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| {{About|the Australian supermarket|other retail establishments of the same name|Woolworth (disambiguation){{!}}Woolworth}} | |||
| {{Infobox company | |||
| | name = Woolworths Supermarkets | |||
| | logo = ] | |||
| | type = Subsidiary | |||
| | slogan = Australia's Fresh Food People | |||
| | foundation = 1924 | |||
| | location_city = ], New South Wales | |||
| | location_country = Australia | |||
| | locations = 872 | |||
| | key_people = ], ], ], Director - Australian Supermarkets and Petrol | |||
| | num_employees = 190,000 | |||
| | industry = ] | |||
| | revenue = {{Profit}} ]54.3 billion (2011) | |||
| | parent = ] | |||
| | homepage = | |||
| }} | |||
| ]]] | |||
| ], ]]] | |||
| ], Victoria.<ref>{{cite web|url=http://www.realestatesource.com.au/Victoria/Gandel-and-Colonial-Open-$140-Million-Wing-of-Chadstone-Shopping-Centre.html|title=Gandel and Colonial Open $140 Million Wing of Chadstone Shopping Centre|accessdate=2009-02-05}}</ref>]] | |||
| ] | |||
| <!-- Deleted image removed: ] --> | |||
| '''Woolworths''' is the largest ]/] chain in Australia, owned by ]. Along with ], Woolworths form a ] of Australian supermarkets, together accounting for about 80% of the Australian market.<ref>{{cite news|last=Zappone|first=Chris|title=Supermarket duopoly blamed for soaring food prices|url=http://www.smh.com.au/business/supermarket-duopoly-blamed-for-soaring-food-prices-20091109-i3tn.html|accessdate=29 July 2013|newspaper=The Sydney Morning Herald|date=November 9, 2009}}</ref><ref>{{cite news|last=McGregor|first=Ken|title=Senator Nick Xenophon moves to smash Coles and Woolworths duopoly|url=http://www.news.com.au/business/senator-moves-to-smash-duopoly/story-e6frfm1i-1226310933227|accessdate=29 July 2013|newspaper=The Advertiser|date=March 27, 2012}}</ref><ref>{{cite news|last=Greenblat|first=Eli|title=Lion boss adjusts to supermarket duopoly|url=http://www.theage.com.au/business/retail/lion-boss-adjusts-to-supermarket-duopoly-20130716-2q13m.html|accessdate=29 July 2013|newspaper=The Age|date=July 16, 2013}}</ref> | |||
| ==History== | |||
| Woolworths Limited was founded in September of 1924, originally under the name "Wallworths Bazzaar Ltd", a play on the internationally renown ] name. After discovering the name had not been registered in ], and Woolworths had no plans for overseas expansion, the company became "Woolworths Limited" on September 22, 1924.<ref>{{cite web|title=Our Story - 1924 September|url=http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/about+us/our-story/september+1924|publisher=Woolworths Limited|accessdate=10 June 2013}}</ref> Following the company's first "Bargain Basement" opening on ]'s Pitt Street, there was little interest in shareholders to accelerate the brands growth. However, as trading continued and ] brought more capital, the dividends paid by the company increased from 5% to 50% after its third year of operation. | |||
| Consumer interest in the company grew sufficiently after December of 1924, as more branches of the store were established across Australia. Woolworths stores began selling a variety of goods, claiming the cheapest prices as well as money back guarantees.<ref>{{cite web|title=Our Story - 1924 December|url=http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/about+us/our-story/december+1924|publisher=Woolworths Limted|accessdate=10 June 2013}}</ref> At the forefront of innovation in Australia, Woolworths stores became the first variety store in the world to install ] printing ] machines in 1926.<ref>{{cite web|title=Our Story - 1926 Printing Cash Registers|url=http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/about+us/our-story/printing+cash+registers+1926|publisher=Woolworths Limited|accessdate=10 June 2013}}</ref> Nearly twenty years after the company's establishment, Woolworths had a store in every state in Australia, following the opening of their ] store in 1940.<ref>{{cite web|title=Our Story - 1940 Woolworths Expands to Tasmania|url=http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/about+us/our-story/tasmania+1940|publisher=Woolworths Limited|accessdate=10 June 2013}}</ref> With the company and its stores doing successfully, Woolworths began to experiment with expanding their grocery range; more stores began stocking fresh fruits and vegetables and a larger range of food. As Woolworths began to gradually transition to becoming exclusively a grocery store, this saw the creation of the first "]" store in 1955, the brand's department store counterpart. | |||
| ===Safeway=== | |||
| In 1982, Woolworths acquired two Tasmanian grocery brands: ] and ]. The biggest buyout from Woolworths came in 1985, after American supermarket giant "]" had amalgamated with an independently owned ] supermarket in 1961; establishing the Safeway brand in Australia. Woolworths took over Safeway Australia in 1985, which had stores in Victoria and Queensland, the Woolworths name was affixed to the Queensland stores with the Victorian stores remaining as Safeway, with their identity newly stylised to match the Woolworths brand.<ref>{{cite web|title=Our Story - 1985 Safeway|url=http://www.woolworths.com.au/wps/wcm/connect/website/woolworths/about+us/our-story/safeway++1985|publisher=Woolworths Limited|accessdate=10 June 2013}}</ref> Following the rebranding in 2008, Woolworths began phasing out their Victorian Safeway stores; rebranding them as Woolworths supermarkets. | |||
| ==="Fresh Food People"=== | |||
| In 1986, Woolworths launched their "Fresh Food People" campaign, the fundamental campaign that still exists in Woolworths stores today. As the stores progressed as the market leader for the countries supermarkets, Woolworths created their own store exclusive brands. "Homebrand" became the stores generic brand, which provided customers with essential items at lower prices. Homebrand was later accompanied by "Select", a higher quality selection of products and "Macro", an ] range that offers ] free and ] products. | |||
| ==Loyalty schemes== | |||
| ===Discount fuel offers=== | |||
| Since 1996 Woolworths has offered its customers a number of incentives for purchasing at their stores by subsidising petrol prices at ] petrol stations and the now defunct Woolworths Plus Petrol. Discounts included 2-cent, 4-cent, 6-cent and in some regional areas 10-cent discounts on fuel when purchases over certain amounts were conducted. As of September 2009, the current offer is a 4 cent/L discount when transactions of over $30 are conducted in-store, with a further 4 cent discount available if customers spend another $5 or more on other items at the petrol site. | |||
| ===Everyday rewards and credit card=== | |||
| {{See also|Everyday Rewards (Australia)|l1=Everyday Rewards}} | |||
| ] | |||
| In September 2007, a trial began in central west New South Wales of ], a Woolworths shopping card that automatically tracks supermarket purchases and stores fuel discount entitlements, thus eliminating the need for shoppers to retain paper coupons previously used for this purpose.<ref>{{citation|publisher=Australian Financial Review|title=Fuel change on the cards|page=20|date=6 September 2007}}</ref> In addition it allows Woolworths to record purchases made by customers to offer them relevant promotions and for studies in demographics and marketing,<ref>{{cite web|publisher=Woolworths Everyday Rewards|title=Everyday Rewards Customer Charter|accessdate=2008-08-23|url=http://www.everydayrewards.com.au/CLCS-Web/faces/pages/fixed/customerCharter.jsp}}</ref> hence incentives for customers who register their details. This followed Woolworths announcement that it was planning to launch a general purpose credit card in 2008.<ref>{{cite news|title= Now it's Woolworths the credit card people|date=27 August 2007|accessdate=2007-09-06|publisher=Sydney Morning Herald|url=http://www.smh.com.au/news/national/now-its-woolworths-the-credit-card-people/2007/08/27/1188067034518.html}}</ref> Woolworths is expected to offer these credit cardholders reward vouchers redeemable throughout its store network.<ref>{{citation| publisher=Australian Financial Review |title=Retailers take on the banks…again| date=30 January 2008|pages=1, 61}}</ref> Woolworths subsequently announced that the ''Woolworths Everyday Money MasterCard'' would be launched on 26 August 2008 and allows customers to earn shopping cards redeemable at Woolworths group retailers.<ref>{{cite news|publisher=news.com.au|title=Woolworths launches new credit card|url=http://www.news.com.au/business/story/0,,24199187-462,00.html|date=2008-08-18|accessdate=2008-08-18}}</ref><ref>{{cite web|publisher=The Sheet|title=Woolies MasterCard debuts in two weeks|date=2008-08-15|accessdate=2008-08-18|url=http://www.thesheet.com/nl05_news_selected.php?act=2&stream=1&selkey=7022&hlc=2&hlw=}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> | |||
| In February 2008, Woolworths announced that following the NSW trial, its Everyday Rewards card would be rolled out nationally, beginning with South Australia and Northern Territory in mid-February, and to other states (excluding Tasmania<ref>{{cite web|publisher=Woolworths|title=Everyday Rewards terms and conditions|accessdate=2009-01-29|url=https://www.everydayrewards.com.au/wps/portal/rewards/termsandconditions}}</ref>) by the end of May 2008. During the NSW trial, 50,000 cards were issued to customers.<ref>{{citation|title=Woolies revs up discount petrol war|publisher=Australian Financial Review|date=11 February 2008|pages=1, 15}}</ref> | |||
| Woolworths stated in June 2008 that "well over a million" shoppers had taken a card and registered their details.<ref>{{cite news|publisher=Sydney Morning Herald|date=5 June 2008|url=http://business.smh.com.au/fuels-gold-as-a-million-people-play-cards-with-woolworths-20080604-2lxs.html|title=Fuel's gold as a million people play cards with Woolworths|accessdate=2008-06-05}}</ref> In August 2008, Woolworths stated that there were 3.8 million cards "on issue", with 2.4 million cards "registered".<ref>{{cite web|publisher=Woolworths Limited|title=Full Year Results Presentation|accessdate=2008-08-29|url=http://media.corporate-ir.net/media_files/irol/14/144044/asx/08presentation.pdf|format=PDF}}</ref> | |||
| From June 2009, Everyday Rewards cardholders were able to earn ] points, by using their Everyday Rewards cards. Cardholders who had successfully linked their Frequent Flyer card to their registered Everyday Rewards card can earn one Frequent Flyer point for every dollar over $30 that they spent in store. In August 2009, Woolworths announced that there were 3.8 million cards "registered", of which 1.2 million were linked to a Qantas Frequent Flyer account.<ref>{{cite web|publisher=Woolworths Limited|title=Full Year Results Presentation|accessdate=2000-00-17|url=http://media.corporate-ir.net/media_files/irol/14/144044/fy00presentation.pdf|format=PDF}}</ref> | |||
| ===Frequent Shopper Club=== | |||
| The '''Frequent Shopper Club''', or F$C, is a reward program for shopping in Woolworths stores in ]. It was started by Purity Supermarkets in 1992. It is still in use today.<ref>http://www.themercury.com.au/article/2009/07/18/85321_tasmania-news.html</ref> | |||
| The program offers a $20 voucher for every 2000 points accrued. The program offers no online access or signup. | |||
| ==Private label brands== | |||
| Woolworths has four levels of ]: | |||
| *Woolworths Homebrand | |||
| A budget label covering everyday household products and groceries. Easily recognizable due to its plain white and red accented packaging.<ref name="Woolworths Homebrand">{{cite web|title=Woolworths Homebrand|url=http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/Homebrand/|publisher=Woolworths Supermarkets|accessdate=19 April 2013}}</ref> | |||
| *Woolworths Select | |||
| A premium brand with a range of products including food such as shampoo, dog food and potato chips. All products come quality assured. <ref name="Woolworths Select">{{cite web|title=Woolworths Select|url=http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/Select/|publisher=Woolworths Supermarkets|accessdate=19 April 2013}}</ref> | |||
| *Woolworths Fresh | |||
| A range of products tested against strict criteria and are endorsed and approved by Woolworths experts. This range includes products under the names of Emily's Kitchen, Fresh Soups and Yummy Meals. <ref name="Woolworths Fresh">{{cite web|title=Woolworths Fresh|url=http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/Fresh/|accessdate=19 April 2013}}</ref> | |||
| *Macro Wholefoods Market | |||
| A range of products for families with specific requirements such as gluten free diets, vegetarian foods and organic foods. Salt, sugar and fat levels have been decreased in this range. This range also provides products that are Certified Organic which supports biodiversity and nurtures the land. <ref name="Macro Wholefoods Market">{{cite web|title=Macro Wholefoods Market|url=http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Our+Brands/Macro/|accessdate=19 April 2013}}</ref> | |||
| ==Other Woolworths Limited supermarkets== | |||
| ], New South Wales]] | |||
| * Woolworths still trades as ] in many locations in ], and some towns on the Victorian border (e.g. ], ]). From 2008, Safeway branded stores have been progressively branded as Woolworths. | |||
| * In ], Woolworths traded as ] and Purity prior to being rebranded as Woolworths in 2000 | |||
| * In ], Woolworths trades as ]. It also operated supermarket brands ] and ] until November 2011, which were rebranded as Countdown. | |||
| * ] is a discount supermarket chain located in ] and ] | |||
| * ] is a group of four supermarkets located in Sydney and the Central Coast | |||
| * Woolworths launched ] in two New South Wales locations in 2008. Thomas Dux Grocer stores have a larger fresh food offering than traditional Woolworths stores, along with a larger delicatessen section.<ref>{{cite web|publisher=Inside Retailing|title=Woolworths to launch new grocery chain|date=13 December 2007|accessdate=2007-12-19|url=http://www.insideretailing.com.au/articles-page.aspx?articleType=ArticleView&articleId=1912}} {{Dead link|date=October 2010|bot=H3llBot}}</ref> | |||
| ==References== | |||
| {{Reflist}} | |||
| ==External links== | |||
| {{Commons category|Woolworths Limited (Australia)}} | |||
| * {{Official website|http://www.woolworths.com.au/}} | |||
| {{Woolworths}} | |||
| {{Supermarkets in Australia}} | |||
| {{Use dmy dates|date=June 2011}} | |||
| {{DEFAULTSORT:Woolworths (Supermarket)}} | |||
| ] | |||
| ] | |||
| ] | |||
| ] | |||
Revision as of 14:02, 17 December 2013
everyone in woolworths is GAY