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Revision as of 11:40, 20 August 2012
 | This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Harder Than You Think" – news · newspapers · books · scholar · JSTOR (December 2009) (Learn how and when to remove this message) |
| "Harder Than You Think" | |
|---|---|
| Song |
"Harder Than You Think", is the first single from Public Enemy's 20th anniversary album How You Sell Soul To A Soulless People Who Sold Their Soul? released in 2007. It was produced by Gary G-Wiz.
Music video
The music video was directed by David C. Snyder, and was uploaded unofficially onto YouTube in August 2007. The video has a view count of 2.7 million as of July 2012.
Use in media
The song was featured in Eric Koston's segment in the 2007 skateboarding video "Fully Flared". The song and its beat were used by ESPN for the 2011 Big East Men's Basketball Tournament. The song is also featured on the soundtrack of the video game Skate 2. The song was later featured heavily in a Fall K-Mart ad as of September 2011. It is also one of the lead songs in the commercials for ESPN's broadcasting of the Winter X Games.
In the United Kingdom, it was used as the soundtrack for a Channel 4 trailer promoting its coverage of the 2012 Summer Paralympics. The song subsequently experienced a surge in sales, making its first ever entrance on the UK Singles Chart at number 71 on July 22, 2012 - with the song entering the Top 40 the following week at number 27.
Chart performance
| Chart (2012) | Peak position |
|---|---|
| UK Hip Hop/R&B (OCC) | 6 |
| UK Singles (OCC) | 27 |
References
- http://blogs.channel4.com/paralympics/2012/07/17/decoding-the-superhumans-trailer/
- "Official Hip Hop and R&B Singles Chart Top 40". Official Charts Company.
- "Official Singles Chart Top 100". Official Charts Company.
External links
- "Harder Than You Think" video
- "Harder Than You Think" on the 2012 London Paralympics trailer for Channel 4
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