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The Voice UK
Created by	John de Mol Roel van Velzen
Presented by	Holly Willoughby Reggie Yates
Starring	will.i.am Jessie J Tom Jones Danny O'Donoghue
Country of origin	United Kingdom
Original language	English
No. of series	2
No. of episodes	25 (as of 12 May 2013)
Production
Production locations	Blind Auditions MediaCityUK (2013–) BBC Television Centre (2012) Battle & Knockout Rounds The Fountain Studios Live Shows Pinewood Studios (2013–) Elstree Studios (2012)
Production companies	Shed Media Wall to Wall Talpa Productions Telegraph Hill
Original release
Network	BBC One
Release	24 March 2012 (2012-03-24) – present
Related
The Voice of Holland The Voice (U.S.)

The Voice UK is a British television talent show created by John de Mol and based on the concept The Voice of Holland. It began its eleven-week run in March 2012 on BBC One. The judging panel is Danny O'Donoghue, Jessie J, Sir Tom Jones and will.i.am, whilst Reggie Yates and Holly Willoughby present. The show involves artists drawn from public auditions, and is part of The Voice franchise. It is produced by Shed Media's Wall to Wall as well as Dutch production company Talpa Productions. The BBC won a "bidding war" with ITV, paying £22 million for the rights to broadcast the show in the UK for two years. ITV's Britain's Got Talent launched its sixth series on the same date of 24 March 2012. Many media outlets saw this move as a deliberate attempt by ITV to create a "TV ratings war" with the BBC.

There are four different stages to the show: producers' auditions, Blind auditions, Battle phase and live shows. Producers' auditions for participants began in October 2011 with five events in London, two events in Birmingham, Glasgow, Manchester and Cardiff, and one event in Belfast. The TV show "blind" auditions were held at the BBC Television Centre, and broadcast for the first four weeks of the series. The Battle Phase was broadcast over two nights during the weekend of 21–22 April. The winner of The Voice UK will receive £100,000 and a record deal with Universal Republic.

Production

The Voice first came to the public eye when the BBC revealed that it was exploring the possibility of acquiring the rights. However, ITV was also interested as it was concerned that The X Factor could lose ratings after Simon Cowell, Cheryl Cole and Dannii Minogue left the panel. ITV were said to be afraid that the show would "upstage" theirs. It was reported by The Sun that BBC and ITV were in a "bidding war" for The Voice UK. The Sun's Colin Robertson and Leigh Holmwood stated that ITV were "nervous", "fearing" that The Voice UK could "undermine" the X Factor. The Sun had previously reported that the BBC were "close" to getting The Voice, as well as saying that "ITV executives had originally told X Factor top brass they weren't interested in picking up the rights." However, "now they have told owners of The Voice format they ARE interested." A source said, "The X Factor has had a bit of a rollercoaster ride already this year and ITV fear any rival new show could blow it out of the water. The hype around The Voice is now so great that ITV feels it has no choice but to be in the running for it. If the BBC got it—and managed to sign Cheryl—then it could snare loads of viewers away from The X Factor." ITV were planning to have The Voice UK as "'companion show'" for The X Factor.

On 18 June 2011, it was reported that the BBC had won the rights to The Voice UK. In mid-2011 it was revealed that BBC would be broadcasting The Voice after paying £22 million. Danny Cohen, the controller of BBC One, said he wants the programme to emulate the success of The Apprentice and defended his decision to invest in it. Cohen said, “I thought it was really good. Every so often the BBC occasionally buys something from abroad that is peerlessly good, like The Apprentice. We adapted that for Britain with Alan Sugar and made the British version the best in the world. We hope The Voice will do similarly. We shouldn't shut the door on anything.”

It was later revealed that The Voice would not be going head-to-head with The X Factor as Strictly Come Dancing is broadcast at the end of the year. Channel 4 had entered the bidding war with the BBC and ITV, but later pulled out after the channel's director called the show "derivative" and "a rip-off". It was said that the BBC was keen to sign up a new singing-talent show after it dropped Fame Academy in 2004 and had not revisited the genre. It was also eager to schedule a replacement for So You Think You Can Dance, which was dropped in 2011. Presenter Holly Willoughby also stated that The Voice UK is a "feel good show" saying, "The difference is it's a blind audition, the coaches can't see the contestants when they come on stage so they judge them purely on their voice and their voice alone. It's really feel-good and the coaches are incredible."

Devised by John de Mol, the creator of Big Brother, The Voice is based on the Dutch TV programme The Voice of Holland and is part of the The Voice franchise, being based on the similar U.S. format. The BBC were "desperate" to get The Voice UK after they axed So You Think You Can Dance.

According to Anita Singh from The Daily Telegraph, the BBC have spent £22 million on buying the rights to the show, which will last two years. Of the amount of money spent on it, a BBC spokesperson said, "There is an awful lot of pressure, given the money spent on the format, for the ratings to be good. But at the moment all signs are that it will be cash well spent." Singh stated however, that this contradicted a "pledge" made by Mark Thompson, the director-general. He said, "The BBC needs to make a further significant shift towards distinctiveness, spending more of the licence fee on output which, without the BBC, wouldn't get made at all." The ITV reportedly "offered more for the format but were turned down". After comparisons to the X Factor were made, Cohen defended the decision to gain the rights to the show saying, "We feel that there's enough difference in this format that it will stand out. The fact that ITV tried very hard to get it—even though they've got The X Factor—suggests that they feel this show is different enough ."

We've got three dancing shows on BBC One this year on Saturday nights, and I wanted to decrease that but still find ways that we could have live, often performance-based television. We are in an era where the audience love that we shouldn't ignore what the audience want."

In October 2011, it was announced that Moira Ross executive producer of Strictly Come Dancing quit the show to join production company Wall to Wall, so that she could take the position of executive producer of The Voice UK.

The BBC were planning to make each performance on the show available for download each week, with the proceeds going to charity or the downloads being free, before it is then released commercially. The winner will receive £100,000, as well as a record deal with Universal Republic.

On 24 May 2013, it was reported that BBC One was close to recommissioning the show for a third series in 2014. It is yet to be confirmed if the four original coaches will return for the third series. A day later it was confirmed that it will return for a third series. On 7 June 2013, it was confirmed all coaches would get replaced by Olly Murs (will.i.am), Cheryl Cole (Jessie J), Calvin Harris (Tom Jones and One Direction (The Script.

Scheduling

After speculation in February, the show's air date was confirmed on 10 March 2012. Of this announcement, the show's Twitter account said, "Two weeks from now, something new will be on your television, something so great you'll want to run up and kiss the screen. Just FYI." Britain's Got Talent judge Alesha Dixon confirmed the launch date for the Britain's Got Talent, with it being the same day as The Voice UK's. Britain's Got Talent was brought forward by ITV, so it could clash with the show. Of this move a BBC source said, "This is typical of ITV, parking their tanks on our lawn just as we launch a major new format. They are smarting because they didn't get the show although they bid £10 million more than us." However an ITV source responded saying, "We haven't declared our launch date but, if I was a betting man, I'd go for March 24. The BBC know we always launch BGT around this time. If anyone is parking tanks on a lawn, it's them on ours!" For the past four years however, Britain's Got Talent has launched in mid-April. BBC and ITV were reportedly in a "scheduling war". BBC moved the show from its supposed 7:15 slot to 7:00, to avoid "significant overlap". ITV then responded by moving Britain's Got Talent from its original slot at 7:45 to 7:30. A BBC source said, "It is disappointing they chose to launch Britain's Got Talent on the same day as us. To not even meet us halfway on avoiding any sort of overlap is incredibly competitive."

As The Voice progressed, it became clear that audiences were staying loyal during the period when it clashed with Britain's Got Talent. After the third Blind Auditions round, when the BBC programme enjoyed a viewership margin of some four million, Simon Cowell and ITV executives moved their show to a later start time.

In an exclusive interview with Digital Spy, Cowell stated that the show is "competition" for Britain's Got Talent. He said, "I recognise as a challenge. The BBC must be confident because they have put it up against this show. They want to make a competition out of it. So we've got to make better. Everyone benefits because of that." However, presenter Reggie Yates denied this: "I don't know if this is about toppling anyone. This is a very different animal altogether. I think when you see what this show is all about, you'll see exactly where we are coming from."

Promotion

The first promotional item the BBC released was a video on the official website. It read, "Four of the biggest names in music are looking for incredible singing talent to compete for the title of The Voice UK. Only the most unique and distinctive voices will make it to the filmed auditions and get to sing for our celebrity coaches". To promote the show, all four coaches went to Central London launch event, which took place at Soho Hotel on 24 February 2012. Daily Mirror's Jo Usmar commented on the promotion of the show, stating that the trailer will "get you juices flowing". A further trailer was released on 9 March, featuring footage from the show, "including interviews with the panel, a first look at some contestants and bickering between the coaches".

Social media

According to Digital Spy, the BBC was trying to "boost audience participation with a wealth of social media and online activity", as viewers often watch programmes while also commenting and engaging via Twitter and Facebook on a smartphone, laptop or tablet". Telegraph Hill, having previously worked on BBC Three dramas Being Human and The Fades, put in place a full-time team of "social media creatives" who will generate online videos around the show, and on the show's Facebook and Twitter pages.

Auditions and filming

The producer auditions of series one began on 31 October 2011. Five events took place in London, two events in Birmingham, Glasgow, Manchester and Cardiff, and one event in Belfast. Solo artists and duos can participate, however, they must be aged sixteen or over. The coaches did not attend the producer's auditions. The standard of the auditions has been described as "amazing" and "top standard". The blind auditions for the first series were held at BBC Television Centre and for the second series at MediaCityUK, where every coach is given a "plush" dressing room. Coach Danny O'Donoghue told Digital Spy of the talent at the auditions, "The talent on show after the first auditions on the first day beat out any talent in any finals I've ever seen on television. The hair on the back of my neck and arms was standing up. 16 and 17-year-olds were up there killing it".

Series overview

To date, one series has been broadcast, as summarised below.

  Artist in "Team will.i.am"
  Artist in "Team Jessie"
  Artist in "Team Tom"
  Artist in "Team Danny"

Format

The Voice is a reality television series that features four coaches looking for a talented new artist, who could become a global superstar. The show's concept is indicated by its title: the coaches do not judge the artists by their looks, personalities, stage presence or dance routines—only their vocal ability. It is this aspect that differentiates The Voice from other reality television series such as The X Factor, Britain's Got Talent or even Must Be the Music. The competitors are split into four teams, which are mentored by the coaches who in turn choose songs for their artists to perform. There is no specific age range and anyone can audition; if a coach likes what they hear, a button-press allows their chair to spin around and face the performer, signifying that they would like to mentor them. If more than one does so, then the artist selects a coach. However, if no coach turns around then the artist is sent home. The Voice has been referred to as a "big, exciting and warm-hearted series"and a "new generation in its genre".

There are five different stages: producers' auditions, Blind auditions, Battle phase, Knockout stage and live shows.

Producers' auditions and Blind auditions

The Voice UK's first stage is the producers' auditions, which are not shown on television. The first shown stage is the blind auditions, where they sing in front of the coaches. The coaches have their backs to the singer, and if they like what they hear, they can press their button to turn around and recruit them to their team. If more than one coach turns, the power shifts to the singer, who then decides which team they would like to be part of; Team Danny, Team Jessie, Team will.i.am or Team Tom. Each coach must recruit 12 singers to their team in the blind auditions to progress on to the battle phase.

Battle phase

The second stage, 'Battle phase', is where two artists are mentored and then developed by their respective coach. The coaches of the team will "dedicate themselves to developing their artists, giving them advice, and sharing the secrets of their success in the music industry". Every member of their team battle against another member from their team. They sing the same song simultaneously, while their coach decides who should continue in the competition. The coaches have to choose from the six individual “battles” to take artists to the live round. In Series 2 (2013), the BBC introduced a new 'steal' twist to the Battle phase. The 'steal' gives the chance to the losers in the head-to-head battles to give one last pitch to the coaches, excluding their own coach who snubbed them, on why they should remain in the process. The coaches will then be given an allocated amount of time to push their button on their spinning chairs if they want the contestant on their team. As with the blind auditions, if more than one coach presses their button, the power shifts to the contestant.

Knockout stage

The third stage of the competition is the 'Knockout stage'. It was first introduced in the second series (2013). The four coaches will enter this stage with seven team members; six winners of the battle phase, and one stolen member. In this round, artists will perform a 'killer song' of their choosing and the coaches will each pick three members of their team to go through to the live shows, creating a final 12 for the public vote.

Live shows

The final stage, 'Live shows', is where the artists perform in front of the coaches and an audience, broadcast live.

In the first series (2012), each coach had five artists in their team to begin with and the artists went head-to-head in the competition to win the public votes. These determined which artist advanced to the final eight. The remaining three artists' future in the show was determined by the coaches, choosing who progressed.

The final eight artists competed in a live broadcast. However, the coaches had a 50/50 say with the audience and the public in deciding which artists moved on to the 'final four' phase. In the latter, each coach had one member who continued. The final (the winner round) was decided upon by the public vote. Throughout the final the coaches frequently performed with their artists. The winner was crowned The Voice.

From the second series (2013) on, after the introduction of the 'steal' in the battle phase, and the new 'knockout stage', each coach will have three artists on their team, therefore having a total of 12 artists in the live shows to fight for the public vote and to be crowned 'The Voice', subsequently receiving a record deal with Universal Music.

Coaches

The judging line-up was officially announced on 8 December 2011. It was called a "blockbuster line-up" by Will Payne of the Daily Mirror. Summing up the entire panel, Cohen said, "Overall, our lineup of Tom Jones, Jessie J, will.i.am and Danny O'Donoghue gives us mega-star quality, great musical range and musicians we know our audience love". Presenter Holly Willoughby described them as "badass", "incredible", and that when you "put them all in the room together, magic happens. They all come from different areas of the music industry and it's quite magical seeing them together." A writer for website, very.co.uk described the panel as "superstar(s)".

The Voice coach Christina Aguilera advised the show's coaches to be "positive", saying, "One of the reasons I was hesitant about doing a show like this was because I wanted to make sure I was a part of something very positive and not negative just for television’s sake. I wanted to bring positivity and a really honest perspective – it’s better for everyone". Jones said that the show has more "credibility" than others, due to the judging panel. He said, "We've been through it, we know what it's like to get up and perform, unlike some judges on some other shows that just don't know, they've never done it. The ones that have are not very good anyway".

All four coaches have confirmed they will return as a coach for a second series.

Jessie J

On 4 October 2011, singer Jessie J was confirmed as a coach on The Voice UK. It was announced on Chris Moyles BBC One breakfast show, speaking of this she said "I can't wait, I'm so excited about it." Danny Cohen, the controller of BBC One said, "Jessie J is going to be an amazing coach on The Voice UK. She's a massive young star with a strong personality, and her recent MOBO nominations are testament to her musical and creative ability." Jessie added: "I'm excited to be a coach, inspiration and mentor and I jumped at the opportunity as it's all about 'the voice'." Jessie told The Sun why she choose to join The Voice UK saying, "The Voice is a show where I think I fit. The idea of being a coach and an inspiration and a mentor rather than a judge is something I can relate to. I only start on The Voice after the people have been filtered through who can really sing. It is not people who are going to be laughed at for entertainment. And it is them picking us. It is not me turning anyone down—it is them turning me down. It is about spontaneity. It is going to be an amazing experience". She later stated that she was "really happy" that she was the only female on the panel, as well as telling The Sun that she does not want emotional stories from the contestants, saying she is going to be "hard" on the contestants, later saying in an interview with the Daily Star Sunday, "I may be young but I'm not scared of being critical. I like how Simon Cowell says exactly what he thinks, whether people like it or not. I don't care if people don't like me and I'm prepared for that. Even if they are on my team, that doesn't mean I'm going to say it was good if it wasn't. I'm not a robot. I sing out of tune sometimes so I'm not scared to tell someone else if they have. I'm going to be honest. That's what the industry needs more of right now". Jessie is meant to "attract younger viewers".

Jessie told Daily Mail that unlike X Factor, that there is no rivalry between her and fellow coaches saying, "The show is not about who is arguing with who. Back stage we are all getting on and we are all focused on our artists. you are stuck reading about who is not getting on with who. We are focusing on the inspirational and the positive". Presenter Holly Willoughby opined that if she was a contestant, she would want Jessie as her coach. She said, "I do genuinely love them all, but if I were to be honest, I do have a soft spot for Jessie J. If I were a contestant, I'd pick her to be my coach. I'm drawn to her, she has this incredible energy about her. She's so cool and she's only 23! I wasn't as cool as her when I was 23, that's for sure". On 24 August, Jessie confirmed via Twitter that she would be returning for a 2nd series.

will.i.am

On 25 October 2011, it was reported that American rapper will.i.am would be joining The Voice UK as a coach. A source said, "Will is 95 per cent a done deal. He's a big star and loves nurturing new talent. He shoots from the lip, and will not be afraid to tell it like it is. Although, I doubt The Voice will be as bitchy as The X Factor". will.i.am was later confirmed as a coach on The Voice UK, of this he said, "I'm proud to be doing The Voice UK because the UK was the first place I saw success," he said. "It's the place I'm the most creative outside of home." Cohen added, "I am thrilled that will.i.am has signed up to be a coach on The Voice. He is a huge star who will bring a unique creativity to the show." Talking about the differences between the show and X Factor, "I won’t be a judge on X Factor. The Voice is different. You can’t even compare the two. One, you have people in the music industry, current and legends, coaching the next generation. The other format you have judges critiquing, giving their opinions on things when they don’t really know, other than Randy Jackson on Idol.

In preparation for the role as a coach, he asked friend and ex-X Factor judge Cheryl Cole. Talking to Capital FM he said, "I reached out to Cheryl for advice on keeping your cool, having a poker face, the importance of sticking with the singers – it's their dream, a lot of the times when you have other performers a part of the show, celebrities tend to want the shine so they hog up time. So my whole thing was that I want to do The Voice, but I don't want to hog up time to where the singers up there are looking like, 'Is this about you guys?'. In March 2012, it was reported that he had turned his "plush" dressing room into a recording studio, and "instead of just listening with his headphones, he has installed some mega bass bins". A show source said, ""Will.i.am goes everywhere with his music kit. So it was no surprise to everyone when he and his crew turned up with a stack of gear on the first day. Producers thought it was great as we want him to be happy while he's on the show, and who knows what ideas he'll come up with for his acts? But the stuffy suits upstairs were a bit unhappy about it. Will has some serious bass in there and it was vibrating the walls—you could almost see the dandruff being shaken off their heads".

Sir Tom Jones

On 19 October 2011, a newspaper reported, "Tom is close to committing. He has almost 50 years experience in music so he'll be able to give artists decent advice. Jessie J will attract younger viewers but Tom's bound to be the housewives' favourite." In December 2011, it was accidentally revealed by Jessie J that Jones was to be a coach on The Voice UK. Jessie said, "I can’t wait to meet Tom Jones. He’s Tom Jones, after all". On 8 December 2011, it was officially announced that along with O'Donoghue, Jones would be completing the panel. Jones said, "I'm excited about The Voice, and thrilled to be participating as a coach. This is a strong show; it's all about talent - but it's also exciting, competitive and compelling television. I've been blessed over the years to share the stage with some of the world's finest artists, and I look forward to being part of the team that discovers a great, new, genuine talent." BBC One controller Cohen said of this announcement, "I'm delighted to be announcing Tom Jones and Danny O'Donoghue as coaches for The Voice. Tom is a music legend and will bring huge experience and creativity to the lineup".

will.i.am has said that he shows "admiration" for Jones, stating that Jones was the reason he chose to be a coach on the show. He said, "We started with a music industry being one thing where it was truly about the song, the performance, the voice. You didn’t know if the singer was short, black, white, fat or skinny. Tom Jones was a part of that. He was a part of music when it was about going on The Ed Sullivan Show and American Bandstand. He was a part of that. He witnessed the American music industry when it was feuding black and white. He saw two cultures come together. That’s why I’m proud to work on a show with Tom". Jones told the BBC why he choose to join the show saying, "When I first came to London in '63, and tried to get a record contract, they said that I looked too macho. So they were looking at me before they were listening to me, that hasn't really changed, and I don't agree with it. That's why The Voice is very important because there's no preconceived image. There's a lot of people out there and a lot of different kinds of music that needs to be made". Daily Mirror's Jo Usmar commented that she is most excited about Jones out of all the coaches.

Danny O'Donoghue

On 8 December 2011, it was announced that along with Sir Tom Jones, O'Donoghue would be completing the panel. O'Donoghue said, "I'm a massive fan of The Voice, so to be involved as a coach is amazing. This is a show unlike any other because it puts vocal ability first above all else. I look forward to putting my team together and battling it out with the other coaches to see who wins this unique, credible competition. I'm in it to win it!". BBC One controller Cohen said of this announcement, "I'm delighted to be announcing Tom Jones and Danny O'Donoghue as coaches for The Voice. Danny is a rising star who will bring freshness and surprise to the team". Singer Will Young was originally meant to be in O'Donoghue's place, though at last minute, O'Donoghue was chosen. Young said that the BBC "wanted to go more rock". According to French media site PureMédias, Will was the "big favourite for the swivel chair". When O'Donoghue replaced Young as a coach, singer Professor Green argued that "No-one knows who Danny is". Echoing Green's words, members of Twitter have nicknamed O'Donoghue 'I Dunno Who' and James Corden also made the singer the main "gag" at the 2012 BRIT Awards. Of this Donoghue said, "James who? Whatever? It's up to other people to make up their own minds. I know I'm on this show for what I've done in my career. I've spent 15 years in the music industry, it's all I know. The proof is in the pudding and I think people should check out the show and in particular James should probably check it out before he goes saying things like that".

Of the comparisons between The Voice and The X Factor O'Donoghue said, "We are our entity. We look after ourselves. We've produced some of the best talent you've seen in the UK ever. There was a moment last night in filming when all four coaches stood and remained stood up for the rest of the performance. We were so blown away by the level of the talent. I'm excited to just be part of this. I feel this is a game-changer in the UK scene. This is really, really going to give the UK music scene a kick up the backside". very.co.uk reported that O'Donoghue is "worried that nobody will be able to understand him" as he is Irish, but the website stated that he "needs to look at X Factor judge Louis Walsh- somehow we all hear what he’s saying each week".

Presenters

On 29th August 2011, Holly Willoughby and Reggie Yates were announced as the presenters for the show. Of this Willoughby said, "I'm so excited to be hosting The Voice. It's going to be one roller coaster of a ride and I can't wait to get started!". Yates commented, "I'm so delighted to get this job and be part of such a credible music show. The format of The Voice in America has worked brilliantly, and I have no doubt it will be just as successful on British TV". BBC One controller Danny Cohen stated that Willoughby and Yates were "the perfect partnership". Adding, "They are both big fans of the show and will bring a huge amount of passion and enthusiasm to the production".

Willoughby stated that the show is a "feel good show" saying, "The difference is, it's a blind audition, the coaches can't see the artists when they come on stage so they judge them purely on their voice and their voice alone," said the presenter. It's really feel-good and the coaches are incredible". Willoughby stated that she wanted to be involved in the show as "soon as she saw the US version". She said, "I'm really excited about The Voice. I'd watched all the press unfold about the American version - how well it had done, and the incredible coaches - and as soon as there was talk of it coming to the UK, I thought, 'Wow, that is absolutely something I would love to do'. Obviously I'm used to live TV with 'This Morning', but entering into any new show is scary and I'll definitely be nervous on the first live show. It really helps that I'm doing it with Reggie - we started at CBBC together, although this is the first time we've actually worked together".

Yates added that being backstage on the show is like "being backstage with the nans", however, Yates admits that he is "falling in love" with them. Of whether the show is credible Yates added, "Everyone who says they don't watch TV talent shows is a liar. You only have to look at the coaches, this isn't a joke. It's very serious and you've got people who are credible. Sir Tom Jones - he's sold over 100m records… anyone who's got any criticisms won't have them after they've seen the first episode."

The two later added that Willoughby cries more than the auditionees saying, "It's a bit different for me because there's not much scooping up to be done. Obviously there are people who are going to be disappointed, but there are more happy tears than sad tears. The hardest thing is being with the families because they want it so much for their loved ones and they are powerless to do anything about it. When the artist comes off stage they tend to be fine. Even when the audition doesn't end up with them in the competition, they are given such great feedback from the coaches they seem ok… they learn so much when they come off set that they are kind of elated. On 7 August 2012, Willoughby revealed to Look Magazine that she may not return to host the second series. Asked if she will present the show again, Willoughby said: "I don't know yet. I think we're just waiting for the dust to settle.

Coaches' teams and their artists

In each series, each coach chooses a number of acts to progress to the live finals. This table shows, for each series, which artists he or she put through to the live finals.

Key:

  – Winning coach and their team. Winners are in bold, eliminated artists in smaller font.

Reception

Series averages

The first series became BBC One’s biggest new entertainment series on record with a consolidated series average of 9.2million/38.5% share. The series averaged 9.2million/38.5% share in overnights. Across all episodes, including results shows, The Voice UK averaged 8.9m/36.3%. The second series premiered 7.47 million viewers in the official ratings.

Critical reception

BBC Radio 2's Paul Gambaccini told Radio Times that The Voice is "karaoke" and claimed that while the American series was "fantastic to rejuvenate the careers of two of the coaches, Christina Aguilera and Maroon 5's Adam Levine, it didn't give us a viable artist". Mark Goodier also questioned the motives of Universal Music saying, "Universal have to be doing this because they want market share." On whether The Voice is to become a "huge hit" in the UK, he added, "It really depends on whether they find a star or not."

Awards and nominations

References

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External links

• The Voice UK at BBC Online
• @BBCTheVoiceUK on Twitter
• BBC The Voice UK on Facebook
• The Voice UK on YouTube

• Use dmy dates from November 2012
• 2012 British television programme debuts
• 2010s British television series
• BBC Television programmes
• The Voice (TV series)
• English-language television programming