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| {{Infobox company | {{Infobox company | ||
| |name = Astro Studios | |name = Astro Studios | ||
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| |homepage = | |homepage = | ||
| }} | }} | ||
| '''Astro Studios''' is an American design firm in ], ].<ref name="Astro Studios contact page">{{cite web|url=http://astrostudios.com/contact/ |title=Astro Studios contact page |publisher=Astrostudios.com |accessdate=2010-07-23}}</ref> |
'''Astro Studios''' is an American design firm in ], ].<ref name="Astro Studios contact page">{{cite web|url=http://astrostudios.com/contact/ |title=Astro Studios contact page |publisher=Astrostudios.com |accessdate=2010-07-23}}</ref> | ||
| ⚫ | The company has designed the original Compaq ] Pocket PC, ] Computers and ]’s ] and ] In 1999, Astro Studios received two Design of the Decade Awards by BusinessWeek<ref name="Business Wire Astro Studios: Design of the Decade Award">{{cite web|url=http://findarticles.com/p/articles/mi_m0EIN/is_1999_Nov_23/ai_57765207/ |title=Business Wire Astro Studios: Design of the Decade Award 1999, 2008 |publisher=Findarticles.com |accessdate=2012-02-15}}</ref> / ] (IDSA), one for the ] Smart Sockets and the other for the ]’s first electronic products, the original Triax SportsWatch series.<ref name="Case Study: Nike Triax">{{cite web|url=http://idsacatalyst.org/case_studies/2003/index.php |title=Nike Triax |publisher=Idsacatalyst.org |accessdate=2012-02-21}}</ref> Other designs include the ] Box,<ref name="FastCoDesign: Boxee Box">{{cite web|last=Pavlus |first=John|url=http://www.fastcodesign.com/1662671/boxee-designers-explain-out-of-the-box-thinking-exclusive |title=Boxee Designers Explain Out-of-the-Box Thinking |publisher=FastCoDesign.com |accessdate=2011-11-29}}</ref> ],<ref name="Good Design 2010 Zune HD ">{{cite web|url=http://Chi-athenaeum.org/gdesign/2010/electronics/302.html |title=Good Design 2010 Zune HD |publisher=Chi-athenaeum.org |accessdate=2012-02-20 |deadurl=yes |archiveurl=https://web.archive.org/web/20111224190120/http://chi-athenaeum.org/gdesign/2010/electronics/302.html |archivedate=2011-12-24 |df= }}</ref> | ||
| Founded in 1994 by Brett Lovelady in Palo Alto, California, ASTRO Studios moved to San Francisco in 2000 and is currently led by partners Brett Lovelady, Kyle Swen and Jim Goodell. | |||
| A spin-off organisation, Astro Gaming manufactures gaming headsets.<ref>{{cite web|title=Astro Gaming Company Page|url=http://www.astrogaming.com/astro/|accessdate=19 June 2012}}</ref><ref name="Reiss">{{cite web|last=Reiss |first=Jordan |title=Interview with Jordan Reiss, the Co-Founder and VP of Astro Gaming |url=http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |accessdate=19 June 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120607021145/http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |archivedate=7 June 2012 |df= }}</ref> In 2008, the Astro Gaming A40 Audio System became the official licensed headset of ].<ref>{{cite web|title=A40 Audio System|url=http://www.astrogaming.com/a40/wired/a40-audio-system-astro-edition|accessdate=19 June 2012}}</ref> <ref name="Reiss"/> | |||
| ⚫ | |||
| Astro Studios has received several awards including ],<ref name="Red Dot Award Boxee">{{cite web|url=http://En.red-dot.org/2786.html?&cHash=fa970e639253c84797e969a721876c2f&detail=8357 |title=Red Dot Awards 2011 |publisher=En.red-dot.org |accessdate=2012-02-15}}</ref> the ] (AIGA) 365 Awards.<ref name="Slice and AG packaging">{{cite web|url=http://designarchives.aiga.org/#/entries/Astro%20Studios%2C%20San%20Francisco/_/grid/relevance/asc/0/4/105 |title=AIGA Design Archives Astro |publisher=Designarchives.aiga.org |accessdate=2012-01-25}}</ref> | |||
| In 2006, Astro Studios recognized an emerging market for professional grade video gaming accessories and spun off another business titled Astro Gaming, which produces premium gaming headsets and accessories. Founded by Brett Lovelady and Jordan Reiss to create an authentic gaming brand to answer the rising popularity of the gaming lifestyle,<ref>{{cite web|title=Astro Gaming Company Page|url=http://www.astrogaming.com/astro/|accessdate=19 June 2012}}</ref> Astro Gaming values design as much as any other component of their business such as finance, marketing, and engineering.<ref name="Reiss">{{cite web|last=Reiss |first=Jordan |title=Interview with Jordan Reiss, the Co-Founder and VP of Astro Gaming |url=http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |accessdate=19 June 2012 |deadurl=yes |archiveurl=https://web.archive.org/web/20120607021145/http://themacfeed.com/2010/04/20/interview-with-jordan-reiss-the-co-founder-and-vp-of-astro-gaming/ |archivedate=7 June 2012 |df= }}</ref> This plus the fact that they sell their products directly to the consumer translates to a lower price point and a design that is directed specifically at the consumer. In 2008, the Astro Gaming A40 Audio System<ref>{{cite web|title=A40 Audio System|url=http://www.astrogaming.com/a40/wired/a40-audio-system-astro-edition|accessdate=19 June 2012}}</ref> became the official licensed headset of ].<ref name="Reiss"/> Since then, they have launched a myriad of other headsets and accessories including the A30 Audio System,<ref>{{cite web|title=A30 Audio System|url=http://www.astrogaming.com/a30/wired/a30-audio-system-astro-edition|accessdate=19 June 2012}}</ref> the A*Stars,<ref>{{cite web|title=A*Star In-Ear Headset|url=http://www.astrogaming.com/a-stars/a-star-in-ear-headset|accessdate=19 June 2012}}</ref> and the new A50 Wireless System.<ref>{{cite web|title=A50 Wireless System|url=http://www.astrogaming.com/a50/a50-wireless-system|accessdate=19 June 2012}}</ref> Astro Gaming was acquired by ] in April 2011 and placed #13 <ref name="Astro Gaming company profile">{{cite web|url=http://www.inc.com/inc5000/profile/astro-gaming |title=Astro Gaming company profile |publisher=Inc.com |accessdate=2012-01-24}}</ref> on ]’s list of the America’s Fastest Growing Companies in 2011. | |||
| Astro Studios has been recognized with accolades from a wide range of design and business organizations, including ] awards,<ref name="Red Dot Award Boxee">{{cite web|url=http://En.red-dot.org/2786.html?&cHash=fa970e639253c84797e969a721876c2f&detail=8357 |title=Red Dot Awards 2011 |publisher=En.red-dot.org |accessdate=2012-02-15}}</ref> the ] (AIGA) 365 Awards,<ref name="Slice and AG packaging">{{cite web|url=http://designarchives.aiga.org/#/entries/Astro%20Studios%2C%20San%20Francisco/_/grid/relevance/asc/0/4/105 |title=AIGA Design Archives Astro |publisher=Designarchives.aiga.org |accessdate=2012-01-25}}</ref> | |||
| the Chicago Athenaeum ], and the ID Magazine Design Annual awards. | |||
| == See also == | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| * ] | |||
| ==References== | ==References== | ||
Revision as of 16:48, 3 July 2017
| Company type | Private |
|---|---|
| Founded | 1994 |
| Headquarters | San Francisco, California, United States |
| Key people | Brett Lovelady, Founder / CEO Kyle Swen, EVP Design / Partner Jim Goodell, COO / Partner |
| Number of employees | 30 (2011) |
| Website | www.astrostudios.com/ |
Astro Studios is an American design firm in San Francisco, California, United States.
The company has designed the original Compaq IPAQ Pocket PC, Alienware Computers and Microsoft’s Xbox 360 and Xbox 360 accessories In 1999, Astro Studios received two Design of the Decade Awards by BusinessWeek / Industrial Designers Society of America (IDSA), one for the Kensington Computer Products Group Smart Sockets and the other for the Nike Inc’s first electronic products, the original Triax SportsWatch series. Other designs include the Boxee Box, Zune HD,
A spin-off organisation, Astro Gaming manufactures gaming headsets. In 2008, the Astro Gaming A40 Audio System became the official licensed headset of Major League Gaming.
Astro Studios has received several awards including Red Dot, the American Institute of Graphic Arts (AIGA) 365 Awards.
References
- "Astro Studios contact page". Astrostudios.com. Retrieved 2010-07-23.
- "Business Wire Astro Studios: Design of the Decade Award 1999, 2008". Findarticles.com. Retrieved 2012-02-15.
- "Nike Triax". Idsacatalyst.org. Retrieved 2012-02-21.
- Pavlus, John. "Boxee Designers Explain Out-of-the-Box Thinking". FastCoDesign.com. Retrieved 2011-11-29.
- "Good Design 2010 Zune HD". Chi-athenaeum.org. Archived from the original on 2011-12-24. Retrieved 2012-02-20.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "Astro Gaming Company Page". Retrieved 19 June 2012.
- ^ Reiss, Jordan. "Interview with Jordan Reiss, the Co-Founder and VP of Astro Gaming". Archived from the original on 7 June 2012. Retrieved 19 June 2012.
{{cite web}}: Unknown parameter|deadurl=ignored (|url-status=suggested) (help) - "A40 Audio System". Retrieved 19 June 2012.
- "Red Dot Awards 2011". En.red-dot.org. Retrieved 2012-02-15.
- "AIGA Design Archives Astro". Designarchives.aiga.org. Retrieved 2012-01-25.