exploring Popular Assumptions About the Mind and Brain. Wiley.
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• Sinclair. J. (1992) An ABC of NLP. Publisher: Self-published (ASPEN) ISBN 0951366017
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  See Margaret Singer and Excerpts from 'Cults in Our Midst' Retrieved 25 Aug 2005
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T

• Tippet, Gary (3 Apr 1994). "Inside the cults of mind control". {{cite news}}: Unknown parameter |org= ignored (help) Retrieved 28 Aug 2005
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V

• Vaihinger, H. (1924). The Philosophy of "As If.", Routledge, Kegan and Paul Ltd, London, England
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W

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Publisher Facts On File New York.

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See also

• List of NLP topics
• Empiricism
• Epistemology
• Communication
• General Semantics
• Hypnosis
• Humanistic psychology
• Large Group Awareness Training
• Linguistics
• Persuasion
• Transformational-Generative Grammar

Developers

• Richard Bandler*
• John Grinder*
• Robert Dilts
• Leslie Cameron-Bandler
• Judith DeLozier
• Stephen Gilligan
• David Gordon

(*)Grinder & Bandler are considered the co-creators/co-originators of NLP.

External links

• Official Website of John Grinder; co-creator of NLP
• Official Website of Richard Bandler; co-creator of NLP
• Official Website of Robert Dilts
• Article addressing the scientific criticism on NLP research
• Lee Lady's comments about history and development of NLP
• Criticism from Skeptic's Dictionary
• Neuro Linguistic Psychotherapy & Counselling Association (UK)
• Professional Guild of NLP

• NLP
• NLP concepts and methods
• Human communication
• Psychotherapy
• Mind-body interventions