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| logoalt = Channel U logo | logoalt = Channel U logo
| logo2 = | logo2 =
| launch = ''']''':<br>6 May 2001<br/>''']''':<br/>] | launch = ''']''':<br>6 May 2001<br/>''']''':<br/>1 January 2005
| closed date = ''']''':<br>] | closed date = '''SPH MediaWorks Channel U''':<br>31 December 2004
| picture format = ] (] ])<br/>] (] 4:3)<br/>] (] ])<br/>] (] ]) | picture format = ] (] ])<br/>] (] 4:3)<br/>] (] ])<br/>] (] ])
| share = | share =
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| share source = | share source =
| language = ] | language = ]
| network = ]<br/><small>(6 May 2001-])</small><br/>]<br/><small>(]-now)</small><br/> | network = ]<br/><small>(6 May 2001-31 December 2004)</small><br/>]<br/><small>(1 January 2005-now)</small><br/>
| owner = ]<br/><small>(6 May 2001-])</small><br/>]<br/><small>(]-now)</small><br/> | owner = ]<br/><small>(6 May 2001-31 December 2004)</small><br/>MediaCorp<br/><small>(1 January 2005-now)</small><br/>
| slogan = ''']''':<br>以優為先 (Translation: Putting Excellence First)<br/><small>(6 May 2001-])</small><br/>''']''':<br/>帶動亞洲流行 (Translation: Leading Asia's Trends)<br/><small>(]-31 December 2007)</small><br/>最精彩 (Translation: The Most Exciting)<br/><small>(1 January 2008-now)</small><br/> | slogan = '''SPH MediaWorks Channel U''':<br>以優為先 (Translation: Putting Excellence First)<br/><small>(6 May 2001-31 December 2004)</small><br/>'''MediaCorp TV Channel U''':<br/>帶動亞洲流行 (Translation: Leading Asia's Trends)<br/><small>(1 January 2005-30 November 2008)</small><br/>最精彩 (Translation: The Most Exciting)<br/><small>(1 December 2008-now)</small><br/>
| country = {{flagcountry|Singapore}} | country = ]
| broadcast area = Nationwide | broadcast area = Nationwide
| headquarters = ''']''':<br>Level 7, ]<br/>82 Genting Lane<br/>], ]<br/>] 349567<br/>{{flagcountry|Singapore}}<br/>Telephone: (65) 6319 7988<br/>Faximile: (65) 6744 3318<br/><small>(6 May 2001-])</small><br/>''']''':<br>Caldecott Broadcast Centre<br/>Andrew Road<br/>], ]<br/>] 299939<br/>{{flagcountry|Singapore}}<br/>Telephone: (65) 6333 3888<br/>Faximile: (65) 6251 5628<br/><small>(]-now)</small><br/> | headquarters = '''SPH MediaWorks Channel U''':<br>Level 7, SPH Headquarters<br/>82 Genting Lane<br/>], ]<br/>Singapore 349567<br/>Telephone: (65) 6319 7988<br/>Faximile: (65) 6744 3318<br/><small>(6 May 2001-31 December 2004)</small><br/>'''MediaCorp TV Channel U''':<br>Caldecott Broadcast Centre<br/>Andrew Road<br/>], ]<br/>Singapore 299939<br/>Telephone: (65) 6333 3888<br/>Faximile: (65) 6251 5628<br/><small>(1 January 2005-now)</small><br/>
| former names = ]<br/><small>(6 May 2001-])</small><br/> | former names = SPH MediaWorks Channel U<br/><small>(6 May 2001-31 December 2004)</small><br/>
| replaced names = ]<br/><small>(6 May 2001-])</small><br/> | replaced names = SPH MediaWorks Channel U<br/><small>(6 May 2001-31 December 2004)</small><br/>
| sister names = ]<br/><small>(]-now)</small><br/>]<br/><small>(]-now)</small><br/>]<br/><small>(]-now)</small><br/> | sister names = ]<br/><small>(1 January 2005-now)</small><br/>]<br/><small>(1 January 2005-now)</small><br/>]<br/><small>(1 January 2007-now)</small><br/>
| sister names = ]<br>]<br>]<br>]<br>]<br>]<br>] | sister names = MediaCorp Channel 8<br>Media Corp Channel 5<br>]<br>]<br>]<br>]<br>MediaCorp HD5
| timeshift names = | timeshift names =
| web = {{URL|http://entertainment.xin.msn.com/zh/tv/channel-u}} | web = {{URL|http://entertainment.xin.msn.com/zh/tv/channel-u}}
| terr serv 1 = ] - ] (]) | terr serv 1 = MediaCorp - ] (PAL-B)
| terr chan 1 = Channel 28 (] 527.250-]) | terr chan 1 = Channel 28 (UHF 527.250-MHz)
| terr serv 2 = ] - ] (]) | terr serv 2 = MediaCorp - ] (])
| terr chan 2 = Channel 29 (] 599.250-]) <small>Multiplex carrying Mediacorp channels digitally.</small> | terr chan 2 = Channel 29 (UHF 599.250-MHz) <small>Multiplex carrying Mediacorp channels digitally.</small>
| cable serv 1 = ] | cable serv 1 = ]
| cable chan 1 = Channel 107 | cable chan 1 = Channel 107
| cable serv 2 = ] (via SCTV socket) | cable serv 2 = MediaCorp (via SCTV socket)
| cable chan 2 = Channel 23 (UHF 487.250-]) | cable chan 2 = Channel 23 (UHF 487.250-MHz)
| sat radio serv 1 = | sat radio serv 1 =
| sat radio chan 1 = | sat radio chan 1 =
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| online chan 1 = | online chan 1 =
}} }}
'''MediaCorp Channel U''' or '''Channel U''' (U頻道; ]: U Píndào) is ]'s second ] ] ] in ]. It is the second of two ] ] ] in ] with the other being ]. '''MediaCorp Channel U''' or '''Channel U''' (U頻道; ]: U Píndào) is ]'s second ] ] ] in Singapore. It is the second of two Chinese ] ] in Singapore with the other being ].


It was created by ] a member of ] on 6 May 2001 as an alternative ] channel to ]. After ] and ] merged on ], it now serves as a complementary to ]. It was created by ] on 6 May 2001 as an alternative Chinese channel to ]. After ] and ] merged on 1 January 2005, it now serves as a complementary to MediaCorp TV Channel 8.

Channel U is a ] transmission broadcasting from 15:00 until 00:00 ] on ] (every ] to ]) and 17-hour transmission broadcasting from 10:00 until 03:00 ] on ] (every ] to ]).


==Programming== ==Programming==
When operated by the incumbent broadcaster ] (a subsidiary of ]) during its 1st 4-years, Channel U had a similar programming as ] with the foundation set up by staff transferred over to ] from ] such as Bryan Wong and Kim Ng. Due to lack of facilities and expertise, broadcaster ] could only produced a limited number of local productions. Nonetheless, the channel quickly grew its popularity and viewership over the years, through efforts like airing ] and ] prime time television dramas and variety shows, by being the 1st channel to air television programmes from ] and also producing the local productions with good quality. These efforts paid off eventually as by its 3d year, Channel U had garnered more viewership than ]. When operated by the incumbent broadcaster SPH MediaWorks (a subsidiary of Singapore Press Holdings) during its 1st 4-years, Channel U had a similar programming as MediaCorp TV Channel 8 with the foundation set up by staff transferred over to SPH MediaWorks from ] such as Bryan Wong and Kim Ng. Due to lack of facilities and expertise, broadcaster SPH MediaWorks could only produced a limited number of local productions. Nonetheless, the channel quickly grew its popularity and viewership over the years, through efforts like airing ] and ] prime time television dramas and variety shows, by being the 1st channel to air television programmes from ] and also producing the local productions with good quality. These efforts paid off eventually as by its 3d year, Channel U had garnered more viewership than MediaCorp Channel 8.


However, this did not translate into profits for broadcaster ]. Mounting losses from fierce competition and a small ] ] demand caused the television business to be viewed as unsustainable. Thus, as "a rationalisation move to stem losses and enhance shareholder value.",<ref></ref> ] was made to merge with ] with effect of ] and Channel U was operated by ] ever since. Upon merger with ] on ], ] aged 15–45 became Channel U's target audience and broadcasting hours was changed to begin at 15:00 ] on ] and 10:00 ] on ]. Channel U continued to air the Ren Ci charity shows (as it did previously when under ]) and started to run ] a singing competition for teenagers. There are more locally-produced programmes on the channel, which included a revamp of the news bulletins, and the introduction of new current events and variety programmes. However, this did not translate into profits for broadcaster SPH MediaWorks. Mounting losses from fierce competition and a small free-to-air ] demand caused the television business to be viewed as unsustainable. Thus, as "a rationalisation move to stem losses and enhance shareholder value.",<ref></ref> SPH MediaWorks was made to merge with MediaCorp with effect of 1 January 2005 and Channel U was operated by MediaCorp ever since. Upon merger with MediaCorp on 1 January 2005, Singapore aged 15–45 became Channel U's target audience and broadcasting hours was changed to begin at 15:00 ] on weekday and 10:00 SST on weekend. Channel U continued to air the Ren Ci charity shows (as it did previously when under SPH MediaWorks) and started to run ] a singing competition for teenagers. There are more locally-produced programmes on the channel, which included a revamp of the news bulletins, and the introduction of new current events and variety programmes.


Between 1 January 2005 and 14 August 2012, it exclusively aired ], 23-hours after ]'s ]'s original broadcast, from ] to ] at 10:00 ] and again before transmission ends. In 2010, there is a major programming refresh of Channel U during prime-time hours ever since post-merger. Channel U started having non-stop entertainment programmes on weekdays between 20:00 ] and 22:00 ] with the best of acquired programmes from the region and quality local productions. Its weekend news bulletin ''News Club'', which aired at 19:00 ], was replaced by current affairs programmes ''Money Week'' and ''World This Week'', which were previously aired on ]. Between 1 January 2005 and 14 August 2012, it exclusively aired ], 23 hours after Taiwan's ]'s original broadcast, from Sundays to Thursdays, at 5pm and again before transmission ends. In 2010, there is a major programming refresh of Channel U during prime-time hours ever since post-merger. Channel U started having non-stop entertainment programmes on weekdays between 8:00 pm and 10:00 pm with the best of acquired programmes from the region and quality local productions. Its weekend news bulletin ''News Club'', which aired at 7pm, was replaced by current affairs programmes ''Money Week'' and ''World This Week'', which were previously aired on ].


==Slogan and mottos== ==Slogan and mottos==
===] (6 May 2001-31 December 2004)===
*'''以優為先''' ('''Putting Excellence First''', 6 May 2001-31 December 2004. This slogan is a play on the channel name, as the Chinese word 優 sounds like the letter U.) *'''以優為先''' ('''Putting Excellence First''', 6 May 2001-31 December 2004. This slogan is a play on the channel name, as the Chinese word 優 sounds like the letter U.)
===] (1 January 2005-now)=== *'''帶動亞洲流行''' ('''Leading Asia's Trends''', 1 January 2005-30 November 2008)
⚫ *'''最精彩''' ('''The Most Exciting''', 1 December 2008-now, complements ]'s longtime former slogan, 最親切 (The Most Endearing))
*'''帶動亞洲流行''' ('''Leading Asia's Trends''', 1 January 2005-31 December 2007)
⚫ *'''最精彩''' ('''The Most Exciting''', 1 January 2008-now, complements ]'s longtime former slogan, 最親切 (The Most Endearing))


==Transmission times== ==Transmission times==
Channel U was started transmission by the ] is played. Channel U was started transmission by the Campus SuperStar is played.


Before/After Channel U goes on/off air by the ] is played.<ref></ref> Before/After Channel U goes on/off air by the ] is played.<ref></ref>
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During 'no transmission' periods, there would be continuous non-scheduled repeated-reruns of two random past Channel U local productions and the preview of latest programmes, all the way till the ] ] starts. This is different from other non ] channels, that would have test cards instead during the 'no transmission' periods. During 'no transmission' periods, there would be continuous non-scheduled repeated-reruns of two random past Channel U local productions and the preview of latest programmes, all the way till the ] ] starts. This is different from other non ] channels, that would have test cards instead during the 'no transmission' periods.


===]=== ===Weekday===
Channel U is on air from 15:00 until 03:00 ] in daily with no transmission from around 03:00 until 07:00 ]. Channel U is on air from 15:00 until 03:00 ] in daily with no transmission from around 03:00 until 07:00 Singapore Standard Time.


===]=== ===Weekend===
Channel U is on air from 10:00 until 03:00 ] in daily with no transmission from 03:30 until 07:00 ] on ] and from 02:30 until 06:00 ] on ]. Channel U is on air from 10:00 until 03:00 Singapore Standard Time in daily with no transmission from 03:30 until 07:00 Singapore Standard Time on Saturday and from 02:30 until 06:00 Singapore Standard Time on Sunday.


At other times when programmes are not transmitted, still image of Channel U logo and today guide television broadcast listings schedule will be displayed with the background sound of ] on ] 88.0-]. At other times when programmes are not transmitted, still image of Channel U logo and today guide television broadcast listings schedule will be displayed with the background sound of ] on ] 88.0-].
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===Opening and Closing times=== ===Opening and Closing times===
====Startup==== ====Startup====
Channel U was starts up with ] played, ] and first ]. Channel U was starts up with national anthem played, ] and first television programme.
====Closedown==== ====Closedown====
Channel U was closes down with last ], ] and finally the ] was broadcasts the end. Channel U was closes down with last television programme, [station ident and finally the national anthem was broadcasts the end.


===Trailer/Promo=== ===Trailer/Promo===
Every day before Channel U goes on air with ] in promo and trailer from 07:00 until 12:00 ] on ]. Every day before Channel U goes on air with television programme in promo and trailer from 07:00 until 12:00 Singapore Standard Time on weekday.


===Home Shopping=== ===Home Shopping===
Every day before Channel U goes on air, there is a home shopping ] from 12:00 until 15:00 ] on ] and from 07:00 until 10:00 ] on ]. Every day before Channel U goes on air, there is a home shopping television programme from 12:00 until 15:00 Singapore Standard Time on weekday and from 07:00 until 10:00 Singapore Standard Time on weekend.


==Artists== ==Artists==
Channel U shares artists with ]. For example, Jeanette Aw is the lead artist for Channel U's Jump! (2012) and Channel 8's Beyond (2012). Channel U shares artists with Mediacorp TV Channel 8. For example, Jeanette Aw is the lead artist for Channel U's Jump! (2012) and Channel 8's Beyond (2012).


Also, since March 2010, Channel U airs the encore version of ]'s "News Tonight" an hour after original broadcast on ] on daily ] at 23:00 ]. Also, since March 2010, Channel U airs the encore version of MediaCorp Channel 8's "News Tonight" an hour after original broadcast on MediaCorp Channel 8 on daily night at 23:00 Singapore Standard Time.


This is probably due to lack of manpower and short of entertainment programming during prime-time. This is probably due to lack of manpower and short of entertainment programming during prime-time.

Revision as of 14:12, 17 July 2014

Television channel
Channel U
U频道
Saluran U
சேனல் U
CountrySingapore
NetworkSPH MediaWorks
(6 May 2001-31 December 2004)
MediaCorp TV
(1 January 2005-now)
HeadquartersSPH MediaWorks Channel U:
Level 7, SPH Headquarters
82 Genting Lane
Tanjong Pagar, Central Region
Singapore 349567
Telephone: (65) 6319 7988
Faximile: (65) 6744 3318
(6 May 2001-31 December 2004)
MediaCorp TV Channel U:
Caldecott Broadcast Centre
Andrew Road
Aljunied, East Region
Singapore 299939
Telephone: (65) 6333 3888
Faximile: (65) 6251 5628
(1 January 2005-now)
Programming
Language(s)Mandarin Chinese
Ownership
OwnerSPH
(6 May 2001-31 December 2004)
MediaCorp
(1 January 2005-now)

MediaCorp Channel U or Channel U (U頻道; pinyin: U Píndào) is Singapore's second free-to-air Chinese television channel in Singapore. It is the second of two Chinese free-to-air terrestrial channels in Singapore with the other being MediaCorp TV Channel 8.

It was created by Singapore Press Holdings|SPH on 6 May 2001 as an alternative Chinese channel to MediaCorp TV Channel 8. After SPH MediaWorks and MediaCorp merged on 1 January 2005, it now serves as a complementary to MediaCorp TV Channel 8.

Programming

When operated by the incumbent broadcaster SPH MediaWorks (a subsidiary of Singapore Press Holdings) during its 1st 4-years, Channel U had a similar programming as MediaCorp TV Channel 8 with the foundation set up by staff transferred over to SPH MediaWorks from Television Corporation of Singapore such as Bryan Wong and Kim Ng. Due to lack of facilities and expertise, broadcaster SPH MediaWorks could only produced a limited number of local productions. Nonetheless, the channel quickly grew its popularity and viewership over the years, through efforts like airing Hong Kong and Taiwan prime time television dramas and variety shows, by being the 1st channel to air television programmes from Korea and also producing the local productions with good quality. These efforts paid off eventually as by its 3d year, Channel U had garnered more viewership than MediaCorp Channel 8.

However, this did not translate into profits for broadcaster SPH MediaWorks. Mounting losses from fierce competition and a small free-to-air television advertising demand caused the television business to be viewed as unsustainable. Thus, as "a rationalisation move to stem losses and enhance shareholder value.", SPH MediaWorks was made to merge with MediaCorp with effect of 1 January 2005 and Channel U was operated by MediaCorp ever since. Upon merger with MediaCorp on 1 January 2005, Singapore aged 15–45 became Channel U's target audience and broadcasting hours was changed to begin at 15:00 SST on weekday and 10:00 SST on weekend. Channel U continued to air the Ren Ci charity shows (as it did previously when under SPH MediaWorks) and started to run Campus SuperStar a singing competition for teenagers. There are more locally-produced programmes on the channel, which included a revamp of the news bulletins, and the introduction of new current events and variety programmes.

Between 1 January 2005 and 14 August 2012, it exclusively aired 100% Entertainment, 23 hours after Taiwan's Gala Television's original broadcast, from Sundays to Thursdays, at 5pm and again before transmission ends. In 2010, there is a major programming refresh of Channel U during prime-time hours ever since post-merger. Channel U started having non-stop entertainment programmes on weekdays between 8:00 pm and 10:00 pm with the best of acquired programmes from the region and quality local productions. Its weekend news bulletin News Club, which aired at 7pm, was replaced by current affairs programmes Money Week and World This Week, which were previously aired on Mediacorp Channel 8.

Slogan and mottos

  • 以優為先 (Putting Excellence First, 6 May 2001-31 December 2004. This slogan is a play on the channel name, as the Chinese word 優 sounds like the letter U.)
  • 帶動亞洲流行 (Leading Asia's Trends, 1 January 2005-30 November 2008)
  • 最精彩 (The Most Exciting, 1 December 2008-now, complements MediaCorp Channel 8's longtime former slogan, 最親切 (The Most Endearing))

Transmission times

Channel U was started transmission by the Campus SuperStar is played.

Before/After Channel U goes on/off air by the national anthem is played.

During 'no transmission' periods, there would be continuous non-scheduled repeated-reruns of two random past Channel U local productions and the preview of latest programmes, all the way till the home shopping television programme starts. This is different from other non 24-hour channels, that would have test cards instead during the 'no transmission' periods.

Weekday

Channel U is on air from 15:00 until 03:00 SST in daily with no transmission from around 03:00 until 07:00 Singapore Standard Time.

Weekend

Channel U is on air from 10:00 until 03:00 Singapore Standard Time in daily with no transmission from 03:30 until 07:00 Singapore Standard Time on Saturday and from 02:30 until 06:00 Singapore Standard Time on Sunday.

At other times when programmes are not transmitted, still image of Channel U logo and today guide television broadcast listings schedule will be displayed with the background sound of Radio Sindo Trijaya Batam on FM 88.0-MHz.

Opening and Closing times

Startup

Channel U was starts up with national anthem played, station ident and first television programme.

Closedown

Channel U was closes down with last television programme, [station ident and finally the national anthem was broadcasts the end.

Trailer/Promo

Every day before Channel U goes on air with television programme in promo and trailer from 07:00 until 12:00 Singapore Standard Time on weekday.

Home Shopping

Every day before Channel U goes on air, there is a home shopping television programme from 12:00 until 15:00 Singapore Standard Time on weekday and from 07:00 until 10:00 Singapore Standard Time on weekend.

Artists

Channel U shares artists with Mediacorp TV Channel 8. For example, Jeanette Aw is the lead artist for Channel U's Jump! (2012) and Channel 8's Beyond (2012).

Also, since March 2010, Channel U airs the encore version of MediaCorp Channel 8's "News Tonight" an hour after original broadcast on MediaCorp Channel 8 on daily night at 23:00 Singapore Standard Time.

This is probably due to lack of manpower and short of entertainment programming during prime-time.

Programmes

Local programmes

Drama

Malaysian dramas

News programme and current affairs

Documentary and docudrama

Lifestyle and fashion

Variety

Specials

Foreign programmes

Drama

Variety

Education

References

External links

Mediacorp
Television
Radio
Artiste groups
Other
Defunct
See also: Mass media in Singapore
SPH Media
Newspapers
Magazines
Radio
Other
Defunct
See also: Mass media in Singapore
Chinese-language television in Southeast Asia
The following channels offer at least some programming in Chinese
 Brunei
 Cambodia
  • Cambodian Central Chinese Television
 Indonesia
  • DAAI TV (partial)
  • MetroTV (partial)
 Malaysia
 Philippines
  • Chinatown TV
 Singapore
 Thailand

Categories: