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| foundation = January 1991 | foundation = January 1991
| location = ], ] | location = ], ]
| key_people = Harry Rosenberg: director, CEO;{{sfn|Landmark staff|2002}} ]: President{{cn|date=January 2015}} | key_people = Harry Rosenberg: director, CEO;{{sfn|Landmark staff|2002a}} ]: President{{cn|date=January 2015}}
| industry = ] | industry = ]
| products = The Landmark Forum, associated coursework | products = The Landmark Forum, associated coursework
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== Corporation == == Corporation ==
===History=== ===History===
The Landmark Forum, its direct predecessors the Forum, est (Erhard Seminars Training) and its other, related, iterations have been proffered by a continuum of various companies beginning with the founding of Erhard Seminars Training, Inc. by Werner Erhard in the early 1970s.<ref>See:
The predecessor of Landmark Worldwide LLC was founded in January 1991 by several of the presenters of a training program known as "The Forum".{{sfn|Pressman|1993|p=254}} Landmark purchased the intellectual property rights to The Forum from ] and used that as the basis for its foundation course named "The Landmark Forum", which has been further updated over the years. It has since developed a lot of training courses and seminar programs throughout tens of countries around the world.
*{{harv|Anderson|2007|p=413}};
*{{harv|Atkin|2004|p=101}};
*{{harv|Boulware|2000|p=38}};
*{{harv|Colman|2009|pp=260, 412}};
*{{harv|Gastil|2010|pp=226–227}};
*{{harv|Grigoriadis|2001}};
*{{harv|Hukill|1998}};
*{{sfn|Marshall|1997}};
*{{harv|McClure|2009}};
*{{harv|Scioscia|2000}}.</ref> Erhard had no formal training in psychology or psychiatry and had previously been an encyclopedia salesman, who became involved with Zen Buddhism, Scientology and Mind Dynamics.<ref>See:
*{{harv|Koocher and Keith-Spiegel|2008|p=151}};
*{{harv|Paris|2013|p=20}};
*{{harv|Goldwag|1976|p=29}};
*{{harv|Jones|2003}}
*{{harv|Kornbluth|1976|pp=29-52}};
*{{harv|Marshall|1997}};
*{{harv|{{sfn|Rolfe|9 March 2008|p=}}}}.</ref> This brought about the idea of starting an organization to promote his vision of human transformation, which he entitled est (both for the Latin "it is" and as an acronym for Erhard Seminars Training). Before leaving his position at Mind Dynamics, Erhard considered setting up est as a church,{{sfn|Lockwood|2011|p=229}}{{sfn|Bartley|1978|pp=176–177}} but instead opted to go with a for-profit, complex web of onshore and offshore shell companies and bank accounts. These were set up by the "controversial" corporate attorney Harry Margolis.{{sfn|Bartley|1978|pp=176–177}}{{sfn|Pressman|1993|pp=48–50, 88}}

A shell company controlled by Margolis, Saratoga Restaurant Equipment Co., was transformed into Erhard Seminars Training Inc. Erhard sold his intellectual rights (which Erhard and Landmark call the "technology") to a Panamanian company protected by Panama's secrecy laws and run on Erhard's behalf by Margolis. The Panamanian entity, Presentaciones Musicales S.A., in turn licensed the "technology" and Erhard's services to Erhard Seminars Training Inc. for $1 million.{{sfn|Pressman|1993|pp=48–50}}{{sfn|Gordon|1978|p=52}} In turn, Erhard Seminars Training Inc. raised the money for licensing the intellectual property from a Nevada shell company set up by Erhard's lawyer.{{sfn|Gordon|1978|p=52}} Later, Erhard's employment contract at a very modest salary was transferred to Erhard Seminars Training Inc., making it appear as though neither he nor Erhard Seminars Training Inc. were garnering much financially, while profits were siphoned off through various maneuvers to Erhard's offshore companies and accounts. As Erhard had no direct ownership of Erhard Seminars Training Inc., the setup allowed the company to tout Erhard as a simple employee who was compensated very modestly (at $30,000 per year).{{sfn|Pressman|2002|pp=48–50, 88}} As the corporate staff expanded, Erhard hired Scientologists to create a program (the "Well Being Department") to monitor and motivate employees and volunteers.{{sfn|Kornbluth|1978|pp=29-52}}{{sfn|Pressman|1993|pp=65, 125–126, 129}}

After Erhard's attorney was indicted for irregularities involving his tax shelter schemes, Erhard and Margolis went about restructuring the company as a non-profit.{{sfn|Gardner|2007}} In 1979, Erhard Seminars Training, Inc. was dissolved, replaced by a non-profit charitable foundation named 'est, An Educational Corporation'. Erhard's official salary at the new company was raised to $48,000 (plus a separate profit-sharing deal). At the same time, ownership of Erhard's intellectual property held by Presentaciones Musicales, was transferred to a new entity in the Netherlands named Welbehagen. Welbehagen, in turn, licensed rights to present the seminars to est, An Educational Corporation at an even higher price, generating additional tax write-offs. Another entity, The Werner Erhard Charitable Settlement, was set up on the Isle of Jersey and given ownership of est, An Educational Corporation. Meanwhile, a Swiss corporation, the Werner Erhard Foundation for est, was set up and contol of Welbehagen was assigned to it.{{sfn|Pressman|1993|pp=48–50, 88}}

In 1977, Erhard set up the non-profit charitable "Hunger Project" (later retitled "Making a Difference"), funding it with a $400,000 loan and a $100,000 charitable grant from the est Foundation. The goal was to end hunger, first in the U.S. and then worldwide within 20 years.{{sfn|Gordon|1978|pp=42, 44}} The Hunger Project was used to heavily promote est seminars to donors, volunteers. Est also held seminars on the Hunger Project in which the entire proceeds went to est itself.{{sfn|Gordon|1978|pp=42, 50}} Despite raising some $67 million between 1977 and 1989, the project contributed less than $2 million to programs that directly addressed hunger, with the remaining funds remaining in the Erhard network of corporations and trusts.{{sfn|Pressman|1993|pp=157, 165–167}}{{sfn|Grigoriadis|2001}}

By 1981, Erhard decided to simplify the complicated structure of overseas companies and charitable trusts that controlled the tangle of est-related entities and funneled moneys generated by est to offshore accounts. Again, Harry Margolis was used to set up a new scheme whereby a new entity, Werner Erhard and Associates with Erhard as sole proprietor, purchased the assets of the various dummy corporations and charities. This was arranged through a series of "phoney" loans funneled through various Erhard and Margolis friends, trusts and offshore entities. The scheme allowed the the new Werner Erhard and Associates entity to claim large tax deductions (which were later disallowed), and to show net operating losses, from a sale that was essentially Erhard buying the assets of a business that he already controlled with the proceeds flowing back to Erhard's offshore accounts.{{sfn|Pressman|1993|pp=157, 165–167}}

In 1984, Erhard launched a new company, named Transformational Technologies, to market est-based motivational courses and consulting services to corporations and government entities.{{sfn|Rupert|1992}} In its first 18 months, Transformational Technologies licensed over 50 franchises at a $25,000 upfront licensing fee with a percentage of licensees' revenues going to Erhard.{{sfn|Pressman|1993|pp=217–218}}

Erhard had experimented with a modified version of est as early as 1983. By 1985, faced with drastically falling recruitment numbers, Erhard replaced the est seminars a slightly modified and less authoritarian program which he "rebranded" as The Forum.<ref> See:
*{{harv|Conway and Siegelman|1995|p=17}};
*{{harv|Goldwag|1976|p=29}};
*{{harv|Grigoriadis|2001}}.</ref> A series of follow-up seminars was introduced at the same time. Minor adjustments (less hectoring of those who wanted bathroom breaks, more comfortable chairs, brief meal breaks, etc.) were made to est under its new title, though the methods, purposes and format were largely the same.{{sfn|Hukill|1998}}{{sfn|Jones|2003}} Later, managers realized that significant revenue was being generated from signing up participants for the follow-up courses, so the duration of the intitial course was reduced from 6 days to 3 days so as to enable seminar presenters to hold more initial seminars during the same time period, consequently increase the sign-ups for the higher-priced follow-up courses, and market The Forum to the acquaintances of an increased number of new participants. The price of the initial seminars was also reduced to attract more initial recruits without increasing the number of Forum leaders.{{sfn|Pressman|1993|pp=212–214, 244–245}}

By 1990, Werner Erhard and Associates was faced with lawsuits, tax fraud investigations (later dropped), a flood of bad press and declining enrollments.{{sfn|Hukill|1998}} Erhard decided that the time had come to leave the U.S. and began liquidating his properties and shipping valuables overseas.{{sfn|Pressman|1993|pp=245–246, 254–255}} Yet another corporate change was explored in which Erhard would sell assets of Werner Erhard and Associates and Werner Erhard and Associates International to yet another new entity.{{sfn|Hellard|2006}} In early 1991, Erhard fired Werner Erhard and Associates CEO Don Cox, who had been urging radical changes in the way the company was being run and making overtures to buy an interest in Werner Erhard and Associates, and replaced him with his own brother Harry Rosenberg. A company named Transnational Education Corporation was set up, consisting of a few family members and top Erhard loyalists headed by Erhard's brother Harry Rosenberg.{{sfn|Hukill|1998}} Transnational Education Corporation acquired various assets of Werner Erhard and Associates and Werner Erhard on 31 January 1991. As with some of the previous iterations of the company, Erhard had no direct ownership of the the new entity, but retained control of the intellectual property on which the Forum and other courses were based. He also retained rights to run the Forum operations in Japan (which accounted for 70% of Werner Erhard & Associates International's revenue) and Mexico (where real estate was also retained by Erhard).{{sfn|Grigoriadis|2001}}{{sfn|Pressman|1993|pp=254–255}} Certain valuable properties owned by Werner Erhard and Associates were also retained by Erhard as part of the changeover. Erhard licensed the rights to hold the Forum and other courses based in Erhard's intellectual property to Transnational Education Corporation for a period of 15 years in exchange for an up-front payment of $3 million and license royalties for the remainder of the contract.{{sfn|Hukill|1998}} These amounts were not directly paid to Erhard, but rather to his overseas corporations and trusts. One of these trusts was ostensibly to repay creditors, the chief of which was a large tax-avoidance circular loan to himself (ruled, and later upheld, as a disallowed tax deduction) which Erhard had used in acquiring the assets of his own offshore shell companies during the 1981 formation of Werner Erhard and Associates.{{sfn|Pressman|1993|pp=254–255}} The offices of Werner Erhard and Associates and its seminars continued operations with much of the same staff under the new name.{{sfn|Marshall|1997}}{{sfn|Pressman|1993|pp=245–246, 254–255}} Transnational Education Corporation later changed its name to Landmark Education Corporation in May 1991. In June 2004, the company was reorganized into a limited liability company, Landmark Education LLC, and subsequently renamed to Landmark Worldwide LLC in 2013.{{sfn|Pressman|1993|pp=245–246, 254–255}}

Landmark has claimed that it has never paid royalties to Erhard.{{sfn|Landmark (Art Schreiber)|2005|pp=3–4}} This may superficially be correct, as the payments were paid to Erhard's corporations and trusts, rather than directly to Erhard himself.{{sfn|Pressman|1993|pp=254–255}} Alternatively, Landmark has also claimed that royalties were indeed paid to Erhard and passed through to pay off Erhard's creditors.{{sfn|Bauder|1994}} Landmark CEO Rosenberg has claimed that Erhard's rights the intellectual property on which the Forum and other courses are based was purchased by 2002, though no documentation for this was offered.{{sfn|Grigoriadis|2001}}{{sfn|Salerno|2010}}

While Erhard has maintained a degree of relationship with Landmark and has appeared at company events, in addition to his interest in royalty payments, Landmark has insistently denied that he has any involvement with the current business and downplayed historical connection to Erhard and est.<ref>See:
*{{harv|Faltermayer|2001}};
*{{harv|Grigoriadis|2001}};
*{{harv|Hukill|1998}};
*{{harv|Jones|2003}};
*{{harv|Landmark|2000}};
*{{harv|McClure|2009}};
*{{harv|Schreiber|2006}};
*{{harv|Scioscia|2000}}.</ref> Landmark has also acknowledged that Erhard has continued as a consultant to the company.{{sfn|Faltermayer|24 June 2001}} It has also denied any direct connection between its programs and Erhard's est and Forum,{{sfn|Lockwood|2011|p=227}}{{sfn|Landmark (Art Schreiber)|2005|pp=3–4}} even though it directly took over the Forum operations in 1991,{{sfn|Pressman|1993|pp=245–246, 254–255}} continued to pay licensing royalties for Erhard's intellectual property,{{sfn|Landmark (Harry Rosenberg)|1996|p=9}} claims to have outright purchased the rights to Erhard's intellectual property by 2002,{{sfn|Salerno|2010}} has included Erhard's est and Forum statistics in its own historical participant statistics,{{sfn|Landmark staff|7 January 2002b}} and engages Erhard as consultant.{{sfn|Faltermayer|24 June 2001}}

Landmark's foundation course, "The Landmark Forum", has been further updated over the years. It has since developed a lot of training courses and seminar programs throughout tens of countries around the world.


The corporation was originally registered as Transnational Education and changed its name to Landmark Education Corporation in May 1991.{{sfn|CASS staff|2003}} In June 2003 it was re-structured as Landmark Education LLC,{{sfn|CASS staff|1987}} and in July 2013 renamed Landmark Worldwide LLC. The corporation was originally registered as Transnational Education and changed its name to Landmark Education Corporation in May 1991.{{sfn|CASS staff|2003}} In June 2003 it was re-structured as Landmark Education LLC,{{sfn|CASS staff|1987}} and in July 2013 renamed Landmark Worldwide LLC.


] is Chairman of the Board and Erhard's lawyer.{{sfn|Dewan|3 May 2010}}
According to Landmark, Werner Erhard (creator of the controversial<ref>See:
*{{harv|Farber|2012|p=131}};
*{{harv|Richardson|1998|pp=167–169}}.</ref> est training which ran from 1971 to 1984 and from which the forum was derived<ref>See:
*{{harv|Lockwood|2011|pp=225–254}};
*{{harv|Grigoriadis|9 July 2001}};
*{{harv|Eisner|2000|p=60}};
*{{harv|Ramstedt|2007|p=196}};
*{{harv|Atkin|2004|p=101}};
*{{harv|Saliba|2003|p=88}}.</ref>) consults from time to time with its "Research and Design team".{{sfn|Faltermayer|24 June 2001}} ] is Chairman of the Board and Erhard's lawyer.{{sfn|Dewan|3 May 2010}}


===Current operations=== ===Current operations===
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*{{harv|Odasso|5 June 2008}}.</ref> *{{harv|Odasso|5 June 2008}}.</ref>


An evening session follows closely on the three consecutive days of the course and completes the Landmark Forum. During this final session, the participants share information about their results, and bring guests to learn about the Forum.,<ref>See: An evening session follows closely on the three consecutive days of the course and completes the Landmark Forum. During this final session, the participants share information about their results, and bring guests to learn about the Forum.<ref>See:
*{{harv|Hill|13 December 2008}}; *{{harv|Hill|13 December 2008}};
*{{harv|McCrone|1 February 2008}}; *{{harv|McCrone|1 February 2008}};
Line 148: Line 188:


*{{cite news |last=Alford |first=Henry |title=You're O.K., But I'm Not. Let's Share |url=http://www.nytimes.com/2010/11/28/fashion/28Landmark.html |newspaper=New York Times |location=New York |date=26 November 2010 |accessdate=14 March 2011|ref=CITEREFAlford26_November_2010 }} *{{cite news |last=Alford |first=Henry |title=You're O.K., But I'm Not. Let's Share |url=http://www.nytimes.com/2010/11/28/fashion/28Landmark.html |newspaper=New York Times |location=New York |date=26 November 2010 |accessdate=14 March 2011|ref=CITEREFAlford26_November_2010 }}

*{{cite book |last=Anderson |first=Kurt |editor1-first=Lillian |editor1-last=Ross |title=The Fun of It: Stories from The Talk of the Town; The New Yorker |year=2007 |publisher=Vintage Books/Random House |location=New York |isbn=0375756493 |chapter=Son of EST: The Terminator of Self-Doubt |ref=harv }}


*{{cite book |last=Arweck |first=Elisabeth |title=Researching New Religious Movements |publisher=Routledge |year=2005 |isbn=0415277558 |ref=harv }} *{{cite book |last=Arweck |first=Elisabeth |title=Researching New Religious Movements |publisher=Routledge |year=2005 |isbn=0415277558 |ref=harv }}
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*{{cite journal |last=Bodek |first=Norman |date=1984–1985 |title= |journal=ReVision: The Journal of Consciousness and Change |volume=7 |issue=2 |pages= |location=Sebastopol, California |publisher=Revision: Society for the Study of Shamanism, Healing, and Transformation |issn=2041-9511 |ref=CITEREFBodek1984–1985 }} *{{cite journal |last=Bodek |first=Norman |date=1984–1985 |title= |journal=ReVision: The Journal of Consciousness and Change |volume=7 |issue=2 |pages= |location=Sebastopol, California |publisher=Revision: Society for the Study of Shamanism, Healing, and Transformation |issn=2041-9511 |ref=CITEREFBodek1984–1985 }}

*{{cite book |last=Boulware |first=Jack |title=San Francisco Bizarro |publisher=Macmillan/St. Martins |location=New York |year=2000 |isbn=0312206712 |ref=harv }}


*{{cite book |last=Bromley |first=David G. |authorlink=David G. Bromley |title=Teaching New Religious Movements |year=2007 |publisher=Oxford University Press |location=Oxford and New York |isbn=9780195177299 |ref=harv}} *{{cite book |last=Bromley |first=David G. |authorlink=David G. Bromley |title=Teaching New Religious Movements |year=2007 |publisher=Oxford University Press |location=Oxford and New York |isbn=9780195177299 |ref=harv}}
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*{{cite book |last=Clarke |first=Peter B. |authorlink=Peter B. Clarke |editor1-first=Charles |editor1-last=Taliaferro |editor2-first=Victoria S. |editor2-last=Harrison |editor3-first=Stewart |editor3-last=Goetz |title=The Routledge Companion to Theism |year=2012 |publisher=Routledge |location=London |isbn=978-0-415-88164-7 |page=123 |chapter=New Religious Movements |ref=harv }} *{{cite book |last=Clarke |first=Peter B. |authorlink=Peter B. Clarke |editor1-first=Charles |editor1-last=Taliaferro |editor2-first=Victoria S. |editor2-last=Harrison |editor3-first=Stewart |editor3-last=Goetz |title=The Routledge Companion to Theism |year=2012 |publisher=Routledge |location=London |isbn=978-0-415-88164-7 |page=123 |chapter=New Religious Movements |ref=harv }}

*{{cite book |last=Colman |first=Andrew M. |title=A Dictionary of Psychology |year=2009 |publisher=Oxford University Press |location=Oxford |isbn=9780199534067 |ref=harv }}


*{{cite web |author=Commission d'Enquête |url=http://www.assemblee-nationale.fr/dossiers/sectes/r1687anx.asp |title=Les sectes et l'argent |year=1999 |publisher=Assemblée nationale de France |location=Paris |accessdate=28 August 2013 |ref={{sfnRef|Commission d'Enquête|1999}} }} *{{cite web |author=Commission d'Enquête |url=http://www.assemblee-nationale.fr/dossiers/sectes/r1687anx.asp |title=Les sectes et l'argent |year=1999 |publisher=Assemblée nationale de France |location=Paris |accessdate=28 August 2013 |ref={{sfnRef|Commission d'Enquête|1999}} }}
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*{{cite news |last=Gardner |first=Fred |date=14-16 April 2007 |title=Bringing Down the Owner of EST: Barbara McNair’s Unsung Heroism |url=http://www.counterpunch.org/2007/04/14/barbara-mcnair-s-unsung-heroism/ |newspaper=counterpunch |publisher=CounterPunch |location=Petrolia, California |accessdate=11 January 2015 |ref={{sfnRef|Gardner|2007}} }} *{{cite news |last=Gardner |first=Fred |date=14-16 April 2007 |title=Bringing Down the Owner of EST: Barbara McNair’s Unsung Heroism |url=http://www.counterpunch.org/2007/04/14/barbara-mcnair-s-unsung-heroism/ |newspaper=counterpunch |publisher=CounterPunch |location=Petrolia, California |accessdate=11 January 2015 |ref={{sfnRef|Gardner|2007}} }}

*{{cite book |last=Gastil |first=John |title=The Group in Society |year=2010 |publisher=SAGE |location=Los Angeles |isbn=9781412924689 }}


*{{cite book |last=Goldwag |first=Arthur |title=Cults, Conspiracies, and Secret Societies |year=2009 |publisher=Vintage/Random House |location=New York |isbn=9780307390677 |ref=harv}} *{{cite book |last=Goldwag |first=Arthur |title=Cults, Conspiracies, and Secret Societies |year=2009 |publisher=Vintage/Random House |location=New York |isbn=9780307390677 |ref=harv}}
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*{{cite web |author=Landmark press release |url=http://www.reuters.com/article/pressRelease/idUS271093+01-Feb-2008+PRN20080201 |title=Landmark Education Business Development, LEBD, Changes Name to Vanto Group |website=Reuters |publisher=Reuters |year=2008 |accessdate=22 October 2008 |ref={{sfnRef|Landmark press release|2008}} }} *{{cite web |author=Landmark press release |url=http://www.reuters.com/article/pressRelease/idUS271093+01-Feb-2008+PRN20080201 |title=Landmark Education Business Development, LEBD, Changes Name to Vanto Group |website=Reuters |publisher=Reuters |year=2008 |accessdate=22 October 2008 |ref={{sfnRef|Landmark press release|2008}} }}


*{{cite web |author=Landmark staff|url=http://www.landmarkeducation.com/display_content.jsp?top=26&mid=659&bottom=676&siteObjectID=707 |title=Landmark Education Celebrates 11 Years of Business and Growth |year=2002 |website=Landmark Education |publisher=Landmark Education |location=San Francisco, California |accessdate=22 October 2008 |ref={{sfnRef|Landmark staff|2002}} }} *{{cite web |author=Landmark staff|url=http://www.landmarkeducation.com/display_content.jsp?top=26&mid=659&bottom=676&siteObjectID=707 |title=Landmark Education Celebrates 11 Years of Business and Growth |year=2002 |website=Landmark Education |publisher=Landmark Education |location=San Francisco, California |accessdate=22 October 2008 |ref={{sfnRef|Landmark staff|2002a}} }}

*{{cite web |author=Landmark staff|url=http://landmarkeducation.com/OVERVW/default.htm |title=Overview |date=2002 |website=Landmark Education |publisher=Landmark Education |location=San Francisco, California |accessdate=24 January 2015 |archiveurl=https://web.archive.org/web/20020803185812/http://landmarkeducation.com/OVERVW/default.htm |archivedate=3 August 2002 |deadurl=yes |ref={{sfnRef|Landmark staff|2002b}} }}


*{{cite web |author=Landmark staff|url=http://www.landmarkeducation.fr/menu.jsp?top=20447&siteObjectID=21551 |title=Landmark Education – Droit de Répons – France 3 |website=Landmark Education |publisher=Landmark Education |location=San Francisco, California |year=2004|archiveurl=https://web.archive.org/web/20110721001823/http://www.landmarkeducation.fr/menu.jsp?top=20447&siteObjectID=21551 |archivedate=21 July 2011 |language=French |accessdate=23 October 2008 |ref={{sfnRef|Landmark staff|2004}} }} *{{cite web |author=Landmark staff|url=http://www.landmarkeducation.fr/menu.jsp?top=20447&siteObjectID=21551 |title=Landmark Education – Droit de Répons – France 3 |website=Landmark Education |publisher=Landmark Education |location=San Francisco, California |year=2004|archiveurl=https://web.archive.org/web/20110721001823/http://www.landmarkeducation.fr/menu.jsp?top=20447&siteObjectID=21551 |archivedate=21 July 2011 |language=French |accessdate=23 October 2008 |ref={{sfnRef|Landmark staff|2004}} }}

Revision as of 08:32, 29 January 2015

Not to be confused with Landmark School or Landmark College.
Landmark Worldwide
Company typePrivate LLC
IndustrySelf-help
FoundedJanuary 1991
HeadquartersSan Francisco, California
Key peopleHarry Rosenberg: director, CEO; Mick Leavitt: President
ProductsThe Landmark Forum, associated coursework
RevenueDecreaseUSD$77 million (2009)
Number of employees525+ employees
SubsidiariesThe Vanto Group
Landmark Education International, Inc.
Tekniko Licensing Corporation
Rancord Company, Ltd.
Websitelandmarkworldwide.com

Landmark Worldwide (formerly Landmark Education), or simply Landmark, is a limited liability company headquartered in San Francisco, California. It offers programs in personal development.

The company started with the purchase of intellectual property based upon Werner Erhard's est training seminars. Landmark has developed and delivered over 40 personal development programs. Its subsidiary, the Vanto Group, also markets and delivers training and consulting to organizations.

Landmark's programs have been categorized by some scholars, governments, and others as religious or quasi-religious in nature, with some calling them cult-like or dangerous. Landmark and many of the company's customers deny such characterizations, while some researchers question that categorization as well.

Corporation

History

The Landmark Forum, its direct predecessors the Forum, est (Erhard Seminars Training) and its other, related, iterations have been proffered by a continuum of various companies beginning with the founding of Erhard Seminars Training, Inc. by Werner Erhard in the early 1970s. Erhard had no formal training in psychology or psychiatry and had previously been an encyclopedia salesman, who became involved with Zen Buddhism, Scientology and Mind Dynamics. This brought about the idea of starting an organization to promote his vision of human transformation, which he entitled est (both for the Latin "it is" and as an acronym for Erhard Seminars Training). Before leaving his position at Mind Dynamics, Erhard considered setting up est as a church, but instead opted to go with a for-profit, complex web of onshore and offshore shell companies and bank accounts. These were set up by the "controversial" corporate attorney Harry Margolis.

A shell company controlled by Margolis, Saratoga Restaurant Equipment Co., was transformed into Erhard Seminars Training Inc. Erhard sold his intellectual rights (which Erhard and Landmark call the "technology") to a Panamanian company protected by Panama's secrecy laws and run on Erhard's behalf by Margolis. The Panamanian entity, Presentaciones Musicales S.A., in turn licensed the "technology" and Erhard's services to Erhard Seminars Training Inc. for $1 million. In turn, Erhard Seminars Training Inc. raised the money for licensing the intellectual property from a Nevada shell company set up by Erhard's lawyer. Later, Erhard's employment contract at a very modest salary was transferred to Erhard Seminars Training Inc., making it appear as though neither he nor Erhard Seminars Training Inc. were garnering much financially, while profits were siphoned off through various maneuvers to Erhard's offshore companies and accounts. As Erhard had no direct ownership of Erhard Seminars Training Inc., the setup allowed the company to tout Erhard as a simple employee who was compensated very modestly (at $30,000 per year). As the corporate staff expanded, Erhard hired Scientologists to create a program (the "Well Being Department") to monitor and motivate employees and volunteers.

After Erhard's attorney was indicted for irregularities involving his tax shelter schemes, Erhard and Margolis went about restructuring the company as a non-profit. In 1979, Erhard Seminars Training, Inc. was dissolved, replaced by a non-profit charitable foundation named 'est, An Educational Corporation'. Erhard's official salary at the new company was raised to $48,000 (plus a separate profit-sharing deal). At the same time, ownership of Erhard's intellectual property held by Presentaciones Musicales, was transferred to a new entity in the Netherlands named Welbehagen. Welbehagen, in turn, licensed rights to present the seminars to est, An Educational Corporation at an even higher price, generating additional tax write-offs. Another entity, The Werner Erhard Charitable Settlement, was set up on the Isle of Jersey and given ownership of est, An Educational Corporation. Meanwhile, a Swiss corporation, the Werner Erhard Foundation for est, was set up and contol of Welbehagen was assigned to it.

In 1977, Erhard set up the non-profit charitable "Hunger Project" (later retitled "Making a Difference"), funding it with a $400,000 loan and a $100,000 charitable grant from the est Foundation. The goal was to end hunger, first in the U.S. and then worldwide within 20 years. The Hunger Project was used to heavily promote est seminars to donors, volunteers. Est also held seminars on the Hunger Project in which the entire proceeds went to est itself. Despite raising some $67 million between 1977 and 1989, the project contributed less than $2 million to programs that directly addressed hunger, with the remaining funds remaining in the Erhard network of corporations and trusts.

By 1981, Erhard decided to simplify the complicated structure of overseas companies and charitable trusts that controlled the tangle of est-related entities and funneled moneys generated by est to offshore accounts. Again, Harry Margolis was used to set up a new scheme whereby a new entity, Werner Erhard and Associates with Erhard as sole proprietor, purchased the assets of the various dummy corporations and charities. This was arranged through a series of "phoney" loans funneled through various Erhard and Margolis friends, trusts and offshore entities. The scheme allowed the the new Werner Erhard and Associates entity to claim large tax deductions (which were later disallowed), and to show net operating losses, from a sale that was essentially Erhard buying the assets of a business that he already controlled with the proceeds flowing back to Erhard's offshore accounts.

In 1984, Erhard launched a new company, named Transformational Technologies, to market est-based motivational courses and consulting services to corporations and government entities. In its first 18 months, Transformational Technologies licensed over 50 franchises at a $25,000 upfront licensing fee with a percentage of licensees' revenues going to Erhard.

Erhard had experimented with a modified version of est as early as 1983. By 1985, faced with drastically falling recruitment numbers, Erhard replaced the est seminars a slightly modified and less authoritarian program which he "rebranded" as The Forum. A series of follow-up seminars was introduced at the same time. Minor adjustments (less hectoring of those who wanted bathroom breaks, more comfortable chairs, brief meal breaks, etc.) were made to est under its new title, though the methods, purposes and format were largely the same. Later, managers realized that significant revenue was being generated from signing up participants for the follow-up courses, so the duration of the intitial course was reduced from 6 days to 3 days so as to enable seminar presenters to hold more initial seminars during the same time period, consequently increase the sign-ups for the higher-priced follow-up courses, and market The Forum to the acquaintances of an increased number of new participants. The price of the initial seminars was also reduced to attract more initial recruits without increasing the number of Forum leaders.

By 1990, Werner Erhard and Associates was faced with lawsuits, tax fraud investigations (later dropped), a flood of bad press and declining enrollments. Erhard decided that the time had come to leave the U.S. and began liquidating his properties and shipping valuables overseas. Yet another corporate change was explored in which Erhard would sell assets of Werner Erhard and Associates and Werner Erhard and Associates International to yet another new entity. In early 1991, Erhard fired Werner Erhard and Associates CEO Don Cox, who had been urging radical changes in the way the company was being run and making overtures to buy an interest in Werner Erhard and Associates, and replaced him with his own brother Harry Rosenberg. A company named Transnational Education Corporation was set up, consisting of a few family members and top Erhard loyalists headed by Erhard's brother Harry Rosenberg. Transnational Education Corporation acquired various assets of Werner Erhard and Associates and Werner Erhard on 31 January 1991. As with some of the previous iterations of the company, Erhard had no direct ownership of the the new entity, but retained control of the intellectual property on which the Forum and other courses were based. He also retained rights to run the Forum operations in Japan (which accounted for 70% of Werner Erhard & Associates International's revenue) and Mexico (where real estate was also retained by Erhard). Certain valuable properties owned by Werner Erhard and Associates were also retained by Erhard as part of the changeover. Erhard licensed the rights to hold the Forum and other courses based in Erhard's intellectual property to Transnational Education Corporation for a period of 15 years in exchange for an up-front payment of $3 million and license royalties for the remainder of the contract. These amounts were not directly paid to Erhard, but rather to his overseas corporations and trusts. One of these trusts was ostensibly to repay creditors, the chief of which was a large tax-avoidance circular loan to himself (ruled, and later upheld, as a disallowed tax deduction) which Erhard had used in acquiring the assets of his own offshore shell companies during the 1981 formation of Werner Erhard and Associates. The offices of Werner Erhard and Associates and its seminars continued operations with much of the same staff under the new name. Transnational Education Corporation later changed its name to Landmark Education Corporation in May 1991. In June 2004, the company was reorganized into a limited liability company, Landmark Education LLC, and subsequently renamed to Landmark Worldwide LLC in 2013.

Landmark has claimed that it has never paid royalties to Erhard. This may superficially be correct, as the payments were paid to Erhard's corporations and trusts, rather than directly to Erhard himself. Alternatively, Landmark has also claimed that royalties were indeed paid to Erhard and passed through to pay off Erhard's creditors. Landmark CEO Rosenberg has claimed that Erhard's rights the intellectual property on which the Forum and other courses are based was purchased by 2002, though no documentation for this was offered.

While Erhard has maintained a degree of relationship with Landmark and has appeared at company events, in addition to his interest in royalty payments, Landmark has insistently denied that he has any involvement with the current business and downplayed historical connection to Erhard and est. Landmark has also acknowledged that Erhard has continued as a consultant to the company. It has also denied any direct connection between its programs and Erhard's est and Forum, even though it directly took over the Forum operations in 1991, continued to pay licensing royalties for Erhard's intellectual property, claims to have outright purchased the rights to Erhard's intellectual property by 2002, has included Erhard's est and Forum statistics in its own historical participant statistics, and engages Erhard as consultant.

Landmark's foundation course, "The Landmark Forum", has been further updated over the years. It has since developed a lot of training courses and seminar programs throughout tens of countries around the world.

The corporation was originally registered as Transnational Education and changed its name to Landmark Education Corporation in May 1991. In June 2003 it was re-structured as Landmark Education LLC, and in July 2013 renamed Landmark Worldwide LLC.

Terry Giles is Chairman of the Board and Erhard's lawyer.

Current operations

According to Landmark it is a "for-profit company 100% owned by approximately 530 employees through an Employee Stock Ownership Plan (ESOP) and similar international plans. The organization's executive team reports to a Board of Directors that is elected annually by the ESOP." In addition, its subsidiary, the Vanto Group, focuses on marketing and delivering training and consultation services to corporate clients and other organizations.

Business consulting

Vanto Group, Inc., founded in 1993 as "Landmark Education Business Development" (LEBD), a wholly owned subsidiary of Landmark Worldwide Enterprises, Inc., uses the techniques of Landmark to provide consulting services to various companies. The University of Southern California (USC) Marshall School of Business carried out a case study in 1998 into the work of LEBD with BHP New Zealand Steel. The report concluded that the set of interventions in the organization produced a 50% improvement in safety, a 15% to 20% reduction in key benchmark costs, a 50% increase in return on capital, and a 20% increase in raw steel production. LEBD became the Vanto Group in 2007.

Companies such as Panda Express and Lululemon Athletica pay for and encourage employees to take part in The Landmark Forum.

Licensing intellectual property

Tekniko, Inc., formerly owned by Werner Erhard, was the successor organization to Transformational Technologies, which was incorporated in 1984 by Erhard and management consultant James Selman. Tekniko Licensing Corporation, a California corporation owned by Terry M. Giles, later acquired this technology. In 2001 Landmark Education formed Tekniko Licensing Corporation, a Nevada corporation, which purchased Tekniko Technology from Giles' company.

Since that time, the Vanto Group has used Tekniko to license the "Tekniko methodology and intellectual property to a wide variety of corporations".

The Landmark Forum

Landmark's entry course, The Landmark Forum, is a prerequisite for the majority of their other programs. The course varies in size between 75 and 250 people, and is arranged as a discussion where the course leader presents certain ideas and the course participants engage in voluntary discussions applying those ideas to their own life. Rules are set up at the beginning of the program, such as strongly encouraging participants not to miss any part of the program. Attendees are also urged to be “coachable” and not just be observers during the course.

Various ideas are presented, asserted and discussed during the course. For example, the course maintains that there is a big difference between what actually happened in a person’s life and the meaning or interpretation they made up about it, and that human behavior is governed by a need to look good. Another tenet of the course is that people pursue an "imaginary 'someday' of satisfaction", and that people create meaning for themselves since "there is none inherent in the world". The course also maintains that people have persistent complaints that give rise to unproductive fixed ways of being, but that people can “transform”, by a creative act of bringing forth new ways of being, rather than trying to change themselves in comparison to the past. Course participants are encouraged to call people they know during the course, with whom they feel they have unresolved tensions, and either be in communication with the other person or be responsible for their own behavior.

An evening session follows closely on the three consecutive days of the course and completes the Landmark Forum. During this final session, the participants share information about their results, and bring guests to learn about the Forum.

Religious characteristics

Some scholars have categorized Landmark and its predecessor organizations as new age, self religion or a new religious movement. Other observers have noted relationships between the training programs and religion or a spiritual experience, including a lack of religious elements in the programs and the compatibility of the programs with existing religions. Others, such as Chryssides, classify Landmark as either quasi-religious or secular with some elements of religion. A number of critical newspaper articles have called the Forum "cult-like". Various governments have also classed Landmark and its previous iterations as new religions and some have classified it as dangerous (although various scholars have disputed this characterization). or commented on characteristics shared with such groups without labeling it as a cult. Landmark has denied that it is a religion, cult or sect, and "freely threatens or pursues lawsuits against those who call it ".

Journalist Amelia Hill with The Observer witnessed the Landmark Forum and concluded that, in her view, it is not religious or a cult. Hill wrote, "It is ... simple common sense delivered in an environment of startling intensity." Karin Badt from The Huffington Post criticized the organisation's emphasis on "'spreading the word' of the Landmark forum as a sign of the participants' 'integrity'" in recounting her personal experience of an introductory "Landmark Forum" course, but noted, "at the end of the day, I found the Forum innocuous. No cult, no radical religion: an inspiring, entertaining introduction of good solid techniques of self-reflection, with an appropriate emphasis on action and transformation (not change)".

Public reception

In his review of the Landmark Forum, New York Times reporter Henry Alford wrote that he "resented the pressure" placed on him during a session, but also noted that "two months after the Forum, I'd rate my success at 84 percent." Time reporter Nathan Thornburgh, in his review of The Landmark Forum, said "At its heart, the course was a withering series of scripted reality checks meant to show us how we have created nearly everything we see as a problem …I benefited tremendously from the uncomfortable mirror the course had put in front of me."

The Irish Mail on Sunday says the effects of The Landmark Forum "...can be startling. People find themselves reconciled with parents, exes and friends. They have conversations they have wanted to have with their families for years; they meet people or get promoted in work."

University of Alberta sociology professor Stephen Kent, who studies "deviant ideological and religious groups", says Landmark's techniques are "manipulative", "controlling", and "involve coercive persuasion". While acknowledging that many people report having benefited from Landmark training, he says other people are "harmed" and "feel violated".

A series of investigative articles in the Swedish national daily Dagens Nyheter reported serious complaints about Landmark practices. Following these articles and programs on the private TV channel TV4, Landmark closed its offices in Sweden in June 2004.

Pièces à Conviction

In 2004, France 3 aired a television documentary on Landmark in their investigative series Pièces à Conviction. The episode, called "Voyage Au Pays des Nouveaux Gourous" ("Journey to the land of the new gurus") aired during prime time, a first for the show, and was highly critical of its subject.

Shot in large part with a hidden camera, the episode was an expose of sorts and had filmmaker Laurent Richard attend a Landmark course and visit their offices. In addition, the program included interviews with former course participants, anti-cultists, and commentators including the then vice-president of the Parliamentary Commission on Cults in France, Jean-Pierre Brard, as well as Catherine Picard, Jean-Pierre Jougla, Jean-Marie Abgrall and Gilles Bottine, the secretary general of MIVILUDES. Landmark left France following the airing of the episode and a subsequent site visit by labor inspectors that noted the activities of volunteers, and sued Jean-Pierre Brard in 2004 following his appearance on the show.

The Pièces à Conviction episode was uploaded to a variety of websites, and in October 2006 Landmark issued subpoenas pursuant to the Digital Millennium Copyright Act to Google Video, YouTube, and the Internet Archive demanding details of the identity of the person(s) who had uploaded those copies. These organizations challenged the subpoenas and the Electronic Frontier Foundation (EFF) became involved, planning to file a motion to quash Landmark's DMCA subpoena to Google Video. Landmark eventually withdrew its subpoenas.

Footnotes

  1. Landmark staff 2002a.
  2. ^ Landmark staff 2014b.
  3. DIKE staff 2000.
  4. See:
  5. See:
  6. Lockwood 2011, p. 229.
  7. ^ Bartley 1978, pp. 176–177.
  8. ^ Pressman 1993, pp. 48–50, 88.
  9. Pressman 1993, pp. 48–50.
  10. ^ Gordon 1978, p. 52.
  11. Pressman 2002, pp. 48–50, 88. sfn error: no target: CITEREFPressman2002 (help)
  12. Kornbluth 1978, pp. 29–52. sfn error: no target: CITEREFKornbluth1978 (help)
  13. Pressman 1993, pp. 65, 125–126, 129.
  14. Gardner 2007.
  15. Gordon 1978, pp. 42, 44.
  16. Gordon 1978, pp. 42, 50.
  17. ^ Pressman 1993, pp. 157, 165–167.
  18. ^ Grigoriadis 2001. sfn error: no target: CITEREFGrigoriadis2001 (help)
  19. Rupert 1992.
  20. Pressman 1993, pp. 217–218.
  21. See:
  22. ^ Hukill 1998.
  23. Jones 2003.
  24. Pressman 1993, pp. 212–214, 244–245.
  25. ^ Pressman 1993, pp. 245–246, 254–255.
  26. Hellard 2006.
  27. ^ Pressman 1993, pp. 254–255.
  28. Marshall 1997.
  29. ^ Landmark (Art Schreiber) 2005, pp. 3–4.
  30. Bauder 1994.
  31. ^ Salerno 2010.
  32. See:
  33. ^ Faltermayer & 24 June 2001.
  34. Lockwood 2011, p. 227.
  35. Landmark (Harry Rosenberg) 1996, p. 9.
  36. Landmark staff & 7 January 2002b. sfn error: no target: CITEREFLandmark_staff7_January_2002b (help)
  37. CASS staff 2003.
  38. CASS staff 1987.
  39. Dewan & 3 May 2010.
  40. Landmark staff 2014a.
  41. Landmark press release 2008.
  42. Logan 1998.
  43. Businessweek & 18 November 2010.
  44. Sacks & 1 April 2009.
  45. Bodek 1984–1985.
  46. Case Financial 2000a.
  47. Case Financial 2000b.
  48. Landmark Education information
  49. Landmark staff 2015.
  50. ^ Badt & 5 March 2008.
  51. ^ Stassen 2008.
  52. ^ Hill & 13 December 2008.
  53. McCrone & 1 February 2008.
  54. See:
  55. See:
  56. See:
  57. See:
  58. See:
  59. See:
  60. See:
  61. See:
  62. See:
  63. See:
  64. Puttick 2004, pp. 406–407.
  65. Scioscia, Amanda (19 October 2000). "Drive-thru Deliverance; It's not called est anymore, but you can still be ridiculed into self-awareness in just one expensive weekend". Phoenix New Times.
  66. Alford & 26 November 2010, p. L1.
  67. Thornburgh & 7 March 2011.
  68. Walsh & 18 February 2012.
  69. Rusnell, Charles; Russell, Jennie (17 October 2014). "Alberta Health Services staff pressured to attend controversial seminars". CBC News.
  70. http://www.dn.se/DNet/jsp/polopoly.jsp?a=23694
  71. http://www.dn.se/DNet/jsp/polopoly.jsp?a=24466
  72. http://www.dn.se/nyheter/sverige/landsting-kopte-kurs-av-landmark-1.86286
  73. Analys&Kritik & 8 June 2004.
  74. See:
  75. Roy & 24 May 2004.
  76. See:
    • (Lemonniera & 19 May 2005), French text: "L’'Inspection du Travail débarque dans les locaux de Landmark, constate l'’exploitation des bénévoles et dresse des procès-verbaux pour travail non déclaré." English translation: "Labor inspectors turned up at the offices of Landmark, noted the exploitation of volunteers and drew up a report of undeclared employment.";
    • (Landmark staff 2004), Landmark's response;
    • (Badt & 5 March 2008), quote: It was this TV program that closed down the Landmark in France, leaving it only 24 other countries in which to spread its word.
  77. Palmer 2011.
  78. See:

Cite error: A list-defined reference named "FOOTNOTEMarshall1997" is not used in the content (see the help page).

Cite error: A list-defined reference named "FOOTNOTERolfe9 March 2008" is not used in the content (see the help page).

References

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